Wheat Berries Industry Analysis in the United States

Wheat Berries Sales Outlook in the United States (2024 to 2034)

Revenue from the sales of wheat berries is estimated to stand at US$ 8.91 billion in 2024 and is slated to increase at a CAGR of 4.9% to reach US$ 14.37 billion by 2034.

The demand from consumers for food items manufactured with wheat or wheat flour is essentially constant and is not much impacted by changes in the price of wheat or disposable income. In individuals’ diets, wheat is found in bread, pasta, pastries, baked goods, crackers, and cereal for breakfast.

Growing population and disposable income, shifting post-pandemic lifestyles, and rising demand for bakery goods are some of the reasons driving demand for wheat berries in the United States. For example, the working class population finds it difficult to manage their time and often prefers quick-to-eat food products. This has resulted in a growing demand for bread and bakery items, including pasta, pizza crusts, and sandwich bread because they are tasty, convenient, and shelf-stable foods with high nutritional value.

Hard wheat berries, which are highly valued in several food sector applications due to their high protein content, are driving the market's expansion. This variety of wheat berries is a common item in several homes as it is mostly used to make bread and other baked foods. Wheat berries, in general, have become an important ingredient in the food sector, notably in the creation of bread items.

The working class population's increasing need for quick meal alternatives is contributing to their appeal. Product demand has surged for easy-to-prepare, adaptable, and shelf-stable items such as bread, pizza crusts, and pasta, as individuals look for ways to manage their time more effectively. These products meet the changing needs of customers who value convenience while providing nutritious content.

The market for wheat berries is expanding in the United States due to several causes. These include the post-pandemic era's shifting lifestyles, a larger population with increasing expenditure on nutritious food products, and the increased demand for bakery goods. The importance of wheat berries' health advantages in stimulating market expansion is not overstated.

More customers are putting their health first, thereby looking for items that strengthen their immune systems and enhance their diets. Products derived from wheat, especially enriched wheat flour, provide several health advantages, such as enhanced metabolism, lower cholesterol, better control of blood sugar, and help with weight management.

Report Attribute	Detail
Wheat Berries Sales in the United States (2024E)	US$ 8.91 Billion
Projected Sales (2034F)	US$ 14.37 Billion
Demand Growth (2024 to 2034)	4.9% CAGR
Revenue from Organic Wheat Berries (2034F)	US$ 6.71 Billion
Revenue from Foodservice (2034F)	US$ 5.11 Billion
Key Companies Profiled	Cargill; La Milanaise; Sunnyland Mills; Bob’s Red Mill Natural Foods; FairhavenMill; Farm Fresh Wheat; Natural Way Mills; Daybreak Mill; Whole Grain Milling Co.; Sun Rise Flour Mill; Palouse Brand; Grain Place Foods; Shiloh Farms; The Teff Company; The Scoular Company; Belle Valley Ancient Grains.

Why is the Market for Wheat Berries Expanding Steadily?

“Growing Conscious about Health among More People Than Ever Before”

It has been noted that as the years and decades pass, more people are prioritizing their health above all else and are looking to enhance their diet and immunity. Wheat flour-based foods have several health advantages, including increased metabolism, reduced cholesterol, blood sugar control, and weight management. Enriched wheat flour is used to make bread, pasta, and cereals.

These goods are fortified with folate and other necessary vitamins and minerals, resulting in a more economical and superior diet. By enhancing the nutritional profile of their product offers, bakers capitalize on customer health concerns. The market growth is further fueled by potential strategies that are integrated into final goods, such as reducing sugar content and including nutrient-rich components, including seeds, fruits, and nuts.

“Body Benefits for Plant-Based Food Leading to Increased Popularity”

Market expansion is positively impacted by growing public knowledge of the health advantages of plant-based goods, such as wheat berries. Compared to animal-based food items, plant-based foods are lower in calories, fat, and higher in minerals and fiber, which appeals to consumers who are health-conscious. Consumers nowadays are primarily concerned with weight gain and chronic illnesses, which is driving them to look for better options that would enable them to retain their current weight and level of health.

The market in the United States is benefitted from the rising popularity of vegan diets. As more people become aware of the possible health risks associated with processed meat as well as the cruelty done to animals during the meat-sourcing process, they are cutting back on their meat intake. In the ensuing years, an increase in the demand for wheat berries in the United States is forecasted.

“Less Likelihood of Microbial Contamination Making Demand Jump”

Corn has a lower protein level than wheat berries, which are among the cereals with the greatest protein content for animal feed. Because of its high energy content, which varies from 3.0 to 3.5 Mcal ME (Meacalories of Metabolizable Energy); this is an important source of energy in animal feed.

Because wheat berries have less than 14% moisture content, they are less likely to cause microbial contamination and digestive problems. Wheat bran is used as an essential component in animal feed products because, in comparison to other cereals now in use, it has a higher protein and amino acid content.

What's Putting a Major Hault on Sales of Wheat Berries in the Country?

“Rising Prominence of Gluten-Free Diets Making Market Condition Blur”

Wheat bran is an excellent feed for ruminants because of its high nutritional absorption and outstanding digestibility. Because it is highly fermentable, its table intake should be limited to prevent ruminal acidosis. It is also a feed source for pigs who require enzyme supplements to aid in digestion and provide sufficient levels of nutrients.

Several celebrities have also promoted the gluten-free diet, which will encourage more people to follow it. Wheat berries' demand in the United States is somewhat hampered by the significant health benefits of gluten-free goods, such as the decrease of chronic inflammation and the risk of cardiovascular illnesses, as well as customer choice.

Category-wise Evaluation

For Which Application are Wheat Berries Majorly Used?

“Widespread Consumption of Wheat Berries in the Foodservice Industry”

Attribute	Foodservice
Segment Value (2024E)	US$ 3.33 Billion
Growth Rate (2024 to 2034)	4.4% CAGR
Projected Value (2034F)	US$ 5.11 Billion

The foodservice industry is a major user of wheat berries, taking advantage of their versatility and nutritional benefits. Wheat berries are used in several dishes such as salads, soups, and pilafs, adding a nutty flavor and chewy texture to the preparations.

Their ability to hold up well in cooking and their high nutritional value makes them a popular choice in the foodservice sector. Moreover, wheat berries are used as a base for grain bowls, providing a hearty and wholesome element to the dish. The foodservice industry appreciates the adaptability of wheat berries in creating diverse menu offerings that cater to dietary preferences and culinary trends.

Wheat Berries of Which Nature are Gaining Prominence Extensively.

“Conventional Wheat Berries Making More Sales Than Organic Wheat Berries”

Attribute	Conventional Wheat Berries
Segment Value (2024E)	US$ 4.8 Billion
Growth Rate (2024 to 2034)	4.8% CAGR
Projected Value (2034F)	US$ 7.66 Billion

Based on nature, conventional wheat berries are making more sales than organic wheat berries. This is due to several factors such as cost, availability, and consumer demand. Conventional wheat berries are more readily available and less expensive compared to organic varieties, leading to higher sales.

Additionally, several consumers prefer conventional wheat berries owing to certain factors such as familiarity and perceived differences in taste and texture. These factors contribute to the higher sales of conventional wheat berries in the market, making them the preferred choice for more producers and consumers alike.

Competitive Landscape

Principal providers of wheat berries are aiming to fortify their market share in North America and expand their customer base throughout the area by setting up manufacturing plants and milling and distribution systems.

Through effective supply chain management, manufacturers have broadened their interests and are now selling both conventional and organic food goods. This allows them to meet deadlines for product delivery in the United States.

• The Scoular Company purchased Columbia Grain & Ingredients and Live Oak in Florida in 2022 to support its mission of supplying livestock farmers in the Southeastern United States market with premium grain and raw materials.

Fact.MR provides detailed information about the price points of leading companies offering wheat berries positioned in the United States, sales growth, production capacity, and speculative technological expansion, in this new market report.

Segmentation of Wheat Berries Study in the United States

• By Application :

  • Processed Food & Beverages
  • Foodservice
  • Retail/Household

• By Nature :

  • Organic Wheat Berries
  • Conventional Wheat Berries

• By Region :

  • Northeast
  • Southeast
  • West
  • Southwest
  • Midwest