Vegan Cookies Market

Vegan Cookies Market Outlook (2023-2033)

The global vegan cookies market is expected to reach US$ 391.5 million in 2023 and surge ahead at a CAGR of 8.5% to end up at US$ 885.3 million by 2033. Vegan cookie sales accounted for roughly 15% share of global vegan bakery product spending in 2022. The popularity of both vegan products and baked products is giving a thrust to the demand growth for vegan cookies.

The world is reportedly embracing the new trend of veganism. Concerns relating to animal cruelty in conventional food production are encouraging consumers to look into more environment-friendly options. It has been noted that Gen Z and millennials, who place a higher value on better nutrition and responsibility for the food they eat, have helped the shift of vegan products from a niche market to becoming mainstream.

As a result, sales of vegan cookies observed tremendous growth during the historical period at a compound annual growth rate of 6.2% between 2018 and 2022.

Additionally, the ability of various social media channels to spread veganism-related knowledge is anticipated to fuel market expansion across the forecast period. A 'green' movement that encourages the consumption of more vegan and sustainable diets has emerged as a result of the radical shift in global perspectives on healthy eating. People deliberately seek food products that are made of identifiable, more familiar-to-nature ingredients. Short labels such as those found on vegan cookies offer transparency on the ethical and environmental aspects of the product.

• Vegan cookie availability beyond specialty stores to conventional retail stores will drive market growth during the short-term period.
• Entry of established food, bakery, and nutritional brands will drive the vegan cookies market in the medium-term forecast period.
• Increasing awareness regarding the importance of healthy diets and maintaining a good physique will provide long-term growth benefits to the market.

Report Attributes	Details
Vegan Cookies Market Size (2022A)	US$ 361.5 Million
Estimated Market Value (2023E)	US$ 391.5 Million
Forecasted Market Value (2033F)	US$ 885.3 Million
Global Market Growth Rate (2023-2033)	8.5% CAGR
North America Market Share (2022)	~ 26.2%
Europe Market Growth Rate (2023-2033)	~ 8.6% CAGR
United States Market Growth Rate (2023-2033)	~ 8.3% CAGR
Market Share of Top 5 Companies	~ 26.4%
Key Companies Profiled	Alternative Baking Co. B&G (Back to Nature Cookies) Divvies LLC Emmy's Organics Lenny & Larry’s, LLC Maxine's Heavenly Maya's Cookies Partake Foods Steve & Andy’s Uncle Eddie's Vegan Cookies Valley Natural Foods Mondelez International

Why is Demand for Vegan Cookies Surging across Regions?

“Growing Veganism to Lend Thrust to Market Growth’’

Although the food industry is experiencing a dramatic shift towards online purchases, the preference for vegan meals is uncompromised. Orders for vegan meal delivery in 2021 grew by 17% in comparison to 2020. Additionally, elite athletes from a variety of sports are demonstrating how a vegan diet can support success. This comprises athletes who compete in sports like tennis, ultramarathon running, and bodybuilding.

More people than ever are choosing to follow vegan diets. Veganism has become more popular, whether it's due to a shift towards a plant-based diet or because it supports animal rights. Even among individuals who do not follow vegan diets or abstain from consuming animal products in their everyday lives, acceptance of the idea is rising overall. A thriving industry has resulted from this noticeable change in eating patterns. These elements have been crucial in driving up demand for vegan cookies recently.

“Significant Rise in Product Offerings by Manufacturers Driving Sales of Vegan Cookies”

People these days cherish uniqueness and being able to choose. Thus, food producers frequently look for customized components or an expansion of their food selection when developing new goods. Since more people are conscious of how their food choices affect the environment, it is predicted that there will be greater demand for personalized vegan food products, which will increase the sales and acceptability of vegan cookies.

Additionally, the population's acceptance of these products is also being boosted by their availability beyond niche retailers. For instance, vegan cookies can be availed from brand stores and brand websites as well as from conventional retailer / local stores and e-commerce platforms all across the globe. Food producers, from startups to top CPG firms and the biggest meat producers in the world, are stepping into the plant-based or vegan industry with alternate-meat products. This is pushing consumers to seek more plant-based or vegan food options.

The above-mentioned factors are anticipated to fuel the growth of the target product globally.

What Do Vegan Cookie Manufacturers Need to Watch Out for?

“Instances of Vitamin Deficiencies Pose a Threat in Long Run”

Vegan diets can be very beneficial for one’s health, but they may not contain all the nutrients that the human body needs, and vegan cookies are no exception. To prevent a deficiency, the consumer should eat a variety of nutrient-dense plant-based products and think about taking supplements, which come at an additional cost. Owing to the fact that vegan food items may contain little to no iron, vitamin B12, or other necessary elements, the risk of anemia, balance issues, depression, and other health issues may increase. This may have a detrimental long-term effect on the target market.

Apart from this, the high cost of vegan cookies as compared to conventional ones is one of the other factors that may affect market growth.

Market share analysis of vegan cookies based on type and region. Under the cookie type segment, chocolate vegan cookies led with 32.8% market share in 2022.

Country-wise Insights

Will Ease of Availability of Target Product Drive U.S. Vegan Cookies Market?

The U.S. market is anticipated to grow at a CAGR of 8.3% during the forecast period. High growth of the market in the country is due to the high adoption of veganism and the ease of availability of these cookies across all the states in the county.

Americans who identify as vegans have increased by 600% during the past three years. Views on the meat business and its effects on humans, animals, and the environment have begun to change. Nearly 50% of Americans support a ban on slaughterhouses owing to which businesses from all industries are making vegan products more accessible than ever.

The vegan food industry is flourishing, which has a beneficial effect on the market for vegan cookies in the United States as hundreds of new menu options develop each year.

What’s Leading to Increasing Demand for Vegan Cookies in Europe?

The U.K is a key contributor to market growth in the European region. This domination is a result of both the expanding vegan trend and the generally robust increase in demand for bakery goods. Demand for whole meal items, as well as goods that are low in sugar and don't contain trans fatty acids, is rising in the country as well as the region as people seek better baking options.

In a Fact.MR survey of five European nations ranked by the proportion of their populations who identify as vegans, the U.K. came out on top with 3.2% of the population preferring a vegan diet. Thus, the U.K. market is expected to reach a valuation of US$ 53.1 million by 2033.

Category-wise Insights

Which Type of Vegan Cookie is Most Widely Consumed?

Growing popularity of baked products in combination with pacing veganism across the globe has pushed manufacturers to bring vegan cookies onto retail shelves. Players in the market have therefore introduced a variety of vegan cookie flavors, including walnut, oatmeal, peanut, chocolate, molasses, and many others. However, due to their appeal to consumers of all ages, chocolate vegan cookies will exhibit incremental growth during the forecast period and contribute significantly to market growth.

Amongst all the cookie types, chocolate vegan cookies will account for the largest market share of 32.8% in 2023 and exhibit a CAGR of 8.2% during the forecast years 2023-2033.

Will Online Sales of Vegan Cookies Overtake Offline Sales?

In terms of sales channel, the market is segmented into online and offline. Canonical preference and varied discounts have led to a larger share of vegan cookie sales through offline channels. However, with increased digitalization across all domains, online sales of vegan cookies are expected to rise faster over the decade.

The interest of manufacturers to increase D2C sales has also motivated lucrative discounts on brand websites and subscription plans. All these factors will together amplify the online sales of vegan cookies with a compound annual growth rate of 7.7% over 2023-2033.

Competitive Landscape

Prominent vegan cookie manufacturers are Alternative Baking Co., B&G (Back to Nature Cookies), Divvies LLC, Emmy's Organics, Lenny & Larry’s LLC, Maxine's Heavenly, Maya's Cookies, Partake Foods, Steve & Andy’s, Uncle Eddie's Vegan Cookies, Valley Natural Foods, and Mondel?z International.

The presence of global leaders such as B&G, Grupo Bimbo, Mondel?z International, etc., has consolidated and reserved dominance in the target market. With increase in the manufacturing and distribution of vegan cookies, the impact of brand identity is accelerating market growth.

Emerging manufacturers and local players must focus on establishing brand image through quality product launches through the local sourcing of raw materials, thereby overcoming high-cost barrier issues. Apart from this, acquisitions, partnerships, and alliances are some inorganic growth strategies being resorted to by leaders to maintain their position in the market.

• In June 2022, Valley Natural Foods acquired Kakookies, specialized in the production of plant-based grab-n-go, gluten-free cookies and snackable cookie bites in pouches.
• In July 2021, Grupo Bimbo acquired Emmy’s Organics, a producer of ultra-premium organic cookies. This acquisition will the help company enter the better-for-you cookies and sweet-baked goods market.

Fact.MR has provided detailed information about the price points of key manufacturers of vegan cookies positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Vegan Cookies Industry Research

• By Cookie Type :

  • Walnut Vegan Cookies
  • Oatmeal Vegan Cookies
  • Peanut Butter Vegan Cookies
  • Chocolate Vegan Cookies
  • Molasses Vegan Cookies
  • Other Cookie Types

• By Sales Channel :

  • Offline
    • Modern Trade Stores / Big Box Retailers
    • Traditional Retailers
      • Mom & Pop Stores
      • Convenience Stores
      • Specialty Stores
      • Other Offline Stores
  • Online
    • Company Websites
    • e-Commerce Platforms

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & ASEAN
  • Oceania
  • MEA