Potato Snack Market

Potato Snack Market Outlook (2024 to 2034)

The global potato snack market is estimated to reach US$ 93.11 billion in 2024 and is projected to expand at a CAGR of 3% to climb to a value of US$ 126.12 billion by 2034. The market is expanding steadily due to growing consumer demand for packaged and convenient snack products across the world.

Potato chips stand out as a highly convenient snack choice, catering to the fast-paced lifestyles of individuals. They reduce meal preparation time and serve as a speedy snack or a meal component. Consequently, sales of potato snacks are influenced by the widespread convenience offered by this food product. As the world's focus on health and wellness grows, certain manufacturers are pioneering the development of value-added products that prioritize health ahead of conventional potato snacks.

Market expansion is being driven by factors such as a shift toward Westernized eating habits and the expansion of organized retail in developing countries. The market is benefiting from the introduction of diverse flavor variations, meeting the rising demand for convenient and tasty snack options. As consumers seek quick and flavorsome choices, the market is projected to exhibit growth, driven by these key trends in consumer behavior and the retail landscape.

Report Attributes	Details
Potato Snack Market Size (2024E)	US$ 93.11 Billion
Projected Market Value (2034F)	US$ 126.12 Billion
Global Market Growth Rate (2024 to 2034)	3% CAGR
China Market Value (2034F)	US$ 24.06 Billion
Canada Market Growth Rate (2024 to 2034)	2.48% CAGR
North America Market Share (2024E)	21.6%
East Asia Market Value (2034F)	US$ 32.41 Billion
Key Companies Profiled	Aviko B.V. Emsland Group PepsiCo Limagrain Ingredients Utz Brands Inc. Great Lakes Potato Chip Co. Calbee Inc. Kellogg Company

What are the Key Global Potato Snack Market Trends being Witnessed?

“Low-fat and Low-salt Potato Snacks Attracting Growing Consumer Interest”

Global potato snack sales are experiencing dynamic shifts influenced by evolving consumer preferences and lifestyle changes. Healthy choices are driving the demand for healthier potato snacks with reduced fat and salt content, while flavor innovation is introducing consumers to a diverse range of enticing options, including exotic and regional flavors.

The market is witnessing a surge in premium and gourmet offerings, catering to consumers seeking elevated snack experiences. Sustainability and clean label initiatives are gaining prominence as environmentally conscious consumers prioritize eco-friendly packaging and clean ingredient lists.

The rise of plant-based diets is reflected in the introduction of organic and plant-based potato snacks. Convenience remains a key driver, leading to innovations in on-the-go packaging, and e-commerce channels are playing a significant role in providing direct-to-consumer access. The globalization of flavors, emphasis on snacking as a social experience, and ongoing technological advancements further contribute to the multifaceted landscape of the market.

Country Wise Insights

Fact.MR, a market research and competitive intelligence provider, through its newly published analysis, asserts that East Asia is projected to hold 25.7% of the global potato snack market share by 2034.

Potato snacks are manufactured in several regions globally, including Southeast Asia, Australia, and Central and South America. This has enabled manufacturers to meet the rising demand for potato snacks while reducing dependence on specific sourcing locations.

What Makes China a Key Market for Potato Snack Manufacturers?

“Busy Lifestyles Leading to Increased Demand for On-the-Go Snacks”

Attribute	China
Market Value (2024E)	US$ 17.09 Billion
Growth Rate (2024 to 2034)	3.4% CAGR
Projected Value (2034F)	US$ 24.06 Billion

China is a lucrative market for potato snack manufacturers due to its vast population, economic growth, and changing consumer preferences. With over a billion potential customers, the potato snack market size in the country is immense. The expanding middle class and increased disposable income drive a growing demand for convenient snacks, making it a lucrative opportunity for manufacturers.

As Western influences shape Chinese tastes, there's a rising interest in diverse and innovative potato snack options. Rapid urbanization and busy lifestyles in China further enhance the appeal of on-the-go snacks.

Why are Manufacturers of Potato Snacks Eyeing the United States?

“Growing Demand for Healthy and Premium Potato Snacks”

Attribute	United States
Market Value (2024E)	US$ 14.34 Billion
Growth Rate (2024 to 2034)	2.9% CAGR
Projected Value (2034F)	US$ 19.1 Billion

Potato snack market trends in the United States align with the fast-paced lifestyle of consumers in the country. This has led to a growing preference for convenient and ready-to-eat snacks, and potato snacks fit this need perfectly. Additionally, the versatility of potatoes allows for a wide range of snack options, from traditional potato chips to newer, innovative products. The popularity of snacking as a social activity has also contributed to the rising demand, with people seeking flavorful and shareable options.

The market has witnessed a surge in the introduction of healthier and premium potato snacks, aligning with the growing health-conscious consumer base. Overall, the combination of convenience, variety, and evolving consumer preferences has led to an increasing demand for potato snacks in the United States.

Category-wise Insights

Chips and shoestrings are estimated to occupy a 29.25% share of the market in 2024. The retail sector is witnessing an uptick in demand for these snacks due to the convenience they offer.

Why are Sales of Chips & Shoestrings Rising Steadily?

“Positioning of Chips and Shoestrings as Healthier Alternatives to Traditional Potato Snacks” Top of Form

Attribute	Chips & Shoestrings
Segment Value (2024E)	US$ 27.24 Billion
Growth Rate (2024 to 2034)	3.3% CAGR
Projected Value (2034F)	US$ 37.99 Billion

Potato snacks such as chips and shoestrings have quickly become favorites among consumers due to their irresistible texture combinations and diverse flavor choices. The blend of crunchy potato chips and light shoestring fries offers a distinct and gratifying mouthfeel, setting them apart from conventional snacks.

With a diverse range of flavors, from classic sea salt to more exotic choices, these snacks cater to various taste preferences, making them suitable for any occasion. Chips and shoestrings appeal to a broader consumer base as they are positioned as healthier alternatives to traditional potato snacks, which has contributed to their swift surge in popularity.

Which Application Accounts for a Leading Share of the Market?

“Crispy Texture and Flavor-Absorbing Ability of Potato Driving Extensive Use in Production of Snacks”

Attribute	Snacks
Segment Value (2024E)	US$ 32.35 Billion
Growth Rate (2024 to 2034)	2.5% CAGR
Projected Value (2034F)	US$ 41.71 Billion

Potatoes have become a preferred choice due to their inherent qualities, such as a crispy texture and ability to absorb various flavors. Consumers are increasingly drawn to the diverse range of potato-based snacks available on the potato snack market, including potato chips, fries, and other innovative creations. This rising demand can be attributed to the universal appeal of potato snacks, offering a perfect combination of taste, convenience, and crunch.

What is Demand for Canned and Frozen Potato Snacks Gaining Traction?

“Longer Shelf Life and Ease of Storage Associated with Canned and Frozen Potato Snacks”

Growing demand for canned and frozen potato snacks can be attributed to several factors shaping consumer preferences and lifestyles. In today's fast-paced world, convenience plays a crucial role, and these snacks offer a quick and easy solution for individuals with busy schedules.

The versatility of potato-based products allows for a wide range of snack options, from crispy fries to flavorful wedges. Increasing awareness of health-conscious choices also contributes to the surge in demand, as manufacturers are introducing healthier variants that cater to nutrition-conscious consumers.

The longer shelf life and ease of storage make canned and frozen potato snacks an appealing choice for households, further driving their popularity in the market. As consumers seek a balance between convenience, taste, and health, the demand for these convenient potato snacks is likely to continue its upward trajectory.

Competitive Landscape

Key players in the potato snack industry, such as Aviko B.V., Emsland Group, PepsiCo, Limagrain Ingredients, Utz Brands Inc., Great Lakes Potato Chip Co., Calbee Inc., and Kellogg Company are investing heavily in research and development to expand their product offerings, aiming to boost the overall potato snack market growth.

Market participants are actively taking various strategic steps to increase their global presence. Key developments include launching new products, making contractual agreements, engaging in mergers and acquisitions, boosting investments, and collaborating with other organizations. To stay competitive and thrive in this growing and increasingly competitive market, players in the market need to provide cost-effective products, as highlighted by the market's competitive landscape.

• In 2023, Kellogg Canada launched a tasty line-up of potato snack products designed for people with busier lives. These convenient foods were created to seamlessly fit into hectic schedules.

• In August 2022, Lays introduced a new line of high-quality potato chips called Lays Gourmet. Along with the launch, the company released a TV commercial to advertise and set its product apart from others in the market.

• In June 2022, SpudLove Organic Thick-Cut Potato Chips revealed its expansion strategy across the entire United States, aiming to reach all 509 Whole Foods Markets as part of its ongoing development.

Key Segments of Potato Snack Market Research

• By Product Type :

  • Chips & Shoestrings
  • Canned Potatoes
  • Frozen
  • Dehydrated

• By Application :

  • Prepared Meals
  • Ready to Cook Products
  • Snacks

• End Use :

  • Retail
  • Foodservice

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa