Tea Subscription Market

Tea Subscription Market Outlook (2023 to 2033)

Newly-released tea subscription market analysis report by Fact.MR reveals that global sales of the tea subscription market in 2022 were held at US$ 208 million. With 8.6% projected growth from 2023 to 2033, the market is expected to reach a valuation of US$ 531 million by the end of the forecast period.

Organic tea subscription is expected to be the significant revenue-generating type in the market and is projected to grow at a CAGR of over 8.3% from 2023 to 2033.

Attributes	Details
Global Tea Subscription Market Size 2022	US$ 208 million
Global Tea Subscription Market Size at End of Forecast (2033)	US$ 531 million
Global Tea Subscription Market CAGR (2023 to 2033)	8.6%
U.S. Tea Subscription Market CAGR (2023 to 2033)	7.4%
Key Companies Covered	Simple Loose Leaf Amoda Dollar Tea Club, Inc. Plum Deluxe Tea Teasparrow Sips by The Whistling Kettle Teaspoon Tea Co Tea Runners Inc Art of Tea Almost Tea Tomotcha Free Your Tea LLC

Revenue of Tea Subscription Market from 2018 to 2022 Compared to Demand Outlook for 2023 to 2033

As per the research of the tea subscription market by Fact.MR - a market research and competitive intelligence provider, historically, from 2018 to 2022, the market value increased at around 12.5% CAGR. With an absolute dollar opportunity of US$ 298 million, the market is projected to reach a valuation of US$ 531 million by 2033.

Which Drivers are Influencing the Market Expansion?

Tea subscription is a service offered by various tea companies and retailers that allows customers to sign up for recurring delivery of tea products. Typically, customers choose a subscription plan and receive regular shipments of various types of tea, such as loose-leaf tea, tea bags, or a combination of both. Tea subscription services often offer a range of teas to choose from, including traditional teas, herbal teas, and specialty blends.

According to research, in 2020, global organic tea sales were over US$ 1.2 billion and are expected to grow at a CAGR of 8.5% during the forecast period. It continued to grow due to COVID-19, as more people turned to natural and healthy beverages. Increasing consumer awareness about the health and environmental benefits of organic products is driving the growth of the organic tea market. Tea subscription services offer discounted prices compared to traditional retail stores.

In 2020, the global consumption of tea was about 6.3 billion kilograms which increased to 6.6 billion kilograms in 2021. Turkey was the largest tea-consuming country globally, with a per capita tea consumption of approximately 7 pounds per year. There has been a significant increase in demand for tea in recent years which influences the growth of the tea market.

As consumers become more environmentally conscious, they are looking for sustainable and eco-friendly products. Many tea subscription services offer organic and ethically sourced tea in eco-friendly packaging. The increase in consumption of tea as a morning beverage drives the market growth.

Region-Wise Analysis

Which Region is Projected to Offer Significant Growth in the Market?

North America is a prominent shareholder in the market with a market size of US$ 80.4 million in 2022. It is projected that the region will have a market worth US$ 205.4 million by 2033.

In 2020, tea sales in Canada were around USD 404.5 million and it is expected to grow at a CAGR of 4.8% during the forecast period. The volume of tea consumed in Canada amounted to about 8.63 billion tea bags or 77.3 thousand metric tons in 2020. Black tea is the most popular type of tea consumed in Canada.

As more consumers become health-conscious; they are looking for ways to incorporate tea into their daily routine. Subscription services that offer a range of high-quality, organic, and functional teas are gaining popularity. The increasing consumption of tea in daily routine increases the demand for tea which has been leading to market growth.

Country-Wise Analysis

United States Tea Subscription Market Analysis :

The market in the U.S. is expected to grow to be worth US$ 160.3 million by 2033, with an absolute dollar growth of US$ 82 million from 2023 to 2033. The market in the United States has grown at a CAGR of 10.9% from 2018 to 2022 and is expected to grow at a CAGR of 7.4% from 2023 to 2033.

According to the Tea Association of the USA, the tea industry in the United States has been growing steadily over the past few years. In 2020, the total sales of tea in the United States were valued at around US$ 13 billion, up from US$ 12 billion in 2019. Over 159 million Americans drink tea, which translates to roughly half of the US population. With the growing need for tea for relaxation and reduced anxiety, many peoples consume tea in their daily routines. The market in the United States is expected to continue growing in the coming years, with increasing demand for convenience and personalized products.

United Kingdom Tea Subscription Market Analysis :

The market in the United Kingdom is expected to grow to be worth US$ 27.4 million by 2033, with an absolute dollar growth of US$ 14.4 million. The market in the country has grown at a CAGR of 11.2% from 2018 to 2022 and is expected to grow at a CAGR of 7.7% from 2023 to 2033.

In the United Kingdom, tea subscription services have also become increasingly popular in recent years. In 2019, UK tea subscription sales were valued at around US$ 2.2 million. According to a survey by the Tea and Herbal Association of Canada, around 100,000 users subscribe to tea services in the United Kingdom. The popularity of tea subscription services in the UK is driven by convenience, variety, and cost-effectiveness.

China Tea Subscription Market Analysis :

In China, the market is expected to grow to be worth US$ 45.8 million with an absolute dollar growth of US$ 27.5 million till 2033. The market in China has grown at a CAGR of 14% from 2018 to 2022 and is expected to grow at a CAGR of 9.6% from 2023 to 2033.

China is the world's largest producer and consumer of tea. According to data from the International Tea Committee, in 2020 China consumed over 2.8 million metric tons of tea, accounting for around 39% of the world's total tea consumption. The average person in China consumed around 1.6 kilograms of tea in the same year. Tea subscription services often offer discounts or exclusive teas to subscribers and are a convenient way for customers to ensure that they always have a supply of their favorite tea on hand. The increasing consumption of teas in China is expected to drive market growth in the upcoming years.

Japan Tea Subscription Market Analysis :

In Japan, the market is expected to grow to be worth US$ 38.7 million with an absolute dollar growth of US$ 20.8 million. The market in Japan has grown at a CAGR of 11.7% from 2018 to 2022 and is expected to grow at a CAGR of 8% from 2023 to 2033.

In 2020, the total sales of tea in Japan were valued at around 9.6 billion and the per capita consumption volume of tea in Japan was about 0.27 kilograms per person. Increasing consumption of teas and availability of organic teas in the market drives market growth.

South Korea Tea Subscription Market Analysis :

The market in South Korea is expected to grow to be worth US$ 21.6 million by 2033, with an absolute dollar growth of US$ 12.5 million. The market in South Korea has grown at a CAGR of 13.2% from 2018 to 2022 and is expected to grow at a CAGR of 9% from 2023 to 2033.

In 2021, the revenue from tea sales in South Korea was around US$1.8 billion which is expected to reach US$ 2.4 billion by 2025 at a CAGR of 6.1%. The market in the United States is expected to continue growing in the coming years, with increasing demand for convenience and personalized products.

Category-Wise Insights

Which Type of Tea Subscription is Projected to Witness Significant Growth?

The market for organic tea is projected to witness significant growth with a CAGR of 12% from 2018 to 2022 and is expected to grow at a CAGR of 8.3% from 2023 to 2033.

Organic tea is becoming increasingly popular in the subscription market and is projected to witness significant growth among tea types. This is due to several factors, including increasing consumer awareness and demand for natural and organic products as well as a growing concern about the environmental impact of conventional tea production. This makes it an attractive option for consumers who are concerned about the potential health and environmental risks associated with conventional tea production. Top of Form

Why Monthly Subscription Accounts for Significant Share in the Market Revenue?

The market through monthly subscriptions is projected to witness significant growth with a CAGR of 11.5% from 2018 to 2022 and is expected to grow at a CAGR of 8% from 2023 to 2033.

Monthly subscription plans for tea are becoming increasingly popular in the market, and are projected to witness significant growth. This is due to several factors, including the flexibility and convenience of monthly subscriptions, as well as the growing popularity of e-commerce platforms and online shopping.

Monthly subscription plans allow customers to receive a new selection of teas every month, often with an option to customize their selection based on their taste preferences. This can be an attractive option for customers who enjoy trying new teas and want to experiment with different flavors and varieties.

Competitive Analysis

Key players in the market are Simple Loose Leaf, Amoda, Dollar Tea Club, Inc., Plum Deluxe Tea, Teasparrow, Sips by, The Whistling Kettle, Teaspoon Tea Co, Tea Runners Inc, Art of Tea, Almost Tea, Tomotcha, and Free Your Tea LLC.

A few of the recent developments in the market are :

• In February 2021, Simple Loose Leaf announced that they were introducing a new "Artisan Tea Club" subscription tier, featuring premium, rare, and unique teas.
• In September 2020, Dollar Tea Club announced that they were introducing a new "Custom Tea Box" feature, allowing customers to choose the teas they receive in their subscription box each month.

Segmentation of the Tea Subscription Market

By Tea Type :

• Organic
• Vegan

By Subscription Type :

• Biweekly
• Monthly
• Quarterly
• Half yearly
• Annually

By Region :

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa