Moringa Ingredient Market

Moringa Ingredient Market Outlook (2024 to 2034)

According to the new market research report by Fact.MR, the global moringa ingredient market is analyzed to reach a valuation of US$ 8.25 billion in 2024 and is forecasted to expand at 7.1% CAGR to touch US$ 16.37 billion by 2034-end.

Moringa ingredients are becoming a crucial component in the personal care & cosmetic industry because they hold strong antioxidant and anti-aging qualities that help shield skin from environmental harm and slow down the aging process. Consumers are widely purchasing products containing moringa ingredients because they help in reducing wrinkles, fine lines, skin inflammation, and other problems due to their high vitamin A, C, and E concentrations.

Demand for moringa ingredients is growing due to increased use in several skincare and haircare products such as moisturizers, serums, shampoos, and conditioners. This is because of the consumers’ increasing interest in natural and plant-based beauty solutions.

Other than this, the well-established health benefits of moringa ingredients such as their ability to reduce inflammation, lower diabetes, and strengthen the immune system are several factors behind the growing consumption in herbal and traditional therapies.

Key Market Growth Drivers

• Moringa ingredients are becoming popular among people who are involved in active lifestyles or sports because of their high nutritional value such as vitamins, minerals, and antioxidants.
• The moringa ingredient market growth is driven by their increasing utilization in energy bars, health drinks, nutritional supplements, and others because of their rich vitamin profile that includes proteins, calcium, and potassium.
• One of the key moringa ingredient market trends that are positively influencing demand growth is the popularity of plant-based diets. The use of moringa ingredients is rising in these diets because they are natural and vegan-friendly.
• Sales of natural yet efficient beauty products are increasing globally and due to this, the adoption of moringa ingredients is increasing from personal care manufacturing companies for products such as skincare, haircare, and others because of its antioxidant and anti-aging qualities.
• Due to moringa ingredients' immune-stimulating, anti-diabetic, and anti-inflammatory qualities, it is being widely utilized in herbal remedies. The increasing popularity of natural medicines all over the world is contributing to the moringa ingredient market size expansion.
• Prominent companies involved in the market are continuously focusing on research and marketing campaigns to spread information about moringa ingredients and their benefits. Because of this, their demand is also rising in the food, pharmaceutical, and cosmetic industries.

Report Attribute	Detail
Moringa Ingredient Market Size (2024E)	US$ 8.25 Billion
Forecasted Market Value (2034F)	US$ 16.37 Billion
Global Market Growth Rate (2024 to 2034)	7.1% CAGR
North America Market Share (2024E)	24.8%
East Asia Market Value (2024E)	US$ 1.85 Billion
Moringa Oil Segment Value (2034F)	US$ 8.24 Billion
Moringa Ingredients from Fruits/Pods Segment Value (2034F)	US$ 8.73 Billion
Key Companies Profiled	Earth Expo Company; Green Earth Products Pvt. Ltd.; Paritosh Herbals; Ancient Greenfields; Organic India Pvt Ltd.; Moringa Initiative Ltd.; Ancient Greenfields; Vyora Herbals Private Limited; Only Natural Inc.; Moringa Pura Vida; Dominate Industries; Botanic Healthcare; Keerai Kadai; Herby Angel; HOWND.

What are Factors Positively Influencing the Sales Growth of Moringa Ingredients?

“Growing Utilization in Functional Food & Beverage Industry Due to Strong Nutritional Profile”

The excellent nutritional profile of moringa ingredients such as proteins, calcium, potassium, and important vitamins making it a crucial component in the functional food & beverages industry. Functional food & beverage companies are using moringa ingredients to increase the nutritional content and appeal of their products. Moringa ingredients are generally added to products such as energy bars, health drinks, nutritional supplements, and others. Also, sales of functional food containing additional health benefits are growing, and to leverage this opportunity, several functional food manufacturers are widely adopting moringa ingredients.

Which Aspects are Limiting the Market Expansion for Moringa Ingredients?

“Competition with Alternative Popular Superfoods Limiting Demand”

Sales growth of moringa ingredients is primarily being hampered by the other well-known superfoods that are popular for their several health advantages such as chia, matcha, spirulina, and others. Because of this reason, it is becoming difficult for moringa ingredient manufacturers to stand out among all these superfoods. Other than this, particularly for organic forms of the plant, the labor and resource requirement or processing and growing moringa are mostly ends up with increasing production expenditures.

Organic farming activities need high operating costs because they need to closely follow sustainability requirements and also need human labor during harvesting. All this ends up with an increase in end product prices which is further limiting the market growth.

Country-wise Insights

The North American region holds a significant portion of the market because of the interest of a high number of consumers in organic and plant-based products. The utilization of moringa ingredients is increasing in natural cosmetics, dietary supplements, and functional meals in the United States and Canada. East Asia is estimated to hold 22.4% of the worldwide moringa ingredient market share in 2024 due to the growing popularity of plant-based meals. Several market players are aiming at South Asia, particularly India because the country is one of the leaders for producing and using moringa ingredients.

Why are Sales of Moringa Ingredients Increasing in the United States?

“Increasing Popularity of Functional Foods Driving Up Demand”

Attribute	United States
Market Value (2024E)	US$ 910.5 Million
Growth Rate (2024 to 2034)	7.5% CAGR
Projected Value (2034F)	US$ 1.88 Billion

The growing popularity of functional meals in the United States is driving up demand for moringa ingredients. Moringa is widely being added to a range of functional meals and drinks such as energy bars, smoothies, teas, and others as consumers in the country are looking for products that provide more than just basic nourishment. The moringa ingredients are gaining attention from individuals who are looking for items that hold a rich nutritional profile because of their active lifestyle as they increase energy, better digestion, and wellness.

Because of its rich nutrient profile, which includes high concentrations of vitamins, minerals, and antioxidants, moringa ingredients are becoming more popular in the United States market.

Why Market Players are Aiming for South Korea in East Asia?

“High Utilization in Well-Known K-Beauty Industry”

Attribute	South Korea
Market Value (2024E)	US$ 410.1 Million
Growth Rate (2024 to 2034)	7.9% CAGR
Projected Value (2034F)	US$ 873.8 Million

Growing demand from customers for gentle yet effective skincare products is driving up demand for moringa ingredients in South Korea. The well-known beauty industry in South Korea which is popular for its creativity and high standards of quality is widely utilizing moringa ingredients for their natural components. Due to its potent antioxidant and anti-aging properties, moringa is gaining traction as a component in this industry.

The focus in the skincare business to incorporate beneficial plant-based ingredients in the country is supported by their addition in products such as masks, serums, creams, and others. The growing popularity of moringa ingredients in South Korea is attributed to its beneficial effects on skin health and a young glow, which is making it a vital ingredient in K-beauty formulas.

Category-wise Insights

Based on application, the market is divided into food & beverages, dietary supplements, cosmetics & personal care, pharmaceuticals, and textiles & paper industry. The cosmetic and personal care segment is forecasted to hold a significant portion of the market over the next ten years due to moringa ingredients' anti-aging and antioxidant properties.

Why is Demand for Moringa Oil High Compared to Powder Form?

“Widely Being Used in Skincare and Haircare Products”

Attribute	Moringa Oil
Segment Value (2024E)	US$ 4.22 Billion
Growth Rate (2024 to 2034)	6.9% CAGR
Projected Value (2034F)	US$ 8.24 Billion

The demand for moringa oil is higher in comparison with powder form because of its adaptability and efficiency in several applications. Because of its high concentration of vitamins, antioxidants, and healthy fatty acids, as well as its lightweight, non-greasy texture, moringa oil is becoming popular for use in skincare and haircare products. Moringa oil is generally added to formulas to improve moisture, refine skin, and support healthy hair.

On the other hand, even though moringa oil is more concentrated and has specific benefits in cosmetic applications, powder form is also known for its nutritional content and is utilized in food products and dietary supplements.

Why is the Preference for Moringa Ingredients Sourced from Fruits or Pods Increasing?

“Consumers Increasingly Using in Culinary Applications, Particularly in Soups and Stews”

Attribute	Moringa Ingredients from Fruits/Pods
Segment Value (2024E)	US$ 4.45 Billion
Growth Rate (2024 to 2034)	7% CAGR
Projected Value (2034F)	US$ 8.73 Billion

The different nutritional and functional benefits of moringa ingredients sourced from fruits or pods is making it the preferred choice in comparison with leaves. Moringa pods are sometimes referred to as drumsticks, which are known for their culinary applications, especially in soups and stews, and are rich in vitamins, minerals, and amino acids. Moringa ingredients based on fruits and pods are considered to contain a higher amount of nutrients than leaves. Also, fresh moringa leaves are more perishable compared to their pods. Fruits or pods are easier to store and transport and have a longer shelf life.

Competitive Landscape

Key players in the moringa ingredient market are focusing on expanding their product varieties by including different forms such as oil, powder, capsule, extracts, and others. Several companies are developing new formulas and unique products to increase the application of moringa ingredients in several products such as dietary supplements, functional foods, natural cosmetics, and others.

• In February 2024, Keerai Kadai launched soups with vegetable extracts, brahmi, and moringa in Coimbatore, India. A start-up company called Keeraikadai, based in Coimbatore, brought thick soups, salads, and chopped veggies to revitalize native greens by collaborating with farmers throughout India.
• In February 2024, the United Kingdom-based company HOWND, which makes vegan dog food, added a new dry food to its Plant-Powered Superfood line. Its flavors are Pumpkin, Quinoa, and Moringa.
• In July 2023, a variety of Milk Mixes were introduced by the organic, ayurvedic kids care company Herby Angel in their kids' nutrition section. SuperGro Growth & Immunity Booster with Moringa and SuperGro Brain Booster with Ragi & Amaranth are the two varieties of milk mixes available. These mixtures are different from what's already on the market because they do not contain trans fats, artificial coloring, refined sugar, or preservatives.

Fact.MR provides detailed information about the price points of key producers of moringa ingredients positioned across the world, sales growth, production capacity, and speculative technological expansion, in this new market report.

Segmentation of Moringa Ingredient Market Research

By Nature:

• Organic
• Conventional

• By Form :

  • Powder
  • Oil

• By Source :

  • Leaves
  • Fruits/Pods

• By Application :

  • Food & Beverages
  • Dietary Supplements
  • Cosmetics & Personal Care
  • Pharmaceuticals
  • Textiles & Paper Industry

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa