Outdoor Advertising Market
Outdoor Advertising Market Analysis By Type (Traditional Outdoor Advertising, Digital Outdoor Advertising), By Service (Billboards, Transit Advertising, Street Furniture Advertising, Placed-Based Advertising), By End-use Industry (BFSI, Healthcare & Other) - Global Market Insights 2032
Analysis of Outdoor Advertising market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Outdoor Advertising Market Outlook (2022 to 2032)
The global outdoor advertising market has reached a valuation of US$ 27.7 billion in 2022 and is predicted to accelerate at a CAGR of 6.4% to top a market size of US$ 51.4 billion by 2032.
Outdoor advertising accounted for 4.2% share of the global enterprise advertising market at the end of 2021.
| Report Attributes | Details |
|---|---|
| Outdoor advertising Market Size (2021A) | US$ 26 Billion |
| Estimated Market Value (2022E) | US$ 27.7 Billion |
| Forecasted Market Value (2032F) | US$ 51.4 Billion |
| Global Market Growth Rate (2022 to 2032) | ~6.4% CAGR |
| North America Market Share (2021) | ~34% |
| East Asia Market Growth Rate (2022 to 2032) | ~6.8%% CAGR |
| United States Market Growth Rate (2022 to 2032) | ~6.5% CAGR |
| Market Share of Top 5 Companies | ~7% |
| Key Companies Profiled | JCDecaux; Clear Channel Outdoor; Ströer; Lamar; Focus Media; Outfront Media; oOh! Media; Asiaray; APG | SGA; Global Media; Al-Arabia; Ocean; Intersection; Metrobus; Clear media; Anchour; Insite Street Media; Advision Outdoor; Lind Outdoor; Tyler Outdoor; Young Electric Sign Company |
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Outdoor Advertisement to Account for Leading Share in Customer Engagement
Outdoor advertising is a cost-effective and perpetual solution for many small- and medium-sized organizations to reach mass audiences. Organizations are widely dependent on outdoor advertising with other media platforms to increase their customer base, brand value, and recall rate, as outdoor advertising accounts for around 20% of customers’ daily media consumption.
Moreover, rapid digitalization and a growing focus on targeted marketing are key factors driving the demand for outdoor advertising. Enterprises investing more than 15% in outdoor advertisement observed higher returns than from other modes of advertisement.
- Short Term (2022 to 2025): Post-COVID, out-of-home advertising services witnessed massive growth. It helped advertisers combat digital device fatigue and cope with various security concerns associated with mobile advertising services.
- Medium Term (2025 to 2028): The United States and Asia Pacific are expected to have a high number of start-ups and foreign company establishments. The expansion of companies will drive the adoption of outdoor advertising services to have a competitive advantage in the market.
- Long Term (2028 to 2032): The market is expected to witness significant growth with the increasing popularity of digital outdoor advertising services. Integration of advanced technologies such as Artificial intelligence and Near Field Communication (NFC), among others, that generate real-time viewership analytics, is anticipated to present key players with significant growth opportunities.
From 2017 to 2021, the global market for outdoor advertising agencies increased at a CAGR of 5.6%. As per the detailed analysis by Fact.MR, a market research and competitive intelligence provider, worldwide revenue from outdoor advertising is projected to increase rapidly at 6.4% CAGR through 2032.
Market share analysis of outdoor advertising based on service and region. Under the service segment, the billboards sub-segment dominates with 68% market share in 2022.
Growing Popularity of Digital-Out-of-Home Advertising
Digital advertisements are displayed on real estate, which is easily accessible to the public present in various locations. Because data is displayed on digital screens in real time, digital out-of-home commercials offer unique content that is also more interactive and creative. Digital out-of-home advertising is increasingly being used as a result of the consumer trend for interactive advertisements, which is fuelling market expansion.
The cost-effectiveness of digital out-of-home advertising, which enables ads to reach a variety of audiences, is another factor that will drive market expansion over the projection period.
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Integration of Advance Technologies
Integration of advanced technologies such as Artificial Intelligence (AI) and Near Field Communication (NFC) is driving market growth. These technologies generate real-time viewership analytics for end users, which could be beneficial in overcoming the challenges associated with spreading brand awareness and customer engagement. More than 80% of marketing leaders experienced an improvement in customer experience with the adoption of Artificial Intelligence in advertisements.
Near Field Communication is gaining popularity with its inherent feature of providing interactive and instant responses, which are difficult to achieve in traditional modes of advertisements. NFC is beneficial in enhancing customer experience with products; for example, Jameson's Whiskey integrated with NFC labels drove customers to the website where it has outlined various products, price ranges, and the recipes of its limited edition bottles.
Rising Popularity of Social Media Advertising
Increasing popularity of social media advertising worldwide is a major factor restraining the growth of the outdoor advertising market.
With the growing popularity of smartphones and increasing penetration of the Internet, consumers these days are observed to spend more time on mobile phones rather than going outside. This factor is also supported by the shifting consumer preference towards online shopping and the increasing popularity of e-Commerce websites, which has resulted in a significant decline in outdoor shopping.
Due to these factors, outdoor advertising services are expected to experience a significantly moderate growth rate during 2022 to 2032.
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Strict Government Regulations on Out-of-Home Advertising
The presence of strict government regulations on out-of-home outdoor advertising is another factor hampering market growth. Since these services are vulnerable to various threats regarding data security and privacy, they may impact both consumers and enterprises.
- Guidelines are in place by the General Data Protection Regulation (GDPR) in Europe regarding restrictions on the violation of data privacy associated with outdoor advertisement.
- The U.S. also implemented the Highway Beautification Act (HBA) for the efficient placement and sizing of billboards on controlled roads, which is expected to restrict the smooth implementation of outdoor advertising.
Country-wise Insights
Increasing Popularity of Digital Outdoor Advertising in the U.S.
The United States outdoor advertising service market is estimated to expand at a CAGR of 6.5% over the decade.
Growing urbanization and increasing awareness regarding branding is the major factor attributing to the development of the out-of-home advertising service market. Branding is an effective way that can impact the revenue enhancement of an organization by more than 20% when implemented.
Moreover, the increasing popularity of digital outdoor advertising is resulting in significant growth of the U.S. out-of-home advertising market. Digital outdoor advertisings are an interactive way of advertising. It is beneficial in mass customer engagement along with allowing brands to digitalize themselves and display content easily to the general public.
Fast Growth of China’s Outdoor Advertisement Market
In China, growing construction activities of homes and commercial buildings; are resulting in the utility of hoardings and scaffold banners widely as outdoor advertisements. More than 50% of advertisers in China rated the utility of commercial buildings & public transportation hubs as top places for ad placement.
Increasing food & beverage industry and financial service companies in China are also driving the potential development of the market with significant spending on outdoor advertisement. Additionally, the increasing adoption of advanced technologies such as precision outdoor advertising for brand promotion is also driving China’s outdoor advertising market.
Category-wise Insights
Billboard Advertising to Remain Most Popular
Billboards are one of the most popular and effective mediums of advertisement. The Integration of advanced technologies like virtual reality and augmented reality coupled with an increase in digitalization is creating a potential demand for billboards in the global outdoor advertising market. These efficiently interact with target audiences and result in outdoor advertising campaigns being more engaging and instinctive.
Billboards are also an affordable mode of advertisement with more customer attention procurement. Around 80% of marketers say that billboards are less expensive than TV ads. Whereas, more than 50% of consumers often look at roadside billboards.
Overall, the billboards segment is expected to be worth US$ 34.9 billion by the end of 2032.
Digital Outdoor Advertising Space Highly Fragmented
Digital outdoor advertising is becoming more and more popular in the advertising sector since it raises consumer awareness of brands and works in tandem with other marketing initiatives. Additionally, as people spend more time outside of their homes and offices, it enables companies to reach a larger audience quickly and reliably through out-of-home advertising, which is propelling market growth.
Digital out-of-home advertisements provide creative and innovative content with the display of data on digital screens in real time. Increasing spending worldwide on digital outdoor advertisements is expected to stimulate market growth over the forecast period.
Digital out-of-home advertisement spending accounted for more than one-fourth of total out-of-home advertisement spending in 2021. As such, digital outdoor advertisements are projected to see potential growth opportunities in the near future.
Competitive Landscape
Prominent out-of-home advertising service providers are JCDecaux, Clear Channel Outdoor, Ströer, Lamar, Focus Media, Outfront Media, oOh! Media, Asiaray, APG | SGA, Global Media, Al-Arabia, Ocean, Intersection, Metrobus, Clear media, Anchour, Insite Street Media, Advision Outdoor, Lind Outdoor, Tyler Outdoor, and Young Electric Sign Company.
The global outdoor advertising market is expected to be highly competitive with the adoption of various strategic initiatives such as partnerships and acquisitions by the market players.
For instance :
- In 2018, Single Outdoor Advertising, which is a transit & street furniture company, merged with Martin Outdoor Media to offer transit bench, bus advertising coverage and coast-to-coast transit shelter in partnership with municipalities and transit authorities in metropolitan markets such as Atlanta, New York, and others.
- In 2018, Europe-based Global Media & Entertainment Limited acquired Primesight Media and Outdoor Plus. This acquisition is focused on the enhancement of its footprint in the European region.
Fact.MR has provided detailed information about the service providers of outdoor advertising positioned across regions, sales growth, and service offering expansion, in the recently published report.
Segmentation of Outdoor Advertising Industry Research
-
By Type :
- Traditional Outdoor Advertising
- Digital Outdoor Advertising
-
By Service :
- Billboards
- Transit Advertising
- Street Furniture Advertising
- Placed-based Advertising
-
By End-use Industry :
- BFSI
- Retail and Consumer Goods
- Business and Consumer Services
- Healthcare
- Manufacturing
- Transportation and Mobility
- Energy and Utility
- Trading and Warehousing
- Media & Entertainment
- Hospitality
-
By Region :
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- MEA
Table of Content
- 1. Executive Summary - Global Market
- 2. Market Overview
- 3. Market Characteristic – Bird Eye View
- 4. Market Background and Foundation Data
- 5. Global Market Analysis and Forecast
- 6. Global Market Analysis and Forecast, By Type
- 6.1. Traditional
- 6.2. Digital
- 7. Global Market Analysis and Forecast, By Service
- 7.1. Billboards
- 7.2. Transit Advertising
- 7.3. Street Furniture Advertising
- 7.4. Place-Based Advertising
- 8. Global Market Analysis and Forecast, By End-use Industry
- 8.1. BFSI
- 8.2. Retail and Consumer Goods
- 8.3. Business and Consumer Services
- 8.4. Healthcare
- 8.5. Manufacturing
- 8.6. Transportation and Mobility
- 8.7. Energy and Utility
- 8.8. Trading and Warehousing
- 8.9. Media & Entertainment
- 8.10. Hospitality
- 8.11. Others (Not Classified Elsewhere)
- 9. Global Market Analysis and Forecast, By Region
- 10. North America Market Analysis and Forecast
- 11. Latin America Market Analysis and Forecast
- 12. Europe Market Analysis and Forecast
- 13. East Asia Market Analysis and Forecast
- 14. South Asia & Oceania Market Analysis and Forecast
- 15. Middle East & Africa Market Analysis and Forecast
- 16. Country-level Market Analysis and Forecast
- 17. Market Structure Analysis
- 18. Competition Analysis
- 18.1. JCDecaux
- 18.2. Clear Channel Outdoor
- 18.3. Ströer
- 18.4. Lamar
- 18.5. Focus Media
- 18.6. Outfront Media
- 18.7. oOh! Media
- 18.8. Asiaray
- 18.9. APG | SGA
- 18.10. Global Media
- 18.11. Al-Arabia
- 18.12. Ocean
- 18.13. Intersection
- 18.14. Metrobus
- 18.15. Clear Media
- 18.16. Anchour
- 18.17. Insite Street Media
- 18.18. Advision Outdoor
- 18.19. Lind Outdoor
- 18.20. Tyler Outdoor
- 18.21. Young Electric Sign Company
- 19. Assumptions & Acronyms Used
- 20. Research Methodology
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List Of Table
Table 01. Global Market Value (US$ Billion) and Forecast By Region, 2017 to 2021
Table 02. Global Market Value (US$ Billion) and Forecast By Region, 2022 to 2032
Table 03. Global Market Value (US$ Billion) and Forecast By Type, 2017 to 2021
Table 04. Global Market Value (US$ Billion) and Forecast By Type, 2022 to 2032
Table 05. Global Market Value (US$ Billion) and Forecast By Service, 2017 to 2021
Table 06. Global Market Value (US$ Billion) and Forecast By Service, 2022 to 2032
Table 07. Global Market Value (US$ Billion) and Forecast By End-use Industry, 2017 to 2021
Table 08. Global Market Value (US$ Billion) and Forecast By End-use Industry, 2022 to 2032
Table 09. North America Market Value (US$ Billion) and Forecast By Country, 2017 to 2021
Table 10. North America Market Value (US$ Billion) and Forecast By Country, 2022 to 2032
Table 11. North America Market Value (US$ Billion) and Forecast By Type, 2017 to 2021
Table 12. North America Market Value (US$ Billion) and Forecast By Type, 2022 to 2032
Table 13. North America Market Value (US$ Billion) and Forecast By Service, 2017 to 2021
Table 14. North America Market Value (US$ Billion) and Forecast By Service, 2022 to 2032
Table 15. North America Market Value (US$ Billion) and Forecast By End-use Industry, 2017 to 2021
Table 16. North America Market Value (US$ Billion) and Forecast By End-use Industry, 2022 to 2032
Table 17. Latin America Market Value (US$ Billion) and Forecast By Country, 2017 to 2021
Table 18. Latin America Market Value (US$ Billion) and Forecast By Country, 2022 to 2032
Table 19. Latin America Market Value (US$ Billion) and Forecast By Type, 2017 to 2021
Table 20. Latin America Market Value (US$ Billion) and Forecast By Type, 2022 to 2032
Table 21. Latin America Market Value (US$ Billion) and Forecast By Service, 2017 to 2021
Table 22. Latin America Market Value (US$ Billion) and Forecast By Service, 2022 to 2032
Table 23. Latin America Market Value (US$ Billion) and Forecast By End-use Industry, 2017 to 2021
Table 24. Latin America Market Value (US$ Billion) and Forecast By End-use Industry, 2022 to 2032
Table 25. Europe Market Value (US$ Billion) and Forecast By Country, 2017 to 2021
Table 26. Europe Market Value (US$ Billion) and Forecast By Country, 2022 to 2032
Table 27. Europe Market Value (US$ Billion) and Forecast By Type, 2017 to 2021
Table 28. Europe Market Value (US$ Billion) and Forecast By Type, 2022 to 2032
Table 29. Europe Market Value (US$ Billion) and Forecast By Service, 2017 to 2021
Table 30. Europe Market Value (US$ Billion) and Forecast By Service, 2022 to 2032
Table 31. Europe Market Value (US$ Billion) and Forecast By End-use Industry, 2017 to 2021
Table 32. Europe Market Value (US$ Billion) and Forecast By End-use Industry, 2022 to 2032
Table 33. East Asia Market Value (US$ Billion) and Forecast By Country, 2017 to 2021
Table 34. East Asia Market Value (US$ Billion) and Forecast By Country, 2022 to 2032
Table 35. East Asia Market Value (US$ Billion) and Forecast By Type, 2022 to 2032
Table 36. East Asia Market Value (US$ Billion) and Forecast By Service, 2022 to 2032
Table 37. East Asia Market Value (US$ Billion) and Forecast By Service, 2022 to 2032
Table 38. East Asia Market Value (US$ Billion) and Forecast By End-use Industry, 2017 to 2021
Table 39. East Asia Market Value (US$ Billion) and Forecast By End-use Industry, 2022 to 2032
Table 40. South Asia & Oceania Market Value (US$ Billion) and Forecast By Country, 2017 to 2021
Table 41. South Asia & Oceania Market Value (US$ Billion) and Forecast By Country, 2022 to 2032
Table 42. South Asia & Oceania Market Value (US$ Billion) and Forecast By Type, 2017 to 2021
Table 43. South Asia & Oceania Market Value (US$ Billion) and Forecast By Type, 2022 to 2032
Table 44. South Asia & Oceania Market Value (US$ Billion) and Forecast By Service, 2017 to 2021
Table 45. South Asia & Oceania Market Value (US$ Billion) and Forecast By Service, 2022 to 2032
Table 46. South Asia & Oceania Market Value (US$ Billion) and Forecast By End-use Industry, 2017 to 2021
Table 47. South Asia & Oceania Market Value (US$ Billion) and Forecast By End-use Industry, 2022 to 2032
Table 48. MEA Market Value (US$ Billion) and Forecast By Country, 2017 to 2021
Table 49. MEA Market Value (US$ Billion) and Forecast By Country, 2022 to 2032
Table 50. MEA Market Value (US$ Billion) and Forecast By Type, 2017 to 2021
Table 51. MEA Market Value (US$ Billion) and Forecast By Type, 2022 to 2032
Table 52. MEA Market Value (US$ Billion) and Forecast By Service, 2017 to 2021
Table 53. MEA Market Value (US$ Billion) and Forecast By Service, 2022 to 2032
Table 54. MEA Market Value (US$ Billion) and Forecast By End-use Industry, 2017 to 2021
Table 55. MEA Market Value (US$ Billion) and Forecast By End-use Industry, 2022 to 2032
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List Of Figures
Figure 01. Global Market Value (US$ Billion) Forecast, 2022 to 2032
Figure 02. Global Market Absolute $ Opportunity (US$ Billion), 2022 to 2032
Figure 03. Global Market Value (US$ Billion) By Region, 2022 & 2032
Figure 04. Global Market Y-o-Y Growth Rate By Region, 2022 to 2032
Figure 05. Global Market Value (US$ Billion) By Type, 2022 & 2032
Figure 06. Global Market Y-o-Y Growth Rate By Type, 2022 to 2032
Figure 07. Global Market Value (US$ Billion) By Service, 2022 & 2032
Figure 08. Global Market Y-o-Y Growth Rate By Service, 2022 to 2032
Figure 09. Global Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 10. Global Market Y-o-Y Growth Rate By End-use Industry, 2022 to 2032
Figure 11. North America Market Value (US$ Billion) Forecast, 2022 to 2032
Figure 12. North America Market Absolute $ Opportunity (US$ Billion), 2022 to 2032
Figure 13. North America Market Value (US$ Billion) By Country, 2022 & 2032
Figure 14. North America Market Y-o-Y Growth Rate By Country, 2022 to 2032
Figure 15. North America Market Value (US$ Billion) By Type, 2022 & 2032
Figure 16. North America Market Y-o-Y Growth Rate By Type, 2022 to 2032
Figure 17. North America Market Value (US$ Billion) By Service, 2022 & 2032
Figure 18. North America Market Y-o-Y Growth Rate By Service, 2022 to 2032
Figure 19. North America Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 20. North America Market Y-o-Y Growth Rate By End-use Industry, 2022 to 2032
Figure 21. North America Market Attractiveness Analysis By Country, 2022 to 2032
Figure 22. North America Market Attractiveness Analysis By Type, 2022 to 2032
Figure 23. North America Market Attractiveness Analysis By Service, 2022 to 2032
Figure 24. North America Market Attractiveness Analysis By End-use Industry, 2022 to 2032
Figure 25. Latin America Market Value (US$ Billion) Forecast, 2022 to 2032
Figure 26. Latin America Market Absolute $ Opportunity (US$ Billion), 2022 to 2032
Figure 27. Latin America Market Value (US$ Billion) By Country, 2022 & 2032
Figure 28. Latin America Market Y-o-Y Growth Rate By Country, 2022 to 2032
Figure 29. Latin America Market Value (US$ Billion) By Type, 2022 & 2032
Figure 30. Latin America Market Y-o-Y Growth Rate By Type, 2022 to 2032
Figure 31. Latin America Market Value (US$ Billion) By Service, 2022 & 2032
Figure 32. Latin America Market Y-o-Y Growth Rate By Service, 2022 to 2032
Figure 33. Latin America Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 34. Latin America Market Y-o-Y Growth Rate By End-use Industry, 2022 to 2032
Figure 35. Latin America Market Attractiveness Analysis By Country, 2022 to 2032
Figure 36. Latin America Market Attractiveness Analysis By Type, 2022 to 2032
Figure 37. Latin America Market Attractiveness Analysis By Service, 2022 to 2032
Figure 38. Latin America Market Attractiveness Analysis By End-use Industry, 2022 to 2032
Figure 39. Europe Market Value (US$ Billion) Forecast, 2022 to 2032
Figure 40. Europe Market Absolute $ Opportunity (US$ Billion), 2022 to 2032
Figure 41. Europe Market Value (US$ Billion) By Country, 2022 & 2032
Figure 42. Europe Market Y-o-Y Growth Rate By Country, 2022 to 2032
Figure 43. Europe Market Value (US$ Billion) By Type, 2022 & 2032
Figure 44. Europe Market Y-o-Y Growth Rate By Type, 2022 to 2032
Figure 45. Europe Market Value (US$ Billion) By Service, 2022 & 2032
Figure 46. Europe Market Y-o-Y Growth Rate By Service, 2022 to 2032
Figure 47. Europe Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 48. Europe Market Y-o-Y Growth Rate By End-use Industry, 2022 to 2032
Figure 49. Europe Market Attractiveness Analysis By Country, 2022 to 2032
Figure 50. Europe Market Attractiveness Analysis By Type, 2022 to 2032
Figure 51. Europe Market Attractiveness Analysis By Service, 2022 to 2032
Figure 52. Europe Market Attractiveness Analysis By End-use Industry, 2022 to 2032
Figure 53. East Asia Market Value (US$ Billion) Forecast, 2022 to 2032
Figure 54. East Asia Market Absolute $ Opportunity (US$ Billion), 2022 to 2032
Figure 55. East Asia Market Value (US$ Billion) By Country, 2022 & 2032
Figure 56. East Asia Market Y-o-Y Growth Rate By Country, 2022 to 2032
Figure 57. East Asia Market Value (US$ Billion) By Type, 2022 & 2032
Figure 58. East Asia Market Y-o-Y Growth Rate By Type, 2022 to 2032
Figure 59. East Asia Market Value (US$ Billion) By Service, 2022 & 2032
Figure 60. East Asia Market Y-o-Y Growth Rate By Service, 2022 to 2032
Figure 61. East Asia Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 62. East Asia Market Y-o-Y Growth Rate By End-use Industry, 2022 to 2032
Figure 63. East Asia Market Attractiveness Analysis By Country, 2022 to 2032
Figure 64. East Asia Market Attractiveness Analysis By Type, 2022 to 2032
Figure 65. East Asia Market Attractiveness Analysis By Service, 2022 to 2032
Figure 66. East Asia Market Attractiveness Analysis By End-use Industry, 2022 to 2032
Figure 67. South Asia & Oceania Market Value (US$ Billion) Forecast, 2022 to 2032
Figure 68. South Asia & Oceania Market Absolute $ Opportunity (US$ Billion), 2022 to 2032
Figure 69. South Asia & Oceania Market Value (US$ Billion) By Country, 2022 & 2032
Figure 70. South Asia & Oceania Market Y-o-Y Growth Rate By Country, 2022 to 2032
Figure 71. South Asia & Oceania Market Value (US$ Billion) By Type, 2022 & 2032
Figure 72. South Asia & Oceania Market Y-o-Y Growth Rate By Type, 2022 to 2032
Figure 73. South Asia & Oceania Market Value (US$ Billion) By Service, 2022 & 2032
Figure 74. South Asia & Oceania Market Y-o-Y Growth Rate By Service, 2022 to 2032
Figure 75. South Asia & Oceania Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 76. South Asia & Oceania Market Y-o-Y Growth Rate By End-use Industry, 2022 to 2032
Figure 77. South Asia & Oceania Market Attractiveness Analysis By Country, 2022 to 2032
Figure 78. South Asia & Oceania Market Attractiveness Analysis By Type, 2022 to 2032
Figure 79. South Asia & Oceania Market Attractiveness Analysis By Service, 2022 to 2032
Figure 80. South Asia & Oceania Market Attractiveness Analysis By End-use Industry, 2022 to 2032
Figure 81. MEA Market Value (US$ Billion) Forecast, 2022 to 2032
Figure 82. MEA Market Absolute $ Opportunity (US$ Billion), 2022 to 2032
Figure 83. MEA Market Value (US$ Billion) By Country, 2022 & 2032
Figure 84. MEA Market Y-o-Y Growth Rate By Country, 2022 to 2032
Figure 85. MEA Market Value (US$ Billion) By Type, 2022 & 2032
Figure 86. MEA Market Y-o-Y Growth Rate By Type, 2022 to 2032
Figure 87. MEA Market Value (US$ Billion) By Service, 2022 & 2032
Figure 88. MEA Market Y-o-Y Growth Rate By Service, 2022 to 2032
Figure 89. MEA Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 90. MEA Market Y-o-Y Growth Rate By End-use Industry, 2022 to 2032
Figure 91. MEA Market Attractiveness Analysis By Country, 2022 to 2032
Figure 92. MEA Market Attractiveness Analysis By Type, 2022 to 2032
Figure 93. MEA Market Attractiveness Analysis By Service, 2022 to 2032
Figure 94. MEA Market Attractiveness Analysis By End-use Industry, 2022 to 2032
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
- FAQs -
What is the global market size for outdoor advertising?
The global out-of-home advertising market is currently valued at US$ 27.7 billion.
What is the projected revenue for the market for 2032?
Worldwide demand for outdoor advertising is anticipated to reach US$ 51.4 billion by 2032.
Which outdoor advertising type is the most popular?
Billboards account for 68% share of global revenue.
Which regional market accounts for a leading share?
North America leads the global outdoor advertising market with 34% market share.
How did the market evolve between 2017 and 2021?
The outdoor advertising service market increased at 5% CAGR from 2017 to 2021.
Outdoor Advertising Market