PR Management Market
PR Management Market Analysis, By Type (Private PR Firms, Public PR Firms), By Service (Investor Relations, Social Media, Public Affairs, Crisis Management, Content Marketing, Others), By End-use Industry (BFSI, Retail & Consumer Goods, Healthcare, Others) - Global Market Insights 2032
Analysis of PR Management market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
PR Management Market Outlook (2022-2032)
The global PR management market is estimated to be valued at US$ 67.3 billion in 2022 and is projected to expand at a healthy CAGR of 6.9% to reach US$ 131.2 billion by the end of 2032.
In 2021, close to 4% of enterprise marketing budgets were allocated for PR management activities. The amount spent on PR management is also likely to increase in the years ahead.
Report Attributes |
Details |
|---|---|
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PR Management Market Size (2021A) |
US$ 63 Billion |
|
Estimated Market Value (2022E) |
US$ 67.3 Billion |
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Forecasted Market Value (2032F) |
US$ 131.2 Billion |
|
Global Market Growth Rate (2022-2032) |
6.9% CAGR |
|
North America Market Share (2021) |
~35% |
|
East Asia Market Growth Rate (2022-2032) |
~7.5% CAGR |
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United States Market Growth Rate (2022-2032) |
~6.8% CAGR |
|
Market Share of Top 5 Companies |
15% |
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Key Companies Profiled |
|
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
Factors Impacting PR Management Industry in 2022 and Beyond
The PR management industry has been witnessing tremendous demand from corporates in the recent past. With the rise of social media, corporates are trying to engage with their customers digitally. Almost all companies, be it an SME or a large-scale enterprise, public or private, now have social media presence across all available platforms.
Companies are spending millions of dollars on public relations management services. PR companies mitigate the bridge between a company and its customers. PR management companies take care of reputation via owned, paid, or earned communications. The main motive of the PR management firm is to establish the brand awareness and reputation of its client.
- Short Term (2022-2025): During COVID, PR management companies played an important role in maintaining the brand awareness of corporates. It is expected that the current business scenario will push the demand for PR management services as well.
- Medium Term (2025-2028): Improved corporate numbers will continue to contribute to the demand for PR management services. In the era of a competitive world, enterprises are expected to increase their spending on PR management services.
- Long Term (2028-2032): Integration of technology into service offerings by PR management companies will create ample opportunities. Integrated PR management is the future and is continuously increasing its share in the overall PR market.
From 2017 to 2021, the global public relations management market expanded at a CAGR of 6.2%. As per Fact.MR, a market research and competitive intelligence provider, the market is projected to progress rapidly at 6.9% CAGR between 2022 and 2032.
What’s Driving the Demand for PR Management Services?
“Data and Analytics to Keep Momentum High”
Earlier, with traditional PR management services, it was difficult for PR firms to evaluate the impact of their strategies. Now, with the integration of technology, PR firms can evaluate the success of their strategies, such as total reach, brand awareness, and social media engagement.
With the help of data and analytical tools, companies can prioritize their strategies depending on the result obtained from the last run of PR (social media posts/content marketing/events). Data-driven insights can result in reducing the cost of PR strategies and ultimately helping the client reach out to its target audience with reduced cost.
Social media platforms now offer data insights to their users. This is very helpful as it contains data such as who are the people watching your content, along with their age, race, region, and gender.
“Rising Competition among Corporates Will Drive the Demand for PR Management Services”
As the world has become a global village, globalization of businesses is happening at an unprecedented pace. Enterprises are trying to capture the global market with the help of PR services through brand awareness and establishing a relationship with target consumers.
Public relations management companies help clients in creating relationships with the target audience through different strategies such as social media posts in native languages, wishing native people on important festivals, and providing customized services as per local needs.
Enterprises are more focused on maintaining a healthy relationship with their customers and engaging with them on a continuous basis. To make themselves different from their competitors, corporates are taking help from PR management companies to reach out to their target audience in a more personalized and quirky way.
“Keeping Pace with Ever-changing Industry Environment”
Public relations, as an industry, has evolved a lot over the past few years. The PR industry has witnessed major shifts in how it functions. Integration of technology, adoption of social media as a go-to platform for PR activity, and the entry of new businesses have changed the course of this industry. In the present digital world, every business needs to have an online presence.
Most of the new entrants are tech-savvy; with a small team and the help of technology they are eating out a big chunk of share from established players. The expectation of clients has also changed over the years. Nowadays, clients want to have an everlasting relationship with their customers via a different mode of communication.
We have witnessed that on many occasions when companies are trying to resolve their clients’ queries/concerns over social media. In today’s digital world, anyone can reach out to companies with their concerns through social media and can get them resolved in no time.
Established major players need to keep themselves updated with the new industry’s unspoken norms that keep on changing in no time. Sometimes, it becomes impossible to keep up the pace with clients’ requirements, as it has also become dynamic in nature.
As a PR firm, you never know what your client’s next requirement is and you always have to be on top of your game. If not, there are tons of new entrants armed with advanced technology and ready to grab the opportunity.
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Country-wise Insights
Improved Business Numbers Creating Demand for PR Management in the U.S.
The U.S. has always been a major market for PR firms. It is perceived as the U.S. has the most mature and informed consumers in comparison to the rest of the world. Post-COVID, enterprises are witnessing a revival in their business and it is expected to continue over the coming years.
Most U.S. businesses are multinational and require a lot of PR activities to establish brand awareness and increase visibility. Simultaneously. multinational companies are facing tough competition from local players. That’s where a great PR management firm can help. Companies are spending millions of dollars on PR strategies to stand out from the competition and increase brand awareness.
India to Be Promising Market for PR Management Companies
India, as an economy, is continuously growing at a higher rate in comparison to most major economies. This has led to a stable and efficient market for enterprises. Corporates are reporting good financial numbers and expanding their business to other regions.
Demand for PR management services has increased over the last few years, supported by good a business scenario. Given its high population, India is a very lucrative market for any company. Enterprises are trying to make a mark for themselves with the help of the right PR management. Armed with an affordable Internet data pack, the Indian PR management market is poised to grow manifold over the coming years.
Category-wise Insights
Social Media Services Will Continue to Lead Market Growth
The role of social media has changed over the years. Nowadays, social media is being used as the first choice of communication. From corporates to the general public, social media has become a mutual mode of communication. Whether a new product launch or a merger/acquisition or an appointment of new key personnel, companies are choosing social media as the preferred way to reach out to the general public.
Earlier, most companies had an in-house PR management team; however, with the evolving nature of social media, it became tough for in-house teams to keep up with new trends. As a result, companies are now outsourcing PR management services.
Retail & Consumer Goods Sector to Be Prime Focus of PR Management Companies
The retail & consumer goods sector is one of the most competitive among all existing sectors. To distinguish themselves from the competition, companies tend to spend a lot of time, money, and effort on their PR, marketing and advertisement.
In the era of fast products and digital disruption, keeping up with the evolving demands from the consumer end requires agility and speed to respond with adequate products or services. Public relations services bridge the gap between corporates and their clients. On behalf of their clients, PR firms with different strategies reach out to end users with adequate information so that brand awareness remains intact and companies can easily sell their products/services.
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Competitive Landscape
Prominent PR management companies are APCO Worldwide, BlueFocus, Brunswick Corporation, Daniel J. Edelman Holdings, Inc., Finn Partners, FischerAppelt, FTI Consulting, Havas PR Global Collective, ICF International, Inc., Omnicom Group, Publicis Groupe, Real Chemistry, Sunny Side Up Inc., Syneos Health, Teneo Holdings, The Interpublic Group of Companies, The mc Group Vector Inc., and WE Communications, WPP plc.
The global PR management market is highly competitive with several domestic and global players competing. Marketing strategies by key players, such as mergers and acquisitions, expansions, collaborations, and partnerships, are being witnessed.
- In September 2022, Finn Partners, a global marketing agency, acquired The Winston Agency. This acquisition will bolster the firm's social impact and ESG communications.
- In September 2022, Hill+Knowlton Strategies acquired Latin American Specialist The JeffreyGroup and dramatically expanded its capabilities in the region.
- In August 2022, Selbey Anderson group acquired AML Communications, a creative and experience agency.
Fact.MR has provided detailed information about the providers of PR management services positioned across regions, revenue growth, and service offering expansion, in the recently published report.
Segmentation of PR Management Industry Research
-
By Type :
- Private PR Firms
- Public PR Firms
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By Service :
- Investor Relations
- Social Media
- Public Affairs
- Crisis Management
- Content Marketing
- Corporate Communication
- Media Relation
- Event Management
- Others (Not Covered elsewhere)
-
By End-use Industry :
- BFSI
- Retail and Consumer Goods
- Business and Consumer Services
- Healthcare
- Manufacturing
- Transportation and Mobility
- Energy and Utility
- Media & Entertainment
- Hospitality
- Others (Not Covered elsewhere)
-
By Region :
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- Middle East & Africa
Table of Content
1. Executive Summary - Global PR Management Market 2. Market Overview 2.1. Market Definition and Introduction 2.2. Market Taxonomy/ Research Scope 3. Market Characteristic – Bird Eye View 3.1. Number of Active Enterprises by Key Countries 3.2. Number of People Employed 3.3. Average Operating Margin 3.4. Average Revenue Per Employee 3.5. Threshold of Revenue Volatility 3.6. Consistency in Demand 3.7. Key Barriers to Entry 3.8. Key Customer Archetypes 4. Market Background and Foundation Data 4.1. PR Management offering & Adoption Analysis 4.2. Comparison of Different PR Management Services 4.3. Market Value Split by Top 10 Companies 4.4. Market Dynamics 4.4.1. Key Growth Drivers 4.4.2. Industry Challenges 4.4.3. Notable Current and Future Trends 4.5. Opportunity and White Space Assessment 4.5.1. Total Available Market (US$ Bn) 4.5.2. Serviceable Addressable Market (US$ Bn) 4.5.3. Serviceable Obtainable Market (US$ Bn) 4.6. Forecast and Macro-Economic Factors – Relevance and Impact 4.7. Key Success Factors and Winning Imperatives 5. Global PR Management Market Analysis and Forecast 5.1. Historical Market Value (US$ Bn) Analysis, 2017-2021 5.2. Current and Future Market Value (US$ Bn), 2022-2032 5.2.1. Y-o-Y Growth Trend Analysis 5.2.2. Absolute $ Opportunity Analysis 6. Global PR Management Market Analysis and Forecast, By Type 6.1. Introduction / Key Findings 6.2. Historical Market Size (US$ Bn) By Type, 2017-2021 6.3. Current and Future Market Size (US$ Bn) Forecast By Type, 2022-2032 6.3.1. Private PR Firm 6.3.2. Public PR Firm 6.4. Market Attractiveness Analysis By Type 7. Global PR Management Market Analysis and Forecast, By Service 7.1. Introduction / Key Findings 7.2. Historical Market Size (US$ Bn) By Service, 2017-2021 7.3. Current and Future Market Size (US$ Bn) Forecast By Service, 2022-2032 7.3.1. Investor Relations 7.3.2. Social Media 7.3.3. Public Affairs 7.3.4. Crisis Management 7.3.5. Content Marketing 7.3.6. Corporate Communication 7.3.7. Media Relation 7.3.8. Event Management 7.3.9. Others (Not Covered elsewhere) 7.4. Market Attractiveness Analysis By Service 8. Global PR Management Market Analysis and Forecast, By End-use Industry 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Bn) By End-use Industry, 2017-2021 8.3. Current and Future Market Size (US$ Bn) Forecast By End-use Industry, 2022-2032 8.3.1. BFSI 8.3.2. Retail and Consumer Goods 8.3.3. Business and Consumer Services 8.3.4. Healthcare 8.3.5. Manufacturing 8.3.6. Transportation and Mobility 8.3.7. Energy and Utility 8.3.8. Media & Entertainment 8.3.9. Hospitality 8.3.10. Others (Not Covered elsewhere) 8.4. Market Attractiveness Analysis By End-use Industry 9. Global PR Management Market Analysis and Forecast, By Region 9.1. Introduction 9.2. Historical Market Size (US$ Bn) By Region, 2017-2021 9.3. Current Market Size (US$ Bn) Analysis Forecast By Region, 2022-2032 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. East Asia 9.3.5. South Asia and Oceania 9.3.6. Middle East & Africa 9.4. Market Attractiveness Analysis By Region 10. North America PR Management Market Analysis and Forecast 10.1. Introduction / Key Findings 10.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2017-2021 10.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2022 - 2032 10.3.1. By Country 10.3.1.1. U.S. 10.3.1.2. Canada 10.3.2. By Type 10.3.3. By Service 10.3.4. By End-use Industry 10.4. Market Attractiveness Analysis 10.4.1. By Country 10.4.2. By Type 10.4.3. By Service 10.4.4. By End-use Industry 11. Latin America PR Management Market Analysis and Forecast 11.1. Introduction / Key Findings 11.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2017-2021 11.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2022 - 2032 11.3.1. By Country 11.3.1.1. Brazil 11.3.1.2. Mexico 11.3.1.3. Argentina 11.3.1.4. Peru 11.3.1.5. Rest of Latin America 11.3.2. By Type 11.3.3. By Service 11.3.4. By End-use Industry 11.4. Market Attractiveness Analysis 11.4.1. By Country 11.4.2. By Type 11.4.3. By Service 11.4.4. By End-use Industry 12. Europe PR Management Market Analysis and Forecast 12.1. Introduction / Key Findings 12.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2017-2021 12.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2022 - 2032 12.3.1. By Country 12.3.1.1. Germany 12.3.1.2. Italy 12.3.1.3. France 12.3.1.4. U.K. 12.3.1.5. Spain 12.3.1.6. BENELUX 12.3.1.7. NORDIC 12.3.1.8. Rest of Europe 12.3.2. By Type 12.3.3. By Service 12.3.4. By End-use Industry 12.4. Market Attractiveness Analysis 12.4.1. By Country 12.4.2. By Type 12.4.3. By Service 12.4.4. By End-use Industry 13. East Asia PR Management Market Analysis and Forecast 13.1. Introduction / Key Findings 13.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2017-2021 13.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2022 - 2032 13.3.1. By Country 13.3.1.1. China 13.3.1.2. Japan 13.3.1.3. South Korea 13.3.2. By Type 13.3.3. By Service 13.3.4. By End-use Industry 13.4. Market Attractiveness Analysis 13.4.1. By Country 13.4.2. By Type 13.4.3. By Service 13.4.4. By End-use Industry 14. South Asia & Oceania PR Management Market Analysis and Forecast 14.1. Introduction / Key Findings 14.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2017-2021 14.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2022 - 2032 14.3.1. By Country 14.3.1.1. India 14.3.1.2. Thailand 14.3.1.3. Indonesia 14.3.1.4. Malaysia 14.3.1.5. Australia 14.3.1.6. Rest of South Asia & Oceania 14.3.2. By Type 14.3.3. By Service 14.3.4. By End-use Industry 14.4. Market Attractiveness Analysis 14.4.1. By Country 14.4.2. By Type 14.4.3. By Service 14.4.4. By End-use Industry 15. Middle East & Africa PR Management Market Analysis and Forecast 15.1. Introduction / Key Findings 15.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2017-2021 15.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2022 - 2032 15.3.1. By Country 15.3.1.1. GCC Countries 15.3.1.2. Turkey 15.3.1.3. North African Region 15.3.1.4. South Africa 15.3.1.5. Rest of Middle East and Africa 15.3.2. By Type 15.3.3. By Service 15.3.4. By End-use Industry 15.4. Market Attractiveness Analysis 15.4.1. By Country 15.4.2. By Type 15.4.3. By Service 15.4.4. By End-use Industry 16. Country-level PR Management Market Analysis and Forecast 16.1. Introduction / Key Findings 16.1.1. Market Value Proportion Analysis, By Key Countries 16.1.2. Global Vs. Country Growth Comparison 16.2. Us PR Management Market Analysis 16.2.1. Value Proportion Analysis By Market Taxonomy 16.2.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.2.2.1. By Type 16.2.2.2. By Service 16.2.2.3. By End-use Industry 16.3. Canada PR Management Market Analysis 16.3.1. Value Proportion Analysis By Market Taxonomy 16.3.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.3.2.1. By Type 16.3.2.2. By Service 16.3.2.3. By End-use Industry 16.4. Brazil PR Management Market Analysis 16.4.1. Value Proportion Analysis By Market Taxonomy 16.4.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.4.2.1. By Type 16.4.2.2. By Service 16.4.2.3. By End-use Industry 16.5. Mexico PR Management Market Analysis 16.5.1. Value Proportion Analysis By Market Taxonomy 16.5.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.5.2.1. By Type 16.5.2.2. By Service 16.5.2.3. By End-use Industry 16.6. Argentina PR Management Market Analysis 16.6.1. Value Proportion Analysis By Market Taxonomy 16.6.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.6.2.1. By Type 16.6.2.2. By Service 16.6.2.3. By End-use Industry 16.7. Germany PR Management Market Analysis 16.7.1. Value Proportion Analysis By Market Taxonomy 16.7.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.7.2.1. By Type 16.7.2.2. By Service 16.7.2.3. By End-use Industry 16.8. France PR Management Market Analysis 16.8.1. Value Proportion Analysis By Market Taxonomy 16.8.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.8.2.1. By Type 16.8.2.2. By Service 16.8.2.3. By End-use Industry 16.9. Italy PR Management Market Analysis 16.9.1. Value Proportion Analysis By Market Taxonomy 16.9.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.9.2.1. By Type 16.9.2.2. By Service 16.9.2.3. By End-use Industry 16.10. Spain PR Management Market Analysis 16.10.1. Value Proportion Analysis By Market Taxonomy 16.10.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.10.2.1. By Type 16.10.2.2. By Service 16.10.2.3. By End-use Industry 16.11. Peru PR Management Market Analysis 16.11.1. Value Proportion Analysis By Market Taxonomy 16.11.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.11.2.1. By Type 16.11.2.2. By Service 16.11.2.3. By End-use Industry 16.12. NORDIC PR Management Market Analysis 16.12.1. Value Proportion Analysis By Market Taxonomy 16.12.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.12.2.1. By Type 16.12.2.2. By Service 16.12.2.3. By End-use Industry 16.13. BENELUX PR Management Market Analysis 16.13.1. Value Proportion Analysis By Market Taxonomy 16.13.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.13.2.1. By Type 16.13.2.2. By Service 16.13.2.3. By End-use Industry 16.14. U.K. PR Management Market Analysis 16.14.1. Value Proportion Analysis By Market Taxonomy 16.14.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.14.2.1. By Type 16.14.2.2. By Service 16.14.2.3. By End-use Industry 16.15. China PR Management Market Analysis 16.15.1. Value Proportion Analysis By Market Taxonomy 16.15.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.15.2.1. By Type 16.15.2.2. By Service 16.15.2.3. By End-use Industry 16.16. Japan PR Management Market Analysis 16.16.1. Value Proportion Analysis By Market Taxonomy 16.16.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.16.2.1. By Type 16.16.2.2. By Service 16.16.2.3. By End-use Industry 16.17. South Korea PR Management Market Analysis 16.17.1. Value Proportion Analysis By Market Taxonomy 16.17.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.17.2.1. By Type 16.17.2.2. By Service 16.17.2.3. By End-use Industry 16.18. India PR Management Market Analysis 16.18.1. Value Proportion Analysis By Market Taxonomy 16.18.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.18.2.1. By Type 16.18.2.2. By Service 16.18.2.3. By End-use Industry 16.19. ASEAN Countries PR Management Market Analysis 16.19.1. Value Proportion Analysis By Market Taxonomy 16.19.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.19.2.1. By Type 16.19.2.2. By Service 16.19.2.3. By End-use Industry 16.20. GCC Countries PR Management Market Analysis 16.20.1. Value Proportion Analysis By Market Taxonomy 16.20.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.20.2.1. By Type 16.20.2.2. By Service 16.20.2.3. By End-use Industry 16.21. Turkey PR Management Market Analysis 16.21.1. Value Proportion Analysis By Market Taxonomy 16.21.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.21.2.1. By Type 16.21.2.2. By Service 16.21.2.3. By End-use Industry 16.22. South Africa PR Management Market Analysis 16.22.1. Value Proportion Analysis By Market Taxonomy 16.22.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.22.2.1. By Type 16.22.2.2. By Service 16.22.2.3. By End-use Industry 17. PR Management Market Structure Analysis 17.1. Market Analysis By Tier of Companies 17.2. Market Concentration of Players 17.3. Market Share Analysis of Top Players 18. PR Management Competition Analysis 18.1. Competition Dashboard 18.2. Competition Deep Dive / company Profiles: PR Management Market 18.2.1. APCO Worldwide 18.2.1.1. Overview 18.2.1.2. Service Portfolio 18.2.1.3. Key Financials 18.2.1.4. SWOT Analysis 18.2.1.5. Key Developments 18.2.1.6. Strategy Overview 18.2.2. BlueFocus 18.2.2.1. Overview 18.2.2.2. Service Portfolio 18.2.2.3. Key Financials 18.2.2.4. SWOT Analysis 18.2.2.5. Key Developments 18.2.2.6. Strategy Overview 18.2.3. Brunswick Corporation 18.2.3.1. Overview 18.2.3.2. Service Portfolio 18.2.3.3. Key Financials 18.2.3.4. SWOT Analysis 18.2.3.5. Key Developments 18.2.3.6. Strategy Overview 18.2.4. Daniel J. Edelman Holdings, Inc. 18.2.4.1. Overview 18.2.4.2. Service Portfolio 18.2.4.3. Key Financials 18.2.4.4. SWOT Analysis 18.2.4.5. Key Developments 18.2.4.6. Strategy Overview 18.2.5. Finn Partners 18.2.5.1. Overview 18.2.5.2. Service Portfolio 18.2.5.3. Key Financials 18.2.5.4. SWOT Analysis 18.2.5.5. Key Developments 18.2.5.6. Strategy Overview 18.2.6. FischerAppelt 18.2.6.1. Overview 18.2.6.2. Service Portfolio 18.2.6.3. Key Financials 18.2.6.4. SWOT Analysis 18.2.6.5. Key Developments 18.2.6.6. Strategy Overview 18.2.7. FTI Consulting 18.2.7.1. Overview 18.2.7.2. Service Portfolio 18.2.7.3. Key Financials 18.2.7.4. SWOT Analysis 18.2.7.5. Key Developments 18.2.7.6. Strategy Overview 18.2.8. Havas PR Global Collective 18.2.8.1. Overview 18.2.8.2. Service Portfolio 18.2.8.3. Key Financials 18.2.8.4. SWOT Analysis 18.2.8.5. Key Developments 18.2.8.6. Strategy Overview 18.2.9. ICF International, Inc. 18.2.9.1. Overview 18.2.9.2. Service Portfolio 18.2.9.3. Key Financials 18.2.9.4. SWOT Analysis 18.2.9.5. Key Developments 18.2.9.6. Strategy Overview 18.2.10. Omnicom Group 18.2.10.1. Overview 18.2.10.2. Service Portfolio 18.2.10.3. Key Financials 18.2.10.4. SWOT Analysis 18.2.10.5. Key Developments 18.2.10.6. Strategy Overview 18.2.11. Publicis Groupe 18.2.11.1. Overview 18.2.11.2. Service Portfolio 18.2.11.3. Key Financials 18.2.11.4. SWOT Analysis 18.2.11.5. Key Developments 18.2.11.6. Strategy Overview 18.2.12. Real Chemistry 18.2.12.1. Overview 18.2.12.2. Service Portfolio 18.2.12.3. Key Financials 18.2.12.4. SWOT Analysis 18.2.12.5. Key Developments 18.2.12.6. Strategy Overview 18.2.13. Sunny Side Up Inc 18.2.13.1. Overview 18.2.13.2. Service Portfolio 18.2.13.3. Key Financials 18.2.13.4. SWOT Analysis 18.2.13.5. Key Developments 18.2.13.6. Strategy Overview 18.2.14. Syneos Health 18.2.14.1. Overview 18.2.14.2. Service Portfolio 18.2.14.3. Key Financials 18.2.14.4. SWOT Analysis 18.2.14.5. Key Developments 18.2.14.6. Strategy Overview 18.2.15. Teneo Holdings 18.2.15.1. Overview 18.2.15.2. Service Portfolio 18.2.15.3. Key Financials 18.2.15.4. SWOT Analysis 18.2.15.5. Key Developments 18.2.15.6. Strategy Overview 18.2.16. The Interpublic Group of Companies 18.2.16.1. Overview 18.2.16.2. Service Portfolio 18.2.16.3. Key Financials 18.2.16.4. SWOT Analysis 18.2.16.5. Key Developments 18.2.16.6. Strategy Overview 18.2.17. The mc Group 18.2.17.1. Overview 18.2.17.2. Service Portfolio 18.2.17.3. Key Financials 18.2.17.4. SWOT Analysis 18.2.17.5. Key Developments 18.2.17.6. Strategy Overview 18.2.18. Vector Inc. 18.2.18.1. Overview 18.2.18.2. Service Portfolio 18.2.18.3. Key Financials 18.2.18.4. SWOT Analysis 18.2.18.5. Key Developments 18.2.18.6. Strategy Overview 18.2.19. WE Communications 18.2.19.1. Overview 18.2.19.2. Service Portfolio 18.2.19.3. Key Financials 18.2.19.4. SWOT Analysis 18.2.19.5. Key Developments 18.2.19.6. Strategy Overview 18.2.20. WPP plc 18.2.20.1. Overview 18.2.20.2. Service Portfolio 18.2.20.3. Key Financials 18.2.20.4. SWOT Analysis 18.2.20.5. Key Developments 18.2.20.6. Strategy Overview 19. Assumptions & Acronyms Used 20. Research Methodology
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List Of Table
Table 01. Global PR Management Market Value (US$ Billion) and Forecast By Region, 2017-2021
Table 02. Global PR Management Market Value (US$ Billion) and Forecast By Region, 2022-2032
Table 03. Global PR Management Market Value (US$ Billion) and Forecast By Type, 2017-2021
Table 04. Global PR Management Market Value (US$ Billion) and Forecast By Type, 2022-2032
Table 05. Global PR Management Market Value (US$ Billion) and Forecast By Service, 2017-2021
Table 06. Global PR Management Market Value (US$ Billion) and Forecast By Service, 2022-2032
Table 07. Global PR Management Market Value (US$ Billion) and Forecast By End-use Industry, 2017-2021
Table 08. Global PR Management Market Value (US$ Billion) and Forecast By End-use Industry, 2022-2032
Table 09. North America PR Management Market Value (US$ Billion) and Forecast By Country, 2017-2021
Table 10. North America PR Management Market Value (US$ Billion) and Forecast By Country, 2022-2032
Table 11. North America PR Management Market Value (US$ Billion) and Forecast By Type, 2017-2021
Table 12. North America PR Management Market Value (US$ Billion) and Forecast By Type, 2022-2032
Table 13. North America PR Management Market Value (US$ Billion) and Forecast By Service, 2017-2021
Table 14. North America PR Management Market Value (US$ Billion) and Forecast By Service, 2022-2032
Table 15. North America PR Management Market Value (US$ Billion) and Forecast By End-use Industry, 2017-2021
Table 16. North America PR Management Market Value (US$ Billion) and Forecast By End-use Industry, 2022-2032
Table 17. Latin America PR Management Market Value (US$ Billion) and Forecast By Country, 2017-2021
Table 18. Latin America PR Management Market Value (US$ Billion) and Forecast By Country, 2022-2032
Table 19. Latin America PR Management Market Value (US$ Billion) and Forecast By Type, 2017-2021
Table 20. Latin America PR Management Market Value (US$ Billion) and Forecast By Type, 2022-2032
Table 21. Latin America PR Management Market Value (US$ Billion) and Forecast By Service, 2017-2021
Table 22. Latin America PR Management Market Value (US$ Billion) and Forecast By Service, 2022-2032
Table 23. Latin America PR Management Market Value (US$ Billion) and Forecast By End-use Industry, 2017-2021
Table 24. Latin America PR Management Market Value (US$ Billion) and Forecast By End-use Industry, 2022-2032
Table 25. Europe PR Management Market Value (US$ Billion) and Forecast By Country, 2017-2021
Table 26. Europe PR Management Market Value (US$ Billion) and Forecast By Country, 2022-2032
Table 27. Europe PR Management Market Value (US$ Billion) and Forecast By Type, 2017-2021
Table 28. Europe PR Management Market Value (US$ Billion) and Forecast By Type, 2022-2032
Table 29. Europe PR Management Market Value (US$ Billion) and Forecast By Service, 2017-2021
Table 30. Europe PR Management Market Value (US$ Billion) and Forecast By Service, 2022-2032
Table 31. Europe PR Management Market Value (US$ Billion) and Forecast By End-use Industry, 2017-2021
Table 32. Europe PR Management Market Value (US$ Billion) and Forecast By End-use Industry, 2022-2032
Table 33. East Asia PR Management Market Value (US$ Billion) and Forecast By Country, 2017-2021
Table 34. East Asia PR Management Market Value (US$ Billion) and Forecast By Country, 2022-2032
Table 35. East Asia PR Management Market Value (US$ Billion) and Forecast By Type, 2017-2021
Table 36. East Asia PR Management Market Value (US$ Billion) and Forecast By Type, 2022-2032
Table 37. East Asia PR Management Market Value (US$ Billion) and Forecast By Service, 2017-2021
Table 38. East Asia PR Management Market Value (US$ Billion) and Forecast By Service, 2022-2032
Table 39. East Asia PR Management Market Value (US$ Billion) and Forecast By End-use Industry, 2017-2021
Table 40. East Asia PR Management Market Value (US$ Billion) and Forecast By End-use Industry, 2022-2032
Table 41. South Asia & Oceania PR Management Market Value (US$ Billion) and Forecast By Country, 2017-2021
Table 42. South Asia & Oceania PR Management Market Value (US$ Billion) and Forecast By Country, 2022-2032
Table 43. South Asia & Oceania PR Management Market Value (US$ Billion) and Forecast By Type, 2017-2021
Table 44. South Asia & Oceania PR Management Market Value (US$ Billion) and Forecast By Type, 2022-2032
Table 45. South Asia & Oceania PR Management Market Value (US$ Billion) and Forecast By Service, 2017-2021
Table 46. South Asia & Oceania PR Management Market Value (US$ Billion) and Forecast By Service, 2022-2032
Table 47. South Asia & Oceania PR Management Market Value (US$ Billion) and Forecast By End-use Industry, 2017-2021
Table 48. South Asia & Oceania PR Management Market Value (US$ Billion) and Forecast By End-use Industry, 2022-2032
Table 49. Middle East & Africa PR Management Market Value (US$ Billion) and Forecast By Country, 2017-2021
Table 50. Middle East & Africa PR Management Market Value (US$ Billion) and Forecast By Country, 2022-2032
Table 51. Middle East & Africa PR Management Market Value (US$ Billion) and Forecast By Type, 2017-2021
Table 52. Middle East & Africa PR Management Market Value (US$ Billion) and Forecast By Type, 2022-2032
Table 53. Middle East & Africa PR Management Market Value (US$ Billion) and Forecast By Service, 2017-2021
Table 54. Middle East & Africa PR Management Market Value (US$ Billion) and Forecast By Service, 2022-2032
Table 55. Middle East & Africa PR Management Market Value (US$ Billion) and Forecast By End-use Industry, 2017-2021
Table 56. Middle East & Africa PR Management Market Value (US$ Billion) and Forecast By End-use Industry, 2022-2032
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List Of Figures
Figure 01. Global PR Management Market Value (US$ Billion) Forecast, 2022-2032
Figure 02. Global PR Management Market Absolute $ Opportunity (US$ Billion), 2022-2032
Figure 03. Global PR Management Market Value (US$ Billion) By Region, 2022 & 2032
Figure 04. Global PR Management Market Y-o-Y Growth Rate By Region, 2022-2032
Figure 05. Global PR Management Market Value (US$ Billion) By Type, 2022 & 2032
Figure 06. Global PR Management Market Y-o-Y Growth Rate By Type, 2022-2032
Figure 07. Global PR Management Market Value (US$ Billion) By Service, 2022 & 2032
Figure 08. Global PR Management Market Y-o-Y Growth Rate By Service, 2022-2032
Figure 09. Global PR Management Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 10. Global PR Management Market Y-o-Y Growth Rate By End-use Industry, 2022-2032
Figure 11. North America PR Management Market Value (US$ Billion) Forecast, 2022-2032
Figure 12. North America PR Management Market Absolute $ Opportunity (US$ Billion), 2022-2032
Figure 13. North America PR Management Market Value (US$ Billion) By Country, 2022 & 2032
Figure 14. North America PR Management Market Y-o-Y Growth Rate By Country, 2022-2032
Figure 15. North America PR Management Market Value (US$ Billion) By Type, 2022 & 2032
Figure 16. North America PR Management Market Y-o-Y Growth Rate By Type, 2022-2032
Figure 17. North America PR Management Market Value (US$ Billion) By Service, 2022 & 2032
Figure 18. North America PR Management Market Y-o-Y Growth Rate By Service, 2022-2032
Figure 19. North America PR Management Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 20. North America PR Management Market Y-o-Y Growth Rate By End-use Industry, 2022-2032
Figure 21. North America PR Management Market Attractiveness Analysis By Country, 2022-2032
Figure 22. North America PR Management Market Attractiveness Analysis By Type, 2022-2032
Figure 23. North America PR Management Market Attractiveness Analysis By Service, 2022-2032
Figure 24. North America PR Management Market Attractiveness Analysis By End-use Industry, 2022-2032
Figure 25. Latin America PR Management Market Value (US$ Billion) Forecast, 2022-2032
Figure 26. Latin America PR Management Market Absolute $ Opportunity (US$ Billion), 2022-2032
Figure 27. Latin America PR Management Market Value (US$ Billion) By Country, 2022 & 2032
Figure 28. Latin America PR Management Market Y-o-Y Growth Rate By Country, 2022-2032
Figure 29. Latin America PR Management Market Value (US$ Billion) By Type, 2022 & 2032
Figure 30. Latin America PR Management Market Y-o-Y Growth Rate By Type, 2022-2032
Figure 31. Latin America PR Management Market Value (US$ Billion) By Service, 2022 & 2032
Figure 32. Latin America PR Management Market Y-o-Y Growth Rate By Service, 2022-2032
Figure 33. Latin America PR Management Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 34. Latin America PR Management Market Y-o-Y Growth Rate By End-use Industry, 2022-2032
Figure 35. Latin America PR Management Market Attractiveness Analysis By Country, 2022-2032
Figure 36. Latin America PR Management Market Attractiveness Analysis By Type, 2022-2032
Figure 37. Latin America PR Management Market Attractiveness Analysis By Service, 2022-2032
Figure 38. Latin America PR Management Market Attractiveness Analysis By End-use Industry, 2022-2032
Figure 39. Europe PR Management Market Value (US$ Billion) Forecast, 2022-2032
Figure 40. Europe PR Management Market Absolute $ Opportunity (US$ Billion), 2022-2032
Figure 41. Europe PR Management Market Value (US$ Billion) By Country, 2022 & 2032
Figure 42. Europe PR Management Market Y-o-Y Growth Rate By Country, 2022-2032
Figure 43. Europe PR Management Market Value (US$ Billion) By Type, 2022 & 2032
Figure 44. Europe PR Management Market Y-o-Y Growth Rate By Type, 2022-2032
Figure 45. Europe PR Management Market Value (US$ Billion) By Service, 2022 & 2032
Figure 46. Europe PR Management Market Y-o-Y Growth Rate By Service, 2022-2032
Figure 47. Europe PR Management Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 48. Europe PR Management Market Y-o-Y Growth Rate By End-use Industry, 2022-2032
Figure 49. Europe PR Management Market Attractiveness Analysis By Country, 2022-2032
Figure 50. Europe PR Management Market Attractiveness Analysis By Type, 2022-2032
Figure 51. Europe PR Management Market Attractiveness Analysis By Service, 2022-2032
Figure 52. Europe PR Management Market Attractiveness Analysis By End-use Industry, 2022-2032
Figure 53. East Asia PR Management Market Value (US$ Billion) Forecast, 2022-2032
Figure 54. East Asia PR Management Market Absolute $ Opportunity (US$ Billion), 2022-2032
Figure 55. East Asia PR Management Market Value (US$ Billion) By Country, 2022 & 2032
Figure 56. East Asia PR Management Market Y-o-Y Growth Rate By Country, 2022-2032
Figure 57. East Asia PR Management Market Value (US$ Billion) By Type, 2022 & 2032
Figure 58. East Asia PR Management Market Y-o-Y Growth Rate By Type, 2022-2032
Figure 59. East Asia PR Management Market Value (US$ Billion) By Service, 2022 & 2032
Figure 60. East Asia PR Management Market Y-o-Y Growth Rate By Service, 2022-2032
Figure 61. East Asia PR Management Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 62. East Asia PR Management Market Y-o-Y Growth Rate By End-use Industry, 2022-2032
Figure 63. East Asia PR Management Market Attractiveness Analysis By Country, 2022-2032
Figure 64. East Asia PR Management Market Attractiveness Analysis By Type, 2022-2032
Figure 65. East Asia PR Management Market Attractiveness Analysis By Service, 2022-2032
Figure 66. East Asia PR Management Market Attractiveness Analysis By End-use Industry, 2022-2032
Figure 67. South Asia & Oceania PR Management Market Value (US$ Billion) Forecast, 2022-2032
Figure 68. South Asia & Oceania PR Management Market Absolute $ Opportunity (US$ Billion), 2022-2032
Figure 69. South Asia & Oceania PR Management Market Value (US$ Billion) By Country, 2022 & 2032
Figure 70. South Asia & Oceania PR Management Market Y-o-Y Growth Rate By Country, 2022-2032
Figure 71. South Asia & Oceania PR Management Market Value (US$ Billion) By Type, 2022 & 2032
Figure 72. South Asia & Oceania PR Management Market Y-o-Y Growth Rate By Type, 2022-2032
Figure 73. South Asia & Oceania PR Management Market Value (US$ Billion) By Service, 2022 & 2032
Figure 74. South Asia & Oceania PR Management Market Y-o-Y Growth Rate By Service, 2022-2032
Figure 75. South Asia & Oceania PR Management Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 76. South Asia & Oceania PR Management Market Y-o-Y Growth Rate By End-use Industry, 2022-2032
Figure 77. South Asia & Oceania PR Management Market Attractiveness Analysis By Country, 2022-2032
Figure 78. South Asia & Oceania PR Management Market Attractiveness Analysis By Type, 2022-2032
Figure 79. South Asia & Oceania PR Management Market Attractiveness Analysis By Service, 2022-2032
Figure 80. South Asia & Oceania PR Management Market Attractiveness Analysis By End-use Industry, 2022-2032
Figure 81. Middle East & Africa PR Management Market Value (US$ Billion) Forecast, 2022-2032
Figure 82. Middle East & Africa PR Management Market Absolute $ Opportunity (US$ Billion), 2022-2032
Figure 83. Middle East & Africa PR Management Market Value (US$ Billion) By Country, 2022 & 2032
Figure 84. Middle East & Africa PR Management Market Y-o-Y Growth Rate By Country, 2022-2032
Figure 85. Middle East & Africa PR Management Market Value (US$ Billion) By Type, 2022 & 2032
Figure 86. Middle East & Africa PR Management Market Y-o-Y Growth Rate By Type, 2022-2032
Figure 87. Middle East & Africa PR Management Market Value (US$ Billion) By Service, 2022 & 2032
Figure 88. Middle East & Africa PR Management Market Y-o-Y Growth Rate By Service, 2022-2032
Figure 89. Middle East & Africa PR Management Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 90. Middle East & Africa PR Management Market Y-o-Y Growth Rate By End-use Industry, 2022-2032
Figure 91. Middle East & Africa PR Management Market Attractiveness Analysis By Country, 2022-2032
Figure 92. Middle East & Africa PR Management Market Attractiveness Analysis By Type, 2022-2032
Figure 93. Middle East & Africa PR Management Market Attractiveness Analysis By Service, 2022-2032
Figure 94. Middle East & Africa PR Management Market Attractiveness Analysis By End-use Industry, 2022-2032
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- FAQs -
What is the outlook of the PR management market?
The global PR management market is valued at US$ 67.3 billion in 2022 and is anticipated to reach US$ 131.2 billion by 2032.
At what pace did the market evolve over the past few years?
Revenue of PR management companies increased at 6.2% CAGR from 2017 to 2021.
Which region leads the global PR management market?
North America accounts for a leading market share of 35%.
Which service type is most widely demanded across the world?
Social media management services account for 19% share of the global market.
PR Management Market