Video Poker Machines Market

Video Poker Machines Market Outlook (2023 to 2033)

According to a newly published study by Fact.MR, the global video poker machines market stands at US$ 21.61 billion in 2023. Worldwide demand for casino gaming machines is forecasted to increase at a prolific CAGR of 23.4% and reach a market value of US$ 177 billion by 2033-end. Availability of multiple types of games and ease of use are key attributes of video poker machines that are set to contribute to increased revenue streams.

Several types of games, including Deuces Wild, Jacks or Better, Double Double Bonus, And Double Bonus are offered to players. These machines provide digital versions of some classic poker games, thereby allowing players to enjoy the excitement of poker at the convenience of racetracks, restaurants, bars, casinos, and some other leisure establishments. The versatility offered by these machines makes them a popular choice for casual as well as seasoned players who are seeking engaging entertainment.

Key Market Growth Drivers

• Technological advancements have led to improved gameplay, graphics, and overall user experience related to the use of video poker machines. These advancements are predicted to keep existing consumers engaged and attract new players.
• Significant expansion of online gaming platforms is estimated to positively impact market growth opportunities. Increasing preference for online poker is anticipated to result in the development of online casinos for video poker games.

Noteworthy growth of the gambling & entertainment industry around the world is set to lead to the rising demand for multiple gaming options. Multiple types of video poker machines cater to the growing demand for gambling equipment by providing an accessible and engaging form of poker.

• The market in China is predicted to surge ahead at 30.1% CAGR and reach a value of US$ 24 billion by the end of 2033.

Increasing adoption of gamification strategies is projected to drive market growth in the coming decade. Innovative approaches adopted by players are used to integrate interactive game design principles into traditional poker gameplay, thus creating a captivating and immersive user experience. Gaming establishments and casinos are actively embracing gamification elements, including leaderboards, to cultivate an engaging and competitive atmosphere for players in the coming decade.

Report Attributes	Details
Video Poker Machines Market Size (2022A)	US$ 17.51 Billion
Estimated Market Value (2023E)	US$ 21.61 Billion
Forecasted Market Value (2033F)	US$ 177 Billion
Global Market Growth Rate (2023 to 2033)	23.4% CAGR
United States Market Value (2022)	US$ 4.81 Billion
Japan Market Growth Rate (2023 to 2033)	16.6% CAGR
Germany Market Growth Rate (2023 to 2033)	18.4% CAGR
Key Companies Profiled	Scientific Games Aristocrat Leisure Novomatic IGT Konami Gaming GTECH Galaxy Entertainment Ainsworth Game Technology Everi AGS Merkur Universal Entertainment

Why is There Rapidly Increasing Demand for Video Poker Machines?

“Permissive Regulatory Environments and Demand for Diverse Entertainment Options”

In recent years, the substantial growth of the gambling & entertainment industry is predicted to result in the proliferation of video poker machines. This phenomenon is commonly pronounced in countries where regulatory environments are more accommodating to the gambling sector. Moreover, the growth in the gambling & entertainment industry is marked by a wide array of activities and a steady rise in revenue.

The gambling and entertainment industry encompasses a wide range of activities, spanning from traditional casino games like roulette and blackjack to modern online betting platforms and video poker machines. The allure of these facilities lies in the immersive entertainment they offer, the potential for substantial winnings, and the thrill of chance.

Multiple regions with more permissive gambling regulations are witnessing a surge in the number of gaming and casino venues. This is predicted to lead to the generation of jobs and contribute to the growth of the tourism industry. Thus, countries witnessing substantial growth in the gambling and entertainment sector are anticipated to undergo a significant transformation in their economic environments.

Various types of video poker machines offer a unique blend of chance and skill, thus making them a popular choice among casino-goers. With diverse game options and user-friendly interfaces, video poker consoles are predicted to attract a larger base of players. These consoles serve as a profitable and popular attraction for dedicated and casual gamblers.

Technological advancements are also projected to contribute to the expansion of the gambling & entertainment industry. Mobile applications, online gambling platforms, etc., are anticipated to bring a thrill to the casinos. Thus, multiple factors, including economic benefits for multiple local communities and permissive regulations are driving growth opportunities.

“Availability of Diverse Poker Variants with Adjustable Wager Options”

The introduction of poker variants on video poker machines is expected to enhance the gaming experience for players, and this diversification of poker games within the video poker format is anticipated to be a game-changing development in the gambling and entertainment market, providing players with multiple options to suit their skill levels and preferences.

The increased entertainment value of poker variants is one of the key benefits of video poker machines. Players can choose from a wide variety of games with their unique strategies, rules, and challenges. These varieties ensure fresh and engaging gameplay. In addition, variations in video poker machines can lead to the accessibility of these machines to players of multiple levels. For instance, a novice can start playing simple games, while experienced ones can opt for complex games, including double bonus poker or deuces wild.

Availability of several poker variants is estimated to broaden the appeal of slot poker machines while allowing players to make adjustments in wagers based on their respective poker variants. These customization facilities provided by manufacturers are projected to help sustain the broader appeal of video poker machines.

What Key Challenges are Faced by Video Poker Machine Manufacturers?

“Complex Legal and Regulatory Frameworks Governing Licensing”

Regulatory and legal issues are estimated to play a significant role in shaping the global landscape. Video poker machines, similar to all gambling forms, are subject to licensing requirements, legal frameworks, and complex regulations web in numerous regions and jurisdictions. Any sort of changes in these regulations, whether new laws, outright bans, or restrictions, are predicted to have adverse effects on the global market.

How are Start-ups Anticipated to Revolutionize the Global Market?

“Integration of Gamification Elements for Immersive User Experience”

New companies can adopt gamification strategies. This new and innovative approach includes the integration of interactive gaming design principles into traditional poker gameplay, thereby creating a more captivating and immersive user experience. Gaming establishments and casinos are actively embracing gamification elements, including leaderboards, to cultivate an engaging and competitive atmosphere for players.

Country-wise Insights

North America is anticipated to lead the global market over the coming decade owing to its deep-rooted gambling culture. Widespread accessibility to several gaming establishments along with a thriving entertainment landscape is predicted to strengthen its position as a global leader.

Europe is anticipated to follow North America because of the growing popularity of casino gaming and the adoption of various innovative gaming technologies that are forecasted to stimulate the demand for poker machines.

Country	Growth Rate (2023 to 2033)
China	30.1% CAGR
Japan	16.6% CAGR
Germany	18.4% CAGR

What Makes the United States the Growth Epicenter for the North American Market?

“Rising Adoption of Legalized Gambling”

The United States video poker machines market reached US$ 4.81 billion in 2022, according to Fact.MR, a market research and competitive intelligence provider. Adoption of legalized gambling in the country is predicted to increase substantially in the coming decade.

Legalization of gambling is predicted to result in the deployment of various types of poker machines in the United States. Several factors are responsible for the expansion of legalized gambling, including the economic benefits of gambling, changing public attitudes toward gambling, supportive regulatory framework, etc.

Which European Countries are Projected to Contribute a Noteworthy Share to the Market?

“Liberalization of Gambling Industry and Regulatory Compliance by Operators in Germany”

Demand for video poker consoles in Germany is predicted to accelerate at a CAGR of 18.4% from 2023 to 2033. Significant changes in the gambling market in Germany are projected to play an instrumental role in shaping the market. These changes are predicted to have noticeable implications for operators who are interested in offering video poker machines.

Liberalization of the gambling industry, a liberal framework for operators through online platforms, and compliance with strict rules & regulations are contributing to the growth of the market.

“Well-established Framework Supporting Responsible Gambling in United Kingdom”

Establishment of a robust framework in the United Kingdom for responsible gambling is predicted to reflect its commitment to promoting accountable and safe practices in the gambling industry. It emphasizes multiple responsible gambling measures for safeguarding an individual’s well-being engaged in gambling activities.

Display of information related to responsible gambling, setting financial limits for respective players, strict age verification procedure, and reality check features are some measures that are adopted in the United Kingdom to support responsible gambling.

Which Countries from Asia Pacific are Market Players Targeting?

“Concept of Tourism and Integrated Resorts Gaining Traction in China”

Sales of poker machine cabinets in China are projected to advance at a CAGR of 30.1% and reach US$ 24 billion by 2033. The tourism & integrated resorts concept generally revolves around the inclusion of different types of casinos. It has been proven to become a pivotal catalyst for tourism and economic development in several regions across the globe.

Macau, in particular, is anticipated to stand as a significant example of the success of various integrated resorts to boost economic prosperity and tourism. A noteworthy expansion of this model is forecasted to propel the demand for several types of video poker machines as a pivotal part of entertainment offerings.

“Adoption of Cross-marketing Strategy for Promotion of Integrated Resorts in Japan”

The Japanese market is forecasted to expand at 16.6% CAGR through 2033. Cross-marketing is adopted as a strategic approach to leverage the presence and popularity of video poker machines as a popular means for the promotion of several other amenities within integrated resorts. This strategy maximizes revenue opportunities, encourages guests to explore available entertainment options, and enhances the experience of guests.

Promotion through loyalty programs, in-game advertising, interactive signage, enhanced guest engagement, and complimentary services are some key purposes of cross-marketing.

Category-wise Insights

As per the newly published study by Fact.MR, worldwide demand for Jacks or Better is forecasted to increase due to its classic appeal and availability of varied betting options. Moreover, based on application, the rising popularity of casinos is anticipated to contribute to the increased sales of video poker machines.

Which Video Poker Machine Type is Predicted to Account for Higher Demand?

“Market Benefitting from Simplicity and Nostalgic Appeal of Jacks or Better”

Based on type, the global market is segmented into Jacks or Better, Deuces Wild, Double Bonus, Joker Poker, Texas Hold’em, Double Double Bonus, and Bonus Poker. Among these, demand for Jacks or Better is forecasted to increase at a significant rate in the coming decade. The simplicity of poker gameplay is estimated to help attract a larger consumer base.

Jacks or Better is opted as an original or classic video poker variant due to its straightforward rules. These rules ensure that both seasoned and novice players can fully enjoy the experience. Many players appreciate the timeless and nostalgic appeal of the conventional video poker game.

Why are Casinos Adopting Video Poker Machines on a Large Scale?

“Extended Player Engagement Enhancing Profitability for Casinos”

Considering the types of video poker machines, there are multiple types of establishments, including racetracks, casinos, restaurants, bars, and others. Different establishments, like racetracks, casinos, restaurants, bars, and others, offer various types of video poker machines.

Casinos are anticipated to lead in global market revenue over the next decade, driven by their popularity and widespread player presence. Video poker machines, with their higher house edge, are more profitable for casinos and keep players engaged for longer.

Competition Analysis

Companies manufacturing video poker machines market are incorporating several strategies to attain their goals, including new product developments, ensuring quality control of products, management of supply chain systems, etc. Key players in the video poker machines market are Scientific Games, Aristocrat Leisure, Novomatic, IGT, Konami Gaming, GTECH, Galaxy Entertainment, Ainsworth Game Technology, Everi, AGS, Merkur, and Universal Entertainment.

Segmentation of Video Poker Machines Industry Research

• By Type :

  • Jacks or Better
  • Deuces Wild
  • Double Bonus
  • Double Double Bonus
  • Joker Poker
  • Bonus Poker
  • Texas Hold’em

• By Technology :

  • Land-based
  • Mobile
  • Online

• By Component :

  • Hardware
  • Software
  • Services

• By Application :

  • Casinos
  • Racetracks
  • Bars
  • Restaurants
  • Hotels
  • Cruise Ships
  • Online Platforms

• By Distribution Channel :

  • Direct Sales
  • Distributors

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa