North America Electric Lawn Mower Market

North America Electric Lawn Mower Market Outlook (2025 to 2035)

The North America electric lawn mower market is valued at USD 6.11 billion in 2025. As per Fact.MR analysis, the North America electric lawn mower will grow at a CAGR of 6.7% and reach USD 11.69 billion by 2035.

The North America electric lawn mower market closed 2024 at USD 5.73 billion, a turning point year of change fueled by policy, product development, and consumer movement toward sustainable landscaping options. The year saw municipalities mounting pressure on emissions-intensive equipment, which caused both home and business consumers to turn towards battery-powered models.

Fact.MR research revealed that Fact.MR research revealed that cordless electric mowers picked up strong momentum, particularly in suburbs where consumers favored quiet operation and lower maintenance, where consumers favored quiet operation and lower maintenance. Stores increased stock for robotic and self-propelled electric models, citing increasing demand in the high-end segment.

2024 also witnessed furious developments in lithium-ion battery efficiency, leading to increased runtimes and enhanced power output-two significant dissuaders in earlier years. Fact.MR believes that government incentives and increasing fuel prices drove adoption across mid-size landscaping companies.

Forward to 2025 and beyond, Fact.MR believes consumer preference will still skew toward automation, with Fact.MR believing robotic mowers are becoming a high-growth category. Fact.MR believes manufacturers will put big money into smart integration, using AI and IoT for real-time lawn analysis and remote operation, using AI and IoT for real-time lawn analysis and remote operation.

Fact.MR opines that the path to 2035 reflects not only sustained growth but a structural transformation, as electric mowers become the standard for turf care in North America, as electric mowers evolve from an eco-friendly alternative into the new standard for turf care across North America.

Key Metrics

Metric	Value
Estimated Size in 2025	USD 6.11 Billion
Projected Size in 2035	USD 11.69 Billion
CAGR (2025 to 2035)	6.7%

Fact.MR Survey Results: Industry Dynamics Based on Stakeholder Perspectives

(Surveyed Q4 2024, n=500 stakeholder participants across OEMs, distributors, landscaping service providers, and retail partners in the USA and Canada)

Key Priorities of Stakeholders

• Battery-Powered Transition: 68% of stakeholders plan to increase investment in battery-powered mowers due to reduced maintenance needs and growing demand for quieter operations.
• Residential Segment Dominance: 72% of residential-focused respondents reported strong double-digit growth in electric mower sales during 2024.
• Smart Functionality Integration: 61% of OEMs identified smart features-such as app-based controls and automated mowing paths-as critical to next-gen product development.

Regional Variance:

• USA Suburbs: 74% of retailers reported surging demand for cordless mowers with longer runtime and lightweight design.
• Canada: 65% of distributors noted rising interest in robotic solutions, especially among aging homeowners and commercial landscapers with labor constraints.

Adoption of Advanced Technologies

Technology Investment Trends:

• USA: 58% of surveyed OEMs integrated GPS-based mowing algorithms and AI sensors to differentiate offerings.
• Canada: 44% of landscaping firms began pilot programs for fully autonomous robotic mowers.
• Retail Partners: 47% reported increased shelf space allocation to smart-enabled electric mower SKUs in 2024.

Return on Investment Perspectives:

• 73% of OEMs and distributors in the USA cited battery and robotic mower segments as the most profitable for 2025 onward.
• Only 39% of commercial landscaping firms considered current autonomous solutions viable for large-acreage contracts.

Material Preferences & Sustainability Trends

Durability vs. Sustainability Debate:

• 66% of stakeholders preferred polymer-composite or steel-polymer hybrid decks for balancing strength and lightweight portability.
• 59% of retail partners ranked recyclable packaging and low-emission logistics as a growing consumer expectation.

Regional Variance:

• USA: 68% of respondents still relied on traditional steel chassis but noted a growing shift toward composite materials for premium segments.
• Canada: 52% of OEMs explored full-aluminum decks to reduce product weight and meet eco-conscious buyer demand.

Price Sensitivity & Supply Chain Challenges

Shared Challenges:

• 81% of stakeholders cited inflation in raw material costs and lithium-ion battery pricing as core challenges in 2024.
• 46% experienced delays in shipments from East Asian suppliers during Q3 and Q4 of 2024.

Regional Differences:

• USA: 62% of retailers raised MSRP by 8-12% in late 2024 to offset margin pressures.
• Canada: 71% of distributors preferred carrying mid-range models under USD 500 to cater to budget-sensitive consumers.
• 38% of OEMs initiated nearshoring plans to mitigate future shipping disruptions.

Pain Points in the Value Chain

Manufacturers:

• USA: 53% reported persistent labor shortages, slowing down final assembly and quality control timelines.
• Canada: 48% cited increasing R&D costs for smart integration as a margin stressor.

Distributors:

• USA: 67% reported stockouts of robotic mower units during the spring 2024 demand peak.
• Canada: 51% highlighted the need for improved OEM-led training programs for new product rollouts.

Retailers & Landscapers:

• USA: 44% of retailers noted frequent consumer confusion around battery compatibility across models.
• Canada: 58% of commercial landscapers lacked confidence in battery-powered models for high-density turf contracts.

Future Investment Priorities

Alignment:

• 71% of OEMs confirmed increased investment toward autonomous mowing tech and longer-range battery platforms in 2025.
• 63% plan to introduce bundled software services, including performance monitoring and predictive maintenance.

Divergence:

• USA: 66% of manufacturers prioritized heavy-duty cordless units for medium-acreage residential properties.
• Canada: 57% focused on robotic mowers for snow-free seasons and maintenance-light deployments in urban areas.

Regulatory Impact

• USA: 61% of OEMs cited CARB regulations and municipal emission targets as core influences shaping R&D strategy.
• Canada: 69% of stakeholders reported alignment with Environment and Climate Change Canada’s (ECCC) push for cleaner tools under low-noise ordinances.
• 42% of surveyed landscaping firms across both countries expect stricter local compliance on noise levels and emissions in the next 24 months.

Conclusion: Variance vs. Consensus

High Consensus:

• Battery-powered, smart-enabled solutions with quieter operation are viewed as the future across stakeholder groups.

Key Regional Variances:

• USA: Strong emphasis on runtime, versatility, and smart controls.
• Canada: Clear lean toward robotic models and lightweight, sustainable builds.

Strategic Insight:

• A unified go-to-market strategy won’t deliver long-term gains. Companies must tailor product innovation and channel partnerships based on regional expectations for automation, price sensitivity, and sustainability.
• To explore how this stakeholder data can reshape your go-to-market strategy and innovation roadmap, connect with Fact.MR for customized intelligence and decision-ready insights.

Impact of Government Regulations

Country	Policy & Regulatory Impact
United States	CARB Compliance (California Air Resources Board): Mowers sold in California must meet zero-emission standards, significantly driving demand for battery-powered and electric models [Source: California Air Resources Board]. EPA Emission Standards: The USA Environmental Protection Agency regulates small engine emissions, pushing OEMs to shift away from gasoline-powered units [Source: USA Environmental Protection Agency]. Local Noise Ordinances: An increasing number of USA municipalities mandate low-noise landscaping equipment, favoring electric and robotic mowers. Safety Standards: Products must comply with UL 60335-2-77 certification (for household lawn mowers) and OSHA-related workplace safety requirements in commercial landscaping environments.
Canada	ECCC (Environment and Climate Change Canada): Promotes low-emission and low-noise landscaping equipment, encouraging electric mower adoption in urban and residential zones [Source: Environment and Climate Change Canada]. Noise Bylaws: Several provinces and municipalities enforce sound level restrictions for landscaping tools, particularly in dense residential areas. CSA Certification: Electric lawn mowers sold in Canada must carry CSA (Canadian Standards Association) certification for safety and performance compliance [Source: Canadian Standards Association]. Incentives for Sustainable Equipment: Some regional programs support commercial landscapers adopting electric alternatives, especially in cities like Toronto and Vancouver.

Market Analysis

The North America electric lawn mower industry is on a steady growth path, fueled by rising environmental regulations and consumer demand for low-maintenance, sustainable landscaping tools. Battery innovation and the shift toward smart, automated solutions are accelerating adoption across both residential and commercial segments. Companies offering cordless and robotic technologies stand to benefit the most, while manufacturers reliant on gas-powered equipment face mounting pressure.

Top 3 Strategic Imperatives for Stakeholders

Prioritize Cordless and Robotic Portfolio Expansion

Executives should accelerate investment in cordless and robotic electric mower lines, focusing on enhancing battery life, cutting precision, and smart connectivity features to meet rising demand in both residential and commercial segments.

Align with Sustainability and Regulatory Tailwinds

Companies must align product development and messaging with regional emissions standards and sustainability goals, ensuring compliance while positioning themselves as leaders in eco-conscious turf care solutions.

Strengthen Retail and Service Ecosystems

Firms should deepen channel partnerships with big-box retailers and online platforms while expanding after-sales service networks and technical support infrastructure to drive loyalty and ensure long-term product performance.

Top 3 Risks Stakeholders Should Monitor

Risk	Probability & Impact
Regulatory Compliance Costs - Stricter water conservation laws may increase compliance expenses for manufacturers and end users.	High Probability, High Impact
Supply Chain Disruptions - Component shortages or geopolitical tensions could delay production and increase costs.	Medium Probability, High Impact
Slow Adoption in Emerging Industries - High initial costs and lack of awareness may limit adoption in price-sensitive regions.	Medium Probability, Medium Impact

Executive Watchlist

Priority	Immediate Action
Battery Supply Diversification	Run feasibility on nickel-based insert sourcing to reduce dependency on lithium.
Product-Market Fit Optimization	Initiate OEM feedback loop on robotic mower performance and hybrid insert demand.
Channel Expansion Strategy	Launch aftermarket channel partner incentive pilot to boost regional sales velocity.

For the Boardroom

To stay ahead, companies must pivot resources toward cordless and robotic innovation while fast-tracking strategic supplier diversification for critical battery inputs. This intelligence reinforces the urgency to adapt product roadmaps around automation and sustainability, not just as features but as core value propositions.

Differentiation will come from seamless smart integration and localized service support-areas where fast movers can lock in long-term customer loyalty. The path forward demands tighter OEM collaboration, proactive alignment with regulatory milestones, and aggressive investment in premium segment positioning across North America.

Segment-wise Analysis

By Mower Blade Type

The mulching blade segment is expected to grow at a 5.6% CAGR through 2035. This steady rise is driven by its ability to finely chop and recycle grass clippings, enhancing soil nutrition and reducing the need for chemical fertilizers. As environmental sustainability becomes a key purchasing factor, both residential and commercial users are opting for mulching blades to align with eco-conscious lawn care practices.

These blades are particularly effective in moisture retention and weed suppression, which is a growing concern across North America’s drier regions. Their compatibility with robotic and walk-behind models further amplifies their appeal, positioning them as the go-to choice for low-maintenance, eco-friendly mowing.

By Cord Type

Cordless electric mowers are projected to expand at a 6.9% CAGR through 2035, outpacing all other segments in growth. These models offer unmatched flexibility, powered by advanced lithium-ion batteries that provide extended runtime and faster recharging. Their cordless design allows users to navigate freely across large lawns without the constraints or hazards of power cables.

The appeal is especially strong among urban and suburban homeowners, as well as professional landscapers seeking reliable, low-noise, and emission-free operations. As battery technology improves and costs stabilize, cordless mowers are rapidly replacing corded alternatives, reinforcing their dominance across both residential and commercial applications in North America.

By Product Type

The robotic lawn mower segment is anticipated to grow at a 6.7% CAGR through 2035, maintaining its leadership in the electric lawn mower landscape. With over 38% industry share in 2021, robotic mowers continue to gain ground due to features such as GPS navigation, obstacle sensors, self-charging capabilities, and app-based controls.

Their ability to operate autonomously and quietly appeals to high-income households and commercial users alike, especially in areas with labor shortages or noise restrictions. The adoption curve is particularly steep in Canadian urban centers and upscale USA suburbs, where smart landscaping solutions are becoming part of modern property aesthetics and maintenance routines.

By End User

The professional landscaping services segment is forecast to grow at a 6.8% CAGR through 2035, remaining the most lucrative and dominant end-user category. This growth is fueled by increasing demand for electric mowers in commercial spaces, city parks, and municipal contracts, where quiet operation and low emissions are crucial. Professional landscapers are integrating electric models into their fleets to reduce long-term operating costs and comply with evolving environmental regulations.

Advancements in battery tech, GPS fleet management, and automated performance monitoring make electric mowers ideal for frequent, large-area maintenance. With over 41% share recorded in 2022, this segment is expected to retain its leadership throughout the forecast period.

Market Share Analysis

Husqvarna: 22-26%

Husqvarna will continue leading both residential and commercial segments with advanced battery-powered and robotic lawn mowers. The company’s consistent investments in AI-based navigation, smart connectivity, and noise reduction will reinforce dominance. Its strong B2B network and municipal contracts across North America will secure stable growth. An expanded robotic mower line for mid-acreage suburban users will fuel industry share gains.

EGO Power+ (Chervon): 20-24%

EGO Power+ is expected to scale aggressively due to growing demand for its 56V and 80V platforms. With a rising preference for cordless performance mowers, especially among prosumers and commercial buyers, the brand will extend its retail footprint. New commercial-grade zero-turn models and extended battery warranties in 2025 will reinforce brand loyalty.

Greenworks Tools: 16-20%

Greenworks will grow through its competitive pricing, rapid product turnover, and exclusive partnerships with Lowe’s and Home Depot. Expansion in cordless ride-on and robotic lines will push segment share. The company’s sustainability messaging and focus on lightweight, user-friendly products will resonate with younger and first-time buyers in urban areas.

Deere & Company: 14-17%

Deere will benefit from the rising adoption of electric zero-turn and ride-on mowers among large residential and municipal clients. Its push into battery-powered commercial fleets will gain traction, especially as municipalities seek quieter and cleaner landscaping equipment. Integration of autonomous mowing solutions in its premium range will anchor its CAGR.

The Toro Company: 12-15%

Toro is set to grow steadily, driven by its robust commercial landscaping customer base and increased R&D investments. Its acquisition strategy and product upgrades will support a shift toward battery-powered fleets. Toro's fleet management software, bundled with robotic and stand-on electric mowers, will improve its position in smart landscaping services.

Ryobi (TTI): 10-13%

Ryobi will maintain a stronghold in entry-level and mid-range residential segments due to affordability and wide availability at Home Depot. With the continued expansion of its ONE+ cordless platform, the brand will appeal to loyal DIY users. Improvements in runtime and battery interoperability will contribute to modest but consistent growth.

North America Electric Lawn Mower Market Segmentation

By Mower Blade Type:

• Cylinder Blades
• Mulching Blades
• Standard Blades
• Lifting Blades

By Cord Type:

• Corded
• Cordless

By Product Type:

• Ride-On
• Walk-behind
• Robotic

By End User:

• Residential Users
• Professional Landscaping Services
• Golf Courses
• Others