On-demand Wellness Software Market

On-demand Wellness Software Market Outlook

The on-demand wellness software market is currently worth USD 425.14 Mn. The market for on-demand wellness software is anticipated to register USD 952.42 Mn by 2032, registering at a CAGR of 8.4% over the forecast period. Due to the rising demand for at-home wellness and beauty services as well as the influence of social media, the market is constantly growing.

To sustain a competitive advantage within the on-demand wellness software market, vendors are transitioning to a digital channel and offering customized services to their customers. During the COVID-19 pandemic, on-demand applications have become absolutely essential, and this sector went on to develop a substantial shift.

Due to advances in digital technology, wellness companies nowadays can provide their customers with online consultations. Many wellness businesses offered discounted access to their offerings in response to the economic downturn. This is accelerating on-demand wellness software industry adoption trends.

Report Attributes	Details
Current Valuation of Market	USD 425.14 Mn
Projected Market Value (2032)	USD 952.42 Mn
Global Market Growth Rate	8.4%
Web Based Market Share	50.0%
US Market Share	45.0%
SMEs Market Share	60.0%
Asia Pacific Market Growth Rate	10.0%
Key Companies Profiled	Booksy; Soothe Inc.; Urbanclap Technologies India Pvt. Ltd.; STYLEBEE (ASCN, Inc.); Priv; Glamsquad; Zeel Networks, Inc.; Urban Massage Ltd.

Beauty Blending in with Technology Creates a New Era

The demand for on-demand wellness software has grown significantly in recent years as a result of increased digital engagement and growing beauty and wellness trends. Due to technological innovations that have contributed to market penetration, the on-demand wellness software industry has become increasingly appealing to investors.

The on-demand wellness software market is being driven by the increased adoption of environmentally friendly and organic products, as well as increased demand for sustainable wellness products and services. With technological advancements, online booking systems, online makeup applications, self-check-ins, and digital payment services, the at-home self-care trend is rapidly expanding.

A significant factor driving the market growth for on-demand wellness software is the growing preference for wellness services that can be performed in the comfort of a user's home or any other preferred location. It enables wellness professionals to market and sells their services in an online marketplace.

“Corporate Wellness Platforms Are Becoming More Popular”

Companies all over the world are starting to understand how important employee wellness is. One important aspect is the many advantages that this transition offers. Businesses can expect to maximize their efficiency with a healthy workforce, which will enable them to thrive in today's competitive business environment.

Owing to this, having a workplace wellness platform is useful. Previously, employees could only receive health examinations or insurance coverage as part of the company's health care initiative. However, the main focus presently is on a mobile-first culture.

“Changes in Consumer Behaviour to Influence the Market Positively”

Stay-at-home and social isolation orders have undoubtedly changed consumer behaviors, priorities, and shopping habits. People are increasingly reliant on Omni channels and novel online shopping experiences.

More emphasis has been placed on value-based shopping, accessibility, and availability. Along with where to shop, the quality of the products and the reason for purchasing are factors that influence consumer choice ramping up the on-demand wellness software market trends.

Skill Gap Haunts the Revenue of Key Players

A lack of necessary knowledge and skills in the development team can make the creation of on-demand services apps sufficiently complicated. Poor planning and execution will disrupt the project's workflow and consume a significant portion of the budget without achieving the desired results. While continuing to use technologies that do not meet the current demand for on-demand wellness software and will set users back.

Working with a reputable software engineering vendor with adequate knowledge, a background in the required technologies, and a successful track record is one solution. This may help in stopping the damage that can be caused to the on-demand wellness software market.

Segmentation Insights

Insights into Type

The web-based segment had the highest revenue share of more than 50.0%. Due to the reduced deployment burden on individual customers, web-based software is commonly preferred among large-enterprise systems which results in the escalation of the market trends.

During the forecast period, the cloud-based segment is expected to register at a CAGR of 9.9%. Advanced features of cloud-based apps include access to a broader range of programs, such as application storage, development tools, and on-demand computing cycles. Cloud applications can run entirely or partially offline, which is advantageous for platforms with slow internet connections. This in turn enhances the on-demand wellness software market adoption trends.

Insights into Application

The small and medium enterprises segment dominated the market for on-demand wellness software, accounting for more than 60.0% of total revenue, and is also expected to grow at the fastest rate during the forecast period.

On-demand software platforms enable SMEs to make critical business decisions faster, operate more efficiently, and maintain a competitive advantage. Small and medium-sized businesses contribute significantly to healthy economic growth and market development worldwide.

SMEs are more adaptable than larger enterprises, with the ability to differentiate and customize their products as well as respond quickly to changing market conditions. This boosts the on-demand wellness software industry adoption trends. However, because they are typically owned privately by a single person or a small group of people and have fewer employees, SMEs are frequently disproportionately affected by trade barriers.

Regional Perspectives

North America

How Prosperous is the On-Demand Wellness Software Market in the United States?

Due to technological advancements and rising demand for on-demand wellness software, the United States dominated the market for on-demand wellness software, accounting for a revenue share of more than 45.0%. Stress, sedentary lifestyles, insufficient time for social and community activities, and other poor lifestyle choices are some of the critical risk factors responsible for rising chronic illnesses. These significant factors are driving up demand for on-demand wellness software.

Asia Pacific

Asia Pacific is expected to have the fastest CAGR of 10.0% over the forecast period. In terms of technological advancements, Japan, China, and India are major contributors to this region.

Why is China a Big Opportunity?

China dominated the Asia Pacific market by Country, with a market value of $41.3 Mn by 2028. The Asia Pacific region has the most spas and wellness centers, owing to the rapid growth of wellness tourism.

What Sustains Japanese Customers to Use On-Demand Wellness Software?

During the forecast period, the Japan market will grow at a CAGR of 8.1%. Employee satisfaction and productivity can be increased by using on-demand wellness software.

How Does India Present a Significant Opportunity?

During the forecast period, the Indian market would grow at a CAGR of 9.4%. Rapidly evolving economies, increased wellness awareness, growth in wellness tourism, and increased adoption of digital booking platforms are key factors driving market growth in India.

Europe

During the forecast period, the Europe market would register at a CAGR of 8.0%.

Why is Germany a lucrative market?

Germany dominated the Europe on-demand wellness software industry with a market value of $43.9 Mn projected by 2028. The demand for wellness software has increased significantly in recent years as a result of rising digital engagement and expanding wellness and beauty trends. A healthier lifestyle is something that consumers are increasingly looking forward to.

What Draws UK Consumers to On-demand Wellness Software?

The UK on-demand wellness software market is expected to grow at a CAGR of 7.1% during the forecast period. The wellness industry is becoming increasingly appealing to investors as a result of technological innovations that are increasing market penetration.

The market is becoming increasingly appealing to investors as a result of technological innovations that are increasing market penetration.

How is France a Major Opportunity?

During the forecast period, the France market for on-demand wellness software would grow at a CAGR of 8.8%. Rising demand for environmentally friendly wellness products and services, as well as increased adoption of eco-friendly and organic products, is driving the on-demand wellness software market.

Comparative View of Adjacent On-demand Wellness Software Industry

On-demand Wellness Software Market :

Attributes	On-demand Wellness Software Market
CAGR (2022 to 2032)	8.4%
Market Value (2027)	USD 636.33 Mn
Growth Factor	Due to increased digital engagement and growing trends in beauty and wellness, the demand for on-demand wellness software market has grown significantly in recent years.
Opportunity	The on-demand wellness software market is being stimulated by the increasing adoption of environmentally friendly and organic products, as well as the elevated demand for sustainable wellness products and services.
Key Trends	Consumers are becoming more interested in living a healthier lifestyle. Due to the technological innovations that have contributed to market penetration, the on-demand wellness software market has become increasingly appealing to investors.

Wellness Tourism Market :

Attributes	Wellness Tourism Market
CAGR (2022 to 2032)	9.93%
Market Value (2027)	USD 795.93 Bn
Growth Factor	The desires to reduce stress and prevent diseases, as well as the desire for a healthy lifestyle, are the primary factors driving the demand for wellness tourism.
Opportunity	The growing number of tourists around the world has increased the demand for various well-being services. Furthermore, increased tourism spending is expected to have a positive impact on the wellness tourism market.
Key Trends	Interacting with locals of the destination who have traveled to and experienced different cultures promotes personal well-being, which is driving the wellness tourism market.

Online On-demand Home Services Market :

Attributes	Online On-demand Home Services Market
CAGR (2022 to 2032)	16.7%
Market Value (2027)	USD 9.37 Bn
Growth Factor	The increasing number of advertising and marketing campaigns is trend that will help the online on-demand home services market growth.
Opportunity	Rising internet penetration and the evolution of technologically advanced apps to deliver timely services have been key factors driving market demand for online on-demand home services.
Key Trends	During the forecast period, retailers' emphasis on casting new advertisement campaigns is expected to drive online on-demand home services market growth.

Competitive Landscape

The major players in on-demand wellness software market are concentrating on expanding their portfolios by upgrading their services. To strengthen their position in the market, these organizations are implementing strategies such as mergers and acquisitions, partnerships, new service launches, and joint ventures.

Recent Development :

Date	Company Name	Strategy	Details
April 2020	Samsung Electronics	Launch	Samsung Electronics announced in April 2020 that six new health and wellness applications would be available on Samsung Smart TVs worldwide. Fitness brands such as barre3, Jillian Michaels Fitness, Fitplan, Calm, Echelon, and obé Fitness helped shape these apps. These apps are part of Samsung Health, a fitness platform for Samsung Smart TVs.
January 2020	Soothe	Awards	Soothe, a wellness service provider, received the Customer Service Institute of America's 2019 International Excellence Award in the small business category in January 2020. The award was given for outstanding performance in businesses with fewer than 100 employees.
August 2021	Urban Company	Expansion	Urban Company, formerly known as Urban Clap, announced in August 2021 that it is looking for 10,000-15,000 service personnel as it prepares to expand to 50 locations across India in 2022. The company also revealed plans to expand its service portfolio.
July 2022	Soothe	Product Launch	Soothe Inc. released user-friendly app updates in July 2022, as well as an easier navigation option. With the new update, section users can easily manage and edit their profiles. The app now displays the user's frequently used service updates and information, and the user can contact the help centers directly for further assistance. The area from which the user wishes to opt out of the services can be easily selected by drawing it out on the map.
June 2022	Booksy	Product Launch	Booksy launched the new add-ons feature in June 2022, allowing service providers to display their additional menu options, adding value to end customers and assisting service providers in upselling their services. These new add-on features also enable the service provider to add new services such as nail art, wellness product tips, displaying premium products, and so on.

Segmentation of On-demand Wellness Software Industry Research

• By Type :

  • Cloud-based
  • Web-based

• By Application :

  • Large Enterprises
  • Small & Medium Enterprises

• By Region :

  • North America
  • Latin America
  • Asia Pacific
  • MEA
  • Europe