Roasted Barley Market

Roasted Barley Market Outlook (2024 to 2034)

The global roasted barley market has been valued at US$ 17.1 billion in 2024 and is forecasted to reach US$ 25.11 billion by the end of 2034, expanding at a CAGR of 3.9%. Growing consumer awareness of health and nutrition is making barley, a high-fiber cereal grain, more popular.

Hordeum vulgare, another name for barley, is a grain that is high in antioxidants, fiber, vitamins, and minerals. Barley is low in cholesterol and fat and is a nutritious food commodity that is grown in temperate climates and used to make beverages and fodder. The market for roasted barley is being driven by consumers' growing inclination towards healthier food products.

Global market expansion is driven by an increase in barley's use in the food and beverage industry. Consumed as a whole grain food, barley is also used to make nonalcoholic beverages and barley specialty malt. It is also widely included in healthy diets, all of which drive the growth of the roasted barley market. It is becoming popular as a healthy snack that expands the variety of barley that can be eaten on the go. But for some people, eating barley can have negative health impacts and trigger allergic reactions, which could limit the market's expansion.

Report Attributes	Details
Roasted Barley Market Size (2024E)	US$ 17.1 Billion
Forecasted Market Value (2034F)	US$ 25.11 Billion
Global Market Growth Rate (2024 to 2034)	3.9% CAGR
North America Market Share (2034F)	27.6%
East Asia Market Growth Rate (2024 to 2034)	5% CAGR
Market Share of Conventional Roasted Barley (2034F)	59.4%
Beverages Segment Market Share (2024E)	24.58%
Key Companies Profiled	Soufflet Group Muntons Plc Boortmalt Group Crisp Malting Group Bries Malt & Ingredients Co. Grain Millers Inc. GrainCorp Limited

Why is Consumption of Roasted Barley Increasing Steadily Worldwide?

“Rising Awareness of Health Benefits Associated with Organic and Non-GMO Products”

Roasted barley producers across the world are taking notice as consumers become more conscious of the health advantages of organic and non-GMO products. Food producers are concentrating more on growing their line of organic and non-GMO products as a result. The majority of consumers who are gradually shifting toward the use of organic food items are those in developed regions like Europe and North America.

Sales of organic roasted barley on the international market have benefited from this. Additionally, there is a growing amount of consumer opposition to genetically modified food, which has raised demand for non-genetically modified food items. A favorable environment has been established by these trends for global roasted barley market in the coming years.

“Growing Consumer Interest in Home Cooking Amid High Demand for Convenience Food”

One of the key drivers of the roasted barley market trends is the variety of convenience food products made with roasted barley flour. Roasted barley flour is mostly used in convenience food items, including vegan bread, cakes made with barley flour, pancakes, and barley chocolate chip cookies.

Roasted barley flour gives the final goods a rich, warm, and dark texture while also improving their appearance. In addition to the items listed above, roasted barley flour is utilized in side dishes, pizza crust, potato snacks, salsa, gravy, and roux. Additionally, customers are expressing interest in buying roasted barley flour directly to prepare a variety of meals at home.

Which Factors Pose Challenges to Overall Roasted Barley Market Growth?

“Allergic Reactions Associated with Barley Consumption”

Although barley is a versatile and commonly consumed roasted grain, several possible issues should be taken into consideration when consuming it. Barley can cause allergic reactions in certain people, which emphasizes the need for people with sensitivity to exercise awareness and caution when consuming the grain.

Pregnant women need to use caution when consuming barley sprouts. Excessive consumption during pregnancy may have negative health consequences. To guarantee a safe and healthy pregnancy, expectant moms must become aware of the foods they eat and seek advice.

“Climate Change Affecting Barley Cultivation Amid Declining Soil Fertility”

The global barley market contends with the challenge of declining soil fertility, which impacts crop yields. Sustainable soil management practices are essential to maintaining the long-term health and productivity of barley cultivation. Pest and disease pressures pose threats to barley crops, demanding effective and sustainable pest management strategies.

Protecting crops from infestation is crucial for ensuring a consistent and reliable supply. Drastic changes in climate patterns, including shifts in temperature and precipitation, present a formidable challenge. These variations can influence barley cultivation conditions, affecting overall production, quality, and yields.

Country-wise Insights

In the United States, barley is increasingly being utilized in the food and beverage industry. This factor is projected to support the expansion of the barley market in the coming years due to the high demand for barley in the United States feed sector. As consumer preferences evolve, there might be an increased demand for diverse and unique flavors. In addition, roasted barley, with its distinct and rich taste, could appeal to consumers looking for new and interesting culinary experiences in China.

Why is Roasted Barley Demand Rising in the United States?

“Shift Towards Natural and Healthier Food and Beverage Options”

Attribute	United States
Market Value (2024E)	US$ 3.15 Billion
Growth Rate (2024 to 2034)	4.6% CAGR
Projected Value (2034F)	US$ 4.93 Billion

Barley is widely used as a feed grain for a variety of species, including cattle, pigs, and poultry. Because of the rising demand for meat and dairy products and the growth of the livestock industry, barley is becoming an increasingly important component of feed.

Stouts and other beers require roasting barley as a primary component. The roasted barley market share in the United States may be influenced by the expansion of the craft beer industry and consumers' growing desire for distinctive and tasty beer options.

There has been a shift in the United States toward natural and healthier food and beverage options. Roasted barley is projected to become more popular among customers looking for health-conscious options if it is marketed as a tasty and healthy component.

What Makes China a Lucrative Market for Roasted Barley Producers?

“Incorporation of Barley into Traditional and Contemporary Culinary Applications”

Attribute	China
Market Value (2024E)	US$ 2.97 Billion
Growth Rate (2024 to 2034)	4.7% CAGR
Projected Value (2034F)	US$ 4.73 Billion

Barley has been used in Chinese cuisine in a variety of ways due to the country's rich culinary heritage. There may be uses for roasted barley in contemporary food and beverage applications, as well as in more traditional recipes. In China, people are becoming more conscious of their health and well-being, in line with worldwide trends. Roasted barley could become well-liked among people looking for wholesome food options if it is promoted as a nutrient-dense and health-promoting element.

China's beverage industry has been growing significantly, with both alcoholic and non-alcoholic beverages being produced there. The use of roasted barley in specialty teas or craft beers is projected to drive roasted barley market share.

Category-wise Insights

Roasted barley that is farmed conventionally is probably readily accessible in both domestic and foreign markets. It could come from anywhere in the world where barley is usually grown. Because of its unique flavor and adaptability, roasted barley has become a highly sought-after component in the beverage sector.

Why is Demand for Conventional Roasted Barley Higher?

“Conventionally Cultivated Barley Aligning with Preference for Genetically Unmodified Crops”

Attribute	Conventional
Segment Value (2024E)	US$ 9.82 Billion
Growth Rate (2024 to 2034)	4.3% CAGR
Projected Value (2034F)	US$ 14.91 Billion

The term 'conventionally grown roasted barley' describes grains that are grown with conventional farming techniques. To increase agricultural production and guard against pests and illnesses, this method entails the use of synthetic fertilizers, insecticides, and herbicides.

Barley that is grown using conventional methods is usually not genetically modified (non-GMO). It uses conventional breeding techniques to create and raise genetically unmodified barley cultivars. The process of roasting barley involves subjecting raw barley grains to dry heat, which results in the creation of distinct flavors and fragrances. Barley gains depth and richness from roasting, which qualifies it for a variety of culinary uses.

Will the Beverage Industry Continue Being the Leading Consumer of Roasted Barley?

“Key Role of Roasted Barley in Enhancing Nutritional Value of Food and Beverages”

Attribute	Beverages
Segment Value (2024E)	US$ 4.2 Billion
Growth Rate (2024 to 2034)	4.3% CAGR
Projected Value (2034F)	US$ 6.38 Billion

Roasted barley is a flexible component that contributes distinct flavors and qualities to a variety of drinks. Because it can add a deep and rich flavor, roasted barley is a great option for both alcoholic and non-alcoholic beverages. Its usefulness in the food and beverages industry is not limited to brewing, as there are many resourceful applications of this grain.

Herbal tea infusions and mixes include roasted barley, which adds warmth, complexity, and a toasted touch to the overall flavor profile. Incorporating roasted barley powder or flakes into smoothies, shakes, or health beverages can boost their nutritional value and impart a unique taste with certain health advantages. Roasted barley can be used by innovative mixologists to produce novel drinks with layers of flavor and complexity.

• In September 2019, PepsiCo and the flour-milling and ingredient company Ardent Mills reached an agreement to supply alternative grains, including rye, sorghum, barley, and millet, which will be used in these companies' future products. As a result, both businesses will expand their product lines to include more items made using these substitute grains.

Competitive Landscape

Major players in the roasted barley industry include brewers, suppliers of roasted barley products, and agricultural and food processing firms. Big breweries are important players, especially the ones that are well-known for their porters and stouts, considering the widespread utilization of roasted barley in brewing.

• In May 2022, Muntons announced its collaboration with producers to create plant-based burgers, sausages, and sliced deli beef products. This involves utilizing barley and a 100% environmentally sustainable malt sourced from British barley and wheat.

Segmentation of Roasted Barley Market Research

• By Nature :

  • Organic
  • Conventional

• By Form :

  • Whole
  • Flour

• By End Use :

  • Beverages
  • Bakery
  • Snacks & Convenience Foods
  • Animal Feed

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa