Outdoor Advertising Market
Outdoor Advertising Market Analysis By Type (Traditional Outdoor Advertising, Digital Outdoor Advertising), By Service (Billboards, Transit Advertising, Street Furniture Advertising, Placed-Based Advertising), By End-use Industry (BFSI, Healthcare & Other) - Global Market Insights 2032
Analysis of Outdoor Advertising market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Outdoor Advertising Market Outlook (2022-2032)
The global outdoor advertising market has reached a valuation of US$ 27.7 billion in 2022 and is predicted to accelerate at a CAGR of 6.4% to top a market size of US$ 51.4 billion by 2032.
Outdoor advertising accounted for 4.2% share of the global enterprise advertising market at the end of 2021.
Report Attributes |
Details |
|---|---|
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Outdoor advertising Market Size (2021A) |
US$ 26 Billion |
|
Estimated Market Value (2022E) |
US$ 27.7 Billion |
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Forecasted Market Value (2032F) |
US$ 51.4 Billion |
|
Global Market Growth Rate (2022-2032) |
~6.4% CAGR |
|
North America Market Share (2021) |
~34% |
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East Asia Market Growth Rate (2022-2032) |
~6.8%% CAGR |
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United States Market Growth Rate (2022-2032) |
~6.5% CAGR |
|
Market Share of Top 5 Companies |
~7% |
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Key Companies Profiled |
|
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
Outdoor Advertisement to Account for Leading Share in Customer Engagement
Outdoor advertising is a cost-effective and perpetual solution for many small- and medium-sized organizations to reach mass audiences. Organizations are widely dependent on outdoor advertising with other media platforms to increase their customer base, brand value, and recall rate, as outdoor advertising accounts for around 20% of customers’ daily media consumption.
Moreover, rapid digitalization and a growing focus on targeted marketing are key factors driving the demand for outdoor advertising. Enterprises investing more than 15% in outdoor advertisement observed higher returns than from other modes of advertisement.
- Short Term (2022-2025): Post-COVID, out-of-home advertising services witnessed massive growth. It helped advertisers combat digital device fatigue and cope with various security concerns associated with mobile advertising services.
- Medium Term (2025-2028): The United States and Asia Pacific are expected to have a high number of start-ups and foreign company establishments. The expansion of companies will drive the adoption of outdoor advertising services to have a competitive advantage in the market.
- Long Term (2028-2032): The market is expected to witness significant growth with the increasing popularity of digital outdoor advertising services. Integration of advanced technologies such as Artificial intelligence and Near Field Communication (NFC), among others, that generate real-time viewership analytics, is anticipated to present key players with significant growth opportunities.
From 2017 to 2021, the global market for outdoor advertising agencies increased at a CAGR of 5.6%. As per the detailed analysis by Fact.MR, a market research and competitive intelligence provider, worldwide revenue from outdoor advertising is projected to increase rapidly at 6.4% CAGR through 2032.
Market share analysis of outdoor advertising based on service and region. Under the service segment, the billboards sub-segment dominates with 68% market share in 2022.
Growing Popularity of Digital-Out-of-Home Advertising
Digital advertisements are displayed on real estate, which is easily accessible to the public present in various locations. Because data is displayed on digital screens in real time, digital out-of-home commercials offer unique content that is also more interactive and creative. Digital out-of-home advertising is increasingly being used as a result of the consumer trend for interactive advertisements, which is fuelling market expansion.
The cost-effectiveness of digital out-of-home advertising, which enables ads to reach a variety of audiences, is another factor that will drive market expansion over the projection period.
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Integration of Advance Technologies
Integration of advanced technologies such as Artificial Intelligence (AI) and Near Field Communication (NFC) is driving market growth. These technologies generate real-time viewership analytics for end users, which could be beneficial in overcoming the challenges associated with spreading brand awareness and customer engagement. More than 80% of marketing leaders experienced an improvement in customer experience with the adoption of Artificial Intelligence in advertisements.
Near Field Communication is gaining popularity with its inherent feature of providing interactive and instant responses, which are difficult to achieve in traditional modes of advertisements. NFC is beneficial in enhancing customer experience with products; for example, Jameson's Whiskey integrated with NFC labels drove customers to the website where it has outlined various products, price ranges, and the recipes of its limited edition bottles.
Rising Popularity of Social Media Advertising
Increasing popularity of social media advertising worldwide is a major factor restraining the growth of the outdoor advertising market.
With the growing popularity of smartphones and increasing penetration of the Internet, consumers these days are observed to spend more time on mobile phones rather than going outside. This factor is also supported by the shifting consumer preference towards online shopping and the increasing popularity of e-Commerce websites, which has resulted in a significant decline in outdoor shopping.
Due to these factors, outdoor advertising services are expected to experience a significantly moderate growth rate during 2022-2032.
Strict Government Regulations on Out-of-Home Advertising
The presence of strict government regulations on out-of-home outdoor advertising is another factor hampering market growth. Since these services are vulnerable to various threats regarding data security and privacy, they may impact both consumers and enterprises.
- Guidelines are in place by the General Data Protection Regulation (GDPR) in Europe regarding restrictions on the violation of data privacy associated with outdoor advertisement.
- The U.S. also implemented the Highway Beautification Act (HBA) for the efficient placement and sizing of billboards on controlled roads, which is expected to restrict the smooth implementation of outdoor advertising.
Country-wise Insights
Increasing Popularity of Digital Outdoor Advertising in the U.S.
The United States outdoor advertising service market is estimated to expand at a CAGR of 6.5% over the decade.
Growing urbanization and increasing awareness regarding branding is the major factor attributing to the development of the out-of-home advertising service market. Branding is an effective way that can impact the revenue enhancement of an organization by more than 20% when implemented.
Moreover, the increasing popularity of digital outdoor advertising is resulting in significant growth of the U.S. out-of-home advertising market. Digital outdoor advertisings are an interactive way of advertising. It is beneficial in mass customer engagement along with allowing brands to digitalize themselves and display content easily to the general public.
Fast Growth of China’s Outdoor Advertisement Market
In China, growing construction activities of homes and commercial buildings; are resulting in the utility of hoardings and scaffold banners widely as outdoor advertisements. More than 50% of advertisers in China rated the utility of commercial buildings & public transportation hubs as top places for ad placement.
Increasing food & beverage industry and financial service companies in China are also driving the potential development of the market with significant spending on outdoor advertisement. Additionally, the increasing adoption of advanced technologies such as precision outdoor advertising for brand promotion is also driving China’s outdoor advertising market.
Category-wise Insights
Billboard Advertising to Remain Most Popular
Billboards are one of the most popular and effective mediums of advertisement. The Integration of advanced technologies like virtual reality and augmented reality coupled with an increase in digitalization is creating a potential demand for billboards in the global outdoor advertising market. These efficiently interact with target audiences and result in outdoor advertising campaigns being more engaging and instinctive.
Billboards are also an affordable mode of advertisement with more customer attention procurement. Around 80% of marketers say that billboards are less expensive than TV ads. Whereas, more than 50% of consumers often look at roadside billboards.
Overall, the billboards segment is expected to be worth US$ 34.9 billion by the end of 2032.
Digital Outdoor Advertising Space Highly Fragmented
Digital outdoor advertising is becoming more and more popular in the advertising sector since it raises consumer awareness of brands and works in tandem with other marketing initiatives. Additionally, as people spend more time outside of their homes and offices, it enables companies to reach a larger audience quickly and reliably through out-of-home advertising, which is propelling market growth.
Digital out-of-home advertisements provide creative and innovative content with the display of data on digital screens in real time. Increasing spending worldwide on digital outdoor advertisements is expected to stimulate market growth over the forecast period.
Digital out-of-home advertisement spending accounted for more than one-fourth of total out-of-home advertisement spending in 2021. As such, digital outdoor advertisements are projected to see potential growth opportunities in the near future.
Competitive Landscape
Prominent out-of-home advertising service providers are JCDecaux, Clear Channel Outdoor, Ströer, Lamar, Focus Media, Outfront Media, oOh! Media, Asiaray, APG | SGA, Global Media, Al-Arabia, Ocean, Intersection, Metrobus, Clear media, Anchour, Insite Street Media, Advision Outdoor, Lind Outdoor, Tyler Outdoor, and Young Electric Sign Company.
The global outdoor advertising market is expected to be highly competitive with the adoption of various strategic initiatives such as partnerships and acquisitions by the market players.
For instance :
- In 2018, Single Outdoor Advertising, which is a transit & street furniture company, merged with Martin Outdoor Media to offer transit bench, bus advertising coverage and coast-to-coast transit shelter in partnership with municipalities and transit authorities in metropolitan markets such as Atlanta, New York, and others.
- In 2018, Europe-based Global Media & Entertainment Limited acquired Primesight Media and Outdoor Plus. This acquisition is focused on the enhancement of its footprint in the European region.
Fact.MR has provided detailed information about the service providers of outdoor advertising positioned across regions, sales growth, and service offering expansion, in the recently published report.
Segmentation of Outdoor Advertising Industry Research
-
By Type :
- Traditional Outdoor Advertising
- Digital Outdoor Advertising
-
By Service :
- Billboards
- Transit Advertising
- Street Furniture Advertising
- Placed-based Advertising
-
By End-use Industry :
- BFSI
- Retail and Consumer Goods
- Business and Consumer Services
- Healthcare
- Manufacturing
- Transportation and Mobility
- Energy and Utility
- Trading and Warehousing
- Media & Entertainment
- Hospitality
-
By Region :
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- MEA
Table of Content
1. Executive Summary - Global Outdoor Advertising Market 2. Market Overview 2.1. Market Definition and Introduction 2.2. Market Taxonomy/ Research Scope 3. Market Characteristic – Bird Eye View 3.1. Number of Active Enterprises by Key Countries 3.2. Number of People Employed 3.3. Average Operating Margin 3.4. Threshold of Revenue Volatility 3.5. Consistency in Demand 3.6. Key Barriers to Entry 3.7. Key Customer Archetypes 4. Market Background and Foundation Data 4.1. Enterprise Marketing and Ad Spending Statistics (US$), 2017 – 2021 4.2. Enterprise Ad spent Benchmark by Industry Verticals 4.3. Manufacturing Vs. Services Sector Ad spent Ratio 4.4. Avg. Ad spent Variance Index by Top Ten Ad Service Markets 4.5. Rate of Shift from Traditional Ad services to Digital Ad Services 4.6. Market Dynamics 4.6.1. Key Growth Drivers 4.6.2. Industry Challenges 4.6.3. Notable Current and Future Trends 4.7. Opportunity and White Space Assessment 4.7.1. Total Available Market (US$ Bn) 4.7.2. Serviceable Addressable Market (US$ Bn) 4.7.3. Serviceable Obtainable Market (US$ Bn) 4.8. Forecast and Macro-Economic Factors – Relevance and Impact 4.9. Key Success Factors and Winning Imperatives 5. Global Outdoor Advertising Market Analysis and Forecast 5.1. Historical Market Value (US$ Bn) Analysis, 2017-2021 5.2. Current and Future Market Value (US$ Bn), 2022-2032 5.2.1. Y-o-Y Growth Trend Analysis 5.2.2. Absolute $ Opportunity Analysis 6. Global Outdoor Advertising Market Analysis and Forecast, By Type 6.1. Introduction / Key Findings 6.2. Historical Market Size (US$ Bn) By Type, 2017-2021 6.3. Current and Future Market Size (US$ Bn) Forecast By Type, 2022-2032 6.3.1. Traditional Outdoor Advertising 6.3.2. Digital Outdoor Advertising 6.4. Market Attractiveness Analysis By Type 7. Global Outdoor Advertising Market Analysis and Forecast, By Service 7.1. Introduction / Key Findings 7.2. Historical Market Size (US$ Bn) By Service, 2017-2021 7.3. Current and Future Market Size (US$ Bn) Forecast By Service, 2022-2032 7.3.1. Billboards 7.3.2. Transit Advertising 7.3.3. Street Furniture Advertising 7.3.4. Placed-Based Based Advertising 7.4. Market Attractiveness Analysis By Service 8. Global Outdoor Advertising Market Analysis and Forecast, By End-use Industry 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Bn) By End-use Industry, 2017-2021 8.3. Current and Future Market Size (US$ Bn) Forecast By End-use Industry, 2022-2032 8.3.1. BFSI 8.3.2. Retail and Consumer Goods 8.3.3. Business and Consumer Services 8.3.4. Healthcare 8.3.5. Manufacturing 8.3.6. Transportation and Mobility 8.3.7. Energy and Utility 8.3.8. Trading and Warehousing 8.3.9. Media & Entertainment 8.3.10. Hospitality 8.3.11. Others (Not Classified Elsewhere) 8.4. Market Attractiveness Analysis By End-use Industry 9. Global Outdoor Advertising Market Analysis and Forecast, By Region 9.1. Introduction 9.2. Historical Market Size (US$ Bn) By Region, 2017-2021 9.3. Current Market Size (US$ Bn) Analysis Forecast By Region, 2022-2032 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. East Asia 9.3.5. South Asia and Oceania 9.3.6. Middle East & Africa 9.4. Market Attractiveness Analysis By Region 10. North America Outdoor Advertising Market Analysis and Forecast 10.1. Introduction / Key Findings 10.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2017-2021 10.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2022 - 2032 10.3.1. By Country 10.3.1.1. U.S. 10.3.1.2. Canada 10.3.2. By Type 10.3.3. By Service 10.3.4. By End-use Industry 10.4. Market Attractiveness Analysis 10.4.1. By Country 10.4.2. By Type 10.4.3. By Service 10.4.4. By End-use Industry 11. Latin America Outdoor Advertising Market Analysis and Forecast 11.1. Introduction / Key Findings 11.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2017-2021 11.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2022 - 2032 11.3.1. By Country 11.3.1.1. Brazil 11.3.1.2. Mexico 11.3.1.3. Argentina 11.3.1.4. Peru 11.3.1.5. Rest of Latin America 11.3.2. By Type 11.3.3. By Service 11.3.4. By End-use Industry 11.4. Market Attractiveness Analysis 11.4.1. By Country 11.4.2. By Type 11.4.3. By Service 11.4.4. By End-use Industry 12. Europe Outdoor Advertising Market Analysis and Forecast 12.1. Introduction / Key Findings 12.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2017-2021 12.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2022 - 2032 12.3.1. By Country 12.3.1.1. Germany 12.3.1.2. Italy 12.3.1.3. France 12.3.1.4. U.K. 12.3.1.5. Spain 12.3.1.6. BENELUX 12.3.1.7. NORDIC 12.3.1.8. Rest of Europe 12.3.2. By Type 12.3.3. By Service 12.3.4. By End-use Industry 12.4. Market Attractiveness Analysis 12.4.1. By Country 12.4.2. By Type 12.4.3. By Service 12.4.4. By End-use Industry 13. East Asia Outdoor Advertising Market Analysis and Forecast 13.1. Introduction / Key Findings 13.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2017-2021 13.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2022 - 2032 13.3.1. By Country 13.3.1.1. China 13.3.1.2. Japan 13.3.1.3. South Korea 13.3.2. By Type 13.3.3. By Service 13.3.4. By End-use Industry 13.4. Market Attractiveness Analysis 13.4.1. By Country 13.4.2. By Type 13.4.3. By Service 13.4.4. By End-use Industry 14. South Asia & Oceania Outdoor Advertising Market Analysis and Forecast 14.1. Introduction / Key Findings 14.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2017-2021 14.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2022 - 2032 14.3.1. By Country 14.3.1.1. India 14.3.1.2. Thailand 14.3.1.3. Indonesia 14.3.1.4. Malaysia 14.3.1.5. Australia 14.3.1.6. Rest of South Asia & Oceania 14.3.2. By Type 14.3.3. By Service 14.3.4. By End-use Industry 14.4. Market Attractiveness Analysis 14.4.1. By Country 14.4.2. By Type 14.4.3. By Service 14.4.4. By End-use Industry 15. Middle East & Africa Outdoor Advertising Market Analysis and Forecast 15.1. Introduction / Key Findings 15.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2017-2021 15.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2022 - 2032 15.3.1. By Country 15.3.1.1. GCC Countries 15.3.1.2. Turkey 15.3.1.3. North African Region 15.3.1.4. South Africa 15.3.1.5. Rest of Middle East and Africa 15.3.2. By Type 15.3.3. By Service 15.3.4. By End-use Industry 15.4. Market Attractiveness Analysis 15.4.1. By Country 15.4.2. By Type 15.4.3. By Service 15.4.4. By End-use Industry 16. Country-level Outdoor Advertising Market Analysis and Forecast 16.1. Introduction / Key Findings 16.1.1. Market Value Proportion Analysis, By Key Countries 16.1.2. Global Vs. Country Growth Comparison 16.2. Us Outdoor Advertising Market Analysis 16.2.1. Value Proportion Analysis By Market Taxonomy 16.2.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.2.2.1. By Type 16.2.2.2. By Service 16.2.2.3. By End-use Industry 16.3. Canada Outdoor Advertising Market Analysis 16.3.1. Value Proportion Analysis By Market Taxonomy 16.3.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.3.2.1. By Type 16.3.2.2. By Service 16.3.2.3. By End-use Industry 16.4. Brazil Outdoor Advertising Market Analysis 16.4.1. Value Proportion Analysis By Market Taxonomy 16.4.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.4.2.1. By Type 16.4.2.2. By Service 16.4.2.3. By End-use Industry 16.5. Mexico Outdoor Advertising Market Analysis 16.5.1. Value Proportion Analysis By Market Taxonomy 16.5.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.5.2.1. By Type 16.5.2.2. By Service 16.5.2.3. By End-use Industry 16.6. Argentina Outdoor Advertising Market Analysis 16.6.1. Value Proportion Analysis By Market Taxonomy 16.6.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.6.2.1. By Type 16.6.2.2. By Service 16.6.2.3. By End-use Industry 16.7. Germany Outdoor Advertising Market Analysis 16.7.1. Value Proportion Analysis By Market Taxonomy 16.7.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.7.2.1. By Type 16.7.2.2. By Service 16.7.2.3. By End-use Industry 16.8. France Outdoor Advertising Market Analysis 16.8.1. Value Proportion Analysis By Market Taxonomy 16.8.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.8.2.1. By Type 16.8.2.2. By Service 16.8.2.3. By End-use Industry 16.9. Italy Outdoor Advertising Market Analysis 16.9.1. Value Proportion Analysis By Market Taxonomy 16.9.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.9.2.1. By Type 16.9.2.2. By Service 16.9.2.3. By End-use Industry 16.10. Spain Outdoor Advertising Market Analysis 16.10.1. Value Proportion Analysis By Market Taxonomy 16.10.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.10.2.1. By Type 16.10.2.2. By Service 16.10.2.3. By End-use Industry 16.11. Peru Outdoor Advertising Market Analysis 16.11.1. Value Proportion Analysis By Market Taxonomy 16.11.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.11.2.1. By Type 16.11.2.2. By Service 16.11.2.3. By End-use Industry 16.12. NORDIC Outdoor Advertising Market Analysis 16.12.1. Value Proportion Analysis By Market Taxonomy 16.12.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.12.2.1. By Type 16.12.2.2. By Service 16.12.2.3. By End-use Industry 16.13. BENELUX Outdoor Advertising Market Analysis 16.13.1. Value Proportion Analysis By Market Taxonomy 16.13.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.13.2.1. By Type 16.13.2.2. By Service 16.13.2.3. By End-use Industry 16.14. U.K. Outdoor Advertising Market Analysis 16.14.1. Value Proportion Analysis By Market Taxonomy 16.14.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.14.2.1. By Type 16.14.2.2. By Service 16.14.2.3. By End-use Industry 16.15. China Outdoor Advertising Market Analysis 16.15.1. Value Proportion Analysis By Market Taxonomy 16.15.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.15.2.1. By Type 16.15.2.2. By Service 16.15.2.3. By End-use Industry 16.16. Japan Outdoor Advertising Market Analysis 16.16.1. Value Proportion Analysis By Market Taxonomy 16.16.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.16.2.1. By Type 16.16.2.2. By Service 16.16.2.3. By End-use Industry 16.17. South Korea Outdoor Advertising Market Analysis 16.17.1. Value Proportion Analysis By Market Taxonomy 16.17.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.17.2.1. By Type 16.17.2.2. By Service 16.17.2.3. By End-use Industry 16.18. India Outdoor Advertising Market Analysis 16.18.1. Value Proportion Analysis By Market Taxonomy 16.18.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.18.2.1. By Type 16.18.2.2. By Service 16.18.2.3. By End-use Industry 16.19. ASEAN Countries Outdoor Advertising Market Analysis 16.19.1. Value Proportion Analysis By Market Taxonomy 16.19.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.19.2.1. By Type 16.19.2.2. By Service 16.19.2.3. By End-use Industry 16.20. GCC Countries Outdoor Advertising Market Analysis 16.20.1. Value Proportion Analysis By Market Taxonomy 16.20.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.20.2.1. By Type 16.20.2.2. By Service 16.20.2.3. By End-use Industry 16.21. Turkey Outdoor Advertising Market Analysis 16.21.1. Value Proportion Analysis By Market Taxonomy 16.21.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.21.2.1. By Type 16.21.2.2. By Service 16.21.2.3. By End-use Industry 16.22. South Africa Outdoor Advertising Market Analysis 16.22.1. Value Proportion Analysis By Market Taxonomy 16.22.2. Value (US$ Bn) Analysis and Forecast By Market Taxonomy, 2017-2032 16.22.2.1. By Type 16.22.2.2. By Service 16.22.2.3. By End-use Industry 17. Outdoor Advertising Market Structure Analysis 17.1. Market Analysis By Tier of Companies 17.2. Market Concentration of Players 17.3. Market Share Analysis of Top Players 18. Outdoor Advertising Competition Analysis 18.1. Competition Dashboard 18.2. Competition Deep Dive / company Profiles: Outdoor Advertising Market 18.2.1. JCDecaux 18.2.1.1. Overview 18.2.1.2. Service Portfolio 18.2.1.3. Key Financials 18.2.1.4. SWOT Analysis 18.2.1.5. Key Developments 18.2.1.6. Strategy Overview 18.2.2. Clear Channel Outdoor 18.2.2.1. Overview 18.2.2.2. Service Portfolio 18.2.2.3. Key Financials 18.2.2.4. SWOT Analysis 18.2.2.5. Key Developments 18.2.2.6. Strategy Overview 18.2.3. Ströer 18.2.3.1. Overview 18.2.3.2. Service Portfolio 18.2.3.3. Key Financials 18.2.3.4. SWOT Analysis 18.2.3.5. Key Developments 18.2.3.6. Strategy Overview 18.2.4. Lamar 18.2.4.1. Overview 18.2.4.2. Service Portfolio 18.2.4.3. Key Financials 18.2.4.4. SWOT Analysis 18.2.4.5. Key Developments 18.2.4.6. Strategy Overview 18.2.5. Focus Media 18.2.5.1. Overview 18.2.5.2. Service Portfolio 18.2.5.3. Key Financials 18.2.5.4. SWOT Analysis 18.2.5.5. Key Developments 18.2.5.6. Strategy Overview 18.2.6. Outfront Media 18.2.6.1. Overview 18.2.6.2. Service Portfolio 18.2.6.3. Key Financials 18.2.6.4. SWOT Analysis 18.2.6.5. Key Developments 18.2.6.6. Strategy Overview 18.2.7. oOh! Media 18.2.7.1. Overview 18.2.7.2. Service Portfolio 18.2.7.3. Key Financials 18.2.7.4. SWOT Analysis 18.2.7.5. Key Developments 18.2.7.6. Strategy Overview 18.2.8. Asiaray 18.2.8.1. Overview 18.2.8.2. Service Portfolio 18.2.8.3. Key Financials 18.2.8.4. SWOT Analysis 18.2.8.5. Key Developments 18.2.8.6. Strategy Overview 18.2.9. APG | SGA 18.2.9.1. Overview 18.2.9.2. Service Portfolio 18.2.9.3. Key Financials 18.2.9.4. SWOT Analysis 18.2.9.5. Key Developments 18.2.9.6. Strategy Overview 18.2.10. Global Media 18.2.10.1. Overview 18.2.10.2. Service Portfolio 18.2.10.3. Key Financials 18.2.10.4. SWOT Analysis 18.2.10.5. Key Developments 18.2.10.6. Strategy Overview 18.2.11. Al-Arabia 18.2.11.1. Overview 18.2.11.2. Service Portfolio 18.2.11.3. Key Financials 18.2.11.4. SWOT Analysis 18.2.11.5. Key Developments 18.2.11.6. Strategy Overview 18.2.12. Ocean 18.2.12.1. Overview 18.2.12.2. Service Portfolio 18.2.12.3. Key Financials 18.2.12.4. SWOT Analysis 18.2.12.5. Key Developments 18.2.12.6. Strategy Overview 18.2.13. Intersection 18.2.13.1. Overview 18.2.13.2. Service Portfolio 18.2.13.3. Key Financials 18.2.13.4. SWOT Analysis 18.2.13.5. Key Developments 18.2.13.6. Strategy Overview 18.2.14. Metrobus 18.2.14.1. Overview 18.2.14.2. Service Portfolio 18.2.14.3. Key Financials 18.2.14.4. SWOT Analysis 18.2.14.5. Key Developments 18.2.14.6. Strategy Overview 18.2.15. Clear media 18.2.15.1. Overview 18.2.15.2. Service Portfolio 18.2.15.3. Key Financials 18.2.15.4. SWOT Analysis 18.2.15.5. Key Developments 18.2.15.6. Strategy Overview 18.2.16. Anchour 18.2.16.1. Overview 18.2.16.2. Service Portfolio 18.2.16.3. Key Financials 18.2.16.4. SWOT Analysis 18.2.16.5. Key Developments 18.2.16.6. Strategy Overview 18.2.17. Insite Street Media 18.2.17.1. Overview 18.2.17.2. Service Portfolio 18.2.17.3. Key Financials 18.2.17.4. SWOT Analysis 18.2.17.5. Key Developments 18.2.17.6. Strategy Overview 18.2.18. Advision Outdoor 18.2.18.1. Overview 18.2.18.2. Service Portfolio 18.2.18.3. Key Financials 18.2.18.4. SWOT Analysis 18.2.18.5. Key Developments 18.2.18.6. Strategy Overview 18.2.19. Lind Outdoor 18.2.19.1. Overview 18.2.19.2. Service Portfolio 18.2.19.3. Key Financials 18.2.19.4. SWOT Analysis 18.2.19.5. Key Developments 18.2.19.6. Strategy Overview 18.2.20. Tyler Outdoor 18.2.20.1. Overview 18.2.20.2. Service Portfolio 18.2.20.3. Key Financials 18.2.20.4. SWOT Analysis 18.2.20.5. Key Developments 18.2.20.6. Strategy Overview 18.2.21. Young Electric Sign Company 18.2.21.1. Overview 18.2.21.2. Service Portfolio 18.2.21.3. Key Financials 18.2.21.4. SWOT Analysis 18.2.21.5. Key Developments 18.2.21.6. Strategy Overview 19. Assumptions & Acronyms Used 20. Research Methodology
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List Of Table
Table 01. Global Outdoor Advertising Market Value (US$ Billion) and Forecast By Region, 2017-2021
Table 02. Global Outdoor Advertising Market Value (US$ Billion) and Forecast By Region, 2022-2032
Table 03. Global Outdoor Advertising Market Value (US$ Billion) and Forecast By Type, 2017-2021
Table 04. Global Outdoor Advertising Market Value (US$ Billion) and Forecast By Type, 2022-2032
Table 05. Global Outdoor Advertising Market Value (US$ Billion) and Forecast By Service, 2017-2021
Table 06. Global Outdoor Advertising Market Value (US$ Billion) and Forecast By Service, 2022-2032
Table 07. Global Outdoor Advertising Market Value (US$ Billion) and Forecast By End-use Industry, 2017-2021
Table 08. Global Outdoor Advertising Market Value (US$ Billion) and Forecast By End-use Industry, 2022-2032
Table 09. North America Outdoor Advertising Market Value (US$ Billion) and Forecast By Country, 2017-2021
Table 10. North America Outdoor Advertising Market Value (US$ Billion) and Forecast By Country, 2022-2032
Table 11. North America Outdoor Advertising Market Value (US$ Billion) and Forecast By Type, 2017-2021
Table 12. North America Outdoor Advertising Market Value (US$ Billion) and Forecast By Type, 2022-2032
Table 13. North America Outdoor Advertising Market Value (US$ Billion) and Forecast By Service, 2017-2021
Table 14. North America Outdoor Advertising Market Value (US$ Billion) and Forecast By Service, 2022-2032
Table 15. North America Outdoor Advertising Market Value (US$ Billion) and Forecast By End-use Industry, 2017-2021
Table 16. North America Outdoor Advertising Market Value (US$ Billion) and Forecast By End-use Industry, 2022-2032
Table 17. Latin America Outdoor Advertising Market Value (US$ Billion) and Forecast By Country, 2017-2021
Table 18. Latin America Outdoor Advertising Market Value (US$ Billion) and Forecast By Country, 2022-2032
Table 19. Latin America Outdoor Advertising Market Value (US$ Billion) and Forecast By Type, 2017-2021
Table 20. Latin America Outdoor Advertising Market Value (US$ Billion) and Forecast By Type, 2022-2032
Table 21. Latin America Outdoor Advertising Market Value (US$ Billion) and Forecast By Service, 2017-2021
Table 22. Latin America Outdoor Advertising Market Value (US$ Billion) and Forecast By Service, 2022-2032
Table 23. Latin America Outdoor Advertising Market Value (US$ Billion) and Forecast By End-use Industry, 2017-2021
Table 24. Latin America Outdoor Advertising Market Value (US$ Billion) and Forecast By End-use Industry, 2022-2032
Table 25. Europe Outdoor Advertising Market Value (US$ Billion) and Forecast By Country, 2017-2021
Table 26. Europe Outdoor Advertising Market Value (US$ Billion) and Forecast By Country, 2022-2032
Table 27. Europe Outdoor Advertising Market Value (US$ Billion) and Forecast By Type, 2017-2021
Table 28. Europe Outdoor Advertising Market Value (US$ Billion) and Forecast By Type, 2022-2032
Table 29. Europe Outdoor Advertising Market Value (US$ Billion) and Forecast By Service, 2017-2021
Table 30. Europe Outdoor Advertising Market Value (US$ Billion) and Forecast By Service, 2022-2032
Table 31. Europe Outdoor Advertising Market Value (US$ Billion) and Forecast By End-use Industry, 2017-2021
Table 32. Europe Outdoor Advertising Market Value (US$ Billion) and Forecast By End-use Industry, 2022-2032
Table 33. East Asia Outdoor Advertising Market Value (US$ Billion) and Forecast By Country, 2017-2021
Table 34. East Asia Outdoor Advertising Market Value (US$ Billion) and Forecast By Country, 2022-2032
Table 35. East Asia Outdoor Advertising Market Value (US$ Billion) and Forecast By Type, 2022-2032
Table 36. East Asia Outdoor Advertising Market Value (US$ Billion) and Forecast By Service, 2022-2032
Table 37. East Asia Outdoor Advertising Market Value (US$ Billion) and Forecast By Service, 2022-2032
Table 38. East Asia Outdoor Advertising Market Value (US$ Billion) and Forecast By End-use Industry, 2017-2021
Table 39. East Asia Outdoor Advertising Market Value (US$ Billion) and Forecast By End-use Industry, 2022-2032
Table 40. South Asia & Oceania Outdoor Advertising Market Value (US$ Billion) and Forecast By Country, 2017-2021
Table 41. South Asia & Oceania Outdoor Advertising Market Value (US$ Billion) and Forecast By Country, 2022-2032
Table 42. South Asia & Oceania Outdoor Advertising Market Value (US$ Billion) and Forecast By Type, 2017-2021
Table 43. South Asia & Oceania Outdoor Advertising Market Value (US$ Billion) and Forecast By Type, 2022-2032
Table 44. South Asia & Oceania Outdoor Advertising Market Value (US$ Billion) and Forecast By Service, 2017-2021
Table 45. South Asia & Oceania Outdoor Advertising Market Value (US$ Billion) and Forecast By Service, 2022-2032
Table 46. South Asia & Oceania Outdoor Advertising Market Value (US$ Billion) and Forecast By End-use Industry, 2017-2021
Table 47. South Asia & Oceania Outdoor Advertising Market Value (US$ Billion) and Forecast By End-use Industry, 2022-2032
Table 48. MEA Outdoor Advertising Market Value (US$ Billion) and Forecast By Country, 2017-2021
Table 49. MEA Outdoor Advertising Market Value (US$ Billion) and Forecast By Country, 2022-2032
Table 50. MEA Outdoor Advertising Market Value (US$ Billion) and Forecast By Type, 2017-2021
Table 51. MEA Outdoor Advertising Market Value (US$ Billion) and Forecast By Type, 2022-2032
Table 52. MEA Outdoor Advertising Market Value (US$ Billion) and Forecast By Service, 2017-2021
Table 53. MEA Outdoor Advertising Market Value (US$ Billion) and Forecast By Service, 2022-2032
Table 54. MEA Outdoor Advertising Market Value (US$ Billion) and Forecast By End-use Industry, 2017-2021
Table 55. MEA Outdoor Advertising Market Value (US$ Billion) and Forecast By End-use Industry, 2022-2032
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List Of Figures
Figure 01. Global Outdoor Advertising Market Value (US$ Billion) Forecast, 2022-2032
Figure 02. Global Outdoor Advertising Market Absolute $ Opportunity (US$ Billion), 2022-2032
Figure 03. Global Outdoor Advertising Market Value (US$ Billion) By Region, 2022 & 2032
Figure 04. Global Outdoor Advertising Market Y-o-Y Growth Rate By Region, 2022-2032
Figure 05. Global Outdoor Advertising Market Value (US$ Billion) By Type, 2022 & 2032
Figure 06. Global Outdoor Advertising Market Y-o-Y Growth Rate By Type, 2022-2032
Figure 07. Global Outdoor Advertising Market Value (US$ Billion) By Service, 2022 & 2032
Figure 08. Global Outdoor Advertising Market Y-o-Y Growth Rate By Service, 2022-2032
Figure 09. Global Outdoor Advertising Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 10. Global Outdoor Advertising Market Y-o-Y Growth Rate By End-use Industry, 2022-2032
Figure 11. North America Outdoor Advertising Market Value (US$ Billion) Forecast, 2022-2032
Figure 12. North America Outdoor Advertising Market Absolute $ Opportunity (US$ Billion), 2022-2032
Figure 13. North America Outdoor Advertising Market Value (US$ Billion) By Country, 2022 & 2032
Figure 14. North America Outdoor Advertising Market Y-o-Y Growth Rate By Country, 2022-2032
Figure 15. North America Outdoor Advertising Market Value (US$ Billion) By Type, 2022 & 2032
Figure 16. North America Outdoor Advertising Market Y-o-Y Growth Rate By Type, 2022-2032
Figure 17. North America Outdoor Advertising Market Value (US$ Billion) By Service, 2022 & 2032
Figure 18. North America Outdoor Advertising Market Y-o-Y Growth Rate By Service, 2022-2032
Figure 19. North America Outdoor Advertising Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 20. North America Outdoor Advertising Market Y-o-Y Growth Rate By End-use Industry, 2022-2032
Figure 21. North America Outdoor Advertising Market Attractiveness Analysis By Country, 2022-2032
Figure 22. North America Outdoor Advertising Market Attractiveness Analysis By Type, 2022-2032
Figure 23. North America Outdoor Advertising Market Attractiveness Analysis By Service, 2022-2032
Figure 24. North America Outdoor Advertising Market Attractiveness Analysis By End-use Industry, 2022-2032
Figure 25. Latin America Outdoor Advertising Market Value (US$ Billion) Forecast, 2022-2032
Figure 26. Latin America Outdoor Advertising Market Absolute $ Opportunity (US$ Billion), 2022-2032
Figure 27. Latin America Outdoor Advertising Market Value (US$ Billion) By Country, 2022 & 2032
Figure 28. Latin America Outdoor Advertising Market Y-o-Y Growth Rate By Country, 2022-2032
Figure 29. Latin America Outdoor Advertising Market Value (US$ Billion) By Type, 2022 & 2032
Figure 30. Latin America Outdoor Advertising Market Y-o-Y Growth Rate By Type, 2022-2032
Figure 31. Latin America Outdoor Advertising Market Value (US$ Billion) By Service, 2022 & 2032
Figure 32. Latin America Outdoor Advertising Market Y-o-Y Growth Rate By Service, 2022-2032
Figure 33. Latin America Outdoor Advertising Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 34. Latin America Outdoor Advertising Market Y-o-Y Growth Rate By End-use Industry, 2022-2032
Figure 35. Latin America Outdoor Advertising Market Attractiveness Analysis By Country, 2022-2032
Figure 36. Latin America Outdoor Advertising Market Attractiveness Analysis By Type, 2022-2032
Figure 37. Latin America Outdoor Advertising Market Attractiveness Analysis By Service, 2022-2032
Figure 38. Latin America Outdoor Advertising Market Attractiveness Analysis By End-use Industry, 2022-2032
Figure 39. Europe Outdoor Advertising Market Value (US$ Billion) Forecast, 2022-2032
Figure 40. Europe Outdoor Advertising Market Absolute $ Opportunity (US$ Billion), 2022-2032
Figure 41. Europe Outdoor Advertising Market Value (US$ Billion) By Country, 2022 & 2032
Figure 42. Europe Outdoor Advertising Market Y-o-Y Growth Rate By Country, 2022-2032
Figure 43. Europe Outdoor Advertising Market Value (US$ Billion) By Type, 2022 & 2032
Figure 44. Europe Outdoor Advertising Market Y-o-Y Growth Rate By Type, 2022-2032
Figure 45. Europe Outdoor Advertising Market Value (US$ Billion) By Service, 2022 & 2032
Figure 46. Europe Outdoor Advertising Market Y-o-Y Growth Rate By Service, 2022-2032
Figure 47. Europe Outdoor Advertising Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 48. Europe Outdoor Advertising Market Y-o-Y Growth Rate By End-use Industry, 2022-2032
Figure 49. Europe Outdoor Advertising Market Attractiveness Analysis By Country, 2022-2032
Figure 50. Europe Outdoor Advertising Market Attractiveness Analysis By Type, 2022-2032
Figure 51. Europe Outdoor Advertising Market Attractiveness Analysis By Service, 2022-2032
Figure 52. Europe Outdoor Advertising Market Attractiveness Analysis By End-use Industry, 2022-2032
Figure 53. East Asia Outdoor Advertising Market Value (US$ Billion) Forecast, 2022-2032
Figure 54. East Asia Outdoor Advertising Market Absolute $ Opportunity (US$ Billion), 2022-2032
Figure 55. East Asia Outdoor Advertising Market Value (US$ Billion) By Country, 2022 & 2032
Figure 56. East Asia Outdoor Advertising Market Y-o-Y Growth Rate By Country, 2022-2032
Figure 57. East Asia Outdoor Advertising Market Value (US$ Billion) By Type, 2022 & 2032
Figure 58. East Asia Outdoor Advertising Market Y-o-Y Growth Rate By Type, 2022-2032
Figure 59. East Asia Outdoor Advertising Market Value (US$ Billion) By Service, 2022 & 2032
Figure 60. East Asia Outdoor Advertising Market Y-o-Y Growth Rate By Service, 2022-2032
Figure 61. East Asia Outdoor Advertising Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 62. East Asia Outdoor Advertising Market Y-o-Y Growth Rate By End-use Industry, 2022-2032
Figure 63. East Asia Outdoor Advertising Market Attractiveness Analysis By Country, 2022-2032
Figure 64. East Asia Outdoor Advertising Market Attractiveness Analysis By Type, 2022-2032
Figure 65. East Asia Outdoor Advertising Market Attractiveness Analysis By Service, 2022-2032
Figure 66. East Asia Outdoor Advertising Market Attractiveness Analysis By End-use Industry, 2022-2032
Figure 67. South Asia & Oceania Outdoor Advertising Market Value (US$ Billion) Forecast, 2022-2032
Figure 68. South Asia & Oceania Outdoor Advertising Market Absolute $ Opportunity (US$ Billion), 2022-2032
Figure 69. South Asia & Oceania Outdoor Advertising Market Value (US$ Billion) By Country, 2022 & 2032
Figure 70. South Asia & Oceania Outdoor Advertising Market Y-o-Y Growth Rate By Country, 2022-2032
Figure 71. South Asia & Oceania Outdoor Advertising Market Value (US$ Billion) By Type, 2022 & 2032
Figure 72. South Asia & Oceania Outdoor Advertising Market Y-o-Y Growth Rate By Type, 2022-2032
Figure 73. South Asia & Oceania Outdoor Advertising Market Value (US$ Billion) By Service, 2022 & 2032
Figure 74. South Asia & Oceania Outdoor Advertising Market Y-o-Y Growth Rate By Service, 2022-2032
Figure 75. South Asia & Oceania Outdoor Advertising Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 76. South Asia & Oceania Outdoor Advertising Market Y-o-Y Growth Rate By End-use Industry, 2022-2032
Figure 77. South Asia & Oceania Outdoor Advertising Market Attractiveness Analysis By Country, 2022-2032
Figure 78. South Asia & Oceania Outdoor Advertising Market Attractiveness Analysis By Type, 2022-2032
Figure 79. South Asia & Oceania Outdoor Advertising Market Attractiveness Analysis By Service, 2022-2032
Figure 80. South Asia & Oceania Outdoor Advertising Market Attractiveness Analysis By End-use Industry, 2022-2032
Figure 81. MEA Outdoor Advertising Market Value (US$ Billion) Forecast, 2022-2032
Figure 82. MEA Outdoor Advertising Market Absolute $ Opportunity (US$ Billion), 2022-2032
Figure 83. MEA Outdoor Advertising Market Value (US$ Billion) By Country, 2022 & 2032
Figure 84. MEA Outdoor Advertising Market Y-o-Y Growth Rate By Country, 2022-2032
Figure 85. MEA Outdoor Advertising Market Value (US$ Billion) By Type, 2022 & 2032
Figure 86. MEA Outdoor Advertising Market Y-o-Y Growth Rate By Type, 2022-2032
Figure 87. MEA Outdoor Advertising Market Value (US$ Billion) By Service, 2022 & 2032
Figure 88. MEA Outdoor Advertising Market Y-o-Y Growth Rate By Service, 2022-2032
Figure 89. MEA Outdoor Advertising Market Value (US$ Billion) By End-use Industry, 2022 & 2032
Figure 90. MEA Outdoor Advertising Market Y-o-Y Growth Rate By End-use Industry, 2022-2032
Figure 91. MEA Outdoor Advertising Market Attractiveness Analysis By Country, 2022-2032
Figure 92. MEA Outdoor Advertising Market Attractiveness Analysis By Type, 2022-2032
Figure 93. MEA Outdoor Advertising Market Attractiveness Analysis By Service, 2022-2032
Figure 94. MEA Outdoor Advertising Market Attractiveness Analysis By End-use Industry, 2022-2032
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- FAQs -
What is the global market size for outdoor advertising?
The global out-of-home advertising market is currently valued at US$ 27.7 billion.
What is the projected revenue for the market for 2032?
Worldwide demand for outdoor advertising is anticipated to reach US$ 51.4 billion by 2032.
Which outdoor advertising type is the most popular?
Billboards account for 68% share of global revenue.
Which regional market accounts for a leading share?
North America leads the global outdoor advertising market with 34% market share.
How did the market evolve between 2017 and 2021?
The outdoor advertising service market increased at 5% CAGR from 2017 to 2021.
Outdoor Advertising Market