Pasta and Couscous Market
Pasta and Couscous Market Study by Dried and Fresh/Chilled Sold through Supermarkets/Hypermarkets, Convenience Stores, Online Channels, and Unorganized Small Stores from 2024 to 2034
Analysis of Pasta and Couscous Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Pasta and Couscous Market Outlook (2024 to 2034)
The global pasta and couscous market has been projected to reach a value of US$ 25.62 billion in 2024, as revealed in a newly published research report by Fact.MR. Forecasts are that the market will expand at a CAGR of 3.6% to reach US$ 36.49 billion by the end of 2034.
With the young population leading a fast-paced and hectic lifestyle, a growing preference for easy-to-cook, affordable, and convenient food options around the world was bound to be a key trend in the market. Pasta and couscous have become popular due to their versatility, affordability, and health claims - such as whole grain and gluten-free food. In addition to these benefits, pasta is widely consumed as a convenient and healthy food option, particularly for children.
Easy availability of raw materials such as barley, maize, rice, wheat, and others in several countries around the world is contributing to the growing production of pasta. In addition, the convenience experienced in the consumption of pasta and couscous is also stimulating their demand among consumers. Surging demand for value-added food products is pushing manufacturers to offer healthy pasta with added nutritional benefits.
- North America is forecasted to contribute 24.3% of the global pasta and couscous market share by 2034.
- Worldwide sales of fresh/chilled pasta and couscous are projected to rise at a CAGR of 4.1% and reach US$ 16.64 billion by the end of 2034.
- The market in South Korea is analyzed to advance at 4.3% CAGR from 2024 to 2034.
- Demand for pasta and couscous in Japan is forecasted to increase at a CAGR of 4.1% through 2034.
| Report Attribute | Detail |
|---|---|
| Pasta and Couscous Market Size (2024E) | US$ 25.62 Billion |
| Forecasted Market Value (2034F) | US$ 36.49 Billion |
| Global Market Growth Rate (2024 to 2034) | 3.6% CAGR |
| Canada Market Growth Rate (2024 to 2034) | 4% CAGR |
| Market Share of Couscous (2034F) | 52.8% |
| East Asia Market Share (2034F) | 23.1% |
| Key Companies Profiled | Hain Celestial Group Inc.; Pastificio Antonio Pallante S.R.L.; Valeo Foods Group Limited; Pasta Foods Ltd.; Ebro Foods S.A.; Nestle S.A.; ITC Foods Limited; Weikfield Foods Pvt. Ltd.; US Durum Products Ltd.; Valeo Foods Group Limited. |
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What are the Main Factors Driving Steady Pasta and Couscous Market Growth?
“High Consumption of Convenient and Ready-to-Eat Food Options”
Demand for ready-to-eat and quick pasta and couscous is rising due to busier lifestyles these days. Pre-made sauces used for frozen meals, single-serve microwaveable bowls, and ready-to-cook options with sauces and ingredients are some of the popularly available convenient food options.
The growing popularity of online grocery delivery and meal subscription services with easy availability of convenient food options is contributing to the expanding pasta and couscous market size. This movement is helping match the demand of time-constrained consumers who require simple and quick dinner options without any compromise with quality or flavor. These growing requirements for personalized and convenient food products are widening the opportunities for manufacturers of pasta and couscous.
“Flourishing Tradition of Fusion Food Options”
The path of the global market has been shaped by rising consumer desire for different culinary experiences transcending traditional bounds. It includes Asian noodles, couscous variations from Africa, and plant-based pasta substitutes, such as lentil pasta. The growing popularity of couscous varieties and ethnic pasta is also creating remunerative opportunities for market players.
What is Denting Market Expansion to Some Extent?
“Minimal or Less Awareness about Pasta and Couscous as Nutritious Staple”
Lack of awareness among many people, especially in developing and certain potentially high-growth markets, about the nutritious content of couscous as a staple food, is limiting its demand growth. In addition, market players are witnessing challenges due to severe competition from ready-to-eat or ready-to-cook eatables.
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How Will New Companies Have a Shot in the Global Market?
“Leverage Surging Demand for Distinctive Flavor Profiles”
Rising population of health-conscious people and their preference for innovative food options is driving new companies to come up with more distinctive food flavor profiles. With changing consumer preferences, several startups are coming up with whole-grain options, alternative flavors, and gluten-free versions. In addition, production of distinctive flavor profiles and the adoption of sustainability initiatives represent a vibrant blending of modern culinary exploration and historic traditions. New market players should experiment with innovative ingredients and taste combinations, adding proteins, vegetables, and spices that are consumed globally.
Country-wise Insights
North America is forecasted to capture a share of 24.3% of global market revenue by the end of 2034. Market players are enjoying significant opportunities in the region with the growing consumption of multicultural food along with increasing interest in healthy eating, which is a key pasta and couscous market trend to be watched out for in other regions as well.
Why is Demand for Pasta and Couscous High in the United States?
“Ever-increasing Preference for Multicultural Food Options”
| Attribute | United States |
|---|---|
| Market Value (2024E) | US$ 2.72 Billion |
| Growth Rate (2024 to 2034) | 4% CAGR |
| Projected Value (2034F) | US$ 4.04 Billion |
The United States is projected to hold 45.6% share of the North American market by the end of 2034. This market is experiencing significant growth because of the expanding multicultural food trend. In addition, high convenience aspect of couscous as one of the most popular quick-cooking grain alternatives is resulting in its increased consumption across the country.
Which Country Tops Revenue Generation in East Asia?
“Growing Consumption of Nutrient-dense Food Products”
| Attribute | China |
|---|---|
| Market Value (2024E) | US$ 2.81 Billion |
| Growth Rate (2024 to 2034) | 3.6% CAGR |
| Projected Value (2034F) | US$ 4 Billion |
China is expected to contribute a share of 47.5% of the market in East Asia by the end of 2034. More consumers in the country are opting for nutrient-rich food products, which is resulting in increasing demand for pasta and couscous with high protein content. Furthermore, growing emphasis on healthy lifestyles and preference for whole-grain, gluten-free pasta, and low-fat couscous options are generating remunerative opportunities for market players.
What Will Help Market Players Establish a Foothold in Japan?
“Increasing Interest in Exploring International Cuisines”
| Attribute | Japan |
|---|---|
| Market Value (2024E) | US$ 1.66 Billion |
| Growth Rate (2024 to 2034) | 4.1% CAGR |
| Projected Value (2034F) | US$ 2.48 Billion |
Japan is approximated to hold 29.4% share of East Asian market revenue by 2034-end. More consumers in the country are exploring international cuisines, which is contributing to the growing recognition of couscous as a versatile ingredient. Adaptability and health benefits of couscous are aligning well with the increasing interest in healthier eating practices, which will drive steady market growth in the country over the coming years.
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Category-wise Insights
Supermarkets/hypermarkets are projected to hold a significant share of the global market owing to their convenience and extensive reach. They provide a wide variety of pasta options under one roof, allowing consumers to make purchases as per their needs.
Which Type of Pasta and Couscous is Most Widely Consumed?
“Increasing Popularity of Fresh/Chilled Pasta Due to Convenience in Consumption”
| Attribute | Fresh/Chilled |
|---|---|
| Segment Value (2024E) | US$ 11.12 Billion |
| Growth Rate (2024 to 2034) | 4.1% CAGR |
| Projected Value (2034F) | US$ 16.64 Billion |
The fresh/chilled pasta and couscous segment has been forecasted to account for 45.6% share of overall product sales by the end of 2034. These have become more popular due to the convenience in consumption and longer storage benefits. Chilled or fresh pasta allows for a shorter cooking time and has a softer texture, thereby appealing to consumers who are looking for a more authentic dining experience.
Which Product Type Accounts for Higher Revenue Generation?
“Health Benefits of Couscous Consumption Aiding Market Expansion”
| Attribute | Couscous |
|---|---|
| Segment Value (2024E) | US$ 13.7 Billion |
| Growth Rate (2024 to 2034) | 3.5% CAGR |
| Projected Value (2034F) | US$ 19.26 Billion |
Couscous is evaluated to account for a 52.8% share of global market revenue by 2034. There are several benefits associated with couscous consumption due to its affordability, easy cooking, and convenience aspects. Easy availability of couscous in canned, conventional, and frozen forms at several distribution channels is also contributing to its growing popularity. Rising preference for couscous among the younger generation as a healthy snacking option for its high protein, low-calorie value, and fiber content is also resulting in its increased consumption in several parts of the world.
Competitive Landscape
Key players in the pasta and couscous market are investing heavily in producing pasta and couscous containing natural ingredients to attract a larger base of consumers.
- U.S. Durum Products Ltd. is one of the leading manufacturers of couscous operating in North America. The company offers a wide variety of couscous that come in state-of-the-art packaging solutions.
Fact.MR provides detailed information about the price points of key manufacturers of pasta and couscous positioned across the world, sales growth, production capacity, and speculative technological expansion, in this newly published market report.
Segmentation of Pasta and Couscous Market Research
-
By Product Type :
- Pasta
- Ravioli
- Macaroni
- Spaghetti
- Angel Hair
- Farfalle
- Penne
- Fusilli
- Others
- Couscous
- Traditional
- Whole Grain
- Pasta
-
By Form :
- Dried
- Fresh/Chilled
- Others
-
By Raw Material :
- 100% Durum Wheat Semolina
- Mix (Durum Wheat Semolina & Wheat)
- 100% Wheat
- 100% Barley
- 100% Maize
- 100% Rice
- Multigrain
-
By Distribution Channel :
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Channels
- Unorganized Small Stores
- Others
-
By Region :
- North America
- Latin America
- Western Europe
- Eastern Europe
- East Asia
- South Asia & Pacific
- MEA
- FAQs -
How big is the pasta and couscous market in 2024?
The global pasta and couscous market is estimated at a value of US$ 25.62 billion in 2024.
What are the sales projections for pasta and couscous by 2034?
Global sales of pasta and couscous are projected to reach US$ 36.49 billion by the end of 2034.
At what CAGR is the global market evaluated to increase?
The global market is approximated to expand at 3.6% CAGR through 2034.
How much share of the global market is North America projected to hold?
North America is forecasted to occupy a share of 24.3% of the global market by 2034.
At what rate are the sales of pasta and couscous analyzed to rise in South Korea?
Sales of pasta and couscous in South Korea are projected to climb at a CAGR of 4.3% from 2024 to 2034.
What is the global market scenario for couscous?
Worldwide demand for couscous is projected to increase at 3.5% CAGR and reach a value of US$ 19.26 billion by 2034.
Who are some of the prominent manufacturers of pasta and couscous?
Pasta Foods Ltd., Ebro Foods S.A., Nestle S.A., ITC Foods Limited, and Weikfield Foods Pvt. Ltd. are some of the key market players.
Is couscous healthier than pasta?
Couscous has a rich nutritional profile that is similar to white pasta and high carbohydrates with other health benefits, such as high protein or fiber content.
Pasta and Couscous Market