Microparticulated Whey Protein Market

Microparticulated Whey Protein Market Outlook (2023 to 2033)

Worldwide consumption of microparticulated whey protein is anticipated to surge at a CAGR of 8.3% from 2023 to 2033. At present, the global microparticulated whey protein market stands at US$ 350 million and is estimated to reach a market size of US$ 780 million by 2033.

The use of pharma-grade microparticulated whey protein is forecasted to increase even faster at a CAGR of 9% from 2023 to 2033. It is the highest quality whey protein; to keep its purity level high it is handled and processed following strict requirements.

A form of whey protein that has been separated into very small particles is known as microparticulated whey protein. The body can absorb and digest it more easily as a result. In weight loss products and sports supplements, microparticulated whey protein is widely employed. It can be utilized in a variety of products, including foods, drinks, medicines, cosmetics, and others.

The need for microparticulated whey protein products in the food and beverage industry, expanding knowledge of the health advantages of whey protein, and rising interest in premium-quality microparticulate whey protein are all factors that have contributed to market expansion.

Increasing consumption of microparticulated whey protein due to emerging customer consciousness on its nutritive and functional characteristics of it has been driving demand. Many top manufacturers of microparticulated protein have sustained to signify their products in the international marketplace, which has amplified demand for microparticulated whey protein across regions.

Microparticulated whey protein not only replaces fat in food with nutritious microproteins but also reduces waste generated during industrial whey production treatment. Because whey protein is a key component in a majority of energy-boosting beverages and supplements, microparticulated protein is highly valued in such products. The rising intake of whey protein due to growing customer awareness of its nutritive and functional properties has been propelling market growth.

Fluctuating customer inclination in the direction of low-fat and fat-free foods owing to rising fitness-associated concerns have fueled sales of microparticulated whey protein. Microparticulated whey protein is definite as the protein that is treated to lessen fats and substitute them with nourishing value. Microparticulated whey protein is treated using automated and thermal practices to break down the macro towards microprotein constituents.

The encapsulation technique is used in the microparticulation procedure. Even though the size of the microparticulated whey protein changes, the chemical characteristics, and texture of the food remains unchanged. Microparticulated protein is used as a fat substitute in many fermented dairy products, which is in high demand by many health-conscious customers. Besides enhancing the diet of health-conscious customers, microparticulated protein also benefits patients with high cholesterol levels by providing them with a healthful and fat-free diet.

Customers are more aware of the importance of nutritional food products and a healthy lifestyle, and they prefer high-quality, natural, and organic food products. Furthermore, consumers are concerned about the quality of food additives and prefer nutritionally balanced foods. Even though customers are willing to pay a premium for high-quality premium foods, there is greater demand for microparticulated whey protein.

Whey protein is more in demand as people become more aware of healthier lives. Customers are becoming more aware of whey protein as a result of the regular protein supplement recommendations made in fitness and sports clubs. Whey protein is additionally utilized in the food business for its antimicrobial and antihypertensive qualities in baked goods, dairy products, beverages, cereals, and infant foods.

Report Attributes	Details
Microparticulated Whey Protein Market Size (2023)	US$ 350 Million
Projected Market Value (2033)	US$ 780 Million
Global Market Growth Rate (2023 to 2033)	8.3% CAGR
Market Share of Ready-to-drink Beverages	40%
Key Companies Profiled	CP Kelco; Makers Nutrition, LLC; Nutra Solutions; Fonterra; Carbery; Arla Foods Ingredients; Leprino Foods

Why is Microparticulated Whey Protein Consumption Increasing So fast?

“Rapid Implementation of Advanced Technologies Providing Thrust to Market Expansion”

High protein beverages are exposed to a great level of heat actions throughout processing such as ultra-high temperature (UHT) as well as retorting, to guarantee the safety of food products and long shelf life. Thermal treatments used to provide microbial control in fluid preparations cause whey protein to denature irrevocably and polymerize into mixtures or gels. As a result, products exhibit undesirable sensorial qualities such as chalky texture, sandiness, blockiness, and more viscidness, as well as a limited shelf life due to sedimentation or gelation shortly after production.

These issues are more pervasive in preparations with high whey protein content, resulting in products with undesired aggregates as well as a threat of extended fouling and blocking of production plant components, such as UHT heating equipment. This is where advanced microparticulation technology in whey proteins comes into play, assisting in the manufacturing of micro-aggregates that enhance heat solidity; this new technology is positively impacting market expansion.

What Could Inhibit Microparticulated Whey Protein Demand Growth?

“Availability of Substitutes and High Production Costs”

The vegan population particularly chooses items enhanced with plant-based protein, excluding animal protein such as whey to meet their protein needs. The demand for plant-based protein is replacing products with animal protein, which is limiting market expansion. The availability of substitutes and extreme production costs are hampering market growth.

How are Emerging Companies Contributing to Market Growth?

“Start-ups Focused on Introducing Novel Products to Meet Nutritional Needs of Young Athletes”

New companies are putting a lot of effort into developing new items and marketing them to fitness enthusiasts. Intensive training sessions and hectic schedules put young athletes at a higher risk of developing nutritional deficiencies than more experienced athletes. Start-ups in the food tech industry are providing meal substitutes to solve this. This includes energy bars and protein powder that are designed specifically to meet the nutritional needs of young athletes.

• For young athletes, the British start-up Youth Sport Nutrition offers meal substitutes. Its product, PRO-TEEN, has vitamins D, B12, and B6 in addition to calcium and phosphorus. While NUTRI-TEEN, the company's gluten-free energy bar, is meant to go along with PRO-TEEN.

Why is North America Dominating the Global Market for Microparticulated Whey Protein?

“Rapid Expansion of Food Processing Industry in North America”

North America accounts for 40% share of the global market due to increased disposable income levels, the rapid expansion of the food processing sector, and a rise in the demand for healthy food products among consumers. With the development of science and technology, microparticulated whey protein is now widely employed in dietary supplements in North America.

Growing usage of microparticulated whey protein in pharmaceutical and nutraceutical applications and rising demand for on-the-go food & beverages are the elements driving market growth.

Country-wise Insights

How are Sales of Microparticulated Whey Protein being Driven in the U.S.?

“Increased Use of Sports-related Nutritional Supplements in the U.S.”

The U.S. market is expected to rise at a CAGR of 8% over the forecast period owing to increased demand for microparticulated whey protein from restaurants. Sports nutrition has gained tremendous momentum in the United States over the last few years as the customer base for sports nutrition has developed. General interest in sports nutrition has expanded from its distinct vital users, such as performance athletes, to a broader range of fitness and healthy living consumers.

Demand for microparticulated whey protein has skyrocketed as a result of the increased use of sports-related nutritional supplements. There are many commercialized sports nutrition products in the market today that use microparticulated whey protein as a major protein source. The majority of other food products made with microparticulated whey protein are used as a nutritional supplement, which is likely to boost market growth in the U.S.

Why is Germany Set to Become a Top Exporter of Microparticulated Whey Protein?

“Constant Advancements in Whey Protein Production”

Rapid advancements in the manufacturing of whey protein are driving researchers to accomplish new whey protein applications for multiple industries. Scientists and researchers have been keen on finding optimum alternatives with the least side effects.

In, addition research & development of heat-stable whey protein requires substantial investments in technology. Products have to be developed and produced according to international food and feed regulations. Such advancements by manufacturers are leading the sales of microparticulated whey protein in Germany.

What is the Scenario for Microparticulated Whey Protein Suppliers in Japan?

“Consumers' Increased Fitness Awareness Driving Demand for Microparticulated Whey Protein”

Consumption of microparticulated whey protein in Japan is likely to be higher at 10% CAGR over the projection period. Microparticulate whey protein consumption has expanded as a result of the growing population and growing health concerns over obesity and cardiovascular illnesses.

In Japan, the demand for frozen treats featuring microparticulated whey protein has risen. Because young people in emerging countries are more concerned about their health, the consumption of microparticulated whey protein among gym enthusiasts is increasing, which is accelerating the demand for microparticulated whey protein in Japan.

Category-wise Insights

Which Form of Microparticulated Whey Protein Accounts for Highest Revenue in This Space?

“Consumers Prefer Microparticulated Whey Protein Powder Due to its Health-beneficial Properties”

By form, the market is segmented into liquid and powder. Microparticulated whey protein powder accounts for 40% share of the global market owing to increased awareness about its health-beneficial properties.

Whey protein is an advisable substance in the formulation of a variety of food items due to its solubility, capacity to produce emulsions, foams, and gels, as well as its favorable nutritional profile and numerous functional capabilities. As a result, whey has been frequently employed as an ingredient in healthy customized dairy drinks in recent times, usually in combination with fruits or other functional components that are fermented with probiotic bacteria.

Which Application is Likely to Contribute the Most to Market Expansion?

“Microparticulated Whey Protein Preferred Source for Ready-to-drink Beverages Due to its High Nutritional Characteristics & Mild Flavor”

The market is classified into ready-to-drink beverages, dairy products, nutritional products, pharmaceuticals, cosmetics, and others based on the application. Ready-to-drink beverages hold 40% of the global market.

For today's busy consumers, ready-to-drink beverages offer convenience and mobility. They also provide the chance to experiment with new packaging and ingredients, such as carbonation.

While both, refrigerated and shelf-stable beverages are included in this category, shelf-stable items are in higher demand due to their ease of storage and distribution. Because of its high nutritional properties, mild flavor, ease of digestion, heat stability, and special usefulness in beverage systems, microparticulated whey protein is typically a favored source for ready-to-drink protein beverages.

Competitive Landscape

Key microparticulated whey protein suppliers are concentrating on marketing strategies to raise knowledge of the health advantages of whey protein consumption. Leading market players are heavily investing in R&D to diversify their product offerings.

For instance,

• In 2022, Dyet Nutrition, a well-known manufacturer of nutritional supplements in India, introduced a new line of whey protein concentrates in different flavors.

Microparticulated Whey Protein Industry Research Segmentation

• By Type :

  • Food Grade
  • Pharma Grade

• By Form :

  • Liquid
  • Powder

• By Application :

  • Ready-to-drink Beverages
  • Dairy Products
  • Nutritional Products
  • Pharmaceuticals
  • Cosmetics
  • Others

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa