Push-to-Talk (PTT) Market

Push-to-Talk Market Outlook (2024 to 2034)

The global push-to-talk (PTT) market revenue is projected to reach US$ 23.74 billion in 2024. The market has been forecasted to expand at a CAGR of 8.4% to reach a value of US$ 53.17 billion by the end of 2034.

The growing demand for robust, dependable, and resilient mobile devices across a range of industries and outdoor pursuits is the driving force behind the proliferation of rugged and ultra-rugged smartphones. Their value is further increased by the addition of PTT functionality, making them indispensable instruments for professionals and adventurers working in difficult environments. It is anticipated that these gadgets will develop further as technology advances, adding even more features and functionalities to satisfy the needs of several users.

Key Market Growth Drivers

• The market for vibratory hammers is growing because of the LMR system's analog to digital conversion. With a button push, Vodafone Qatar introduced Vodafone Push-To-Talk Plus in January 2021. This cutting-edge business-critical service, made possible by Vodafone's GigaNet nationwide network, enables instantaneous, encrypted communication between individuals or groups. The first service designed to resemble a walkie-talkie is Vodafone Push-to-Talk Plus.
• For construction sites, ports, airports, stadiums, shopping centers, hotel chains, and business owners involved in the planning and execution of mega-events where organizations have to collaborate with real-time responsiveness, distributed employees view PTT as the ideal scenario. The business segment of Cubic Corporation declared in January 2021 that its M3-SE-MFGW and Vocality RoIP interoperability gateways would facilitate FirstNet PTT. The ability to facilitate Mission-Critical Push-to-Talk (MCPTT) interoperability between LMR and LTE networks is exclusive to the Vocality RoIP.
• Machine-to-machine (M2M) support and other premium Industrial Internet of Things (IIoT) applications were made possible by digitized products' strong communication capabilities and improved spectrum efficiency. By utilizing contemporary electronic mission-critical LMR systems, businesses are promoting data services and voice including M2M applications, on a high-reliability network encompassing the whole service region.

Report Attribute	Detail
Push-to-Talk Market Size (2024E)	US$ 23.74 Billion
Forecasted Market Value (2034F)	US$ 53.17 Billion
Global Market Growth Rate (2024 to 2034)	8.4% CAGR
East Asia Market Share (2024E)	23.5%
North America Market Growth Rate (2024 to 2034)	7.9% CAGR
Cellular Networks Segment Value (2024E)	US$ 9.97 Billion
Key Companies Profiled	Simoco Wireless Solutions; Motorola Solutions, Inc.; Azetti Networks; Iridium Communications Inc.; GroupTalk; Bell Canada; Zello; Telefonaktiebolaget LM Ericsson; Iridium; Hytera Communications Corporation Limited; AT&T; Zebra Technologies Corporation; Telstra Group Limited; Qualcomm Incorporated; Motorola Solutions; T-Mobile; AINA Wireless; Verizon Wireless.

What is Broadening Opportunities for Manufacturers of Push-to-Talk (PTT) Devices?

“Use of Push-to-Talk Services in Multiple Industries”

Push-to-talk (PTT) market size is increasing because of the Land Mobile Radio (LMR) system's analog to digital conversion. With a button push, Vodafone Qatar introduced Vodafone Push-To-Talk Plus in January 2021. This cutting-edge business-critical service, which came into existence with Vodafone's GigaNet nationwide network, enables instantaneous and encrypted communication between individuals or groups. The first service designed to resemble a walkie-talkie is Vodafone Push-to-Talk Plus only.

For construction sites, ports, airports, stadiums, shopping centers, hotel chains, and business owners involved in the planning and execution of mega-events where organizations must collaborate with real-time responsiveness, distributed employees prefer to use push-to-talk services. The business segment of Cubic Corporation declared in January 2021 that its M3-SE-MFGW and Vocality RoIP interoperability gateways would facilitate FirstNet PTT.

What are the Key Restraints to Global Market Growth?

“Technological Glitches Hampering PTT Services”

The smooth communication landscape is significantly hampered by the interoperability issues between Push-to-Talk (PTT) solutions and Land Mobile Radio (LMR) systems, particularly in industries where prompt and dependable communication is critical. For several years, public safety organizations and other critical infrastructure sectors have made extensive use of LMR systems, including analog and digital versions like TETRA or P25.

These systems frequently use specialized or proprietary technologies to function. On the other hand, most contemporary PTT solutions rely on software and make use of Internet protocol (IP) networks. Since LMR systems are not built to interface with IP-based PTT systems, there is a significant barrier to overcome to bridge the gap between these disparate technologies.

Country-wise Insights

North America is estimated to hold 33% of the global push-to-talk (PTT) market share in 2024. In East Asia, the market is projected to capture a 23.5% share in 2024. North America is anticipated to lead the PTT market as the technology has been commercially adopted by several companies across North America and is now part of their everyday operations.

Push-to-talk services are a profitable business in India, which is predicted to strengthen its position throughout the forecast period. The push-supply graph for push-to-talk services is rising due to increased demand from the government and defense sector as well as increased application across a variety of commercial sectors.

The European Commission (EC) released a report titled "Germany- Mobility and Transport," which stated that the country's transportation industry is highly developed and is evaluated to grow even more once the pandemic's effects have subsided. To encourage creative projects in the transportation industry, the European Commission (EC) recently approved a EUR 300 million German State Aid Scheme for the years 2020 to 2023, according to its report.

What is Driving Sales of Push-to-Talk Devices in the United States?

“Increasing Demand from the Defense and Commercial Sectors”

Attribute	United States
Market Value (2024E)	US$ 3.48 Billion
Growth Rate (2024 to 2034)	8.2% CAGR
Projected Value (2034F)	US$ 7.64 Billion

The United States is analyzed to hold a significant market share of 44.5% in North America in 2024. A growing number of stakeholders in the United States are benefiting from the high degree of development in the defense and commercial sectors as well as manufacturing industry advancements. With increased investments from governmental and other organizations, the commercial sector in the United States is growing quickly.

According to a report by Select USA, over 95,000 jobs in the United States have been created or maintained with SelectUSA's facilitation of more than $78 billion in investment since its founding. The company collaborates with the Foreign Commercial Service and other organizations to further strengthen this industry.

Select USA, a government initiative by the United States Department of Commerce aims to promote corporate investment in the country that creates jobs and increases public awareness of the vital role that economic development plays in the country's economy.

What is the Outlook for Push-to-Talk (PTT) Market in China?

“PTT Services Growing Rapidly in China”

Attribute	China
Market Value (2024E)	US$ 2.73 Billion
Growth Rate (2024 to 2034)	9.2% CAGR
Projected Value (2034F)	US$ 6.57 Billion

China is estimated for a market share of 48.9% in East Asia in 2024. China is among the fastest-growing economies in the push-to-talk market. The country is projected to hold its leading position in the region in the coming 10 years. Surging requirements for PTT from the government and commercial sectors are strengthening country’s hold in the market. The commercial sector is playing a major role in China's economy, which is currently the leading countries around the world. This shows the potential for push-to-talk solution providers to grow in the country.

Category-wise Insights

The market for push-to-talk (PTT) is categorized into LMR and cellular in terms of network, of which the former is expected to hold a market share of 58% in 2024. By end-use industry, the market is categorized into public safety, commercial, and government & defense, of which the public safety segment is projected to capture a key share of 45% in 2024.

Which Network is Accountable for Significant Sales of PTT Devices?

“Sales of LMRs Going Up Due to its Coverage in Wireless Communication Technology”

Attribute	LMR
Segment Value (2024E)	US$ 13.77 Billion
Growth Rate (2024 to 2034)	7.8% CAGR
Projected Value (2034F)	US$ 29.24 Billion

In terms of network type, the Land Mobile Radio (LMR) segment is currently leading the market. LMR has several benefits, including the best coverage of all wireless communication technologies, high convenience, and military-grade encryption for all data and voice transmissions. It is therefore anticipated that this network type will continue to lead in the future. Relative to PTT connectivity over a private network in a specific location,

LMR was the first invention that is still in widespread use. Besides voice, these analog technologies allow LMR to carry some data as well. LMR connectivity enjoys an outstanding reputation for dependability because of the extreme ruggedness of the LMR equipment and the several fail-safe features incorporated into the LMR radios and networks, thus setting push-to-talk (PTT) market trends.

Why is There High Use of Push-to-Talk Services in the Defense Sector?

“Exceptional Security, Safety, and User-Friendliness Standards”

Attribute	Government & Defense
Segment Value (2024E)	US$ 7.83 Billion
Growth Rate (2024 to 2034)	7.7% CAGR
Projected Value (2034F)	US$ 16.48 Billion

Due to its superior security and safety standards and user-friendliness, push-to-talk services are extensively utilized in the military and government. Push-to-talk service providers stand to benefit financially from the predicted exponential growth in demand from these two markets. The European Union (EU) reported on March 3, 2021, that general government spending on defense in the European Union amounted to 1.2% of GDP in 2019.

This information was outlined in a report titled "Government Expenditure on Defence -Statistics Explained." 2.6% of all EU spending in 2019 and 2.5% of all Eurozone spending, according to the report, went toward defense. From an indirect perspective, this data points to prospects in several regions' push-to-talk markets.

Competition Analysis

Key players in the push-to-talk (PTT) market are engaged in fierce competition with one another. Some of the prominent players in the industry are introducing a greater range of products to take advantage of new opportunities.

• A reverse merger between radio equipment/solutions provider KT Powertel and video security company IDIS was completed in February 2021. IDIS will purchase a 44.84 percent stake in KT Powertel, the radio communications division of Korean telecom company KT Corp., to close the deal in March. IDIS's video surveillance business complements KT Powertel's marketing expertise in radio equipment and push-to-talk over cellular (PoC) technologies.
• Motorola Solutions launched WAVE PTX, a national instant messaging service that is enabling corporate and governmental entities to increase efficiency and safety, in Singapore and Malaysia in April 2021. Regardless of network technology, businesses instantly and reliably connect their several work teams with WAVE PTX to maintain seamless operations.

Fact.MR provides detailed information about the price points of leading players in the push-to-talk (PTT) market positioned across the world, sales growth, production capacity, and speculative technological expansion, in this revised market report.

Segmentation of Push-to-Talk (PTT) Market Research

• By Network :

  • LMR
  • Cellular

• By End-Use Industry :

  • Public Safety
  • Commercial
  • Government & Defense

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa