Men’s Personal Care Market
Men’s Personal Care Market Analysis By Product (Personal Grooming, Skin Care, Hair Care), By Distribution Channel (Hypermarkets & Supermarkets, E-commerce) & By Region - Global Market Insights 2022 to 2032
Analysis of Men's Personal Care market covering 30+ countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Men’s Personal Care Market Outlook (2022 to 2032)
The global sales of men’s personal care is expected to garner a market value of US$ 30 Billion in 2022, and is forecast to register a CAGR of 9.6% and accumulate a market value of US$ 75 Billion through the assessment period 2022 to 2032
Gender specific personal care products are gaining immense popularity owing to the increasing awareness of grooming. Men belonging to the corporate and fashion industry are investing in personal care products. Moreover, demand for natural ingredients based products is driving the sales for men’s personal care.
| Report Attributes | Details |
|---|---|
| Market Size in 2022 | US$ 30 Billion |
| Project Market Forecast Value in 2032 | US$ 75 Million |
| Global Growth Rate (2022 to 2032) | 9.6% |
| Market Share of North America | 35% |
| Key Companies Profiled | Reckitt Benckiser; Beiersdorf AG; Johnson & Johnson; Edgewell Personal Care Company; Unilever; L'Oréal; Coty Inc.; Estee Lauder Companies, Inc.; Procter & Gamble; Kao Corporation |
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Demand Analysis of Men’s Personal Care from 2015 to 2021 Vs Market Projections for 2022 to 2032
As per Fact.MR’s report, from 2015 to 2021, sales of men’s personal care products experienced a significant uptick, flourishing at a CAGR of 8.2% across the said historical period. Rising awareness about men’s personal care amid changing gender roles has contributed a great deal in the expansion of the market in the recent past. Furthermore, heightening pollution levels is prompting men to follow a regular skincare routine, further impelling prospects.
Amid the COVID-19 pandemic, sales were temporarily affected, especially in the first half of 2020. This was attributed to the disruptions in manufacturing activity by stringent lockdowns, which led to a cessation in production of adequate personal care products. Eventually, this shortfall was offset, as the restrictions eased. Furthermore, stay at home directives prompted increased emphasis on personal care.
Manufacturers are focusing on offering products for different skin types and needs. In addition, the availability of moisturizers, creams, beard oil and shampoos is positively impacting the sales of men’s personal care products. Thus, the sales of men’s personal care are expected to exceed US$ 75 Bn by registering a CAGR of 9.6% in the forecast period 2022 to 2032.
Importance for Grooming Creating Lucrative Opportunities for Men’s Personal Care Products?
Personalized products have been gaining traction among consumers, especially men. With growing consumer inclination for specific grooming products such as creams, moisturizers, face serums and beard oils, the sales of men’s personal care products are expected to escalate.
Furthermore, increasing investments in the research and development of products, along with the rising inclination of investing in natural ingredient-based products is spurring the growth of men’s personal care products. In addition, the demand for beard oils and beard maintaining products is expected to generate revenue for men’s personal care products.
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Generation Z Driving the Sales of Men’s Personal Care Products?
Increasing demand for shaving creams or lotions that have a moisturizing effect along with demand for sunscreens is playing a vital role in the increasing sales for men’s personal care products. This, in turn, is anticipated to contribute to the growth of the men’s personal care products market.
Moreover, companies are offering all in one creams that work as aftershave, sunscreen, and moisturizer. In addition, rising disregard of gender binaries and acceptance of gender fluidity among Generation Z consumers is positively influencing the sales men’s personal care products. Furthermore, men are willing to indulge in personal grooming as a part of self-care.
Country-wise Analysis
Presence of Manufacturers Accelerating Growth for Men’s Personal Care Products in North America?
Increasing awareness regarding the benefits of using men’s personal care products like face washes and moisturizers, for cleansing the face and eliminating dirt, is spurring the sales of men’s personal care products in U.S and Canada.
In addition, presence of prominent manufacturers such as Procter & Gamble and Unilever, along with the growing infrastructure facilities for retailers, is expected to positively influence the sales of men’s personal care products. Thus, North America is expected to hold nearly 35% market share for men’s personal care products in the forecast period.
Corporate and Fashion Industries Elevating Demand for Men’s Personal Care Products in Asia Pacific?
Increasing importance of grooming along with penetration of local market players is escalating the sales of men’s personal care products. In addition, men from countries like India, China and South Korea have shown a growing of investing in personal care products. This is due to the need for being presentable professionally and personally.
Moreover, owing to the increase in the number of working men, especially in the corporate sector and fashion industry, has elevated the sales of personal care and grooming products. Thus, Asia Pacific is expected to register a positive CAGR of 9.4% for men’s personal care.
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Category-Wise Insights
Skin Care Products Made of Natural Ingredients Spurring Growth of Men’s Personal Care Market?
Manufacturers are providing skin care products such as creams, face wash, moisturizers and serums for all skin types. In addition, companies are focusing on offering day skin care routine products and night skin care routine products for men, thus, with the availability of wide variety of options for skin care products, the sales of the same are expected to grow.
Moreover, men are investing in skin care products made of natural ingredients that would not harm the skin. Furthermore, manufacturers are focusing on mixing different natural ingredients that would attract consumers for investing in skin care products. Thus, skin care products are expected to hold more than 40% market share for men’s personal care in the forecast period.
Detailed Demo of Products Spurring Sales of Men’s Personal Products from Hypermarkets and Supermarkets?
A wide variety of men’s grooming products displayed at supermarkets and hypermarkets is augmenting the demand for men’s personal care products. As these stores provide a wide range of options for choosing from different brands, consumers are showing a growing inclination towards buying products from the same. In addition, companies are focusing on exhibiting a detailed demo of various products.
Furthermore, hypermarkets and supermarkets are focusing on dedicating different sections for various purposes such as beard section and night time skin routine. This, in turn, has increased the sales of men’s personal care products from hypermarkets and supermarkets. Thus, by distribution channel, hypermarkets and supermarkets are expected to hold more than 50% market share for men’s personal care products.
Competitive Landscape
- In December 2021, Beiersdorf AG acquired Chantecaille Inc’ skin care business. With this acquisition, the company is focusing on widening its presence in North American and Asian markets.
- In January 2022, L'Oréal and Verily announced first of its kind strategic partnership to advance precision skin health. The company is focusing on exploring and developing AI algorithms and dermatology for skincare.
Report Scope
| Attribute | Details |
|---|---|
| Forecast Periodc | 2022 to 2032 |
| Historical Data Available for | 2015 to 2021 |
| Key Segments Covered | Product, Distribution Channel, Region |
Key Segments Covered in the Industry Report
-
By Product:
- Personal Grooming
- Shaving Cream &Gel
- After Shave Lotion
- Others
- Skin Care
- Face Care
- Body Care
- Hair Care
- Shampoo
- Conditioners
- Others
- Personal Grooming
-
By Distribution Channel:
- Hypermarkets & Supermarkets
- E-commerce
- Pharmacy & Drugstores
- Others
-
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
Table of Content
- 1. Executive Summary
- 2. Market Overview
- 3. Market Risks and Trends Assessment
- 4. Market Background and Foundation Data Points
- 5. Key Success Factors
- 6. Global Market Demand Analysis 2015 to 2021 and Forecast, 2022 to 2032
- 7. Global Market Value Analysis 2015 to 2021 and Forecast, 2022 to 2032
- 8. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Product
- 8.1. Skin Care
- 8.1.1. Face Care
- 8.1.2. Body Care
- 8.2. Hair Care
- 8.2.1. Shampoo
- 8.2.2. Conditioners
- 8.2.3. Others
- 8.3. Personal Grooming
- 8.3.1. Shaving Cream & Gel
- 8.3.2. After Shave Lotion
- 8.3.3. Others
- 8.1. Skin Care
- 9. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Distribution Channel
- 9.1. Hypermarkets & Supermarkets
- 9.2. Pharmacy & Drugstores
- 9.3. E-commerce
- 9.4. Others
- 10. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Region
- 10.1. North America
- 10.2. Latin America
- 10.3. Europe
- 10.4. Asia Pacific
- 10.5. Middle East and Africa (MEA)
- 11. North America Market Analysis 2015 to 2021 and Forecast 2022 to 2032
- 12. Latin America Market Analysis 2015 to 2021 and Forecast 2022 to 2032
- 13. Europe Market Analysis 2015 to 2021 and Forecast 2022 to 2032
- 14. Asia Pacific Market Analysis 2015 to 2021 and Forecast 2022 to 2032
- 15. Middle East and Africa Market Analysis 2015 to 2021 and Forecast 2022 to 2032
- 16. Key Countries Market Analysis 2015 to 2021 and Forecast 2022 to 2032
- 17. Market Structure Analysis
- 18. Competition Analysis
- 18.1. Procter & Gamble
- 18.2. Reckitt Benckiser
- 18.3. Unilever
- 18.4. L'Oréal
- 18.5. Beiersdorf AG
- 18.6. Johnson & Johnson
- 18.7. Coty Inc.
- 18.8. Estee Lauder Companies, Inc.
- 18.9. Edgewell Personal Care Company
- 18.10. Kao Corporation
- 19. Assumptions and Acronyms Used
- 20. Research Methodology
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List Of Table
Table 1: Global Market Value (US$ Mn), By Product , 2015 to 2021
Table 2: Global Market Value (US$ Mn), By Product , 2022 to 2032
Table 3: Global Market Value (US$ Mn), By Distribution Channel, 2015 to 2021
Table 4: Global Market Value (US$ Mn), By Distribution Channel, 2022 to 2032
Table 5: Global Market, By Region, 2015 to 2021
Table 6: Global Market, By Region, 2022 to 2032
Table 7: North America Market Value (US$ Mn), By Product , 2015 to 2021
Table 8: North America Market Value (US$ Mn), By Product , 2022 to 2032
Table 9: North America Market Value (US$ Mn), By Distribution Channel, 2015 to 2021
Table 10: North America Market Value (US$ Mn), By Distribution Channel, 2022 to 2032
Table 11: North America Market, By Country, 2015 to 2021
Table 12: North America Market, By Country, 2022 to 2032
Table 13: Latin America Market Value (US$ Mn), By Product , 2015 to 2021
Table 14: Latin America Market Value (US$ Mn), By Product , 2022 to 2032
Table 15: Latin America Market Value (US$ Mn), By Distribution Channel, 2015 to 2021
Table 16: Latin America Market Value (US$ Mn), By Distribution Channel, 2022 to 2032
Table 17: Latin America Market, By Country, 2015 to 2021
Table 18: Latin America Market, By Country, 2022 to 2032
Table 19: Europe Market Value (US$ Mn), By Product , 2015 to 2021
Table 20: Europe Market Value (US$ Mn), By Product , 2022 to 2032
Table 21: Europe Market Value (US$ Mn), By Distribution Channel, 2015 to 2021
Table 22: Europe Market Value (US$ Mn), By Distribution Channel, 2022 to 2032
Table 23: Europe Market, By Country, 2015 to 2021
Table 24: Europe Market, By Country, 2022 to 2032
Table 25: Asia Pacific Market Value (US$ Mn), By Product , 2015 to 2021
Table 26: Asia Pacific Market Value (US$ Mn), By Product , 2022 to 2032
Table 27: Asia Pacific Market Value (US$ Mn), By Distribution Channel, 2015 to 2021
Table 28: Asia Pacific Market Value (US$ Mn), By Distribution Channel, 2022 to 2032
Table 29: Asia Pacific Market, By Country, 2015 to 2021
Table 30: Asia Pacific Market, By Country, 2022 to 2032
Table 31: MEA Market Value (US$ Mn), By Product , 2015 to 2021
Table 32: MEA Market Value (US$ Mn), By Product , 2022 to 2032
Table 33: MEA Market Value (US$ Mn), By Distribution Channel, 2015 to 2021
Table 34: MEA Market Value (US$ Mn), By Distribution Channel, 2022 to 2032
Table 35: MEA Market, By Country, 2015 to 2021
Table 36: MEA Market, By Country, 2022 to 2032
Table 37: Global Market Incremental $ Opportunity, By Product , 2015 to 2021
Table 38: Global Market Incremental $ Opportunity, By Distribution Channel, 2022 to 2032
Table 39: Global Market Incremental $ Opportunity, By Region, 2022 to 2032
Table 40: North America Market Incremental $ Opportunity, By Product , 2015 to 2021
Table 41: North America Market Incremental $ Opportunity, By Distribution Channel, 2022 to 2032
Table 42: North America Market Incremental $ Opportunity, By Country, 2022 to 2032
Table 43: Latin America Market Incremental $ Opportunity, By Product , 2015 to 2021
Table 44: Latin America Market Incremental $ Opportunity, By Distribution Channel, 2022 to 2032
Table 45: Latin America Market Incremental $ Opportunity, By Country, 2022 to 2032
Table 46: Europe Market Incremental $ Opportunity, By Product , 2015 to 2021
Table 47: Europe Market Incremental $ Opportunity, By Distribution Channel, 2022 to 2032
Table 48: Europe Market Incremental $ Opportunity, By Country, 2022 to 2032
Table 49: Asia Pacific Market Incremental $ Opportunity, By Product , 2015 to 2021
Table 50: Asia Pacific Market Incremental $ Opportunity, By Distribution Channel, 2022 to 2032
Table 51: Asia Pacific Market Incremental $ Opportunity, By Country, 2022 to 2032
Table 52: MEA Market Incremental $ Opportunity, By Product , 2015 to 2021
Table 53: MEA Market Incremental $ Opportunity, By Distribution Channel, 2022 to 2032
Table 54: MEA Market Incremental $ Opportunity, By Country, 2022 to 2032
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List Of Figures
Figure 1: Global Market Value (US$ Mn) and Year-on-Year Growth, 2015 to 2032
Figure 2: Global Market Absolute $ Historical Gain (2015 to 2021) and Opportunity (2022 to 2032), US$ Mn
Figure 3: Global Market Share, By Product , 2022 & 2032
Figure 4: Global Market Y-o-Y Growth Projections, By Product – 2022 to 2032
Figure 5: Global Market Attractiveness Index, By Product – 2022 to 2032
Figure 6: Global Market Share, By Distribution Channel, 2022 & 2032
Figure 7: Global Market Y-o-Y Growth Projections, By Distribution Channel – 2022 to 2032
Figure 8: Global Market Attractiveness Index, By Distribution Channel – 2022 to 2032
Figure 9: Global Market Share, By Region, 2022 & 2032
Figure 10: Global Market Y-o-Y Growth Projections, By Region – 2022 to 2032
Figure 11: Global Market Attractiveness Index, By Region – 2022 to 2032
Figure 12: North America Market Value (US$ Mn) and Year-on-Year Growth, 2015 to 2032
Figure 13: North America Market Absolute $ Opportunity Historical (2015 to 2021) and Forecast Period (2022 to 2032), US$ Mn
Figure 14: North America Market Share, By Product , 2022 & 2032
Figure 15: North America Market Y-o-Y Growth Projections, By Product – 2022 to 2032
Figure 16: North America Market Attractiveness Index, By Product – 2022 to 2032
Figure 17: North America Market Share, By Distribution Channel, 2022 & 2032
Figure 18: North America Market Y-o-Y Growth Projections, By Distribution Channel – 2022 to 2032
Figure 19: North America Market Attractiveness Index, By Distribution Channel – 2022 to 2032
Figure 20: North America Market Share, By Country, 2022 & 2032
Figure 21: North America Market Y-o-Y Growth Projections, By Country – 2022 to 2032
Figure 22: North America Market Attractiveness Index, By Country – 2022 to 2032
Figure 23: Latin America Market Value (US$ Mn) and Year-on-Year Growth, 2015 to 2032
Figure 24: Latin America Market Absolute $ Opportunity Historical (2015 to 2021) and Forecast Period (2022 to 2032), US$ Mn
Figure 25: Latin America Market Share, By Product , 2022 & 2032
Figure 26: Latin America Market Y-o-Y Growth Projections, By Product – 2022 to 2032
Figure 27: Latin America Market Attractiveness Index, By Product – 2022 to 2032
Figure 28: Latin America Market Share, By Distribution Channel, 2022 & 2032
Figure 29: Latin America Market Y-o-Y Growth Projections, By Distribution Channel – 2022 to 2032
Figure 30: Latin America Market Attractiveness Index, By Distribution Channel – 2022 to 2032
Figure 31: Latin America Market Share, By Country, 2022 & 2032
Figure 32: Latin America Market Y-o-Y Growth Projections, By Country – 2022 to 2032
Figure 33: Latin America Market Attractiveness Index, By Country – 2022 to 2032
Figure 34: Europe Market Value (US$ Mn) and Year-on-Year Growth, 2015 to 2032
Figure 35: Europe Market Absolute $ Opportunity Historical (2015 to 2021) and Forecast Period (2022 to 2032), US$ Mn
Figure 36: Europe Market Share, By Product , 2022 & 2032
Figure 37: Europe Market Y-o-Y Growth Projections, By Product – 2022 to 2032
Figure 38: Europe Market Attractiveness Index, By Product – 2022 to 2032
Figure 39: Europe Market Share, By Distribution Channel, 2022 & 2032
Figure 40: Europe Market Y-o-Y Growth Projections, By Distribution Channel – 2022 to 2032
Figure 41: Europe Market Attractiveness Index, By Distribution Channel – 2022 to 2032
Figure 42: Europe Market Share, By Country, 2022 & 2032
Figure 43: Europe Market Y-o-Y Growth Projections, By Country – 2022 to 2032
Figure 44: Europe Market Attractiveness Index, By Country – 2022 to 2032
Figure 45: MEA Market Value (US$ Mn) and Year-on-Year Growth, 2015 to 2032
Figure 46: MEA Market Absolute $ Opportunity Historical (2015 to 2021) and Forecast Period (2022 to 2032), US$ Mn
Figure 47: MEA Market Share, By Product , 2022 & 2032
Figure 48: MEA Market Y-o-Y Growth Projections, By Product – 2022 to 2032
Figure 49: MEA Market Attractiveness Index, By Product – 2022 to 2032
Figure 50: MEA Market Share, By Distribution Channel, 2022 & 2032
Figure 51: MEA Market Y-o-Y Growth Projections, By Distribution Channel – 2022 to 2032
Figure 52: MEA Market Attractiveness Index, By Distribution Channel – 2022 to 2032
Figure 53: MEA Market Share, By Country, 2022 & 2032
Figure 54: MEA Market Y-o-Y Growth Projections, By Country – 2022 to 2032
Figure 55: MEA Market Attractiveness Index, By Country – 2022 to 2032
Figure 56: Asia Pacific Market Value (US$ Mn) and Year-on-Year Growth, 2015 to 2032
Figure 57: Asia Pacific Market Absolute $ Opportunity Historical (2015 to 2021) and Forecast Period(2022 to 2032), US$ Mn
Figure 58: Asia Pacific Market Share, By Product , 2022 & 2032
Figure 59: Asia Pacific Market Y-o-Y Growth Projections, By Product – 2022 to 2032
Figure 60: Asia Pacific Market Attractiveness Index, By Product – 2022 to 2032
Figure 61: Asia Pacific Market Share, By Distribution Channel, 2022 & 2032
Figure 62: Asia Pacific Market Y-o-Y Growth Projections, By Distribution Channel – 2022 to 2032
Figure 63: Asia Pacific Market Attractiveness Index, By Distribution Channel – 2022 to 2032
Figure 64: Asia Pacific Market Share, By Country, 2022 & 2032
Figure 65: Asia Pacific Market Y-o-Y Growth Projections, By Country – 2022 to 2032
Figure 66: Asia Pacific Market Attractiveness Index, By Country – 2022 to 2032
Figure 67: US Market Value (US$ Mn) and Forecast, 2022 to 2032
Figure 68: US Market Share, By Product , 2021
Figure 69: US Market Share, By Distribution Channel, 2021
Figure 70: Canada Market Value (US$ Mn) and Forecast, 2022 to 2032
Figure 71: Canada Market Share, By Product , 2021
Figure 72: Canada Market Share, By Distribution Channel, 2021
Figure 73: Brazil Market Value (US$ Mn) and Forecast, 2022 to 2032
Figure 74: Brazil Market Share, By Product , 2021
Figure 75: Brazil Market Share, By Distribution Channel, 2021
Figure 76: Mexico Market Value (US$ Mn) and Forecast, 2022 to 2032
Figure 77: Mexico Market Share, By Product , 2021
Figure 78: Mexico Market Share, By Distribution Channel, 2021
Figure 79: Germany Market Value (US$ Mn) and Forecast, 2022 to 2032
Figure 80: Germany Market Share, By Product , 2021
Figure 81: Germany Market Share, By Distribution Channel, 2021
Figure 82: U.K. Market Value (US$ Mn) and Forecast, 2022 to 2032
Figure 83: U.K. Market Share, By Product , 2021
Figure 84: U.K. Market Share, By Distribution Channel, 2021
Figure 85: France Market Value (US$ Mn) and Forecast, 2022 to 2032
Figure 86: France Market Share, By Product , 2021
Figure 87: France Market Share, By Distribution Channel, 2021
Figure 88: Italy Market Value (US$ Mn) and Forecast, 2022 to 2032
Figure 89: Italy Market Share, By Product , 2021
Figure 90: Italy Market Share, By Distribution Channel, 2021
Figure 91: BENELUX Market Value (US$ Mn) and Forecast, 2022 to 2032
Figure 92: BENELUX Market Share, By Product , 2021
Figure 93: BENELUX Market Share, By Distribution Channel, 2021
Figure 94: Nordic Countries Market Value (US$ Mn) and Forecast, 2022 to 2032
Figure 95: Nordic Countries Market Share, By Product , 2021
Figure 96: Nordic Countries Market Share, By Distribution Channel, 2021
Figure 97: China Market Value (US$ Mn) and Forecast, 2022 to 2032
Figure 98: China Market Share, By Product , 2021
Figure 99: China Market Share, By Distribution Channel, 2021
Figure 100: Japan Market Value (US$ Mn) and Forecast, 2022 to 2032
Figure 101: Japan Market Share, By Product , 2021
Figure 102: Japan Market Share, By Distribution Channel, 2021
Figure 103: South Korea Market Value (US$ Mn) and Forecast, 2022 to 2032
Figure 104: South Korea Market Share, By Product , 2021
Figure 105: South Korea Market Share, By Distribution Channel, 2021
Figure 106: GCC Countries Market Value (US$ Mn) and Forecast, 2022 to 2032
Figure 107: GCC Countries Market Share, By Product , 2021
Figure 108: GCC Countries Market Share, By Distribution Channel, 2021
Figure 109: South Africa Market Value (US$ Mn) and Forecast, 2022 to 2032
Figure 110: South Africa Market Share, By Product , 2021
Figure 111: South Africa Market Share, By Distribution Channel, 2021
Figure 112: Turkey Market Value (US$ Mn) and Forecast, 2022 to 2032
Figure 113: Turkey Market Share, By Product , 2021
Figure 114: Turkey Market Share, By Distribution Channel, 2021
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
- FAQs -
How much is the men’s personal care industry expected to be worth?
As of 2022, the market for men’s personal care reached nearly US$ 30 Bn
At what rate will the men’s personal care industry grow from 2022-2032?
The men’s personal care industry is expected to surpass a CAGR of 9.6% from 2022-2032.
How much is the men’s personal care market like to be valued by 2032?
The men’s personal care market is expected to reach nearly US$ 75 Bn by 2032
What are the key trends driving men’s personal care sales?
Growing awareness of personal grooming along with natural ingredient based products are the key trends driving men’s personal care sales.
Who are the prominent men’s personal care market players?
Reckitt Benckiser, Beiersdorf AG, Johnson & Johnson, Edgewell Personal Care Company, Unilever, L'Oréal, Coty Inc., Estee Lauder Companies, Inc, Procter & Gamble and Kao Corporation are prominent men’s personal care market players.
Which type product is expected to hold the highest share for sales?
Skin care products to possess 40% market share for men’s personal care market.
Which type of distribution channel is expected to hold the highest share for sales?
Supermarkets and hypermarkets are expected to hold more than 50% market share for men’s personal care market.
How much is the North America men’s personal care industry worth?
The men’s personal care industry is expected to possess nearly 35% market share throughout North America.
How much is the Asia Pacific men’s personal care industry worth?
The men’s personal care industry is expected to register a positive CAGR of 9.4% throughout Asia Pacific.
Men’s Personal Care Market