Programmatic Advertising Market
Programmatic Advertising Market Study by Software Platforms and Services for Real Time Bidding, Private Marketplaces, and Automated Guaranteed from 2024 to 2034
Analysis of Programmatic Advertising Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Programmatic Advertising Market Outlook (2024 to 2034)
The global programmatic advertising market is estimated to be valued at US$ 26.74 billion in 2024. The market is expected to register a CAGR of 30.1% from 2024 to 2034. The market is expected to reach US$ 370.12 billion by 2034.
Advertising revenue from the Internet has become a significant source of income for enterprises. Whether the primary source or as supplemental income, advertising revenue from website visits and apps is a promising avenue of revenue generation. Thus, programmatic advertising, which helps enterprises maximize advertising revenue, is witnessing a boost in demand.
Key Market Growth Drivers
As mobile usage is increasing by the day, there is more scope for advertising on apps. Many organizations not only have their own apps but are constantly providing updates for those apps. Companies take advantage of programmatic advertising to put ads in apps that are relevant to users. As the data being gathered increases and the processing of the data gets more precise, the quality of programmatic advertising is rising. Thus, advancements in data gathering and data processing are helping the market grow by leaps and bounds.
| Report Attributes | Details |
|---|---|
| Estimated Market Value (2024E) | US$ 26.74 billion |
| Forecasted Market Value (2034F) | US$ 370.12 billion |
| Global Market Growth Rate (2024 to 2034) | 30.1% CAGR |
| Software Platform Segment Growth Rate (2024 to 2034) | 30.2% |
| Automated Guaranteed Segment Growth Rate (2024 to 2034) | 35.6% |
| North America Market Share (2024) | 25.8% |
| East Asia Market Share (2024) | 30.7% |
| Key Companies Profiled |
|
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Which Factors are Responsible for the Surge in Demand for Programmatic Advertising?
“Growing Trend of Digitization Boosting the Programmatic Advertising Industry”
The rising adoption of digitization in big enterprises and small businesses is driving the market. Moreover, the percentage of people using digital devices is increasing rapidly. The growing number of people and organizations becoming a part of digitization is conducive to the growth of the market, as there are more opportunities for programmatic advertising implementation.
“Social Media Emerging as a Fertile Ground for Programmatic Advertising”
Social media is one of the lucrative avenues for programmatic advertising. Rising incidences of mobile phone usage are tied to the increasing significance of social media in people’s lives. Companies are leveraging the use of social media to expand their consumer base. Social media is becoming a significant part of companies’ marketing campaigns. Thus, the recognition of the powers of social media is stimulating the adoption of programmatic advertising.
What are the Challenges Encountered by Programmatic Advertising Market Players?
“Scarcity of Skilled Professionals and a General Lack of Awareness”
Even among marketing professionals, there is still a dearth of expert personnel when it comes to programmatic advertising. Many marketing professionals lack the necessary skills to master programmatic advertising, and thus, there are troubles with implementing the service. The rapidly evolving nature of the advertising industry also plays its part in leaving professionals struggling with the technology.
There are still gaps in knowledge about programmatic advertising at the upper levels of management. The benefits of programmatic advertising are unknown or not given due importance. Thus, these complications are restraining the adoption of the service. However, despite the projected setbacks, the market is marked for stellar growth over the coming years.
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Country-wise Insights
East Asia accounts for a considerable share of the programmatic advertising market. In 2024, the value of the market in East Asia is estimated to be US$ 8.20 billion, for a market share of 30.7%. The market is expected to progress at an outstanding CAGR of 31.3% from 2024 to 2034. By 2034, it is projected that the market is expected to be US$ 124.73 billion, holding a share of 33.7%.
The technologically advanced North America is another lucrative region in the market. In 2024, the market share is projected to be 25.8%, with a value of US$ 6.89 billion. The North America market is expected to register a remarkable CAGR of 30.3% over the forecast period. By 2034, the market value is anticipated to shoot up to US$ 97.71 billion, with a market share of 26.4%.
What Makes Mexico Such a Promising Country in the Programmatic Advertising Market?
“Foreign Investment Portends Scintillating Rise of the Market in Mexico”
| Attribute | Details |
|---|---|
| Market Value in 2024 | US$ 0.44 billion |
| CAGR (2024 to 2034) | 33.9% |
Mexico is filled with promise for the programmatic advertising industry, and it is estimated at US$ 0.44 billion in 2024. The market is expected to register a magnificent CAGR of 33.9% over the forecast period, at the end of which the market value for the country is projected to hit US$ 8.30 billion.
The programmatic advertising market in Mexico is benefiting from increasing foreign investments and partnerships with prominent market players. For example, in October 2023, Mexican media giant Grupo Expansión tied up a deal with Canadian market player Hivestack. Thus, the future of the market is expected to be bright in Mexico.
What is Driving the Programmatic Advertising Market in South Korea?
“Enterprises are Reaping Benefits of Increasing Online Presence of People in South Korean”
| Attribute | Details |
|---|---|
| Market Valuation in 2024 | US$ 1.63 billion |
| CAGR (2024 to 2034) | 32.2% |
The market is estimated to be valued at US$ 1.63 billion in 2024, and it is anticipated to reach US$ 26.56 billion by 2034. The sales of programmatic advertising are likely to rise at a CAGR of 32.2% through 2034.
A major chunk of South Korea’s population is reputed to be terminally online. Gaming, social media, streaming, and other digital activities are becoming an increasingly important part of the daily lives of people in the country. Thus, there is increased scope for programmatic advertising in South Korea.
Category-wise Insights
By transaction mode, automated guaranteed transactions are leading the market, with an expected share of 55.8% in 2024. Progressing further at a CAGR of 35.6% over the forecast period, the segment’s share is expected to be 55.1% by 2034.
Real-time bidding takes the runner-up spot in the segment, with an expected market share of 25.7% in 2024. Progressing at a CAGR of 28.5% over the forecast period, the market share of real-time bidding is projected to grow to 25.9% by 2034.
Which Transaction Mode is Highly Preferred in the Market?
“Streamlined Approach and Simplicity of Automated Guaranteed Transactions”
| Top Transaction Mode | Market Share in 2024 |
|---|---|
| Automated Guaranteed Transactions | 55.8% |
The automated guaranteed transactions segment is the preferred type of transaction for market players. In 2024, it is expected to account for 55.8% of the market share by transaction type. The CAGR of the segment is expected to be 35.6%, holding a market share of 55.1% by 2034.
Automated guaranteed transactions are considered a simple and effective solution for market players. The details of the transaction are sorted out between the buyer and the seller, allowing for a more streamlined approach. However, real-time bidding and private marketplace transactions are expected to progress during the forecast period. Real-time bidding is anticipated to account for 25.9% of the market share in 2034, while the share for the private marketplace segment is projected to be 19.0%.
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Competitive landscape highlights only certain players
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Competitive Landscape
Key players in the programmatic advertising industry are striking up partnerships to take advantage of the exciting opportunities present in the landscape. These partnerships are increasingly crossing international borders.
A significant reason for the rise of international collaborations in the market is Western companies’ desire to expand into promising Eastern markets. The large digitally inclined population of the East is targeted by Western companies. For their part, Eastern enterprises leverage the significant infrastructural capabilities of their Western counterparts. Some of the key companies in the programmatic advertising market are Adroll, Adobe Marketing Cloud, AdReady, Choozle, Centro Inc., DataXu, Outbrain, DoubleClick, Rubicon Project, and PulsePoint Inc.
Recent Developments
- In December 2023, Alkimi launched the advertising platform Mainnet. Alkimi is a blockchain-based advertising agency and it boasts of introducing a new step in advertising.
- In November 2023, Buffalo Soldiers launched its programmatic advertising platform, leAD. The platform was developed in partnership with YOptima and uses AI to offer advertising solutions to enterprises.
- In October 2023, Seedtag introduced Contextual Audiences. It is an AI-powered advertising tool that goes beyond personal data to engage with customer interests.
- In June 2023, The Trade Desk launched Kokai, an advertising platform with multi-functionality. The platform allows for easy communication between partners.
Segmentation of Programmatic Advertising Market Research
-
By Enterprize Size:
- Software Platform
- Services
-
By Transaction Mode:
- Real Time Bidding
- Private Marketplace
- Automated Guaranteed
-
By Ad Format:
- Desktop Display
- Desktop Video
- Mobile Display
- Mobile Video
-
By Region:
- North America
- Europe
- Latin America
- East Asia
- South Asia & Oceania
- Middle East & Africa
Table of Content
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Transaction Mode 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Transaction Mode, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Transaction Mode, 2024 to 2034 5.3.1. Real Time Bidding 5.3.2. Private Marketplace 5.3.3. Automated Guaranteed 5.4. Y-o-Y Growth Trend Analysis By Transaction Mode, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Transaction Mode, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Ad Format 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Ad Format, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Ad Format, 2024 to 2034 6.3.1. Desktop Display 6.3.2. Desktop Video 6.3.3. Mobile Display 6.3.4. Mobile Video 6.4. Y-o-Y Growth Trend Analysis By Ad Format, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Ad Format, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Enterprise Size 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Enterprise Size, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Enterprise Size, 2024 to 2034 7.3.1. SMBs 7.3.2. Large Enterprises 7.4. Y-o-Y Growth Trend Analysis By Enterprise Size, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By Enterprise Size, 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023 8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. U.S. 9.2.1.2. Canada 9.2.2. By Transaction Mode 9.2.3. By Ad Format 9.2.4. By Enterprise Size 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Transaction Mode 9.3.3. By Ad Format 9.3.4. By Enterprise Size 9.4. Key Takeaways 10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Transaction Mode 10.2.3. By Ad Format 10.2.4. By Enterprise Size 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Transaction Mode 10.3.3. By Ad Format 10.3.4. By Enterprise Size 10.4. Key Takeaways 11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. U.K. 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Transaction Mode 11.2.3. By Ad Format 11.2.4. By Enterprise Size 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Transaction Mode 11.3.3. By Ad Format 11.3.4. By Enterprise Size 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Transaction Mode 12.2.3. By Ad Format 12.2.4. By Enterprise Size 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Transaction Mode 12.3.3. By Ad Format 12.3.4. By Enterprise Size 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Transaction Mode 13.2.3. By Ad Format 13.2.4. By Enterprise Size 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Transaction Mode 13.3.3. By Ad Format 13.3.4. By Enterprise Size 13.4. Key Takeaways 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Transaction Mode 14.2.3. By Ad Format 14.2.4. By Enterprise Size 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Transaction Mode 14.3.3. By Ad Format 14.3.4. By Enterprise Size 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Transaction Mode 15.2.3. By Ad Format 15.2.4. By Enterprise Size 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Transaction Mode 15.3.3. By Ad Format 15.3.4. By Enterprise Size 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. U.S. 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2023 16.1.2.1. By Transaction Mode 16.1.2.2. By Ad Format 16.1.2.3. By Enterprise Size 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2023 16.2.2.1. By Transaction Mode 16.2.2.2. By Ad Format 16.2.2.3. By Enterprise Size 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2023 16.3.2.1. By Transaction Mode 16.3.2.2. By Ad Format 16.3.2.3. By Enterprise Size 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2023 16.4.2.1. By Transaction Mode 16.4.2.2. By Ad Format 16.4.2.3. By Enterprise Size 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2023 16.5.2.1. By Transaction Mode 16.5.2.2. By Ad Format 16.5.2.3. By Enterprise Size 16.6. U.K. 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2023 16.6.2.1. By Transaction Mode 16.6.2.2. By Ad Format 16.6.2.3. By Enterprise Size 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2023 16.7.2.1. By Transaction Mode 16.7.2.2. By Ad Format 16.7.2.3. By Enterprise Size 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2023 16.8.2.1. By Transaction Mode 16.8.2.2. By Ad Format 16.8.2.3. By Enterprise Size 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2023 16.9.2.1. By Transaction Mode 16.9.2.2. By Ad Format 16.9.2.3. By Enterprise Size 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2023 16.10.2.1. By Transaction Mode 16.10.2.2. By Ad Format 16.10.2.3. By Enterprise Size 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2023 16.11.2.1. By Transaction Mode 16.11.2.2. By Ad Format 16.11.2.3. By Enterprise Size 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2023 16.12.2.1. By Transaction Mode 16.12.2.2. By Ad Format 16.12.2.3. By Enterprise Size 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2023 16.13.2.1. By Transaction Mode 16.13.2.2. By Ad Format 16.13.2.3. By Enterprise Size 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2023 16.14.2.1. By Transaction Mode 16.14.2.2. By Ad Format 16.14.2.3. By Enterprise Size 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2023 16.15.2.1. By Transaction Mode 16.15.2.2. By Ad Format 16.15.2.3. By Enterprise Size 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2023 16.16.2.1. By Transaction Mode 16.16.2.2. By Ad Format 16.16.2.3. By Enterprise Size 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2023 16.17.2.1. By Transaction Mode 16.17.2.2. By Ad Format 16.17.2.3. By Enterprise Size 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2023 16.18.2.1. By Transaction Mode 16.18.2.2. By Ad Format 16.18.2.3. By Enterprise Size 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2023 16.19.2.1. By Transaction Mode 16.19.2.2. By Ad Format 16.19.2.3. By Enterprise Size 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2023 16.20.2.1. By Transaction Mode 16.20.2.2. By Ad Format 16.20.2.3. By Enterprise Size 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2023 16.21.2.1. By Transaction Mode 16.21.2.2. By Ad Format 16.21.2.3. By Enterprise Size 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2023 16.22.2.1. By Transaction Mode 16.22.2.2. By Ad Format 16.22.2.3. By Enterprise Size 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2023 16.23.2.1. By Transaction Mode 16.23.2.2. By Ad Format 16.23.2.3. By Enterprise Size 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Transaction Mode 17.3.3. By Ad Format 17.3.4. By Enterprise Size 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. AppNexus Inc. 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.2. AOL Inc. (Verizon Communications Inc.) 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.3. Yahoo! Inc. 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.4. DataXu Inc. 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.5. Adroll.com 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.6. Google Inc. (Doubleclick) 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.7. Adobe Systems Incorporated 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.8. Rubicon Project Inc. 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.9. Rocket Fuel Inc. 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.10. MediaMath Inc. 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.11. IPONWEB Holding Limited (BidSwitch) 18.1.11.1. Overview 18.1.11.2. Product Portfolio 18.1.11.3. Profitability by Market Segments 18.1.11.4. Sales Footprint 18.1.11.5. Strategy Overview 18.1.11.5.1. Marketing Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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List Of Table
Table 1: Global Market Value (US$ Million) Forecast by Region, 2019 to 2034
Table 2: Global Market Value (US$ Million) Forecast by Transaction Mode, 2019 to 2034
Table 3: Global Market Value (US$ Million) Forecast by Ad Format, 2019 to 2034
Table 4: Global Market Value (US$ Million) Forecast by Enterprise Size, 2019 to 2034
Table 5: North America Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 6: North America Market Value (US$ Million) Forecast by Transaction Mode, 2019 to 2034
Table 7: North America Market Value (US$ Million) Forecast by Ad Format, 2019 to 2034
Table 8: North America Market Value (US$ Million) Forecast by Enterprise Size, 2019 to 2034
Table 9: Latin America Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 10: Latin America Market Value (US$ Million) Forecast by Transaction Mode, 2019 to 2034
Table 11: Latin America Market Value (US$ Million) Forecast by Ad Format, 2019 to 2034
Table 12: Latin America Market Value (US$ Million) Forecast by Enterprise Size, 2019 to 2034
Table 13: Western Europe Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 14: Western Europe Market Value (US$ Million) Forecast by Transaction Mode, 2019 to 2034
Table 15: Western Europe Market Value (US$ Million) Forecast by Ad Format, 2019 to 2034
Table 16: Western Europe Market Value (US$ Million) Forecast by Enterprise Size, 2019 to 2034
Table 17: Eastern Europe Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 18: Eastern Europe Market Value (US$ Million) Forecast by Transaction Mode, 2019 to 2034
Table 19: Eastern Europe Market Value (US$ Million) Forecast by Ad Format, 2019 to 2034
Table 20: Eastern Europe Market Value (US$ Million) Forecast by Enterprise Size, 2019 to 2034
Table 21: South Asia and Pacific Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 22: South Asia and Pacific Market Value (US$ Million) Forecast by Transaction Mode, 2019 to 2034
Table 23: South Asia and Pacific Market Value (US$ Million) Forecast by Ad Format, 2019 to 2034
Table 24: South Asia and Pacific Market Value (US$ Million) Forecast by Enterprise Size, 2019 to 2034
Table 25: East Asia Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 26: East Asia Market Value (US$ Million) Forecast by Transaction Mode, 2019 to 2034
Table 27: East Asia Market Value (US$ Million) Forecast by Ad Format, 2019 to 2034
Table 28: East Asia Market Value (US$ Million) Forecast by Enterprise Size, 2019 to 2034
Table 29: Middle East and Africa Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 30: Middle East and Africa Market Value (US$ Million) Forecast by Transaction Mode, 2019 to 2034
Table 31: Middle East and Africa Market Value (US$ Million) Forecast by Ad Format, 2019 to 2034
Table 32: Middle East and Africa Market Value (US$ Million) Forecast by Enterprise Size, 2019 to 2034
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List Of Figures
Figure 1: Global Market Value (US$ Million) by Transaction Mode, 2024 to 2034
Figure 2: Global Market Value (US$ Million) by Ad Format, 2024 to 2034
Figure 3: Global Market Value (US$ Million) by Enterprise Size, 2024 to 2034
Figure 4: Global Market Value (US$ Million) by Region, 2024 to 2034
Figure 5: Global Market Value (US$ Million) Analysis by Region, 2019 to 2034
Figure 6: Global Market Value Share (%) and BPS Analysis by Region, 2024 to 2034
Figure 7: Global Market Y-o-Y Growth (%) Projections by Region, 2024 to 2034
Figure 8: Global Market Value (US$ Million) Analysis by Transaction Mode, 2019 to 2034
Figure 9: Global Market Value Share (%) and BPS Analysis by Transaction Mode, 2024 to 2034
Figure 10: Global Market Y-o-Y Growth (%) Projections by Transaction Mode, 2024 to 2034
Figure 11: Global Market Value (US$ Million) Analysis by Ad Format, 2019 to 2034
Figure 12: Global Market Value Share (%) and BPS Analysis by Ad Format, 2024 to 2034
Figure 13: Global Market Y-o-Y Growth (%) Projections by Ad Format, 2024 to 2034
Figure 14: Global Market Value (US$ Million) Analysis by Enterprise Size, 2019 to 2034
Figure 15: Global Market Value Share (%) and BPS Analysis by Enterprise Size, 2024 to 2034
Figure 16: Global Market Y-o-Y Growth (%) Projections by Enterprise Size, 2024 to 2034
Figure 17: Global Market Attractiveness by Transaction Mode, 2024 to 2034
Figure 18: Global Market Attractiveness by Ad Format, 2024 to 2034
Figure 19: Global Market Attractiveness by Enterprise Size, 2024 to 2034
Figure 20: Global Market Attractiveness by Region, 2024 to 2034
Figure 21: North America Market Value (US$ Million) by Transaction Mode, 2024 to 2034
Figure 22: North America Market Value (US$ Million) by Ad Format, 2024 to 2034
Figure 23: North America Market Value (US$ Million) by Enterprise Size, 2024 to 2034
Figure 24: North America Market Value (US$ Million) by Country, 2024 to 2034
Figure 25: North America Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 26: North America Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 27: North America Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 28: North America Market Value (US$ Million) Analysis by Transaction Mode, 2019 to 2034
Figure 29: North America Market Value Share (%) and BPS Analysis by Transaction Mode, 2024 to 2034
Figure 30: North America Market Y-o-Y Growth (%) Projections by Transaction Mode, 2024 to 2034
Figure 31: North America Market Value (US$ Million) Analysis by Ad Format, 2019 to 2034
Figure 32: North America Market Value Share (%) and BPS Analysis by Ad Format, 2024 to 2034
Figure 33: North America Market Y-o-Y Growth (%) Projections by Ad Format, 2024 to 2034
Figure 34: North America Market Value (US$ Million) Analysis by Enterprise Size, 2019 to 2034
Figure 35: North America Market Value Share (%) and BPS Analysis by Enterprise Size, 2024 to 2034
Figure 36: North America Market Y-o-Y Growth (%) Projections by Enterprise Size, 2024 to 2034
Figure 37: North America Market Attractiveness by Transaction Mode, 2024 to 2034
Figure 38: North America Market Attractiveness by Ad Format, 2024 to 2034
Figure 39: North America Market Attractiveness by Enterprise Size, 2024 to 2034
Figure 40: North America Market Attractiveness by Country, 2024 to 2034
Figure 41: Latin America Market Value (US$ Million) by Transaction Mode, 2024 to 2034
Figure 42: Latin America Market Value (US$ Million) by Ad Format, 2024 to 2034
Figure 43: Latin America Market Value (US$ Million) by Enterprise Size, 2024 to 2034
Figure 44: Latin America Market Value (US$ Million) by Country, 2024 to 2034
Figure 45: Latin America Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 46: Latin America Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 47: Latin America Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 48: Latin America Market Value (US$ Million) Analysis by Transaction Mode, 2019 to 2034
Figure 49: Latin America Market Value Share (%) and BPS Analysis by Transaction Mode, 2024 to 2034
Figure 50: Latin America Market Y-o-Y Growth (%) Projections by Transaction Mode, 2024 to 2034
Figure 51: Latin America Market Value (US$ Million) Analysis by Ad Format, 2019 to 2034
Figure 52: Latin America Market Value Share (%) and BPS Analysis by Ad Format, 2024 to 2034
Figure 53: Latin America Market Y-o-Y Growth (%) Projections by Ad Format, 2024 to 2034
Figure 54: Latin America Market Value (US$ Million) Analysis by Enterprise Size, 2019 to 2034
Figure 55: Latin America Market Value Share (%) and BPS Analysis by Enterprise Size, 2024 to 2034
Figure 56: Latin America Market Y-o-Y Growth (%) Projections by Enterprise Size, 2024 to 2034
Figure 57: Latin America Market Attractiveness by Transaction Mode, 2024 to 2034
Figure 58: Latin America Market Attractiveness by Ad Format, 2024 to 2034
Figure 59: Latin America Market Attractiveness by Enterprise Size, 2024 to 2034
Figure 60: Latin America Market Attractiveness by Country, 2024 to 2034
Figure 61: Western Europe Market Value (US$ Million) by Transaction Mode, 2024 to 2034
Figure 62: Western Europe Market Value (US$ Million) by Ad Format, 2024 to 2034
Figure 63: Western Europe Market Value (US$ Million) by Enterprise Size, 2024 to 2034
Figure 64: Western Europe Market Value (US$ Million) by Country, 2024 to 2034
Figure 65: Western Europe Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 66: Western Europe Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 67: Western Europe Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 68: Western Europe Market Value (US$ Million) Analysis by Transaction Mode, 2019 to 2034
Figure 69: Western Europe Market Value Share (%) and BPS Analysis by Transaction Mode, 2024 to 2034
Figure 70: Western Europe Market Y-o-Y Growth (%) Projections by Transaction Mode, 2024 to 2034
Figure 71: Western Europe Market Value (US$ Million) Analysis by Ad Format, 2019 to 2034
Figure 72: Western Europe Market Value Share (%) and BPS Analysis by Ad Format, 2024 to 2034
Figure 73: Western Europe Market Y-o-Y Growth (%) Projections by Ad Format, 2024 to 2034
Figure 74: Western Europe Market Value (US$ Million) Analysis by Enterprise Size, 2019 to 2034
Figure 75: Western Europe Market Value Share (%) and BPS Analysis by Enterprise Size, 2024 to 2034
Figure 76: Western Europe Market Y-o-Y Growth (%) Projections by Enterprise Size, 2024 to 2034
Figure 77: Western Europe Market Attractiveness by Transaction Mode, 2024 to 2034
Figure 78: Western Europe Market Attractiveness by Ad Format, 2024 to 2034
Figure 79: Western Europe Market Attractiveness by Enterprise Size, 2024 to 2034
Figure 80: Western Europe Market Attractiveness by Country, 2024 to 2034
Figure 81: Eastern Europe Market Value (US$ Million) by Transaction Mode, 2024 to 2034
Figure 82: Eastern Europe Market Value (US$ Million) by Ad Format, 2024 to 2034
Figure 83: Eastern Europe Market Value (US$ Million) by Enterprise Size, 2024 to 2034
Figure 84: Eastern Europe Market Value (US$ Million) by Country, 2024 to 2034
Figure 85: Eastern Europe Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 86: Eastern Europe Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 87: Eastern Europe Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 88: Eastern Europe Market Value (US$ Million) Analysis by Transaction Mode, 2019 to 2034
Figure 89: Eastern Europe Market Value Share (%) and BPS Analysis by Transaction Mode, 2024 to 2034
Figure 90: Eastern Europe Market Y-o-Y Growth (%) Projections by Transaction Mode, 2024 to 2034
Figure 91: Eastern Europe Market Value (US$ Million) Analysis by Ad Format, 2019 to 2034
Figure 92: Eastern Europe Market Value Share (%) and BPS Analysis by Ad Format, 2024 to 2034
Figure 93: Eastern Europe Market Y-o-Y Growth (%) Projections by Ad Format, 2024 to 2034
Figure 94: Eastern Europe Market Value (US$ Million) Analysis by Enterprise Size, 2019 to 2034
Figure 95: Eastern Europe Market Value Share (%) and BPS Analysis by Enterprise Size, 2024 to 2034
Figure 96: Eastern Europe Market Y-o-Y Growth (%) Projections by Enterprise Size, 2024 to 2034
Figure 97: Eastern Europe Market Attractiveness by Transaction Mode, 2024 to 2034
Figure 98: Eastern Europe Market Attractiveness by Ad Format, 2024 to 2034
Figure 99: Eastern Europe Market Attractiveness by Enterprise Size, 2024 to 2034
Figure 100: Eastern Europe Market Attractiveness by Country, 2024 to 2034
Figure 101: South Asia and Pacific Market Value (US$ Million) by Transaction Mode, 2024 to 2034
Figure 102: South Asia and Pacific Market Value (US$ Million) by Ad Format, 2024 to 2034
Figure 103: South Asia and Pacific Market Value (US$ Million) by Enterprise Size, 2024 to 2034
Figure 104: South Asia and Pacific Market Value (US$ Million) by Country, 2024 to 2034
Figure 105: South Asia and Pacific Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 106: South Asia and Pacific Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 107: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 108: South Asia and Pacific Market Value (US$ Million) Analysis by Transaction Mode, 2019 to 2034
Figure 109: South Asia and Pacific Market Value Share (%) and BPS Analysis by Transaction Mode, 2024 to 2034
Figure 110: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Transaction Mode, 2024 to 2034
Figure 111: South Asia and Pacific Market Value (US$ Million) Analysis by Ad Format, 2019 to 2034
Figure 112: South Asia and Pacific Market Value Share (%) and BPS Analysis by Ad Format, 2024 to 2034
Figure 113: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Ad Format, 2024 to 2034
Figure 114: South Asia and Pacific Market Value (US$ Million) Analysis by Enterprise Size, 2019 to 2034
Figure 115: South Asia and Pacific Market Value Share (%) and BPS Analysis by Enterprise Size, 2024 to 2034
Figure 116: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Enterprise Size, 2024 to 2034
Figure 117: South Asia and Pacific Market Attractiveness by Transaction Mode, 2024 to 2034
Figure 118: South Asia and Pacific Market Attractiveness by Ad Format, 2024 to 2034
Figure 119: South Asia and Pacific Market Attractiveness by Enterprise Size, 2024 to 2034
Figure 120: South Asia and Pacific Market Attractiveness by Country, 2024 to 2034
Figure 121: East Asia Market Value (US$ Million) by Transaction Mode, 2024 to 2034
Figure 122: East Asia Market Value (US$ Million) by Ad Format, 2024 to 2034
Figure 123: East Asia Market Value (US$ Million) by Enterprise Size, 2024 to 2034
Figure 124: East Asia Market Value (US$ Million) by Country, 2024 to 2034
Figure 125: East Asia Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 126: East Asia Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 127: East Asia Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 128: East Asia Market Value (US$ Million) Analysis by Transaction Mode, 2019 to 2034
Figure 129: East Asia Market Value Share (%) and BPS Analysis by Transaction Mode, 2024 to 2034
Figure 130: East Asia Market Y-o-Y Growth (%) Projections by Transaction Mode, 2024 to 2034
Figure 131: East Asia Market Value (US$ Million) Analysis by Ad Format, 2019 to 2034
Figure 132: East Asia Market Value Share (%) and BPS Analysis by Ad Format, 2024 to 2034
Figure 133: East Asia Market Y-o-Y Growth (%) Projections by Ad Format, 2024 to 2034
Figure 134: East Asia Market Value (US$ Million) Analysis by Enterprise Size, 2019 to 2034
Figure 135: East Asia Market Value Share (%) and BPS Analysis by Enterprise Size, 2024 to 2034
Figure 136: East Asia Market Y-o-Y Growth (%) Projections by Enterprise Size, 2024 to 2034
Figure 137: East Asia Market Attractiveness by Transaction Mode, 2024 to 2034
Figure 138: East Asia Market Attractiveness by Ad Format, 2024 to 2034
Figure 139: East Asia Market Attractiveness by Enterprise Size, 2024 to 2034
Figure 140: East Asia Market Attractiveness by Country, 2024 to 2034
Figure 141: Middle East and Africa Market Value (US$ Million) by Transaction Mode, 2024 to 2034
Figure 142: Middle East and Africa Market Value (US$ Million) by Ad Format, 2024 to 2034
Figure 143: Middle East and Africa Market Value (US$ Million) by Enterprise Size, 2024 to 2034
Figure 144: Middle East and Africa Market Value (US$ Million) by Country, 2024 to 2034
Figure 145: Middle East and Africa Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 146: Middle East and Africa Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 147: Middle East and Africa Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 148: Middle East and Africa Market Value (US$ Million) Analysis by Transaction Mode, 2019 to 2034
Figure 149: Middle East and Africa Market Value Share (%) and BPS Analysis by Transaction Mode, 2024 to 2034
Figure 150: Middle East and Africa Market Y-o-Y Growth (%) Projections by Transaction Mode, 2024 to 2034
Figure 151: Middle East and Africa Market Value (US$ Million) Analysis by Ad Format, 2019 to 2034
Figure 152: Middle East and Africa Market Value Share (%) and BPS Analysis by Ad Format, 2024 to 2034
Figure 153: Middle East and Africa Market Y-o-Y Growth (%) Projections by Ad Format, 2024 to 2034
Figure 154: Middle East and Africa Market Value (US$ Million) Analysis by Enterprise Size, 2019 to 2034
Figure 155: Middle East and Africa Market Value Share (%) and BPS Analysis by Enterprise Size, 2024 to 2034
Figure 156: Middle East and Africa Market Y-o-Y Growth (%) Projections by Enterprise Size, 2024 to 2034
Figure 157: Middle East and Africa Market Attractiveness by Transaction Mode, 2024 to 2034
Figure 158: Middle East and Africa Market Attractiveness by Ad Format, 2024 to 2034
Figure 159: Middle East and Africa Market Attractiveness by Enterprise Size, 2024 to 2034
Figure 160: Middle East and Africa Market Attractiveness by Country, 2024 to 2034
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- FAQs -
Which is the Leading Transaction Mode in the Programmatic Advertising Market?
Automated guaranteed transactions are leading the market, with an expected share of 55.8% in 2024.
What is the Sales Outlook for Programmatic Advertising in 2024?
The sales outlook for programmatic advertising is likely to be valued at US$ 26.74 billion in 2024.
What is the Demand Forecast for Programmatic Advertising Over the Coming Decade?
Demand for programmatic advertising is projected to reach a market value of US$ 370.12 billion by 2034.
What is the Growth Projection for Programmatic Advertising through 2034?
Adoption of programmatic advertising is projected to rise at a CAGR of 30.1% through 2034.
Which are the Top Brands in the Programmatic Advertising Market?
Adroll, Adobe Marketing Cloud, AdReady, and Choozle are some of the prominent brands in the programmatic advertising market.
Programmatic Advertising Market