Soft Serve Premix Market

Soft Serve Premix Market Outlook (2023 to 2033)

Based on the analysis by Fact.MR, the global soft serve premix market is valued to be US$ 778.8 million in 2023 and it is expected to grow at a CAGR of 7.4% to reach US$ 1,588.5 million by the end of 2033.

Soft serve premix is a type of mixture containing ingredients such as milk solids, sugar, stabilizers, emulsifiers, and flavorings. Premixes often come in a variety of flavors including vanilla, chocolate, strawberry, and others. In soft serve premix, quantity and combination of ingredients play a crucial role in the swirl and smooth appearance of soft serves.

Soft serves ice creams are available at various HoReCa chains, supermarkets, amusement parks, and others. The growing preference of individuals for soft serves over other ice creams fuels the demand for soft serve premixes.

Report Attributes	Details
Soft Serve Premix Market Size (2022A)	US$ 731.3 Million
Estimated Market Value (2023E)	US$ 778.8 Million
Forecast Market Value (2033F)	US$ 1,588.5 Million
Global Market Growth Rate (2023-2033)	7.4% CAGR
US Market Share Growth Rate (2023-2033)	6.1% CAGR
China Market Forecast Market Value (2033F)	US$ 239.5 Million
Key Companies Profiled	Rich’s Carvel Scott Brothers Dairy Schneider’s Dairy G.S. Gelato

Historic and Future Pathway Analysis for the Soft Serve Premix Market

Soft serve premix is customizable and with the growing consumer awareness regarding health and well-being. Consumers are seeking healthier alternatives in their food choices. As a result, the soft serve premix market players have responded by offering low-fat, sugar-free, and lactose-free options. This expansion of product varieties caters to the changing preferences of health-conscious consumers and creates immense growth opportunities for the market.

• Short Term (2023-2026): The growth of the HoReCa sector is one of the major drivers for the growth of the soft serve premix market. HoReCa sector includes restaurants, café, and others and with the expansion of the HoReCa sector, the sales of soft serve ice cream are likely to increase which ignites soft serve premix demand during the assessment period.
• Medium Term (2026-2029): The demand for exotic flavors in the food and beverage industry, including soft serve ice cream, is growing as consumers like to experiment and seek unique taste experiences. Thus the growing food & beverages industry especially across China and India propels the demand for soft-serve premixes with customization options or varied flavors.
• Long Term (2029-2033): Effective marketing and promotional strategies play a crucial role in the growth of the soft serve premix market. Companies utilize advertising, social media, and partnerships with popular brands or influencers to create awareness and generate consumer interest. This is likely to drive the market growth in the long run.

On the back of the aforementioned facts, the soft serve premix market is anticipated to grow at a CAGR of 7.4% during the forecast period from 2023-2033, According to the Fact.MR, a market research and competitive intelligence provider.

Market share analysis of soft serve premix based on primary ingredient and region is provided in a nutshell in the above image. Under the primary ingredient segment, the skimmed milk powder sub-segment dominates with a 57.1% market share in 2023.

Market Dynamics Outlook

“Surge in Specialty Ice Creams Sales, Drives Soft Serve Premix Demand”

Specialty ice creams offer a wide range of unique and exotic flavors that go beyond traditional options. These flavors include gourmet combinations like salted caramel, lavender honey, matcha green tea, or even more choices like bacon or avocado.

The availability of such innovative flavors attracts customers who are seeking new and exciting taste experiences, driving the demand for specialty ice creams including soft serves for which a soft serve premix is required. Hence, on the back of this, the soft serve premix market is likely to witness prominent growth opportunities during the forecast period.

Further, specialty ice creams often provide opportunities for customization and personalization. Customers can choose from a variety of mix-ins, toppings, and sauces to create their own unique creations. Soft serve, with its smooth and creamy texture, serves as an excellent base for incorporating different flavors and mix-ins, enhancing the overall customization and personalization options for customers. Thus, paving the way for the soft-serve premix market growth in the long run.

“Factors Restraining the Growth of the Soft Serve Premix Market”

Storage and shelf life concerns in soft serve premixes can be a restraint for businesses. Soft-serve premixes typically have specific requirements to maintain their quality and safety. Soft-serve premixes often need to be stored in specific temperature conditions to prevent spoilage and maintain their integrity. The production guidelines must be followed regarding the recommended storage temperature and conditions. This typically involves keeping the premixes frozen or refrigerated as per instruction.

The shelf life of soft-serve premixes needs to be monitored to ensure that they are used before expiration. Businesses may need to implement a system to track the manufacturing or expiry dates of the premixes and develop a schedule to use or discard premixes as they approach their expiration dates.

Country-wise Insights

What are the Factors Driving Soft Serve Premix Demand Across New Zealand?

Ice cream has become deeply ingrained in New Zealand's food culture. It is a popular treat enjoyed by people of all ages and is associated with celebrations, social gatherings, and everyday indulgence. The cultural preference for ice cream creates a consistent demand throughout the year, contributing to the high consumption rate.

The country has a high per capita consumption of ice cream, which is currently at 28.4 liters per year. The NZ Ice Cream Association states that New Zealanders consume 23 liters of ice cream annually, making them one of the largest consumers of ice cream globally.

These factors combined contribute to the high demand for soft-serve ice cream in New Zealand, making it one of the leading consumers of ice cream globally, thus, creating immense growth opportunities for the soft-serve premix market. The New Zealand soft-serve premix market is likely to grow at a rate of 6.5% during the forecast period.

Why US’s Soft Serve Premix Market is Flourishing?

There is a consistent and growing demand for soft-serve ice cream among consumers. Soft serve offers a creamy and smooth texture, and it is often perceived as a fun and indulgent treat. The popularity of soft serve is further boosted by the availability of various flavors, toppings, and customizable options, creating growth opportunities for the soft serve premix market.

Soft serve is commonly available in a wide range of settings, including ice cream parlors, food trucks, amusement parks, and even some fast-food restaurants. This accessibility makes it easy for people to satisfy their cravings for soft-serve ice cream, contributing to its popularity. With the growing soft serve ice cream popularity the demand for the soft serve premixes gear up.

Further, the soft-serve premix market has witnessed significant innovation and diversification in recent years. Manufacturers and retailers have introduced new flavors, such as exotic fruits, unique combinations, and even vegan options, catering to a broader range of preferences and dietary restrictions. This continuous product development and variety have contributed to the appeal and growth of the market.

The US market is likely to grow at a CAGR of 6.9% during the forecast period and create an absolute $ opportunity of US$ 183.5 million.

Category-wise Insights

Why Powder Premix Form is Ruling the Soft Serve Premix Market?

Powder premixes offer convenience and ease of use for businesses. They are pre-measured and pre-mixed formulations that only require the addition of water or other liquid ingredients to create the final product. This eliminates the need for extensive recipe development, ingredient sourcing, and measuring, saving time and effort in the production process.

Powder premixes typically have a longer shelf life compared to other forms, such as liquid or fresh ingredients. This provides businesses with more flexibility in inventory management, reducing the risk of spoilage or wastage. The extended shelf life allows for better stock control and reduces the frequency of restocking. On the back of such factors, the powder premix form is gaining traction and is expected to account for a market share of 78.1% in 2023 and grow at a rate of 7.5% during the forecast period.

Why HoReCa Sales Channel is Widely Preferred?

The soft-serve ice cream market benefits from a strong demand generated by hotels, restaurants, and cafés. These establishments often include soft-serve ice cream as a dessert option on their menus. Soft serve's popularity and versatility make it a desirable choice for such establishments to cater to their customer's preferences for a refreshing and indulgent treat.

Further, soft-serve ice cream has a broad appeal and is popular among customers of all age groups. It adds to the overall dining experience and contributes to customer satisfaction. HoReCa establishments that offer soft serve benefit from increased customer loyalty, repeat business, and positive word-of-mouth recommendations. As the HoReCa offers soft serves, the need for soft serve premixes is high. Baked by such factors for soft serve premixes the HoReCa sales channel accounted for a market share of 66.6% in 2022 and is expected to reach a valuation of US$ 1,112.1 million in 2033 growing at a CAGR of 7.9% between 2023 to 2033.

Eminent Player’s Key Stratagems

Prominent players operating in the soft serve premix market are Rich’s, Carvel, Scott Brothers Dairy, Schneider’s Dairy, and G.S. Gelato.

Manufacturers are constantly introducing new flavors, toppings, and add-ons to enhance the consumer experience and cater to diverse tastes. The availability of a wide range of flavors and customization options appeals to consumers and drives market growth.

Fact.MR has provided detailed information about the price points of key manufacturers of soft serve premix positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Soft Serve Premix Industry Research

• By Primary Ingredient :

  • Skimmed Milk Powder
  • Butter Powder
  • Plant-based Milk Powder

• By Premix Forms :

  • Powder
  • Liquid

• By Sales Channel :

  • B2C (Premix form)
  • HoReCa (End Use)
    • Lodging
    • Food Service
    • Restaurants
    • Theme Parks
    • Bars and Pubs
    • Others

• By Region :

  • North America
  • Latin America
  • Europe
  • Asia-Pacific
  • Middle East & Africa