Potato Flour Industry Analysis in the United States

Potato Flour Sales Outlook in the United States (2024 to 2034)

Worldwide revenue from the sales of potato flour is estimated to stand at US$ 121.4 million in 2024 and is slated to increase at a CAGR of 6.4% to reach US$ 225.8 million by 2034.

A fine, powdery product made from dried potatoes is called potato flour. Whole potatoes-flesh and skin included-are ground and processed to make this product. Usually, potatoes are dried after cooking and then powdered into a fine powder. Potato flour is a popular thickening additive in baking and cooking and is free of gluten.

Because of its superior water absorption capabilities, it is consumed in recipes that call for moisture retention. Incorporating potato flour into a range of recipes, including baked products, sauces, gravies, and soups, contributes a subtle potato taste to the finished meal.

The public’s growing awareness of health issues is improving the outlook for the sector. Consumer interest in potato flour has surged with the rising knowledge of the health advantages linked to alternative flour. Because of its natural composition, lower fat level, and greater fiber content than ordinary wheat flour, it is seen to be a healthier alternative.

Demand for gluten-free and allergen-free alternatives has also increased due to the rising incidence of food allergies, celiac diseases, and gluten intolerance. Because potato flour is naturally devoid of common allergies and gluten, it is used as a suitable alternative in several recipes, which has increased demand for it. Aside from this, potato flour's flexibility in cooking applications promotes market expansion.

Potato flour is used to bake items to enhance texture and moisture retention as well as to thicken soups, sauces, and gravies. Potato flour appeals to home chefs as well as food producers since it improves the quality and usefulness of a variety of food items. In addition, traditional potato-based bread and pastry recipes, gnocchi, and dumplings are just some of the regional and ethnic cuisines that use potato flour as a basic component.

The need for potato flour in several areas is influenced by the cultural importance and widespread appeal of these cuisines. In addition, the popularity of plant-based and vegan diets has raised the need for substitute flour such as potato flour.

Report Attribute	Detail
Potato Flour Sales in the United States (2024E)	US$ 121.4 Million
Projected Sales (2034F)	US$ 225.8 Million
Demand Growth (2024 to 2034)	6.4% CAGR
Food Service Segment Value (2034F)	US$ 80.4 Million
Potato Flakes Segment Value (2034F)	US$ 120.3 Million
Key Companies Profiled	Bob’s Red Mill Natural Foods; Idaho Pacific Holdings; Edward & Sons Trading Co.; Kipuka Mills.; American Key Food Products.; Shiloh Farms; Authentic Foods; Barry Farm; King Arthur Baking Company; Keystone Potato Products; Carrington Farms; ONSET WORLDWIDE, LLC; HTY USA; TRADIN ORGANIC AGRICULTURE B.V.; Olu Foods.; AGRANA Beteiligungs-AG.

What is Increasing the Profits of Potato Flour Manufacturers in the United States?

“Surging Consumption of Potato Flour as a Healthy Substitute by More Individuals”

People who are concerned about their health are choosing healthier substitutes for regular wheat flour. Potato flour is said to be a healthier alternative because it is free of gluten and fat. Individuals who like a well-rounded, high-fiber diet are giving preference to potato flour for its greater fiber content than wheat flour.

The growing number of health-conscious customers who value their health and make thoughtful food choices has led to an increase in demand for potato flour as a gluten-free and healthier alternative in recipes. The need for better foods and diet alternatives has grown, and this has contributed to the rising demand for potato flour.

The demand for substitute components that satisfy dietary restrictions related to gluten sensitivity, celiac disease, and food allergies is increasing as more people receive these diagnoses. Because potato flour is naturally gluten-free and devoid of common allergies, it is a great option for anybody looking for allergen-free and gluten-free products.

It is frequently used in place of wheat flour in several baking and culinary applications. Potato flour is becoming more popular in the market due to the growing need for safe and adaptable ingredients devoid of gluten and other allergens.

The market for potato flour is driven by how versatile it is in culinary applications. It is becoming increasingly popular among home chefs and food producers due to its versatility as a thickening agent and its ability to improve texture and moisture retention in several recipes.

Potato flour has several culinary applications in soups, sauces, gravies, and baked items. Chefs, bakers, and anybody interested in experimenting with different flours are drawn to it because of its capacity to enhance the quality and functionality of food items.

“Noteworthy Consumption of Potato Flour in the Bakery Industry”

The baking sector is significant to the US market, and consumers' demand for a wide range of baked goods is expanding quickly because of shifting eating habits and way of life changes. Bakers utilize potato flour extensively to create a variety of creative items since it is a flexible component.

Potato flour is a versatile grain-free flour that serves several purposes. Its low protein concentration makes it an excellent choice for delicate baking applications, such as cakes, muffins, pie crusts, and certain types of cookies. When flour is used in baking, and gives baked goods a unique flavor and texture that increases their usefulness in recipes like banana bread, muffins, quick bread, and pancakes. Its superior ability to hold onto water helps create moist yeast rolls and bread.

Several food producers have discovered that adding sweet potato flour to baked goods greatly increases their shelf life. Because processed products include several antioxidants, a longer shelf life not only guarantees product usage for a longer period but also lowers the likelihood of processed product oxidation.

What Hurdles Are Stopping Market Growth?

“Longer Process Increasing Price of Output”

Potato flour is a powder or granules that are prepared by dehydrating potatoes with the use of cutting-edge machinery. A quality assurance team inspects every step of the process, from planting potatoes to making flour or flakes. Compared to the creation of other forms of flour, the process of creating potato flour is more intricate and takes longer.

In comparison to the boiling process, the drying process also requires more manpower and equipment. Since potato flour is more expensive to produce than other forms of flour, thereby, it has a negative effect on market growth. Potato flour is also more expensive than other types of flour when sold in the United States.

For example, on their website, Bob's Red Mill Natural Foods sells 25-pound bags of whole organic wheat flour for US$ 38.39, yet the same-sized box of potato flour costs US$ 86.18.

Category-wise Analysis

Which End-Use Industry Prominently Uses Potato Flour in the United States?

“Foodservice Industry Significantly Choosing to Use Potato Flour”

Attribute	Foodservice
Segment Value (2024E)	US$ 45.4 Million
Growth Rate (2024 to 2034)	5.9% CAGR
Projected Value (2034F)	US$ 80.4 Million

The foodservice industry prominently uses potato flour in the United States. Due to its versatility and convenience, potato flour has become a popular choice in several foodservice applications, including restaurants, catering, and institutional settings.

The ability of potato flour to enhance texture, flavor, and moisture in a wide range of dishes has made them a preferred ingredient in the foodservice sector. Additionally, the gluten-free nature of potato flour makes it an attractive option for meeting dietary restrictions and preferences, further contributing to its widespread use.

Which Potato Flour Type is Making More Profit?

“Potato Flakes Making More Sales Across the Country”

Attribute	Potato Flakes
Segment Value (2024E)	US$ 65.4 Million
Growth Rate (2024 to 2034)	6.3% CAGR
Projected Value (2034F)	US$ 120.3 Million

As for the product type, potato flakes are generating more profits in the United States. The convenience, extended shelf life, and diverse applications of potato flakes have contributed to their increasing popularity and profitability. With the rising demand for convenient and versatile ingredients in the food industry, potato flakes have emerged as a lucrative product type, driving more profits and sales across the country.

Their ability to be used in several food products, including snacks, coatings, and baked goods, has positioned potato flakes as a high-demand product type, leading to increased profitability and market share.

Market Landscape

Businesses that produce and distribute potato flour in the United States are focusing on providing clean-label and non-GMO-certified goods. Producers are placing more emphasis on supplying potato flour in line with the standards established by several end-use sectors.

Modern buyers study the details and characteristics listed on product labels before making a decision and purchasing a product. Major companies are taking advantage of this and utilizing it as a crucial tactic to increase the sales of their potato flour throughout the United States.

• Tradin Organic Agriculture B.V. has received a high level of certifications from several international organizations to make its goods worldwide acceptable, including USDA organic, GMP certified, Kosher certified, no MOQ, no hazardous pesticides, and non-GMO.

Fact.MR provides detailed information about the price points of leading companies offering potato flour positioned in the United States, sales growth, production capacity, and speculative technological expansion, in this recent new market report.

Segmentation of Potato Flour Study in the United States

• By Product Type :

  • Potato Granules
  • Potato Flakes

• By End Use :

  • Potato Granules
  • Potato Flakes

• By Region :

  • Northeast
  • Southeast
  • West
  • Southwest
  • Midwest