Pasta Market

Pasta Market Growth Outlook (2023 to 2033)

The global pasta market is valued at US$ 49.7 billion in 2023 and is predicted to expand at a CAGR of 6.5% from 2023 to 2033. As such, global demand for pasta is forecasted to reach a market valuation of US$ 93.3 billion by the end of 2033.

Pasta is easy to cook and affordable, owing to which, it is widely consumed around the world. Manufacturers of pasta are constantly investing in new raw materials for the production of pasta. Thus, constant product evolution is estimated to create opportunities for market players.

Increasing demand for ready-to-cook food products and the growing popularity of Western food are also predicted to drive growth in the pasta market.

In recent years, the food consumption patterns of consumers have been undergoing noticeable changes. Owing to rising consciousness about a healthy and safe environment, demand for various meat-based food products is slightly impacted. Meat processing industries are one of the key contributors to global warming. Therefore, consumers are making a move towards plant-based food products.

More consumers are inclined towards organic food products due to rising awareness about the adverse impacts of inorganic food products. As such, pasta manufacturers are coming up with new product varieties, which are composed of organic wheat to match consumer requirements.

For instance,

• In July 2021, Bona Furtuna launched new organic pasta varieties namely Rigatoni, Casarecce, Linguine, and Paccheri to its product portfolio.

Conventional products are rich in carbohydrates and if consumed in high amounts can cause various health issues, including diabetes, cardiovascular diseases, and others. Due to increasing health consciousness among consumers, manufacturers are bringing new pasta products using barley and legumes to attract health-conscious people.

For instance,

• In May 2021, Caulipower launched cauliflower-based pasta, which is available in two varieties-Pappardelle and Linguine.
• Jovial Foods is a manufacturer of gluten-free products. In 2020, the company launched gluten-free and organic products, which are available in five shapes, including fusilli, spaghetti, penne, orzo, and elbows.

Fact.MR, a provider of market research and competitive intelligence, provides a comprehensive analysis of different aspects of the target industry. Key trends, growth drivers, regional analysis, new developments, prominent suppliers, and others are studied thoroughly in this newly published research report.

Report Attributes	Details
Pasta Market Size in 2023	US$ 49.7 Billion
Forecasted Market Value (2033)	US$ 93.3 Billion
Global Market Growth Rate (2023 to 2033)	6.5% CAGR
Leading Regional Market	Europe
Key Companies Profiled	Ebro Foods, S.A. TreeHouse Foods, Inc. Unilever The Kraft Heinz Company Nestle Armanino Foods of Distinction General Mills Inc. Del Monte Foods Inc.

Why is Consumption of Pasta So High across the World?

“Ever-growing Global Demand for Convenient Food Products”

In recent years, there has been a significant increase in the demand for ready-to-eat food products. Many people are leading hectic lifestyles owing to the rising working-class population around the world. Therefore, the growing demand for ready-to-eat food products is estimated to result in increasing sales of pasta around the world.

Demand for packaged dried pasta is soaring due to its cost-effectiveness and convenience in cooking. Thus, these benefits of dry pasta make it a preferred choice among the working-class population.

“Several Health Benefits of Pasta”

Increased intake of pasta in the United States has not shown any negative consequences on obesity levels in individuals, which is predicted to boost product demand over the projected period. Pasta possesses a low glycemic index once it is cooked properly and contributes to satisfactory dietary requirements of consumers.

Similarly, if pasta is consumed with tomato products, it can provide a good amount of lycopene to consumers. Moreover, epidemiological evidence has shown that the intake of food products rich in phytochemicals, including pasta, causes a decline in cases of diabetes, heart ailments, cancer, and obesity among individuals. Pasta is also helpful to enhance the nutrient quality of food products and lower chronic degenerative ailments.

What Key Challenges are Encountered by Pasta Manufacturers?

“Low Wheat Production Due to Adverse Climatic Conditions Obstructing Market Expansion Opportunities”

Wheat is a widely used raw material, which is crucial in the preparation of pasta. In recent years, certain adverse climatic conditions such as severe floods and droughts across prominent wheat-producing countries have been significantly impacting wheat production. Therefore, the prices of wheat are expected to rise owing to its lack of availability around the world. These factors are anticipated to impact the manufacturing as well as the consumption of pasta.

“Growing Number of Health-conscious People Decreasing Demand for High-Calorie Pasta”

Demand for low-carbohydrate food products is increasing significantly. Increased consumption of high-calorie food products can cause diabetes, obesity, and certain cardiovascular diseases.

Dried pasta is generally prepared with the use of refined wheat flour and contains high calories. Thus, the demand for these products among health-conscious people is decreasing.

What is Driving the Sales of Pasta in the European Market?

“Rising Consumer Inclination towards Convenience Food Products”

Europe is anticipated to account for a substantial share of total revenue over the coming 10 years. Pasta has been an indispensable part of conventional meals in Europe, especially in Greece and Italy. Owing to the rising number of health-conscious people, manufacturers are launching novel varieties of gluten-free pasta in various forms and shapes to match evolving preferences of consumers.

Country-wise Insights

Which Asia Pacific Countries are Profitable Markets for Pasta Suppliers?

“China, Japan, India, Korea – Leading Asian Markets”

Several people from Asia Pacific are adopting Western diets, which is predicted to propel the demand for pasta in Japan, India, China, and Korea. The increasing working-class population and growing disposable incomes of consumers are anticipated to stimulate the demand for convenience food products. Moreover, Japan and China have conventional recipes and methods for cooking pasta.

What is Fueling the Demand for Pasta in the United States?

“Availability of Innovative Pasta Dishes as Quick Meal Options”

The United States holds a prominent position as one of the key consumers of pasta globally. New varieties of pasta, composed of whole grain and high fiber, are launched to match consumers’ demands.

New food recipes, including pasta salad, bean pasta, etc., are offered in numerous restaurants and deli counters for consumers looking for quick meal options. Thus, the demand for pasta is expected to increase over the forecast period in the United States.

What is Generating Opportunities for Pasta Suppliers in Germany?

“High Spending by Consumers on Ready-to-eat Food Products”

Pasta and egg noodles are one of the most popular side dishes in Germany. Consumers are highly spending on ready-to-eat food products in Germany, which is further estimated to generate lucrative opportunities for suppliers of pasta in the country.

Category-wise Insights

Which Type of Pasta is Most Widely Consumed Worldwide?

“Longer Shelf Life of Dry Pasta Makes it Most Suitable Option”

Based on type, the global market is bifurcated into dry, instant, and fresh pasta. Among these, dry pasta is estimated to hold the majority of the total market share. The dried form of pasta is consumed more widely compared to fresh and instant pasta. Fresh and instant pasta have a comparatively shorter shelf life compared to dried pasta.

It is easy to store dried pasta for a longer duration. Moreover, dried pasta absorbs sauces and ingredients better than other forms, making it a suitable choice for different recipes.

Which Raw Material is Being Preferred to Manufacture Pasta?

“Growing Use of Semolina in Manufacturing Pasta”

Semolina, durum wheat, refined flour, and other raw materials are used for the manufacturing of pasta around the world. Semolina is used widely for the production of various types of pasta. The elasticity of semolina makes it a more suitable option for the production of different sizes and shapes of pasta. It also helps to maintain structural consistency and texture. Therefore, in recent years, there has been a significant increase in the demand for gluten-free pasta.

Which Distribution Channel Accounts for Higher Sales of Pasta?

“Consumer Preference for Supermarkets/Hypermarkets Due to Convenience and Better Accessibility in Product Selection”

Supermarkets/hypermarkets, online stores, convenience stores, and other distribution channels are used to ensure the effective delivery of pasta. Among these, supermarkets/hypermarkets are predicted to hold a significant share in product delivery as consumers can choose food products after conducting a complete inspection of their nutritional content.

A well-informed selection of food products is ensured by these stores. Supermarkets provide convenience and better accessibility in choosing products from a wide variety of products.

Competitive Landscape

Key manufacturers of pasta are making huge investments in strengthening their supply chain management systems and providing a wide variety of quality products to target end users. In the production of pasta, manufacturers follow certain guidelines, which are implemented by respective governing bodies to ensure minimal environmental impacts and quality control.

New developments, innovations, etc., are some strategies, which are adopted by key players to attract consumers to the target market.

For instance,

• In March 2021, Bernoi, a United States company, announced the launch of frozen food products in different shapes, including macaroni, fusilli, penne, and others. The company aims to offer restaurant-style products for consumption at home.
• In September 2020, AGT Food and Ingredients launched Veggipasta, which is a pea-based product. This initiative of the company provides healthy food alternatives to its consumers.

Key players in the pasta market are Ebro Foods, S.A., TreeHouse Foods, Inc., Unilever, The Kraft Heinz Company, Nestle, Armanino Foods of Distinction, General Mills Inc., and Del Monte Foods Inc.

Segmentation of Pasta Industry Research

• By Type :

  • Dry
  • Instant
  • Fresh

• By Raw Material :

  • Semolina
  • Durum Wheat
  • Refined Flour
  • Others

• By Sauce :

  • White
  • Red
  • Mix

• By Distribution Channel :

  • Supermarkets/Hypermarkets
  • Online Stores
  • Convenience Stores
  • Others

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa