Oat Flour Market

Oat Flour Market Outlook (2024 to 2034)

A new research study by Fact.MR places the global oat flour market at a value of US$ 2.7 billion in 2024. The market has been evaluated to ascend to US$ 4.41 billion by the end of 2034, expanding at a 5% CAGR from 2024 to 2034.

Oatmeal is the world's most popular cereal, and it contains a lot of protein, fiber, minerals, and other nutrients. Oat flour also enhances appetite-controlling hormones, improves insulin sensitivity, and decreases bad cholesterol. Furthermore, oat flour includes beta-glucan and fiber, which aid in preventing cardiovascular disease and constipation and regulating bowel movements.

The market is projected to expand at a moderate pace over the forecast period due to its nutritional advantages, versatility in baking & cooking, and suitability for various dietary needs such as gluten-free diets. Oat flour's versatility and health benefits are making it increasingly popular in the food sector. Oat flour is often a healthier substitute for regular wheat flour because it is high in dietary fiber, protein, and other minerals. It is favored by athletes, dietitians, and many others.

Key Market Growth Drivers

• One of the primary factors driving the market for oat flour is increasing demand from people who want to maintain or lose weight due to it being rich in fiber and protein.
• Another reason behind the oat flour market growth is increasing consumer interest in organic products and their increasing consumption of these to regulate blood sugar levels and prevent cardiovascular disease.
• Furthermore, oat flour consumption is rising worldwide due to its high content of nutrients beneficial to cardiovascular health, including beta-glucan.
• Demand for organic oat flour is increasing due to its growing use as an active ingredient in baked goods and confections and as a dietary supplement.
• Adoption of oat flour is gaining traction, particularly from fitness enthusiasts, because of its health benefits and richness in dietary fiber, protein, minerals, and vitamins.
• Demand for gluten-free products is increasing due to the rising prevalence of celiac disease and gluten intolerance. Oats stand out as a gluten-free option, making them a safe choice for individuals with gluten sensitivity.
• A wide range of uses for oat flour in cooking such as thickened soups, sauces, and gravies, as well as baked goods including bread, cookies, muffins, and pancakes, is further boosting sales.
• Oat flour is a favorite among professional chefs because of its mild flavor and favorable texture, which improve the nutritional profile and taste of many recipes.
• The increasing popularity of plant-based diets and the advent of veganism are key oat flour market trends.
• Oat flour, being a plant-based component, suits the tastes of people who are looking for ethical and ecological food options.

Report Attribute	Detail
Oat Flour Market Size (2024E)	US$ 2.7 Billion
Forecasted Market Value (2034F)	US$ 4.41 Billion
Global Market Growth Rate (2024 to 2034)	5% CAGR
North America Market Share (2024E)	23.9%
East Asia Market Value (2024E)	US$ 605.8 Million
Sales from Supermarkets (2034F)	US$ 986.7 Million
Sales of Conventional Oat Flour (2034F)	US$ 2.43 Billion
Key Companies Profiled	Richardson International Ltd.; Co-operative Bulk Handling Ltd.; Morning Food; Shipton Mill; The Hain Celestial Group, Inc.; Bay State Milling Company; Avena Foods; Glebe Farm Foods; Sunrise Flour Mills; Bagrry’s India, Ltd.; Bob’s Red Mill Natural Foods; Ausee Oats Milling.

Which Benefits of Oat Flour are Pushing its Consumption?

“Role of Oat Flour in Reducing Cholesterol and Improving Digestive Health”

Increasing popularity of plant-based diets and veganism is boosting demand for oat flour. Oat flour is a plant-based, high-nutrient flour that works well with vegan and vegetarian diets. Its relatively high protein content also attracts those who want to increase their consumption of plant-based protein, contributing to its growing appeal among customers. The nutritional profile and health advantages of oat flour are important variables in the commercial adoption of this product.

Oats are widely recognized for their role in reducing cholesterol, promoting a sense of fullness, and supporting digestive health. Oat flour, with its high fiber, protein, and vitamin content, contributes to sustained energy, aids in weight management, and enhances digestion while also benefiting heart health. As people increasingly prioritize wholesome meals to achieve their health goals, demand for oat flour is on the rise.

Which Factor is Becoming a Roadblock for Oat Flour Manufacturers?

“Competition from Alternative Flours Such as Chickpea and Pulse Flour”

Competition from other flour such as chickpea flour, almond flour, pulse flour, and coconut flour is a hindrance to the expansion of the oat flour market size. To meet the varied tastes and dietary requirements of consumers, these alternative flours each have unique flavor profiles and nutritional advantages. For those looking for low-carb and gluten-free solutions, almond flour is preferred due to its high protein content and nutty taste. People on paleo or grain-free diets such as coconut flour because of its mild sweetness and coconut taste.

Chickpea flour, rich in protein and fiber, is valued for its savory taste and versatility in savory recipes. Pulse flour has a low glycemic index, is low in fat, is abundant in fiber, and is very nutritious. While oat flour shares many health benefits with these alternative flours, such as being gluten-free and nutrient-dense, competition among these options increases continuously.

Country-wise Insights

The North American region is projected to hold a leading position with 23.9% of the oat flour market share in 2024 and is projected to account for 24.3% by 2034. The market in East Asia is forecasted to expand at a 5.3% CAGR from 2024 to 2034.

Why are More Consumers in the United States Actively Seeking Wheat Flour Substitutes?

“Growing Adoption of Gluten-free Diets Due to Rising Prevalence of Celiac Disease”

Attribute	United States
Market Value (2024E)	US$ 287.6 Million
Growth Rate (2024 to 2034)	5.4% CAGR
Projected Value (2034F)	US$ 488.1 Million

Identification of gluten sensitivity and celiac disease, together with an increasing interest in gluten-free diets for medical purposes, all are playing a part in increasing demand for oat flour in the United States. As a result, consumers are actively searching for wheat flour substitutes, which is driving demand for gluten-free goods.

Oat flour is a popular choice for those who wish to maintain a gluten-free diet yet still enjoy their favorite foods because it is naturally gluten-free. Its inherent gluten-free qualities allow it to be used in baking and cooking, among other culinary applications. As a result, it is a versatile and reasonably priced ingredient that is becoming more popular in the United States.

What is Prompting Oat Flour Suppliers to Shift Their Focus toward Japan?

“Cultural Interest in Plant-Based Cuisine and Use of Oat Flour in Various Traditional Food Items”

Attribute	Japan
Market Value (2024E)	US$ 175.1 Million
Growth Rate (2024 to 2034)	5.5% CAGR
Projected Value (2034F)	US$ 299.2 Million

Cultural interest in plant-based cuisine in Japan is boosting the demand for oat flour adoption. Oat flour offers protein, fiber, and other necessary elements without requiring animal products, making it a flexible and wholesome substitute for conventional flour. Oat flour's use in a variety of recipes and food products offers Japanese customers, who are increasingly prioritizing plant-based alternatives for their meals, a practical and enticing option that both meets their nutritional objectives and contributes to a more sustainable food system. All these reasons are contributing to the increasing adoption of oat flour in Japan.

Category-wise Insights

Based on end use, the market is segmented into breakfast cereals, bakery products, confectioneries, dairy products, feed industry, personal care & cosmetics, and households and retailers.

Why is Conventional Oat Flour More Preferable Than Organic Flour?

“Higher Sales of Conventional Oat Flour Compared to Organic Due to Affordability and Availability”

Attribute	Conventional Oat Flour
Segment Value (2024E)	US$ 1.48 Billion
Growth Rate (2024 to 2034)	5.1% CAGR
Projected Value (2034F)	US$ 2.43 Billion

Demand for conventional oat flour is higher compared to organic due to affordability and availability. Shoppers with less budget find regular oat flour to be more reasonable than organic. Oat flour has greater accessibility in mainstream retail channels due to its broader availability and distribution networks. Although consumers who are health-conscious and looking for pesticide-free and eco-friendly solutions find organic oat flour appealing, other shoppers are put off by its higher price and restricted availability.

How Do Supermarkets Generate Significant Revenue for Oat Flour Suppliers?

“Convenience of One-Stop Shopping Experience in Supermarkets”

Attribute	Supermarkets
Segment Value (2024E)	US$ 654.4 Million
Growth Rate (2024 to 2034)	4.2% CAGR
Projected Value (2034F)	US$ 986.7 Million

Supermarkets account for increased oat flour sales as they provide customers with a handy one-stop shopping experience by enabling them to buy oat flour and other foodstuffs in one convenient spot. This convenience element promotes impulsive purchases and recurring business. Supermarkets also usually have diverse oat flour brands and product alternatives to accommodate a wide range of consumer preferences and dietary requirements.

The large sales volume of oat flour also be attributed to its prominent positioning on shop shelves and its creative marketing activities within supermarkets. Supermarkets often offer competitive pricing and promotional discounts on oat flour products, attracting price-conscious consumers and driving sales.

Competitive Landscape

Key players in the oat flour industry are competing with each other based on product quality, distribution channels, and product innovation. Rising consumer demand for healthy and gluten-free alternatives is set to open the doors for new market growth opportunities over the coming years.

• In September 2023, Federal Oat Mills (FOM) Sdn Bhd opened a US$ 28 million state-of-the-art plant in Penang Science Park in Simpang Ampat, Malaysia, capable of processing 60,000 metric tons of oats yearly.
• In September 2023, Hershey Canada, a wholly owned part of The Hershey Company, officially launched its first plant-based chocolate bar, Hershey's Oat Made.

Fact.MR provides detailed information about the price points of key producers of oat flour positioned across the world, sales growth, production capacity, and speculative technological expansion in this new market report.

Segmentation of Oat Flour Market Research

• By Nature :

  • Organic
  • Conventional

• By Distribution Channel :

  • Direct
  • Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail

• By End Use :

  • Breakfast Cereals
  • Bakery Products
  • Confectioneries
  • Dairy Products
  • Feed Industry
  • Personal Care & Cosmetics
  • Households/ Retailers

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa