Poultry Diagnostics Market

Poultry Diagnostics Market Outlook (2024 to 2034)

The global poultry diagnostics market is calculated to reach US$ 374.9 million in 2024. Fact.MR’s recently updated industry report reveals that the worldwide revenue from the sales of poultry diagnostic services is forecasted to rise at a CAGR of 8.5% and end up at US$ 847.6 million by 2034.

Increasing demand for poultry food products on a global scale is a key driver for global poultry diagnostics market growth. In addition to the huge meat industry, widespread demand and use of eggs in multiple sectors, including food and personal care, is contributing to the sales growth of poultry diagnostic test kits. For healthy livestock production, regular monitoring of animal health is extremely necessary.

Rising incidence of zoonotic ailments coupled with strict food safety regulations and government initiatives toward food security are set to offer lucrative opportunities for key players in the poultry diagnostics market. The poultry industry comprises chickens, ducks, turkeys, waterfowl, and other birds, creating unique veterinary needs. With a wide range of diseases potentially affecting poultry animals, innovations in terms of toxicology, serology, pathology, and microbiology are set to influence long-term demand growth for poultry diagnostic technologies.

• North America is set to hold 23.9% of the global poultry diagnostics market share in 2024.

This high market share is attributed to its advanced healthcare infrastructure for animal care, presence of multinational players, and increasing awareness among farmers regarding poultry diseases.

• The East Asia poultry diagnostics market size is forecasted to reach US$ 195.8 million by 2034.

Recent bird flu outbreaks in Asian countries, high demand for meat and poultry food, and ongoing advancements in the field of veterinary diagnostics, including veterinary hematology analyzers and veterinary imaging systems, are supporting overall market growth.

Europe is one of the world’s key producers and exporters of poultry products. In Europe, the United Kingdom is expected to hold a substantial market share throughout the study period (2024 to 2034). Rising prevalence of zoonotic diseases in Europe is majorly contributing to pouty diagnostics demand growth.

Report Attribute	Detail
Poultry Diagnostics Market Size (2024E)	US$ 374.9 Million
Forecasted Market Value (2034F)	US$ 847.6 Million
Global Market Growth Rate (2024 to 2034)	8.5% CAGR
South Korea Market Value (2034F)	US$ 45.2 Million
ELISA (Enzyme-linked Immunoassays) Test Demand Growth Rate (2024 to 2034)	8.6% CAGR
Key Companies Profiled	IDEXX Laboratories; GD Animal Health; IDvet; AffiniTech LTD; Qiagen N.V.; Thermo Fisher Scientific; Zoetis; AgroBioTek Internacional; Boehringer Ingelheim; MEGACOR Diagnostik GmbH; BioNote; BioChek; BioInGenTech; Bioneer Corporation.

What is Augmenting Demand for Poultry Diagnostic Technologies?

“Rising Prevalence of Infectious Diseases Pushing Demand for Advanced Poultry Diagnostic Technologies”

Poultry disease outbreaks are the prime factor responsible for the high demand for poultry diagnostic kits. These infections related to flocks are negatively affecting the global poultry industry. As a result, there have been continuous efforts to increase awareness about these diseases among farmers, which are caused by various bacteria, fungi, viruses, protozoon pathogens, environmental stress, and lack of nutritional poultry feed.

Foodborne and zoonotic diseases are directly linked with poultry. Eradication and control of foodborne and zoonotic pathogens present a major challenge to the poultry industry. Zoonotic means that the disease can be passed from one species to another.

Poultry-infected disease affects the consumers of its products. One of the most common diseases is salmonella infection in chickens. Also, Marek’s disease and avian reticuloendotheliosis are the most common infections occurring in birds, and these infections cause cancer-like diseases. The rising prevalence of such diseases is posing a major threat to the poultry food product industry, and, in turn, boosting the demand for poultry diagnostics.

“High Convenience and Effective Results Increasing Adoption of Rapid Detection Kits”

In rural areas, farmers and people are more close to farm animals, which increases disease transmission risk from animal to person. Rising use of point-of-care and molecular diagnostic solutions for veterinary purposes is emerging as a notable poultry diagnostics market trend. Point-of-care diagnostic tests are a cost-effective and efficient way to detect diseases among livestock. The rising popularity of rapid testing is further increasing the demand for RT-PCR (real-time polymerase chain reaction) test kits.

Poultry diagnostics helps farmers in producing healthy livestock and mitigating the risk of infectious disease transmission. Use of molecular and point-of-care diagnostics aids in potentially saving future medical costs associated with disease growth by providing quick results at affordable rates.

Which Factors are Impacting Sales Growth of Poultry Diagnostic Kits?

“Lack of Awareness Regarding Livestock Diseases and High Cost of Poultry Diagnostics”

Improper poultry management knowledge and lack of awareness of infectious poultry diseases are primarily lowering the adoption of poultry diagnostic solutions. In poor regions, inadequate presence of veterinary healthcare facilities further raises the risk of disease progression. Small-scale farmers are also deterred from carrying out livestock health tests due to the high costs associated with diagnostics.

Start-up Ecosystem

• Based in Canada, Alpha Phenomics is a start-up that offers thermal imaging technology for poultry animals. The company’s innovation is aiding veterinarians in getting information on poultry animal health quickly and efficiently.
• Brainwired is an Indian start-up that develops livestock health monitoring and tracking systems. The system offered by Brainwired is helping livestock farmers keep track of the health of their farm animals.

Country-wise Analysis

How are Government Initiatives Driving Use of Poultry Diagnostic Technologies in the United States?

“Regular Updates and Awareness of Animal Health and Diseases Boosting Adoption of Precise Poultry Testing Solutions”

Attribute	United States
Market Value (2024E)	US$ 39.9 Million
Growth Rate (2024 to 2034)	8.9% CAGR
Projected Value (2034F)	US$ 93.9 Million

Livestock farmers in the United States prefer precision farming practices. They are forefront of the adoption of advanced technologies and equipment, which is contributing to effective poultry management. Government authorities related to livestock farming in the United States provide various portals that can deliver animal healthcare information to the farmers. These portals allow farmers to remember preventive diagnostics, dietary information, required diagnostic tests, and missing vaccines. Moreover, programs by the government to promote animal healthcare are expected to further boost market growth over the coming years in the United States.

What is the Demand Outlook for Poultry Diagnostics in South Korea?

“High Consumption of Meat Products Increasing Use of Reliable Diagnostic Solutions for Healthy Livestock Production”

Attribute	South Korea
Market Value (2024E)	US$ 18.6 Million
Growth Rate (2024 to 2034)	9.3% CAGR
Projected Value (2034F)	US$ 45.2 Million

South Koreans are major consumers of chicken meat and eggs. High intake of non-vegetarian food is boosting the demand for poultry products. This is driving the attention of South Korean farmers on effective poultry management, which is further increasing the sales of diagnostic technologies. The rising government initiatives to create awareness of poultry diseases are also supporting the market growth in South Korea.

Category-wise Analysis

Which Poultry Diagnostic Tests are Gaining Popularity?

“Polymerase Chain Reaction (PCR) Tests Quick and Reliable Diagnostic Solutions”

Attribute	Polymerase Chain Reaction (PCR) Tests
Segment Value (2024E)	US$ 202.1 Million
Growth Rate (2024 to 2034)	8.4% CAGR
Projected Value (2034F)	US$ 451.8 Million

Polymerase chain reaction (PCR) test types are gaining traction in poultry diagnostics and care. These PCR technologies are highly advanced, specific, and rapid compared to its counterpart such as enzyme-linked adsorption assay tests. The latest RT-PCR tests allow for quick detection of pathogens making it a precise diagnostic mode. Thus, PCR tests contribute to effective poultry disease management.

Furthermore, for the identification of antibodies in the blood, ELISA tests are widely used. ELISA provides efficiency in checking for infectious diseases such as avian influenza, which is a major concern in developed countries. ELISA has proven to be exceptionally reliable as well as cost-effective. These factors are expected to increase the acceptance of ELISA across the globe.

Which Disease Accounts for High Share of Poultry Diagnostics?

“Avian Influenza Most Prevalent Pathogenic Infection among Birds”

Avian influenza is known to cause respiratory diseases, decreased egg production, and subclinical infections. In some cases, the high pathogenic (HPAI) variant of the virus is more harmful to domestic flocks. Elevated pathogenic kind causes systemic diseases and mortality.

On the other hand, avian salmonellosis is the most common bacteria causing poultry disease. Salmonella causes infections such as pullorum fever, paratyphoid, and fowl typhoid. Chickens and turkeys are most frequently infected due to salmonella.

Why are Virology Testing Services in Such High Demand?

“High Prevalence of Viral Diseases Such as Avian Encephalomyelitis and Infectious Bronchitis”

Attribute	Virology
Segment Value (2024E)	US$ 140.2 Million
Growth Rate (2024 to 2034)	8% CAGR
Projected Value (2034F)	US$ 301.7 Million

Increasing prevalence of viral diseases among poultry animals such as avian encephalomyelitis, infectious bronchitis, Fowlpox, and Newcastle disease are driving the demand for virology diagnostic tests. Such viral infections can cause serious outbreaks, leading to high mortality rates and loss to the farmers. Thus, this is raising the demand for virology services for timely detection, identification, and treatment of infectious diseases.

Competitive Landscape

The global poultry diagnostics market is characterized by the presence of established companies. New companies are adopting research and development tactics to increase their presence in the market. Leading producers are relying on strategies such as mergers and acquisitions, global expansions, and collaborations with research institutes to develop advanced products and boost market reach.

• In January 2024, Alveo Technologies announced a partnership with x-OvO, Royal GD, and Pharmsure for the development of avian influenza molecular testing solutions.
• In 2020, BioChek announced the acquisition of BIOTECON, a producer of PCR-based solutions for food safety diagnostics.
• In July 2018, Zoetis completed the acquisition of Abaxis, a global manufacturer of on-site veterinary testing equipment such as POC diagnostic solutions, to strengthen its position in the field of veterinary diagnostics.
• In February 2018, Biochek announced the launch of avian influenza H5-H7-H9 multiplex, a PCR test kit to diagnose avian influenza.

Fact.MR provides detailed information about the price points of key providers of poultry diagnostic solutions positioned across the world, sales growth, production capacity, and speculative technological expansion, in the recently updated market report.

Key Segments of Poultry Diagnostics Market Research

• By Test :

  • ELISA (Enzyme-linked Immunoassays) Tests
  • PCR (Polymerase Chain Reaction) Tests

• By Disease :

  • Avian Salmonellosis
  • Avian Influenza
  • Newcastle Disease
  • Avian Mycoplasmosis
  • Avian Pasteurellosis
  • Infectious Bronchitis
  • Infectious Bursal Disease
  • Avian Encephalomyelitis
  • Avian Reovirus
  • Chicken Anaemia

• By Service :

  • Bacteriology
  • Virology
  • Parasitology

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa