Mental Fitness Apps Market

Mental Fitness Apps Market Outlook (2023 to 2033)

The global mental fitness apps market is valued at US$ 551.44 million in 2023. The market is predicted to expand rapidly at a CAGR of 16.4% and reach a size of US$ 2.52 billion by the end of 2033.

Increasing use of mental health applications is attributed to their benefits to improve lifestyle and treatment outcomes. In addition, growing awareness among various people about mental health is also contributing to the increasing demand for mental fitness apps.

• Demand for mental fitness apps in the United States is forecasted to surge at a CAGR of 16.2% and reach a market value of US$ 888.80 million by the end of 2033.
• Global sales of Android-based mental fitness apps are predicted to swell at a CAGR of 16.7% and reach US$ 1.78 billion by the end of 2033.
• Sales of mental fitness apps in Germany are predicted to register a CAGR of 17% and reach a market valuation of US$ 249.27 million by the end of 2033.

To facilitate and promote well-being, the use of mental health applications is beneficial as they improve productivity among people, especially working professionals. Many people around the world are downloading mental health applications, which is propelling growth opportunities in the fitness apps market.

A shift from conventional methods of care to personalized and patient-centric care is stimulating the adoption of mental health applications. These applications, including wellness management apps, fitness applications, depression and anxiety management apps, and meditation management apps help to maintain the overall health of the people. Therefore, these fitness applications are used to reduce stress and promote a better lifestyle. A lot of studies and research provide evidence about the benefits associated with mental fitness applications, which is further boosting their penetration and adoption.

For instance :

• In 2019, the Journal of Medical Internet Research published a study that aimed to evaluate the efficiency of an application to promote stress management and well-being. The study demonstrated positive results.

Key market players are increasing their funding for the development of more technically-advanced applications. Further, increasing smartphone and internet penetration along with the use of wireless health and fitness devices is projected to boost the demand for mental fitness apps globally.

For instance :

• In 2021, Ericsson provided a research report containing data about mobile subscriptions. According to the report, there were more than 6 billion mobile subscriptions.
• As per the data provided by Internet World Stats in the first quarter of 2021, the global penetration of the Internet was 65.6%.

Report Attributes	Details
Mental Fitness Apps Market Size (2023)	US$ 551.44 Million
Predicted Market Value (2033)	US$ 2.52 Billion
Global Market Growth Rate (2023 to 2033)	16.4% CAGR
Co-occurring Disorder Segment Growth Rate (2023 to 2033)	17.5% CAGR
India Market Growth Rate (2023 to 2033)	16.8% CAGR
China Market Value (2033)	US$ 397.82 Million
United Kingdom Market Value (2033)	US$ 229.12 Million
Key Companies Profiled	Headspace, Inc. Breethe 7 Cups Stop, Breathe & Think Calm Ten Percent Happier MindShift CBT What’s Up Insights Network, Inc. MoodMission Happify

Which Key Drivers are Influencing the Demand Growth for Mental Fitness Apps?

“Changing Lifestyles and Prolonged Working Hours Resulting in Poor Health Conditions”

In recent years, there has been a noteworthy increase in the number of people experiencing stress. It can be due to changing lifestyles and prolonged working hours that are degrading the health of individuals. Therefore, some companies are offering life insurance policies to their employees, which also include premium subscriptions to prominent mental fitness apps. Various institutes and schools are entering into collaboration with app developers to help students overcome issues related to stress.

“Increasing Importance of Mental Health Globally”

Rising number of people experiencing stress owing to the addiction to some harmful substances is estimated to boost the demand for mental fitness apps. Further, growing cases of mental health disorders around the world are generating demand for effective mental health applications.

• The World Health Organization (WHO) is taking initiatives to increase awareness about the importance of mental health.

24x7 assistance provided by various mental fitness apps ensures effective healthcare solutions to people, which is also estimated to contribute to their sales.

Which Aspects are Restraining Mental Fitness Apps Market Growth?

“Lack of Transparency and Limited Period of Free Subscription”

There are a few developers that are offering freemium periods that let people use applications free of cost for a specific period. It can lead to the loss of resources and revenue of respective companies.

Providers of mental fitness applications find it difficult to attract or retain new customers owing to limited app transparency. Therefore, it sometimes results in a decreased number of app downloads.

“Complex Navigation and Data Privacy Issues”

Complex navigation of interfaces along with data privacy risks are estimated to lower the rate of downloads. These concerns arise as a majority of users are newbies who encounter issues with app transparency and operation. Privacy policies and services, limited access, and a lack of an application guide are some aspects curtailing the adoption of fitness applications.

Which Strategies are Projected to Help Start-ups Gain Significant Market Share?

“Production of Fitness Apps with Easy Navigation and Higher Transparency”

New entrants are estimated to invest in R&D activities to develop more advanced mental fitness apps with increased transparency. A clearer picture of privacy policies, plans offered, terms & conditions, etc., are estimated to help end users understand respective apps more easily, which increases app reliability.

Easier navigation of interfaces along with ensuring the security of users’ data is also predicted to increase brand loyalty. These initiatives by new entrants are projected to generate lucrative opportunities in the market over the coming decade.

Country-wise Insights

How is the United States Market Beneficial for Market Players?

“Rising Cases of Bipolar Disorders in the United States”

Sales of mental fitness apps in the United States are anticipated to advance at a CAGR of 16.2% and reach US$ 888.80 million by the end of 2033. The United States is among the prominent countries where cases of anxiety, depression, and alcohol & drug use are high.

There is also an increase in the number of illegal drug use cases in the country. In addition, the increasing population of people with bipolar disorders is also expected to contribute to the rising adoption of mental fitness apps. Growing awareness about assessment, high-consciousness screening, and mental disorders such as bipolar and anxiety are further contributing to market growth opportunities.

Why is the United Kingdom a Bankable Market for Mental Fitness App Providers?

“Initiatives by Organizations & Institutions Ensuring Availability of Mental Fitness Apps”

The United Kingdom market is projected to expand at a CAGR of 15.4% and reach a valuation of US$ 229.12 million by the end of 2033. Several initiatives are taken by government and non-profit organizations to offer more effective mental fitness applications.

For instance :

• The Health and Wellbeing team from the University of Sunderland in London is offering free access to its students for the application named Fika: Mental Fitness. It is a mental health education app and is designed to assist students in learning practical mental fitness techniques to thrive in their studies and beyond.

Which Facet is Driving the Sales of Mental Fitness Apps in India?

“Increasing Working Hours Leading to Several Mental Disorders”

Demand for mental fitness apps in the Indian market is forecasted to advance at a CAGR of 16.8% and reach a valuation of 206.46 million by the end of 2033.

India is emerging as one of the noteworthy markets due to the increasing cases of depression. Moreover, rising working hours are leading to stress, anxiety, depression, etc., among people, which is serving as a prominent reason for the adoption of mental fitness applications.

Category-wise Insights

Why is Demand for Android-based Mental Fitness Apps So High?

“Growing Demand for Android-based Operating Systems Due to their Cost-effectiveness”

Among global mobile phone users, around 72% are Android users. This results in an increasing number of Android-based mental fitness apps and demand for the same is predicted to register a CAGR of 16.7%, reaching a valuation of US$ 1.78 billion by the end of 2033.

Android-based applications are estimated to hold a share of 58% of the global market revenue by the end of 2033. The key reason for the increased demand for Android-based fitness apps is attributed to their better performance, simplicity, and cost-effectiveness.

Which Disorder is Contributing to Rising Adoption of Mental Fitness Apps?

“Increasing Cases of Co-occurring Disorders”

Demand for mental fitness apps for the treatment of co-occurring disorders is estimated to expand at a CAGR of 17.5% and reach a value of US$ 820.8 million by the end of 2033. This category includes anxiety, bipolar disorder, and depression.

• As per data provided by the NCBI (National Center for Biotechnology Information) in March 2022, there was an increase of 25% in the prevalence of depression and anxiety around the world due to the COVID-19 pandemic.

These rising cases of co-occurring disorders are projected to fuel demand for mental fitness apps for effective treatment solutions.

Which Age Group is a Significant User of Mental Fitness Apps?

“Increasing Involvement of Millennials in Mental Health Discussions”

Based on demographics, the global market is classified into baby boomers, millennials, generation X, and generation Z. Millennials are those individuals that are 25 to 40 years of age and primarily consist of working individuals and students. They consider fitness apps as a therapy to improve their mental status.

Millennials are willing to share their experiences and have open discussions about their mental health. Mental illness is gaining acceptance and therefore requirements are arising to tackle problems related to mental health.

Key Market Players

Some leading providers of mental fitness applications are investing in numerous promotional activities. Quality control, maintaining product standards, strengthening supply chain management systems, etc., are some key areas in which companies are working. The recently published research report by Fact.MR, a market research and competitive intelligence provider, offers a detailed analysis of initiatives taken by market players.

Prominent players are entering into partnerships to strengthen their positions across geographies.

For instance :

• Headspace entered into a partnership with Whole Foods in 2021 to strengthen its position in the expanding market for mental fitness apps.

Prominent players in the mental fitness apps market are Headspace, Inc., Breethe, 7 Cups, Stop, Breathe & Think, Calm, Ten Percent Happier, MindShift CBT, What’s Up, Insights Network, Inc., MoodMission, and Happify.

Segmentation of Mental Fitness Apps Industry Research

• By Operation System :

  • iOS
  • Android

• By Revenue :

  • Free/Freemium
  • Paid

• By Application :

  • Mental Disorders
  • Substance-use Disorders
  • Co-occurring Disorders

• By Demographics :

  • Baby Boomers
  • Generation X
  • Millennials
  • Generation Z

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa