Mushroom Powder Market

Mushroom Powder Market Outlook (2024 to 2034)

The global mushroom powder market is approximated to achieve a value of US$ 5.11 billion in 2024. The market has been projected to expand at a healthy CAGR of 6.3% to touch a valuation of US$ 9.42 billion by the end of 2034.

The rich umami flavor of mushroom powder adds complexity as well as improves the flavor of several types of food dishes such as soups, sauces, savory snacks, and others, because of this their sales are continuously increasing at a robust rate. A large number of people are finding this natural flavor of mushroom powder appealing, particularly those who value natural food products and clean-label ingredients. In addition, consumers are finding mushroom powder one of the popular and healthier substitutes for artificial additives.

Mushroom powder is becoming an ideal choice in culinary applications because of its ability to enhance flavor without the use of artificial enhancers or high sodium content.

Key Market Growth Drivers

• The mushroom powder market size is expanding because of their increasing consumption globally because of their well-known properties such as antioxidant content, anti-inflammatory qualities, and immunological support.
• The demand for mushroom powder is increasing because of the growing popularity of plant-based and vegan diet as it is a natural source of vitamins, minerals, and protein.
• Consumers are increasingly utilizing mushroom powder in several food items as it helps in improving health, immunity, and cognitive function. Because of these advantages, they are also used in dietary supplements.
• The umami flavor of mushroom powder is widely recognized as it improves the flavor of several food items. Because of this flavor, the use of mushroom powder in culinary applications is increasing, particularly for individuals who are looking for natural substitutes for artificial taste enhancers.
• One of the important mushroom powder market trends is the increasing interest of more consumers in medicinal mushrooms such as reishi, lion's mane, and chaga.
• Demand for medicinal mushroom powder is increasing due to its growing use in tea, coffee, and health products.
• The consumption of mushroom powder is increasing in healthcare and cosmetic products because of its antioxidant and anti-inflammatory effects.

Report Attribute	Detail
Mushroom Powder Market Size (2024E)	US$ 5.11 Billion
Forecasted Market Value (2034F)	US$ 9.42 Billion
Global Market Growth Rate (2024 to 2034)	6.3% CAGR
North America Market Share (2024E)	23.9%
East Asia Market Value (2024E)	US$ 1.15 Billion
Ganoderma Lucidum (Reishi) Segment Value (2034F)	US$ 2.11 Billion
Conventional Segment Value (2034F)	US$ 5.2 Billion
Key Companies Profiled	Om Mushroom Superfood; Chirosanlab; Costa Group; Woodland Foods; Nanjing NutriHerb BioTech Co. Ltd.; Elite Ingredients; Rooted Active Naturals; Runherb Inc.; Mahogany Organics Pvt. Ltd.; Drinkwater Mushrooms; Greenyard; Monterey Mushroom, Inc.; CMP Mushrooms.

What Factors are Positively Influencing Mushroom Powder Sales?

“Mushroom Powder Supplements Gaining Traction Due to Several Health Benefits”

Demand for mushroom powder is continuously increasing as it is widely consumed in dietary supplements because of several health benefits such as helping in enhancing cognitive function, improving health, and supporting the immune system.

Dietary supplements particularly made using reishi, lion’s mane, and chaga mushroom powder are gaining attention among consumers, as they are well known for their therapeutic qualities. Sales of mushroom powder supplements are rising as people look for more natural and holistic health treatments.

Other than this, food & beverage companies are adding mushroom powder to a wide range of products such as soups, smoothies, and sauces because of its versatile nature as well as nutritional and flavor benefits.

What Challenges are Producers of Mushroom Powder Facing?

“High Growing Timeframe and Expenditures of Therapeutic Mushrooms”

Reishi and lion’s mane are two types of specialist or therapeutic mushrooms that need several resources to grow and process. These mushrooms also require regulated settings, specialized tools, extended growing timeframes, and other factors.

Because of these components, the production expenditure increases which in turn drives up the cost of mushroom powder. Several budget-conscious buyers are choosing alternative products due to their high prices. The price sensitivity factor is limiting the mushroom powder market growth.

Several people face allergies and sensitivity issues with food items that contain mushroom powder, which is somehow negatively affecting sales growth. This is because, those who are allergic sometimes react badly, developing skin rashes, stomach troubles, or breathing difficulties.

Country-wise Insights

North America is estimated to hold 23.9% of the global mushroom powder market share in 2024. The increasing popularity of functional food and dietary supplements, especially in the United States is contributing to market expansion in the region. The market in East Asia is projected to expand at a CAGR of 6.6% over the next years, due to the long history of utilization of mushrooms as a medicine. Sales of mushroom powder are growing in East Asia due to the high demand for medicinal mushrooms such as shiitake, reishi, cordyceps, and others.

Why is Demand for Mushroom Powder Growing in the United States?

“Surging Popularity of Functional Food Positively Influencing Sales Growth”

Attribute	United States
Market Value (2024E)	US$ 543.8 Million
Growth Rate (2024 to 2034)	6.7% CAGR
Projected Value (2034F)	US$ 1.04 Billion

The rising popularity of plant-based diets and functional food in the United States is a key reason behind the growing demand for mushroom powder. Individuals who are looking for natural and nutrient-rich food products to improve their diets are purchasing mushroom powder to add to meals.

A high number of people are choosing to live vegan and vegetarian lifestyles in the United States; this is further driving up the demand for mushroom powder, as they are naturally sourced products. With its rich nutritional profile, mushroom powder is a great way to get vitamins, minerals, and antioxidants and due to this, its demand is increasing in the country.

Why do Mushroom Powder Producers Consider South Korea a Lucrative Market?

“Umami Flavor of Mushroom Powder Attracting Consumer Base”

Attribute	South Korea
Market Value (2024E)	US$ 254.3 Million
Growth Rate (2024 to 2034)	7.1% CAGR
Projected Value (2034F)	US$ 502.6 Million

South Korea is estimated to account for 22.2% market share of the East Asia region in 2024. The popularity of mushroom powder is growing because of its rich umami flavor and nutritional advantages. Mushroom powder in South Korea is widely consumed in traditional as well as latest meals to improve the taste and nutritional meals.

Consumers are purchasing mushroom powder more to include them in meals as a healthy flavor enhancer and substitute for chemical additions. It also comes under versatile products to utilize in several food items and recipes.

Category-wise Insights

Based on application, the market is divided into food & beverages, cosmetics & personal care, food service, nutraceuticals, and retail/household. The nutraceutical segment holds a significant portion of the market. The use of mushroom powder is increasing in nutraceuticals due to its high number of health benefits such as being rich in antioxidants, vitamins, and minerals, and has been linked to immune-boosting and anti-inflammatory properties.

Which Ingredient Type Holds a Significant Portion of the Global Market?

“Widespread Consumption in Wellness and Health Supplements”

Attribute	Ganoderma Lucidum (Reishi)
Segment Value (2024E)	US$ 1.24 Billion
Growth Rate (2024 to 2034)	5.5% CAGR
Projected Value (2034F)	US$ 2.11 Billion

Compared to other ingredient types, the demand for ganoderma lucidum (Reishi) mushroom powder is high because of its well-known health advantages and it also comes under traditional medicinal history. Reishi is popular for its strong anti-inflammatory, immune-stimulating, and stress-relieving qualities. In addition, the demand for reishi mushroom powder is increasing because of its ability to lengthen life and improve health. Sales of reishi powder are high mostly because of its reputation as the king of herbs and usage in several wellness and health supplements.

Why is Conventional Mushroom Powder Preferred More Compared to Organic?

“High Availability and Budget-Friendly Factors Making it Ideal Option”

Attribute	Conventional
Segment Value (2024E)	US$ 2.79 Billion
Growth Rate (2024 to 2034)	6.4% CAGR
Projected Value (2034F)	US$ 5.2 Billion

Demand for conventional mushroom powder is high in comparison with organic options because it is widely available in the market at a lower price. The price of conventional mushroom powder is far lower in comparison with organic one because of production methods. Traditional farming and processing techniques are tried-and-true which is allowing increased consistency and scalability in product availability.

Even though organic mushroom powder holds advantages such as less exposure to pesticides, however, price-conscious consumers are finding it more difficult to buy due to its higher cost and limited availability, which is leading to an increase in demand for conventional mushroom powder.

Competitive Landscape

Key players in the mushroom powder market are expanding their production lines to add different varieties and formulas such as specialized or blends to gain traction from more consumers. Several companies are focusing on branding and marketing activities to increase the profitability and appeal of mushroom powder.

• In August 2024, a new addition to its line of wellness, natural health, and beauty products, Sunrider International launched the Sunrider ERB Functional Whole Foods collection. Turmeric powder, cordyceps mushroom powder, black seeds, beetroot powder, and flax seeds are all part of Sunrider's ERB range.
• In March 2024, a new line of dark chocolate that includes mushrooms to improve flavor was introduced by American candy company Macalat.
• In September 2023, Applied Food Sciences Inc. partnered with K??P? Biotech, a Finland-based company that specializes in the cultivation and research of fungi. According to the firm, the cooperation will allow AFS to add Nordic cultivated functional mushroom extracts to its botanical offering for use in food, drinks, and supplements.
• In October 2022, the company Nature's Rise, which produces organic mushroom products, introduced its main offering, Lion's Mane Organic Mushroom Extract Powder, on Amazon.com.

Fact.MR provides detailed information about the price points of key producers of mushroom powder positioned across the world, sales growth, production capacity, and speculative technological expansion, in this new market report.

Segmentation of Mushroom Powder Market Research

• By Nature :

  • Organic
  • Conventional

• By Ingredient Type :

  • Lentinula Edodes (Shiitake)
  • Ganoderma Lucidum (Reishi)
  • Inonotus Obliquus (Chaga)
  • Hericium Erinaceus (Lion’s Mane)
  • Ophiocordyceps Sinensis (Cordyceps)

• By Application :

  • Food & Beverages
  • Cosmetics & Personal Care
  • Foodservice
  • Nutraceuticals
  • Retail/Household

• By Distribution Channel :

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Online Retail

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa