Mobile Value Added Service Market
Mobile Value Added Service Market Study by Short Message Services, Interactive Voice & Video Response, Wireless Application Protocol, and Unstructured Supplementary Service Data from 2024 to 2034
Analysis of Mobile Value Added Service Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Mobile Value Added Service Market Outlook (2024 to 2034)
The global mobile value added service market size is estimated to be US$ 880.4 million in 2024, and it is anticipated to reach US$ 3,522.6 million by 2034, growing at a CAGR of 14.9% over the forecast period. This expected growth is projected to be a result of the combined efforts of manufacturers and market stakeholders taking substantial steps to provide innovative services to customers. For increased revenue opportunities, leading companies are making efforts to elevate their service quality.
Key Growth Drivers in the Mobile Value Added Service Market
- A string of factors, including digitalization, advancements and growth in technologies, rapid urbanization, and increasing discretionary incomes, are favoring the market.
- Rising investments by government bodies in research and development activities to increase the efficacy of services are contributing to the positive scope of mobile value-added services.
- Robust sales of smartphones are a critical market driver for mobile value-added services. Due to the growing demand for digital solutions, value-added services, and advanced applications, the market is expanding progressively.
- The presence of multiple vendors is fueling competition among Internet providers, propelling the mobile value added service market growth.
| Report Attributes | Details |
|---|---|
| Estimated Market Value (2024E) | US$ 880.4 million |
| Forecasted Market Value (2034F) | US$ 3,522.6 million |
| Global Market Growth Rate (2024 to 2034) | 14.9% CAGR |
| Wireless Application Protocol Segment Growth Rate (2024 to 2034) | 15.7% CAGR |
| Network Provider Segment Growth Rate (2024 to 2034) | 14.9% CAGR |
| East Asia Market Share (2024) | 36.5% |
| North America Market Share (2024) | 28.6% |
| Key Companies Profiled in the Mobile Value Added Service Market Report |
|
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Which Trends are Fueling Growth in the Mobile Value Added Service Market?
“Growing Adoption of Mobile Value Added Services Within Education Industry”
Rising demand for smartphones owing to digitalization and technological advancements is favoring the mobile value added service market. Within the education sector, virtual training, online classrooms, and meeting rooms are gaining traction, especially after the COVID-19 lockdown. Since then, the digital transformation in the education sector has been rapid. Market players are thus providing online education services to enlarge their customer base. The increasing population is driving investments in digital devices to manage courses, data, etc., which is enhancing the demand for mobile value added services.
“Surging Popularity of Over-the-Top (OTT) Platforms to Increase Market Sales”
OTT media services are gaining significant traction across the globe. This platform offers video and music streaming services. Examples of commonly used OTT platforms include Netflix, Hotstar, Hulu, Amazon Video, and Disney+. They offer monthly, quarterly, or yearly subscriptions to their users. Consumers are demanding affordably priced fresh content, which is increasing the OTT segment’s growth.
“Upsurge in the Demand for Convenient and Personalized Experiences”
Growing demand for experiences that are convenient as well as personalized is propelling the mobile value added service market. Market players further offer tailored solutions to match individual needs and preferences. Customers anticipate that seamless access to services aligns with their behaviors and interests. Additionally, MVAS meets the diverse needs of individuals by providing services like location-based services, personalized content recommendations, and customized notifications. MVAS providers are constantly innovating their service offerings to remain relevant in the competitive scene.
“Innovations in Connectivity and Mobile Technology”
Numerous players are innovating mobile technology to capture a substantial customer base. Further, the deployment of 5G networks is boosting the capabilities of mobile devices. Besides, 5G technology is helping elevate the potential for providing more immersive and data-intensive MVAS content owing to higher data speed, increased network capacity, and lower latency.
Country-wise Insights
The East Asia mobile value added service market is projected to expand at a remarkable CAGR of 16.4% through 2034. The market share is anticipated to extrapolate from 36.5% in 2024 to 38.4% by 2034. Market growth is determined by the significant consumer base in this region, with major revenue from China due to its high population density.
North America is projected to sustain its prominent market share of 29.1%. By 2034, the region is expected to be valued at US$ 1,025.1 million. Constant sales of smartphone devices, robust adoption of technology, and rising adoption of cloud-based solutions are supplementing market growth in the region.
Which Factors Result in Surging Demand for Mobile Value Added Services in China?
“Increasing Collaborations and Adoption of Mobile Technology in China”
| Attribute | Details |
|---|---|
| Market Value (2024) | US$ 215.0 million |
| CAGR (2024 to 2034) | 15.5% |
China leads the global space with an estimated market revenue of US$ 215.0 million in 2024. The market is expected to reach US$ 910.4 million, expanding at a CAGR of 15.5% through 2034. Within East Asia, China’s market is projected to account for a share of 67.3%.
The mobile value added service market in China is projected to be driven by the surging adoption of mobile technology. Further, increasing collaborations between content providers and mobile operators are fueling the market growth in the country. Besides, the rising adoption of smartphones among individuals is providing a positive market outlook for players. In addition to this, favorable government initiatives to promote digitalization and smart city development are favoring the industry.
What is Driving Growth in the United States Mobile Value Added Service Market?
“Increasing Applications of IoT Fueling Market Growth in the United States”
| Attribute | Details |
|---|---|
| Market Value (2024) | US$ 193.1 million |
| CAGR (2024 to 2034) | 14.8% |
The United States is projected to lead the North America mobile value added service market over the next ten years, by attaining a share of 76.7%. Market value is forecast to expand from US$ 193.1 million in 2024 to US$ 767.8 million by 2034. The market is further anticipated to rise at a CAGR of 14.8% through 2034.
Increasing applications of the Internet of Things (IoT) are creating business prospects for mobile value-added services. The deployment of mobile value added services by government agencies in the country is also propelling market growth. These services include public information dissemination, emergency alerts, and interactive platforms for citizen feedback. Additionally, the government uses these services for administrative processes like mobile-based e-governance services for different applications.
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Segment-wise Analysis
Which Platform Accounts for a Massive Market Share?
“Wireless Application Protocol is a Highly Used Platform”
| Attribute | Details |
|---|---|
| Segment Share in 2024 | 31.5% |
The wireless application protocol is projected to account for a share of 31.5% in 2024. By 2034, the segment is anticipated to reach a market share of 32.8%. Meanwhile, the segment is anticipated to expand at a CAGR of 15.7% through 2034. The surging use of smartphones and streaming services is increasing the demand for wireless application protocol.
Which Segment Leads the Market by Application?
“Network Provider Accounts for a Leading Market Share”
| Attribute | Details |
|---|---|
| Segment Share in 2024 | 62.9% |
The network provider’s market share is projected to rise from 62.9% in 2024 to 63.3% by 2034. The segment is anticipated to expand at a CAGR of 14.9% through 2034. By 2034, the segment is estimated to attain a value of US$ 2,229.8 million.
The growing adoption of MVAS services by network providers to maintain their relationship with their customers, reduce acquisition costs for additional customers, and decrease customer churn rate, is contributing to the segment’s growth.
The enterprise segment is anticipated to expand at a CAGR of 14.6% through 2034. The increasing number of enterprises seeking to use MVAS to raise their operations, overall efficiency, and customer engagement is enhancing the market outlook. Enterprises are also utilizing MVAS to enhance communication with clients and customers and get real-time updates, personalized offers, and transaction notifications. Further on, these services enhance internal functions, project management, employee collaboration, and data analysis.
Competitive Landscape
Mobile value added service market participants are constantly launching new and diversified services by creating personalized experiences, content subscriptions, developing mobile apps, and developing interactive platforms to serve the extensive demands of users, from productivity to entertainment. Moreover, surging collaborations between mobile operators, MVAS providers, technology companies, and content creators are facilitating the integration of content, distribution channels, and technology. Besides, companies are emphasizing enhancing user experiences by elevating the design, ease, and functionality of these services.
Players are incorporating user feedback to enhance services and maintain optimal user engagement. In addition to this, manufacturers are funding advanced security measures to ensure the data protection of users.
Recent Developments Shaping the Mobile Value Added Service Market
- InMobi, in 2021, joined forces with The Trade Desk to increase its access to the pulse brand lift solution. This partnership is aimed at making the InMobi Pulse, which is the mobile-first consumer intelligence platform of InMobi, available at demand-side platform (DSP) of The Trade Desk.
- Apple revealed in 2020 that more customers can relish several popular services of Apple. The Apple Arcade, the App Store, Apple Podcasts, Apple Music, and iCloud were made available in 20+ countries, and Apple Music is available in more than 52 countries.
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Segmentation of Mobile Value Added Service Market Research
-
By Platform:
- Short Message Service
- Interactive Voice and Video Response
- Wireless Application Protocol
- Unstructured Supplementary Service Data
-
By Application:
- Consumer
- Enterprise
- Network Provider
-
By Device Type:
- Mobile Phone
- Tablet PC
- Laptop or Data-Card
- Others
-
By Vertical:
- BFSI
- Media and Entertainment
- Healthcare
- Education
- Retail
- Government
- Telecom and IT
- Others
-
By Region:
- North America
- Europe
- Latin America
- East Asia
- South Asia and Oceania
- Middle East and Africa
Table of Content
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2019-2023 and Forecast, 2024-2034 4.1. Historical Market Size Value (US$ Million) Analysis, 2019-2023 4.2. Current and Future Market Size Value (US$ Million) Projections, 2024-2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019-2023 and Forecast 2024-2034, By Vertical 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Vertical, 2019-2023 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Vertical, 2024-2034 5.3.1. Media and Entertainment 5.3.2. Healthcare 5.3.3. Education 5.3.4. Retail 5.3.5. Government 5.3.6. Telecom and IT 5.3.7. Others 5.4. Y-o-Y Growth Trend Analysis By Vertical, 2019-2023 5.5. Absolute $ Opportunity Analysis By Vertical, 2024-2034 6. Global Market Analysis 2019-2023 and Forecast 2024-2034, By Solution 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Solution, 2019-2023 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Solution, 2024-2034 6.3.1. Short Messaging Service (SMS) 6.3.2. Multimedia Messaging Service (MMS) 6.3.3. Location Based Services 6.3.4. Mobile Email & IM 6.3.5. Mobile Money 6.3.6. Mobile Advertising 6.3.7. Mobile Infotainment 6.3.8. Others 6.4. Y-o-Y Growth Trend Analysis By Solution, 2019-2023 6.5. Absolute $ Opportunity Analysis By Solution, 2024-2034 7. Global Market Analysis 2019-2023 and Forecast 2024-2034, By End-User 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By End-User , 2019-2023 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End-User , 2024-2034 7.3.1. SMB 7.3.2. Large Enterprises 7.4. Y-o-Y Growth Trend Analysis By End-User , 2019-2023 7.5. Absolute $ Opportunity Analysis By End-User , 2024-2034 8. Global Market Analysis 2019-2023 and Forecast 2024-2034, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019-2023 8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024-2034 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2019-2023 and Forecast 2024-2034, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019-2023 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024-2034 9.2.1. By Country 9.2.1.1. U.S. 9.2.1.2. Canada 9.2.2. By Vertical 9.2.3. By Solution 9.2.4. By End-User 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Vertical 9.3.3. By Solution 9.3.4. By End-User 9.4. Key Takeaways 10. Latin America Market Analysis 2019-2023 and Forecast 2024-2034, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019-2023 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024-2034 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Vertical 10.2.3. By Solution 10.2.4. By End-User 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Vertical 10.3.3. By Solution 10.3.4. By End-User 10.4. Key Takeaways 11. Western Europe Market Analysis 2019-2023 and Forecast 2024-2034, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019-2023 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024-2034 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. U.K. 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Vertical 11.2.3. By Solution 11.2.4. By End-User 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Vertical 11.3.3. By Solution 11.3.4. By End-User 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2019-2023 and Forecast 2024-2034, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019-2023 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024-2034 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Vertical 12.2.3. By Solution 12.2.4. By End-User 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Vertical 12.3.3. By Solution 12.3.4. By End-User 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2019-2023 and Forecast 2024-2034, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019-2023 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024-2034 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Vertical 13.2.3. By Solution 13.2.4. By End-User 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Vertical 13.3.3. By Solution 13.3.4. By End-User 13.4. Key Takeaways 14. East Asia Market Analysis 2019-2023 and Forecast 2024-2034, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019-2023 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024-2034 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Vertical 14.2.3. By Solution 14.2.4. By End-User 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Vertical 14.3.3. By Solution 14.3.4. By End-User 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2019-2023 and Forecast 2024-2034, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019-2023 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024-2034 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Vertical 15.2.3. By Solution 15.2.4. By End-User 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Vertical 15.3.3. By Solution 15.3.4. By End-User 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. U.S. 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2023 16.1.2.1. By Vertical 16.1.2.2. By Solution 16.1.2.3. By End-User 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2023 16.2.2.1. By Vertical 16.2.2.2. By Solution 16.2.2.3. By End-User 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2023 16.3.2.1. By Vertical 16.3.2.2. By Solution 16.3.2.3. By End-User 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2023 16.4.2.1. By Vertical 16.4.2.2. By Solution 16.4.2.3. By End-User 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2023 16.5.2.1. By Vertical 16.5.2.2. By Solution 16.5.2.3. By End-User 16.6. U.K. 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2023 16.6.2.1. By Vertical 16.6.2.2. By Solution 16.6.2.3. By End-User 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2023 16.7.2.1. By Vertical 16.7.2.2. By Solution 16.7.2.3. By End-User 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2023 16.8.2.1. By Vertical 16.8.2.2. By Solution 16.8.2.3. By End-User 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2023 16.9.2.1. By Vertical 16.9.2.2. By Solution 16.9.2.3. By End-User 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2023 16.10.2.1. By Vertical 16.10.2.2. By Solution 16.10.2.3. By End-User 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2023 16.11.2.1. By Vertical 16.11.2.2. By Solution 16.11.2.3. By End-User 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2023 16.12.2.1. By Vertical 16.12.2.2. By Solution 16.12.2.3. By End-User 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2023 16.13.2.1. By Vertical 16.13.2.2. By Solution 16.13.2.3. By End-User 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2023 16.14.2.1. By Vertical 16.14.2.2. By Solution 16.14.2.3. By End-User 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2023 16.15.2.1. By Vertical 16.15.2.2. By Solution 16.15.2.3. By End-User 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2023 16.16.2.1. By Vertical 16.16.2.2. By Solution 16.16.2.3. By End-User 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2023 16.17.2.1. By Vertical 16.17.2.2. By Solution 16.17.2.3. By End-User 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2023 16.18.2.1. By Vertical 16.18.2.2. By Solution 16.18.2.3. By End-User 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2023 16.19.2.1. By Vertical 16.19.2.2. By Solution 16.19.2.3. By End-User 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2023 16.20.2.1. By Vertical 16.20.2.2. By Solution 16.20.2.3. By End-User 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2023 16.21.2.1. By Vertical 16.21.2.2. By Solution 16.21.2.3. By End-User 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2023 16.22.2.1. By Vertical 16.22.2.2. By Solution 16.22.2.3. By End-User 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2023 16.23.2.1. By Vertical 16.23.2.2. By Solution 16.23.2.3. By End-User 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Vertical 17.3.3. By Solution 17.3.4. By End-User 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Reliance Industries Ltd 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.2. Comviva Technologies 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.3. Samsung Electronics Co. Ltd 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.4. Mozat Pte Ltd 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.5. OnMobile Global Limited 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.6. Apple Inc 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.7. Alphabet Inc 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.8. One97 Communications 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.9. Huawei Investment & Holding Co. Ltd 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.10. Vodafone Group plc 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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List Of Table
Table 1: Global Market Value (US$ Million) Forecast by Region, 2019-2034
Table 2: Global Market Value (US$ Million) Forecast by Vertical, 2019-2034
Table 3: Global Market Value (US$ Million) Forecast by Solution, 2019-2034
Table 4: Global Market Value (US$ Million) Forecast by End-User , 2019-2034
Table 5: North America Market Value (US$ Million) Forecast by Country, 2019-2034
Table 6: North America Market Value (US$ Million) Forecast by Vertical, 2019-2034
Table 7: North America Market Value (US$ Million) Forecast by Solution, 2019-2034
Table 8: North America Market Value (US$ Million) Forecast by End-User , 2019-2034
Table 9: Latin America Market Value (US$ Million) Forecast by Country, 2019-2034
Table 10: Latin America Market Value (US$ Million) Forecast by Vertical, 2019-2034
Table 11: Latin America Market Value (US$ Million) Forecast by Solution, 2019-2034
Table 12: Latin America Market Value (US$ Million) Forecast by End-User , 2019-2034
Table 13: Western Europe Market Value (US$ Million) Forecast by Country, 2019-2034
Table 14: Western Europe Market Value (US$ Million) Forecast by Vertical, 2019-2034
Table 15: Western Europe Market Value (US$ Million) Forecast by Solution, 2019-2034
Table 16: Western Europe Market Value (US$ Million) Forecast by End-User , 2019-2034
Table 17: Eastern Europe Market Value (US$ Million) Forecast by Country, 2019-2034
Table 18: Eastern Europe Market Value (US$ Million) Forecast by Vertical, 2019-2034
Table 19: Eastern Europe Market Value (US$ Million) Forecast by Solution, 2019-2034
Table 20: Eastern Europe Market Value (US$ Million) Forecast by End-User , 2019-2034
Table 21: South Asia and Pacific Market Value (US$ Million) Forecast by Country, 2019-2034
Table 22: South Asia and Pacific Market Value (US$ Million) Forecast by Vertical, 2019-2034
Table 23: South Asia and Pacific Market Value (US$ Million) Forecast by Solution, 2019-2034
Table 24: South Asia and Pacific Market Value (US$ Million) Forecast by End-User , 2019-2034
Table 25: East Asia Market Value (US$ Million) Forecast by Country, 2019-2034
Table 26: East Asia Market Value (US$ Million) Forecast by Vertical, 2019-2034
Table 27: East Asia Market Value (US$ Million) Forecast by Solution, 2019-2034
Table 28: East Asia Market Value (US$ Million) Forecast by End-User , 2019-2034
Table 29: Middle East and Africa Market Value (US$ Million) Forecast by Country, 2019-2034
Table 30: Middle East and Africa Market Value (US$ Million) Forecast by Vertical, 2019-2034
Table 31: Middle East and Africa Market Value (US$ Million) Forecast by Solution, 2019-2034
Table 32: Middle East and Africa Market Value (US$ Million) Forecast by End-User , 2019-2034
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List Of Figures
Figure 1: Global Market Value (US$ Million) by Vertical, 2024-2034
Figure 2: Global Market Value (US$ Million) by Solution, 2024-2034
Figure 3: Global Market Value (US$ Million) by End-User , 2024-2034
Figure 4: Global Market Value (US$ Million) by Region, 2024-2034
Figure 5: Global Market Value (US$ Million) Analysis by Region, 2019-2034
Figure 6: Global Market Value Share (%) and BPS Analysis by Region, 2024-2034
Figure 7: Global Market Y-o-Y Growth (%) Projections by Region, 2024-2034
Figure 8: Global Market Value (US$ Million) Analysis by Vertical, 2019-2034
Figure 9: Global Market Value Share (%) and BPS Analysis by Vertical, 2024-2034
Figure 10: Global Market Y-o-Y Growth (%) Projections by Vertical, 2024-2034
Figure 11: Global Market Value (US$ Million) Analysis by Solution, 2019-2034
Figure 12: Global Market Value Share (%) and BPS Analysis by Solution, 2024-2034
Figure 13: Global Market Y-o-Y Growth (%) Projections by Solution, 2024-2034
Figure 14: Global Market Value (US$ Million) Analysis by End-User , 2019-2034
Figure 15: Global Market Value Share (%) and BPS Analysis by End-User , 2024-2034
Figure 16: Global Market Y-o-Y Growth (%) Projections by End-User , 2024-2034
Figure 17: Global Market Attractiveness by Vertical, 2024-2034
Figure 18: Global Market Attractiveness by Solution, 2024-2034
Figure 19: Global Market Attractiveness by End-User , 2024-2034
Figure 20: Global Market Attractiveness by Region, 2024-2034
Figure 21: North America Market Value (US$ Million) by Vertical, 2024-2034
Figure 22: North America Market Value (US$ Million) by Solution, 2024-2034
Figure 23: North America Market Value (US$ Million) by End-User , 2024-2034
Figure 24: North America Market Value (US$ Million) by Country, 2024-2034
Figure 25: North America Market Value (US$ Million) Analysis by Country, 2019-2034
Figure 26: North America Market Value Share (%) and BPS Analysis by Country, 2024-2034
Figure 27: North America Market Y-o-Y Growth (%) Projections by Country, 2024-2034
Figure 28: North America Market Value (US$ Million) Analysis by Vertical, 2019-2034
Figure 29: North America Market Value Share (%) and BPS Analysis by Vertical, 2024-2034
Figure 30: North America Market Y-o-Y Growth (%) Projections by Vertical, 2024-2034
Figure 31: North America Market Value (US$ Million) Analysis by Solution, 2019-2034
Figure 32: North America Market Value Share (%) and BPS Analysis by Solution, 2024-2034
Figure 33: North America Market Y-o-Y Growth (%) Projections by Solution, 2024-2034
Figure 34: North America Market Value (US$ Million) Analysis by End-User , 2019-2034
Figure 35: North America Market Value Share (%) and BPS Analysis by End-User , 2024-2034
Figure 36: North America Market Y-o-Y Growth (%) Projections by End-User , 2024-2034
Figure 37: North America Market Attractiveness by Vertical, 2024-2034
Figure 38: North America Market Attractiveness by Solution, 2024-2034
Figure 39: North America Market Attractiveness by End-User , 2024-2034
Figure 40: North America Market Attractiveness by Country, 2024-2034
Figure 41: Latin America Market Value (US$ Million) by Vertical, 2024-2034
Figure 42: Latin America Market Value (US$ Million) by Solution, 2024-2034
Figure 43: Latin America Market Value (US$ Million) by End-User , 2024-2034
Figure 44: Latin America Market Value (US$ Million) by Country, 2024-2034
Figure 45: Latin America Market Value (US$ Million) Analysis by Country, 2019-2034
Figure 46: Latin America Market Value Share (%) and BPS Analysis by Country, 2024-2034
Figure 47: Latin America Market Y-o-Y Growth (%) Projections by Country, 2024-2034
Figure 48: Latin America Market Value (US$ Million) Analysis by Vertical, 2019-2034
Figure 49: Latin America Market Value Share (%) and BPS Analysis by Vertical, 2024-2034
Figure 50: Latin America Market Y-o-Y Growth (%) Projections by Vertical, 2024-2034
Figure 51: Latin America Market Value (US$ Million) Analysis by Solution, 2019-2034
Figure 52: Latin America Market Value Share (%) and BPS Analysis by Solution, 2024-2034
Figure 53: Latin America Market Y-o-Y Growth (%) Projections by Solution, 2024-2034
Figure 54: Latin America Market Value (US$ Million) Analysis by End-User , 2019-2034
Figure 55: Latin America Market Value Share (%) and BPS Analysis by End-User , 2024-2034
Figure 56: Latin America Market Y-o-Y Growth (%) Projections by End-User , 2024-2034
Figure 57: Latin America Market Attractiveness by Vertical, 2024-2034
Figure 58: Latin America Market Attractiveness by Solution, 2024-2034
Figure 59: Latin America Market Attractiveness by End-User , 2024-2034
Figure 60: Latin America Market Attractiveness by Country, 2024-2034
Figure 61: Western Europe Market Value (US$ Million) by Vertical, 2024-2034
Figure 62: Western Europe Market Value (US$ Million) by Solution, 2024-2034
Figure 63: Western Europe Market Value (US$ Million) by End-User , 2024-2034
Figure 64: Western Europe Market Value (US$ Million) by Country, 2024-2034
Figure 65: Western Europe Market Value (US$ Million) Analysis by Country, 2019-2034
Figure 66: Western Europe Market Value Share (%) and BPS Analysis by Country, 2024-2034
Figure 67: Western Europe Market Y-o-Y Growth (%) Projections by Country, 2024-2034
Figure 68: Western Europe Market Value (US$ Million) Analysis by Vertical, 2019-2034
Figure 69: Western Europe Market Value Share (%) and BPS Analysis by Vertical, 2024-2034
Figure 70: Western Europe Market Y-o-Y Growth (%) Projections by Vertical, 2024-2034
Figure 71: Western Europe Market Value (US$ Million) Analysis by Solution, 2019-2034
Figure 72: Western Europe Market Value Share (%) and BPS Analysis by Solution, 2024-2034
Figure 73: Western Europe Market Y-o-Y Growth (%) Projections by Solution, 2024-2034
Figure 74: Western Europe Market Value (US$ Million) Analysis by End-User , 2019-2034
Figure 75: Western Europe Market Value Share (%) and BPS Analysis by End-User , 2024-2034
Figure 76: Western Europe Market Y-o-Y Growth (%) Projections by End-User , 2024-2034
Figure 77: Western Europe Market Attractiveness by Vertical, 2024-2034
Figure 78: Western Europe Market Attractiveness by Solution, 2024-2034
Figure 79: Western Europe Market Attractiveness by End-User , 2024-2034
Figure 80: Western Europe Market Attractiveness by Country, 2024-2034
Figure 81: Eastern Europe Market Value (US$ Million) by Vertical, 2024-2034
Figure 82: Eastern Europe Market Value (US$ Million) by Solution, 2024-2034
Figure 83: Eastern Europe Market Value (US$ Million) by End-User , 2024-2034
Figure 84: Eastern Europe Market Value (US$ Million) by Country, 2024-2034
Figure 85: Eastern Europe Market Value (US$ Million) Analysis by Country, 2019-2034
Figure 86: Eastern Europe Market Value Share (%) and BPS Analysis by Country, 2024-2034
Figure 87: Eastern Europe Market Y-o-Y Growth (%) Projections by Country, 2024-2034
Figure 88: Eastern Europe Market Value (US$ Million) Analysis by Vertical, 2019-2034
Figure 89: Eastern Europe Market Value Share (%) and BPS Analysis by Vertical, 2024-2034
Figure 90: Eastern Europe Market Y-o-Y Growth (%) Projections by Vertical, 2024-2034
Figure 91: Eastern Europe Market Value (US$ Million) Analysis by Solution, 2019-2034
Figure 92: Eastern Europe Market Value Share (%) and BPS Analysis by Solution, 2024-2034
Figure 93: Eastern Europe Market Y-o-Y Growth (%) Projections by Solution, 2024-2034
Figure 94: Eastern Europe Market Value (US$ Million) Analysis by End-User , 2019-2034
Figure 95: Eastern Europe Market Value Share (%) and BPS Analysis by End-User , 2024-2034
Figure 96: Eastern Europe Market Y-o-Y Growth (%) Projections by End-User , 2024-2034
Figure 97: Eastern Europe Market Attractiveness by Vertical, 2024-2034
Figure 98: Eastern Europe Market Attractiveness by Solution, 2024-2034
Figure 99: Eastern Europe Market Attractiveness by End-User , 2024-2034
Figure 100: Eastern Europe Market Attractiveness by Country, 2024-2034
Figure 101: South Asia and Pacific Market Value (US$ Million) by Vertical, 2024-2034
Figure 102: South Asia and Pacific Market Value (US$ Million) by Solution, 2024-2034
Figure 103: South Asia and Pacific Market Value (US$ Million) by End-User , 2024-2034
Figure 104: South Asia and Pacific Market Value (US$ Million) by Country, 2024-2034
Figure 105: South Asia and Pacific Market Value (US$ Million) Analysis by Country, 2019-2034
Figure 106: South Asia and Pacific Market Value Share (%) and BPS Analysis by Country, 2024-2034
Figure 107: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Country, 2024-2034
Figure 108: South Asia and Pacific Market Value (US$ Million) Analysis by Vertical, 2019-2034
Figure 109: South Asia and Pacific Market Value Share (%) and BPS Analysis by Vertical, 2024-2034
Figure 110: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Vertical, 2024-2034
Figure 111: South Asia and Pacific Market Value (US$ Million) Analysis by Solution, 2019-2034
Figure 112: South Asia and Pacific Market Value Share (%) and BPS Analysis by Solution, 2024-2034
Figure 113: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Solution, 2024-2034
Figure 114: South Asia and Pacific Market Value (US$ Million) Analysis by End-User , 2019-2034
Figure 115: South Asia and Pacific Market Value Share (%) and BPS Analysis by End-User , 2024-2034
Figure 116: South Asia and Pacific Market Y-o-Y Growth (%) Projections by End-User , 2024-2034
Figure 117: South Asia and Pacific Market Attractiveness by Vertical, 2024-2034
Figure 118: South Asia and Pacific Market Attractiveness by Solution, 2024-2034
Figure 119: South Asia and Pacific Market Attractiveness by End-User , 2024-2034
Figure 120: South Asia and Pacific Market Attractiveness by Country, 2024-2034
Figure 121: East Asia Market Value (US$ Million) by Vertical, 2024-2034
Figure 122: East Asia Market Value (US$ Million) by Solution, 2024-2034
Figure 123: East Asia Market Value (US$ Million) by End-User , 2024-2034
Figure 124: East Asia Market Value (US$ Million) by Country, 2024-2034
Figure 125: East Asia Market Value (US$ Million) Analysis by Country, 2019-2034
Figure 126: East Asia Market Value Share (%) and BPS Analysis by Country, 2024-2034
Figure 127: East Asia Market Y-o-Y Growth (%) Projections by Country, 2024-2034
Figure 128: East Asia Market Value (US$ Million) Analysis by Vertical, 2019-2034
Figure 129: East Asia Market Value Share (%) and BPS Analysis by Vertical, 2024-2034
Figure 130: East Asia Market Y-o-Y Growth (%) Projections by Vertical, 2024-2034
Figure 131: East Asia Market Value (US$ Million) Analysis by Solution, 2019-2034
Figure 132: East Asia Market Value Share (%) and BPS Analysis by Solution, 2024-2034
Figure 133: East Asia Market Y-o-Y Growth (%) Projections by Solution, 2024-2034
Figure 134: East Asia Market Value (US$ Million) Analysis by End-User , 2019-2034
Figure 135: East Asia Market Value Share (%) and BPS Analysis by End-User , 2024-2034
Figure 136: East Asia Market Y-o-Y Growth (%) Projections by End-User , 2024-2034
Figure 137: East Asia Market Attractiveness by Vertical, 2024-2034
Figure 138: East Asia Market Attractiveness by Solution, 2024-2034
Figure 139: East Asia Market Attractiveness by End-User , 2024-2034
Figure 140: East Asia Market Attractiveness by Country, 2024-2034
Figure 141: Middle East and Africa Market Value (US$ Million) by Vertical, 2024-2034
Figure 142: Middle East and Africa Market Value (US$ Million) by Solution, 2024-2034
Figure 143: Middle East and Africa Market Value (US$ Million) by End-User , 2024-2034
Figure 144: Middle East and Africa Market Value (US$ Million) by Country, 2024-2034
Figure 145: Middle East and Africa Market Value (US$ Million) Analysis by Country, 2019-2034
Figure 146: Middle East and Africa Market Value Share (%) and BPS Analysis by Country, 2024-2034
Figure 147: Middle East and Africa Market Y-o-Y Growth (%) Projections by Country, 2024-2034
Figure 148: Middle East and Africa Market Value (US$ Million) Analysis by Vertical, 2019-2034
Figure 149: Middle East and Africa Market Value Share (%) and BPS Analysis by Vertical, 2024-2034
Figure 150: Middle East and Africa Market Y-o-Y Growth (%) Projections by Vertical, 2024-2034
Figure 151: Middle East and Africa Market Value (US$ Million) Analysis by Solution, 2019-2034
Figure 152: Middle East and Africa Market Value Share (%) and BPS Analysis by Solution, 2024-2034
Figure 153: Middle East and Africa Market Y-o-Y Growth (%) Projections by Solution, 2024-2034
Figure 154: Middle East and Africa Market Value (US$ Million) Analysis by End-User , 2019-2034
Figure 155: Middle East and Africa Market Value Share (%) and BPS Analysis by End-User , 2024-2034
Figure 156: Middle East and Africa Market Y-o-Y Growth (%) Projections by End-User , 2024-2034
Figure 157: Middle East and Africa Market Attractiveness by Vertical, 2024-2034
Figure 158: Middle East and Africa Market Attractiveness by Solution, 2024-2034
Figure 159: Middle East and Africa Market Attractiveness by End-User , 2024-2034
Figure 160: Middle East and Africa Market Attractiveness by Country, 2024-2034
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- FAQs -
What was the Value of the Mobile Value Added Service Market in 2019?
The global mobile value added service market was worth US$ 530.6 million in 2019.
What is the Sales Outlook for mobile value added services in 2024?
The mobile value added service market is expected to be valued at US$ 880.4 million in 2024.
What is the Demand Forecast for Mobile Value Added Services by 2034?
The demand for mobile value added service is projected to reach a market value of US$ 3,522.6 million by the end of 2034.
What is the Growth Projection for the Mobile Value Added Service Market?
The mobile value added service market is projected to rise at a CAGR of 14.9% through 2034.
At What Rate is the Market in East Asia Predicted to Grow?
The East Asia market for mobile value added service is forecasted to expand at a CAGR of 16.4% through 2034.
Mobile Value Added Service Market