Vitamin Supplement Market

Vitamin Supplement Market Outlook (2024 to 2034)

The global vitamin supplement market size is expected to increase from US$ 56 billion in 2024 to US$ 115.5 billion by the end of 2034. This updated study by Fact.MR places market expansion at a CAGR of 7.5% through 2034.

• Short Term (2024 to 2027): Rising health risks leading to chronic disorders due to vitamin deficiency and increasing prevalence of infectious diseases will drive market growth.
• Medium Term (2027 to 2030): Increasing awareness of nutrient-rich vitamin shots among fitness enthusiasts will drive up the profits of key market players.
• Long Term (2030 to 2034): Growing demand for specialized vitamin-integrated pet foods and animal feed products will create profitable opportunities for leading providers.

The increasing prevalence of chronic disorders such as arthritis, cardiovascular disease, and diabetes is increasing the sales of multivitamins. Healthcare professionals suggest vitamin supplements to such patients to correct the deficiency if any. Fitness professionals widely consume over-the-counter (OTC) vitamins and dietary supplements to improve their body stamina, diet, and physical performance. Self-medication is one of the notable vitamin supplement market trends, boosting the profits of key producers.

The recent outbreak of COVID-19 and the rising prevalence of contagious diseases have led vitamins and supplements to become a daily part of the diet of more people. The effectiveness of vitamins is also a factor contributing to their daily intake. Vitamin D is consumed to strengthen the bones. Vitamin C helps to improve the immune system, and Vitamin B maintains healthy red blood cells. Likewise, every vitamin has its characteristics, and this is contributing to their sales growth.

• East Asia is calculated to capture 23.1% of the global vitamin supplement market share by 2034.

The health and wellness trend is contributing to the increasing consumption of vitamin supplements. The Asia Pacific countries are witnessing the influence of Western culture. Thus, the increasing awareness of healthy eating habits and changing lifestyles are boosting the demand for vitamin supplements in Asian countries. Nutrient deficiency is also one of the major reasons for the growth of the vitamin supplement market.

Top 10 Consumed Vitamins and Dietary Supplements :

• Vitamin C
• Vitamin D
• Probiotics
• Magnesium
• Fish Oil
• Vitamin B12
• Zinc
• Iron
• Calcium
• Vitamin K

Report Attribute	Detail
Vitamin Supplement Market Size (2024E)	US$ 56 Billion
Forecasted Market Value (2034F)	US$ 115.5 Billion
Global Market Growth Rate (2024 to 2034)	7.5% CAGR
South Korea Market Value (2034F)	US$ 6.16 Billion
Vitamin Capsule Demand Growth (2024 to 2034)	26.7% CAGR
Key Companies Profiled	American Health Formulations (AHF); Amway Corp.; Nature's Bounty Co.; Vital Proteins LLC; Good Health New Zealand; Healthy Life Pharma (P) Limited; FullWell; Garden of Life LLC; NOW Foods; Nordic Naturals; Olly PBC; Klean Athlete; Llama Naturals; Pharmavite; RBK Nutraceuticals.

Why is Demand for Vitamin Supplements Rising Swiftly Worldwide?

“Increasing Use of Vitamins in Specialized Pet Foods and Animal Feed”

Vitamins are finding extensive use in animal feed. Animal feed manufacturers are providing vitamin-integrated products to boost the health and immune systems of animals. Vitamin-integrated foods are in high demand from the pet sector.

Pet owners are providing specialized dietary supplements to their pets to boost their metabolism and muscle strength. Thus, the increasing demand for value-added animal feed products is set to offer lucrative opportunities for vitamin supplement producers in the coming years.

What Do Vitamin Supplement Manufacturers Need to Watch Out For?

“Strict Regulations and Easy Availability of Substitutes”

Presence of strict regulation on the production and commercialization of dietary supplements is one of the prime challenges expected to affect their sales growth. The rules regarding labeling, safety, and claims are different across various countries. Compliance with these rules is a challenging factor for vitamin supplement manufacturers.

Easy availability of substitutes without the need for a valid prescription is also limiting the sales of vitamin supplements to some extent. Furthermore, the shortages of raw materials and supply-chain disruptions due to the ongoing war between countries such as Russia and Ukraine and Israel and Palestine are hampering the overall production cycle to some extent.

Start-up Ecosystem

• Herbodee is a Swiss start-up that offers vitamin D-based supplements. The company manufactures trisbone, a plant-based nutritional supplement. Trisbone is produced from an extract of yellow oat grass, which is rich in active vitamin D components.
• Nuchido is a British start-up that produces anti-aging supplements. The company’s Nuchido Time+ supplements are made using Vitamin C, green tea extract, sophora japonica extract, black pepper fruit extract, parsley leaf, alpha-lipoic acid, and zinc. These ingredients boost nicotinamide adenine dinucleotide levels that further enhance the metabolism cycle of the consumer, maintaining physical appearance and activity.
• TrueBasics is an Indian start-up that focuses on the production of nutritional supplements. The Omega-3 fish oil supplements are the most popular products of the company. The products are as follows Omega-3 Fish Oil, Omega Beauty, Salmon Omega-3, and Ultra Omega-3.
• VitaminLab is a Canadian start-up that offers personalized vitamin supplements according to the consumer’s body chemistry. The customized vitamin supplements are available in the form of powder and pills. The vitamin supplements offered by VitaminLab are available in vegan and gluten-free options.

Country-wise Analysis

High consumption of nutritional and natural supplements is contributing to the United States market growth. The stressful and busy lifestyle is further boosting the demand for nutrient-rich functional foods in the country. Gummy vitamins are exhibiting high demand in Japan driven by the strong presence of an aging population. The rising prevalence of coronary artery disease and cancer is expected to increase the sales of gamma vitamin E supplements in Japan.

How is the Vitamin Supplement Market Faring in the United States?

“High Consumption of Vitamins and Dietary Supplements by Fitness Enthusiasts”

Attribute	United States
Market Value (2024E)	US$ 5.96 Billion
Growth Rate (2024 to 2034)	7.9% CAGR
Projected Value (2034F)	US$ 12.8 Billion

The rising prevalence of chronic disorders related to diabetes and heart disease in the United States is increasing the consumption of vitamin supplements. The growing demand for customized supplements is also contributing to the market growth in the country. The high popularity of fitness sports is boosting the sales of vitamin supplements in the country. Rising e-commerce sales of vitamins and derivatives in the United States have also complemented market expansion.

Why are Vitamin Supplements Popular in Japan?

“Senior Patients with Chronic Disorders Key Consumers of Vitamin Supplements”

Attribute	Japan
Market Value (2024E)	US$ 3.63 Billion
Growth Rate (2024 to 2034)	8% CAGR
Projected Value (2034F)	US$ 7.85 Billion

The presence of a large geriatric population that is prone to chronic disorders such as arthritis is contributing to the high demand for vitamins and nutritional supplements. Senior patients widely prefer vitamin gummies as they are easy to consume. Consumption of plant-based supplements is high in Japan. Science-backed nutraceutical products are also highly consumed by the Japanese.

Category-wise Analysis

• Vitamin tablets are projected to capture 37.2% of the global market share by 2034.

Easier to consume and handle tablet form is set to exhibit high demand in the coming years. The availability in a range of dosages and concentrations is further increasing sales of vitamin tablets.

Which Form of Vitamin Supplement is Highly Consumed?

“Easy to Consume and Cost-effectiveness of Vitamin Tablets”

Attribute	Tablets
Segment Value (2024E)	US$ 20.63 Billion
Growth Rate (2024 to 2034)	7.6% CAGR
Projected Value (2034F)	US$ 42.97 Billion

Easy to consume and accurate dosage make tablets a leading vitamin supplement form. Tablets don’t require any special handling and are available in range of formulations and dosages. Tablets also have a long shelf life compared to other forms. Furthermore, the convenient and affordable pricing of tablets is contributing to their sales growth.

Why is the Offline Distribution of Vitamin Supplements Higher?

“Easy Availability and Presence of Wide Options to Physically Compare”

Attribute	Offline
Segment Value (2024E)	US$ 37.89 Billion
Growth Rate (2024 to 2034)	7.6% CAGR
Projected Value (2034F)	US$ 78.55 Billion

• The offline distribution of vitamin supplements is expected to hold 67.6% of the global market share in 2024.

Offline distribution includes pharmacies, supermarkets, and specialty stores. Consumers widely prefer buying vitamin supplements through physical retail outlets due to the easy availability of their preferred brands as well as the presence of wide range of options. Offline distribution channels are the most reliable and trusted sources for consumers to purchase nutritional supplements. The ability to physically compare and examine the products also contributes to offline sales of vitamins.

Competitive Landscape

Key players in the vitamin supplement industry are employing several organic and inorganic growth tactics to earn high profits and boost their market share. Product innovations, mergers, collaborations with healthcare institutions, and geographical expansion are some of the key tactics adopted by them.

• In February 2024, Cadila Pharmaceuticals launched the world’s first aqueous Vitamin D injection.
• In June 2022, Bee & You launched a single-serving, ready-to-drink Propolis and Vitamin C Shot. This product enhances the energy and immunity of consumers.
• In June 2022, Vitafusion joined hands with Tiffany Haddish to launch new 2-in-1 Multi+ Gummies. This product is full of nutrient-rich ingredients such as vitamin C and zinc that support the immune system.

Fact.MR provides detailed information about the price points of key producers of vitamin supplements positioned across the world, sales growth, production capacity, and speculative technological expansion, in this new market report.

Key Segments of Vitamin Supplement Market Research

• By Form :

  • Powder
  • Tablets
  • Capsules
  • Softgels
  • Gummies

• By Distribution Channel :

  • Online
  • Offline

• By Type :

  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Vitamin K
  • Multivitamin

• By End User :

  • Adults
  • Geriatric

• By Application :

  • Food & Beverages
  • Pharmaceuticals
  • Personal Care
  • Others

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa