Subscriber Data Management Market

Subscriber Data Management Market Outlook (2023 to 2033)

Recently published report by Fact.MR reveals that the global subscriber data management market is valued at US$ 6.5 billion in 2023 and is expected to jump to US$ 30 billion by the end of 2033. Global demand for subscriber data management solutions is predicted to surge at a CAGR of 16.5% from 2023 to 2033.

• High scalability and cost-effectiveness of cloud-based subscriber data management solutions compared to on-premise solutions are the main factors bolstering their sales.

Subscriber data management (SDM) can centralize profile data into one single virtual data store across connected and portable networks.

Subscriber data management, including network verification and users’ relation, balances, related transaction designs, and application status, is crucial for service providers who are putting efforts to analyze collected data and eventually enhance consumer satisfaction. Providers of subscriber data management (SDM) solutions can earn more income by providing customization facilities.

In recent years, there is a significant increase in the subscribers’ request for Volte and LTE, which is estimated to accelerate market opportunities. Moreover, the increasing movement of telcos towards network functions virtualization (NFV), the rising count of mobile users and mobile devices, and the growing adoption of IP (internet protocol) systems are projected to boost demand for SDM solutions.

For network carriers around the world, subscriber data is a very crucial commodity as it can be leveraged to optimize applications and provide customized services based on subscribers’ preferences.

These factors are expected to create opportunities for providers of new services and applications. Optimally leveraging subscriber data is also forecasted to facilitate revenue generation opportunities for players.

Profitability and customer loyalty are the key foundations of subscriber data management solutions. Access to subscriber data is generally a significant challenge for network operators. These challenges can be attributed to the storage of subscriber data in a non-unified and distributed architecture, which consists of various network services and elements.

This legacy approach to subscriber data architecture is often vendor-specific and thus makes it a bit expensive to establish and maintain a consolidated approach toward operational data. The complexity in design and lack of privacy and trust issues are also serving as some pivotal factors, which are anticipated to limit the adoption of subscriber data management services in the next 10 years.

Report Attributes	Details
Subscriber Data Management Market Size in 2023	US$ 6.5 Billion
Forecasted Market Value (2033)	US$ 30 Billion
Global Market Growth Rate (2023 to 2033)	16.5% CAGR
Leading Regional Market	North America
Key Companies Profiled	Ericsson; Huawei Technologies; Hewlett Packard Enterprise; Nokia Corporation; Amdocs Inc.; Openwave Mobility Inc.; Juniper Networks; Procera Networks Inc.

What Prospects are Available for Providers of Subscriber Data Management (SDM) Solutions Globally?

“Subscriber Identity Management Solutions Generating Noteworthy Opportunities”

Identity management is related to the management and authentication of the identity of a user. Identity information, including authentication information, policy settings, personalization information, and settings for some special services are included in subscriber data, which needs appropriate handling.

Increasing cases of cyberattacks, which are related to the phishing of the identity of the subscriber are estimated to bolster demand for subscriber identity management solutions. There are incidences when data can be misused for unauthorized surveillance and monitoring even without knowledge of the localized EMEI (International Mobile Equipment Identity) and traffic data. These unintended disclosures or attacks are estimated to reveal a significant amount of personal information about a user unless there is an adequately secure network monitoring system.

“Increasing Adoption of Subscriber Data Management Solutions by Telecom Operators”

Subscriber data management solutions ensure the management of subscribers’ data across various network domains. SDM solutions unify and manage the subscriber data of different network carriers, including services, authentication, access preferences, and identities into unified data repositories. Moreover, it improves carrier networks by reducing overall operating costs and maintaining consistent services to respective users.

Through these solutions, operators can examine subscriber data in a centralized way and allow them to monetize data more efficiently. SDM solutions also assist telecom operators to reduce network complexity, time, and total cost of ownership.

Which Headwinds are Impacting Demand for Data Management Systems?

“Lack of Trust & Confidentiality and Diversity in Designing SDM Systems”

There are certain limitations, which are predicted to adversely impact demand for SDM solutions. Diversity in designing subscriber data management is predicted to put adverse impacts on market opportunities. Moreover, a lack of confidentiality and trust along with delay in reaction times owing to the centralized database is also projected to hamper growth opportunities in the target industry.

What Opportunities are Available for New Subscriber Data Management Companies?

“Introduction of New SDM Solutions to Lure Consumers”

In addition to the well-established players, the novel entrants in the global market are introducing new subscriber data management solutions to attract consumers across various applications. These newly developed SDM solutions are more efficient and advanced compared to the existing ones.

Which Regional Markets Will Provide Lucrative Opportunities for Providers of Subscriber Data Management Services?

“North America – Substantial Revenue Generating Market; Asia Pacific – Rapidly Growing Market”

The comprehensive analysis conducted by Fact.MR, a provider of market research and competitive intelligence, includes five prominent regions to present an eagle-eye view of the industry.

North America, Latin America, Europe, the Middle East & Africa, and Asia Pacific are key geographies, which are operating across the globe. North America is predicted to hold a noteworthy share of global revenue due to the early adoption of various advanced technologies.

The presence of some key global players in the United States and Canada is also expected to contribute to market opportunities. The requirements for VoLTE are increasing at a substantial rate in the region owing to the presence of numerous telecom service providers, which is predicted to stimulate demand for SDM solutions in North America.

Asia Pacific, owing to the presence of various telecom subscribers and operators is projected to experience a noteworthy increase in the demand for subscriber data management solutions. Secure management of data of subscribers is estimated to generate demand for data management systems in Asia Pacific. This requirement resulted in establishing partnerships among telecom operators and SDM providers.

For instance :

• China Telecom entered into a partnership with Nokia in June 2020 for core networking products required for 5G. Nokia software, Unified Data Management, ION products, Session Management Functions, and User Plane are included in this partnership. Currently, Nokia is holding 17.1% of the market share in the rapidly expanding VoLTE network of China Unicom, where the company deployed its cloud-based vIMS platform. Further, the same deal is predicted to positively impact the long-term partnership between Nokia and China Unicom.

Country-wise Insights

How is Demand for Subscriber Data Management Solutions Shaping Up in Japan?

“Increasing Count of Telecom Subscribers Bolstering Demand for Subscriber Data Management”

Rising number of telecom subscribers in Japan is expected to propel the demand for subscriber data management there. Moreover, the growing count of mobile users and mobile devices along with the increased adoption of IP (internet protocol) in Japan is generating opportunities for key players.

What Makes the United States a Center for Data Management Systems in North America?

“Increased Adoption of VoLTE in the United States”

Increased adoption of VoLTE along with rising cloud-based monetization solutions are driving demand for subscriber data management solutions in the United States. Advanced technologies were adopted at an early stage in the United States, which contributed to market opportunities. The presence of various key players in the country is also boosting growth opportunities there.

What Opportunities Lie Ahead for Providers of Subscriber Data Management Solutions in Germany?

“Thriving Smartphone Industry Propelling Opportunities for Suppliers of SDM Solutions”

Varied service portfolios, including security, cloud, and IoT (Internet of Things) are estimated to reflect growth opportunities in the target industry. The growing number of mobile users in Germany is necessitating requirements for more efficient subscriber data management solutions.

Category-wise Insights

Which Facets are Increasing the Popularity of Cloud-based SDM Solutions?

“Rising Adoption of Cloud-based Solutions Due to Their Cost-effectiveness and High Scalability”

Based on deployment, cloud-based and on-premise are two segments of the global industry. Between these two, the cloud-based segment held a substantial share of global revenue owing to the rising use of cloud solutions around the world. There is a noteworthy increase in the adoption of cloud solutions due to their cost-effectiveness compared to on-premise solutions.

Users need to pay according to the use of services as it offers high scalability. Therefore, many small & medium enterprises are shifting towards cloud-based solutions. Security, automatic software updates, data backup, and flexibility are some other factors, which are anticipated to generate opportunities for service providers.

What Makes Subscriber Data Federation Solutions Popular Around the World?

“Ability of Subscriber Data Federation Solutions to Promote Unification between Disparate Software”

The global market is classified into policy management, identity management, subscriber data federation, and user data repository, based on the solution. Among these, the subscriber data federation segment is predicted to expand significantly in the target industry because of its ability to promote unification between disparate software.

Subscriber data federation solutions provide telephone service carriers with one unified view of data from different sources while making modifications to protocol transactions, translation, data integration, and data schema alteration.

Which Network is Widely Used in Subscriber Data Management Solutions?

“Increasing Demand for Mobile Networks in Subscriber Data Management”

Mobile networks and fixed networks are two segments of subscriber data management solutions, based on the network type. The mobile networks segment is estimated to progress at a noteworthy pace in the global industry. Demand for mobile networks is increasing due to increased traction for mobile connections across areas which has inadequate terrestrial technology.

Key Market Players

Key providers of subscriber data management are spending a noticeable amount on numerous promotional activities. Strengthening of their supply chain management systems is also ensured by these service providers. Efficient supply chain channels further ensure the safe and quick delivery of these services to target end users.

Owing to the presence of numerous players, the market is highly competitive in nature. Industry players are involved in mergers, acquisitions, etc. to gain a competitive edge around the world.

For instance :

• Cisco acquired Socio Labs, Inc. in July 2021. This initiative is estimated to help the company to expand its WebEx offerings beyond webinars, webcasts, and meetings to include conferences. Socio Labs is a platform providing modern event technology, which manages the complete lifecycle of multi-track virtual, multi-session, in-person, and hybrid conferences.

Key players in the subscriber data management market are Ericsson, Huawei Technologies, Hewlett Packard Enterprise, Nokia Corporation, Amdocs Inc., Openwave Mobility Inc., Juniper Networks, and Procera Networks Inc.

Segmentation of Subscriber Data Management Industry Research

• By Deployment :

  • Cloud-based
  • On-premise

• By Network Type :

  • Mobile Networks
  • Fixed Networks

• By Solution :

  • Policy Management
  • Identity Management
  • Subscriber Data Federation
  • User Data Repository

• By Enterprise Size :

  • Large Enterprises
  • Small & Medium Enterprises

• By Application :

  • Fixed Mobile Convergence
  • Mobiles
  • Voice Over IP & Video Over IP
  • Others

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa