Media Buying Services Market
Media Buying Services Market Analysis, By Type (Direct Buys, Programmatic Buys), By Channel (Digital, Traditional), By End-use Industry (BFSI, Retail & Consumer Goods, Business & Consumer Services, Healthcare, Manufacturing & Others), By Region - Global Market Insights 2032
Analysis of Media Buying Services market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Media Buying Services Market Outlook (2022 to 2032)
The global media buying services market stands at US$ 69 billion in 2022 and is slated to expand at a CAGR of 6.2% to reach US$ 125.9 billion by the end of 2032.
Media buying services accounted for nearly 12% share of the global advertising industry in 2021.
| Report Attributes | Details |
|---|---|
| Media Buying Services Market Size (2021A) | US$ 65 Billion |
| Estimated Market Value (2022E) | US$ 69 Billion |
| Forecasted Market Value (2032F) | US$ 125.9 Billion |
| Global Market Growth Rate (2022 to 2032) | 6.2% CAGR |
| North America Market Share (2021) | ~42% |
| East Asia Market Growth Rate (2022 to 2032) | ~6.7% CAGR |
| United States Market Growth Rate (2022 to 2032) | ~6.3% CAGR |
| Market Share of Top 10 Companies | Higher Single Digit |
| Key Companies Profiled | Anderson Collaborative; ARSENL; ATTN Agency; Booyah Advertising; Colormatics; Dentsu; EXL Media; GKV; Hotspex Media; Interpublic Group; Katz Media Group; Mancuso Media; Metric Theory; Moburst; MuteSix; Omnicom Group Inc.; Publicis Armenia; Publicis Groupe; The buying Hub; The Remnant Agency; Wingman Media; WPP |
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Competition is Rife and Consumers are Spoiled for Choice
Businesses have been using advertisements to promote their offerings since the early days of newspapers. But now, this has grown into a much more complex and higher revenue-generating marketing tactic. Today, showing ads alone does not guarantee a brand's success.
In today’s competitive world, where companies are spending millions of dollars to maintain/increase their market share, one needs to strategically place an ad in front of the right target group at the right time. The term 'media buying' can help companies achieve the optimal outcome of the ads.
The correct media buying agency can help enterprises define and implement the best strategies to achieve amazing results in the shortest amount of time. Media buying helps buy advertising space on desired media channels. These media channels include television, print, newspapers, radio, and mobile apps, among others.
Most companies use programmatic advertising in their media buying strategies as they can leverage technology to automate the entire process. This means that now, companies have more accurate data that provides target customer segmentation, buyer demographics, and insights into the buying behaviors of the target audience.
- Short Term (2022 to 2025): Recent developments in the field of influencer marketing have driven the demand for media buying services manifold. It is believed that as long as the target audience can relate to their favorite influencers, media buying agencies will enjoy decent demand growth.
- Medium Term (2025 to 2028): Most people today are spending a good amount of time on their phones/laptops, whether it is for work or entertainment purposes, and have become the target audience for companies. Continuously increasing penetration of the Internet will have a very important role to play in the advertising industry.
- Long Term (2028 to 2032): Social media platforms with billions of combined users and with zillions of user data will shape the future of the advertisement industry and its ancillaries as a whole. Amazon, Facebook, and Google are the top three market platforms where companies are likely to advertise. Media buying agencies will have a crucial role to play in shaping the future of the advertising industry.
From 2017 to 2021, the media buying services market registered a CAGR of 5.5%, according to Fact.MR, a market research and competitive intelligence provider. Projections are that the market will expand rapidly at 6.2% CAGR between 2022 and 2032.
Market share analysis of media buying services based on channel and region. Under the channel segment, social media advertising dominates with 19% market share in 2022.
Which Factors are Pushing the Demand for Media Buying Services?
“Surge in Number of New Direct to Consumer Brands”
The pandemic has changed the perspective of owning a business forever. During the pandemic, thousands of people across the world lost their jobs and had no opportunities available even when they were ready to accept lower pay. This saw a rise in the number of business getting started.
- According to the US Business Formation Statistics (BFS), there has been a steep rise in business applications since the start of 2021. A new generation of disruptive brands is shaking up the consumer retail space. A direct-to-consumer (DTC) company manufactures, markets, sells, and ships its products without middlemen.
Direct-to-consumer brands have experienced rapid growth during the pandemic, with changes in consumer buying patterns and online channel behavior playing a central role. However, the success of these brands has led to stiff competition from established companies and new market entrants.
The above-mentioned factors have led to increased demand for media buying companies as organizations want to differentiate themselves from their competitors. With the help of media buying agencies, companies are now targeting audiences with more sophisticated and customized advertisements through the right media channel and at the appropriate time.
“Programmatic Advertising is the Future of Media Buying”
Media buying trends are moving from traditional channels to over-the-top media (OTT) and connected television (CTV), and future programmatic ad buying will become the most popular channel for media buyers. Programmatic advertising is the process of buying online advertising impressions automatically. The platform relies on complex interfaces and algorithms to aggregate, book, evaluate, analyze, and optimize advertising campaigns.
The constant change and innovation in the advertising industry can be difficult to keep up with; however, these changes bring new opportunities and better performance prospects. Programmatic advertising has skyrocketed in recent years and continues to do so. Perhaps, most areas of media buying will be completely programmatically dominated over the coming years.
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What Challenges are Faced by Media Buying Agencies?
“Ever-Evolving Technology and Complex Market Conditions”
From artificial intelligence to the Internet of Things, the tech industry is undergoing a digital transformation and is growing at breakneck speed. This is the era of digital disruption. And just like technology changes, the needs of the target market are also changing.
Companies need to constantly update their service offerings to remain relevant in today’s competitive world. Enterprises’ expectations from media agencies are also changing with the ever-evolving market scenario. Now, companies want real-time data of their running advertisements with all the minute details of the audience, such as geography, race, age, and gender, among others.
The tech industry is constantly evolving, and if agencies don't adapt to these changes, they won't be able to grow and keep up with the competition.
Country-wise Insights
Rebound in U.S. Corporate Revenue Will Keep Media Buying Agencies on Their Toes
Post-COVID, the U.S. government has taken several steps to improve the economic conditions in the country. Businesses across sectors have started reporting positive numbers in their annual fillings. Many new businesses are also coming with new or improved versions of existing products.
A majority of these companies are funded by private equity and venture capital organizations. Several companies are getting into a similar sector with a very limited product offering. This has led to the tremendous demand for advertisement and has ultimately increased the demand for the services of media buying agencies.
Corporates are trying to differentiate themselves from their competitors by targeting customers by advertising their products on different channels at different times. Media buying agencies are capitalizing on the increased demand for their services with the help of technology and by offering bundled services to clients.
The U.S. media buying services market is expected to expand at a CAGR of 6.2% during the forecast period.
India to Be Major Market for Media Buying Agencies
There are several reasons why India will be a much bigger market than it is at present. India is a country with one of the largest mobile users armed with the cheapest mobile data in the globe. Indians are spending, on average, around 4.5 hours on their mobiles daily.
This gives a humungous opportunity for companies to market their products to their target audience. A substantial part of the mobile users in India are youngsters, who are spending hours and hours playing games on their phones. With limited spending power, youngsters prefer watching ads rather than paying for a prime subscription. Companies are capitalizing on this factor and are marketing their products to a larger audience.
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Category-wise Insights
Social Media Advertising Will Enjoy High Demand
Social media continues to grow in popularity and has reached over 3.7 billion users globally in 2021. People are consuming content from social media as if there is no tomorrow. The face of social media has also changed in the last 2-3 years, as people are now consuming shorter time content in comparison to lengthy content. These factors have led to the emergence of new social media platforms such as Tick-Tok, YouTube Shorts, and Instagram reels, among others.
The pandemic has arguably accelerated the rise of 'unfiltered' (or unscripted) content, as well as 'everyday influencers' such as micro- and nano-influencers. People are now relating themselves more with an influencer rather than a known figure. Brands are trying to reach their target audience through these social media influencers. As social media and e-Commerce converge, more influencer partnerships will be leveraged to drive business sales.
Retail & Consumer Goods Companies - Voracious Customers of Media Buying Service Providers
The retail and consumer goods market is continuously adapting to evolving consumer demands and trends. New companies with superior quality products are coming into the market and are trying to eat the market share of established enterprises. The sector has become more competitive than it was ever before.
This has left consumers with endless product comparisons and questions. Consumer goods companies are improving their marketing strategies and driving brand awareness to hold on to customer loyalty in this highly competitive space.
The pandemic has changed the way consumers shop and disrupted the market significantly. Cleaning supplies, non-perishable food & beverages, and toilet paper were hard to come by in a matter of days in some areas. Retail companies are spending huge amounts on marketing to differentiate themselves from competitors and increase their market share.
Competitive Landscape
Prominent media buying service providers are Anderson Collaborative, ARSENL, ATTN Agency, Booyah Advertising, Colormatics, Dentsu, EXL Media, GKV, Hotspex Media, Interpublic Group, Katz Media Group, Mancuso Media, Metric Theory, Moburst, MuteSix, Omnicom Group Inc., Publicis Armenia, Publicis Groupe, The buying Hub, The Remnant Agency, Wingman Media, and WPP.
Global media buying services providers are focusing on expanding their market share by increasing their services offerings, integrating technology in their services, and through mergers & acquisitions.
- In June 2022, WPP announced that it has agreed to acquire the business of Bower House Digital, a leading marketing technology service agency.
- In May 2022, Dentsu Group Inc. acquired additional shares of the digital marketing operations company Dig into Inc.
Fact.MR has provided detailed information about the providers of media buying agencies positioned across regions, revenue growth, and service offering expansion, in the recently published report.
Segmentation of Media Buying Services Industry Research
-
By Type :
- Direct Buys
- Programmatic Buys
-
By Channel :
- Digital
- Social Media Advertising
- Search Media Advertising
- Programmatic Media Advertising
- Traditional
- Radio Advertising
- Print Advertising
- Television
- Outdoor
- Digital
-
By End-use Industry :
- BFSI
- Retail and Consumer Goods
- Business and Consumer Services
- Healthcare
- Manufacturing
- Transportation and Mobility
- Energy and Utility
- Trading and Warehousing
- Media & Entertainment
- Hospitality
-
By Region :
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- Middle East & Africa
Table of Content
- 1. Global Market - Executive Summary
- 2. Market Overview
- 3. Market Characteristic – Bird Eye View
- 4. Market Background and Characteristics
- 5. Global Market Value (US$ Bn) Analysis and Forecast
- 6. Global Market Analysis and Forecast, By Type
- 6.1. Direct Buys
- 6.2. Programmatic Buys
- 7. Global Market Analysis and Forecast, By Channels
- 7.1. Digital
- 7.1.1. Social Media Advertising
- 7.1.2. Search Media Advertising
- 7.1.3. Programmatic Media Advertising
- 7.2. Traditional
- 7.2.1. Radio Advertising
- 7.2.2. Print Advertising
- 7.2.3. Television
- 7.2.4. Outdoor
- 7.1. Digital
- 8. Global Market Analysis and Forecast, By End-Use Industry
- 8.1. BFSI
- 8.2. Retail and Consumer Goods
- 8.3. Business and Consumer Services
- 8.4. Healthcare
- 8.5. Manufacturing
- 8.6. Transportation and Mobility
- 8.7. Energy and Utility
- 8.8. Trading and Warehousing
- 8.9. Media & Entertainment
- 8.10. Hospitality
- 9. Global Market Analysis and Forecast, By Region
- 9.1. North America
- 9.2. Latin America
- 9.3. Europe
- 9.4. East Asia
- 9.5. South Asia and Oceania
- 9.6. Middle East & Africa
- 10. North America Market Analysis and Forecast
- 11. Latin America Market Analysis and Forecast
- 12. Europe Market Analysis and Forecast
- 13. East Asia Market Analysis and Forecast
- 14. South Asia & Oceania Market Analysis and Forecast
- 15. Middle East & Africa Market Analysis and Forecast
- 16. Country-level Market Analysis and Forecast
- 17. Market Structure Analysis
- 18. Media Buying Service Competition Analysis
- 18.1. Anderson Collaborative
- 18.2. ARSENL
- 18.3. ATTN Agency
- 18.4. Booyah Advertising
- 18.5. Colormatics
- 18.6. Dentsu
- 18.7. EXL Media
- 18.8. GKV
- 18.9. Hotspex Media
- 18.10. Interpublic Group
- 18.11. Katz Media Group
- 18.12. Mancuso Media
- 18.13. Metric Theory
- 18.14. Moburst
- 18.15. MuteSix
- 18.16. Omnicom Group Inc.
- 18.17. Publicis Armenia
- 18.18. Publicis Groupe
- 18.19. The Buying Hub
- 18.20. The Remnant Agency
- 18.21. Wingman Media
- 18.22. WPP
- 19. Assumptions & Acronyms Used
- 20. Research Methodology
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List Of Table
Table 01. Global Market Value (US$ Bn) and Forecast By Region, 2017 to 2021
Table 02. Global Market Value (US$ Bn) and Forecast By Region, 2022 to 2032
Table 03. Global Market Value (US$ Bn) and Forecast By Type, 2017 to 2021
Table 04. Global Market Value (US$ Bn) and Forecast By Type, 2022 to 2032
Table 05. Global Market Value (US$ Bn) and Forecast By Channels, 2017 to 2021
Table 06. Global Market Value (US$ Bn) and Forecast By Channels, 2022 to 2032
Table 07. Global Market Value (US$ Bn) and Forecast By End-Use Industry, 2017 to 2021
Table 08. Global Market Value (US$ Bn) and Forecast By End-Use Industry, 2022 to 2032
Table 09. North America Market Value (US$ Bn) and Forecast By Country, 2017 to 2021
Table 10. North America Market Value (US$ Bn) and Forecast By Country, 2022 to 2032
Table 11. North America Market Value (US$ Bn) and Forecast By Type, 2017 to 2021
Table 12. North America Market Value (US$ Bn) and Forecast By Type, 2022 to 2032
Table 13. North America Market Value (US$ Bn) and Forecast By Channels, 2017 to 2021
Table 14. North America Market Value (US$ Bn) and Forecast By Channels, 2022 to 2032
Table 15. North America Market Value (US$ Bn) and Forecast By End-Use Industry, 2017 to 2021
Table 16. North America Market Value (US$ Bn) and Forecast By End-Use Industry, 2022 to 2032
Table 17. Latin America Market Value (US$ Bn) and Forecast By Country, 2017 to 2021
Table 18. Latin America Market Value (US$ Bn) and Forecast By Country, 2022 to 2032
Table 19. Latin America Market Value (US$ Bn) and Forecast By Type, 2017 to 2021
Table 20. Latin America Market Value (US$ Bn) and Forecast By Type, 2022 to 2032
Table 21. Latin America Market Value (US$ Bn) and Forecast By Channels, 2017 to 2021
Table 22. Latin America Market Value (US$ Bn) and Forecast By Channels, 2022 to 2032
Table 23. Latin America Market Value (US$ Bn) and Forecast By End-Use Industry, 2017 to 2021
Table 24. Latin America Market Value (US$ Bn) and Forecast By End-Use Industry, 2022 to 2032
Table 25. Europe Market Value (US$ Bn) and Forecast By Country, 2017 to 2021
Table 26. Europe Market Value (US$ Bn) and Forecast By Country, 2022 to 2032
Table 27. Europe America Market Value (US$ Bn) and Forecast By Type, 2017 to 2021
Table 28. Europe America Market Value (US$ Bn) and Forecast By Type, 2022 to 2032
Table 29. Europe Market Value (US$ Bn) and Forecast By Channels, 2017 to 2021
Table 30. Europe Market Value (US$ Bn) and Forecast By Channels, 2022 to 2032
Table 31. Europe Market Value (US$ Bn) and Forecast By End-Use Industry, 2017 to 2021
Table 32. Europe Market Value (US$ Bn) and Forecast By End-Use Industry, 2022 to 2032
Table 33. East Asia Market Value (US$ Bn) and Forecast By Country, 2017 to 2021
Table 34. East Asia Market Value (US$ Bn) and Forecast By Country, 2022 to 2032
Table 35. East Asia America Market Value (US$ Bn) and Forecast By Type, 2017 to 2021
Table 36. East Asia America Market Value (US$ Bn) and Forecast By Type, 2022 to 2032
Table 37. East Asia Market Value (US$ Bn) and Forecast By Channels, 2022 to 2032
Table 38. East Asia Market Value (US$ Bn) and Forecast By End-Use Industry, 2017 to 2021
Table 39. East Asia Market Value (US$ Bn) and Forecast By End-Use Industry, 2022 to 2032
Table 40. South Asia & Oceania Market Value (US$ Bn) and Forecast By Country, 2017 to 2021
Table 41. South Asia & Oceania Market Value (US$ Bn) and Forecast By Country, 2022 to 2032
Table 42. South Asia & Oceania America Market Value (US$ Bn) and Forecast By Type, 2017 to 2021
Table 43. South Asia & Oceania America Market Value (US$ Bn) and Forecast By Type, 2022 to 2032
Table 44. South Asia & Oceania Market Value (US$ Bn) and Forecast By Channels, 2017 to 2021
Table 45. South Asia & Oceania Market Value (US$ Bn) and Forecast By Channels, 2022 to 2032
Table 46. South Asia & Oceania Market Value (US$ Bn) and Forecast By End-Use Industry, 2017 to 2021
Table 47. South Asia & Oceania Market Value (US$ Bn) and Forecast By End-Use Industry, 2022 to 2032
Table 48. Middle East & Africa Market Value (US$ Bn) and Forecast By Country, 2017 to 2021
Table 49. Middle East & Africa Market Value (US$ Bn) and Forecast By Country, 2022 to 2032
Table 50. Middle East & Africa America Market Value (US$ Bn) and Forecast By Type, 2017 to 2021
Table 51. Middle East & Africa America Market Value (US$ Bn) and Forecast By Type, 2022 to 2032
Table 52. Middle East & Africa Market Value (US$ Bn) and Forecast By Channels, 2017 to 2021
Table 53. Middle East & Africa Market Value (US$ Bn) and Forecast By Channels, 2022 to 2032
Table 54. Middle East & Africa Market Value (US$ Bn) and Forecast By End-Use Industry, 2017 to 2021
Table 55. Middle East & Africa Market Value (US$ Bn) and Forecast By End-Use Industry, 2022 to 2032
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List Of Figures
Figure 01. Global Market Value (US$ Bn) Forecast, 2022 to 2032
Figure 02. Global Market Absolute $ Opportunity (US$ Bn), 2022 to 2032
Figure 03. Global Market Value (US$ Bn) By Region, 2022 & 2032
Figure 04. Global Market Y-o-Y Growth Rate By Region, 2022 to 2032
Figure 05. Global Market Value (US$ Bn) By Type, 2022 & 2032
Figure 06. Global Market Y-o-Y Growth Rate By Type, 2022 to 2032
Figure 07. Global Market Value (US$ Bn) By Channels, 2022 & 2032
Figure 08. Global Market Y-o-Y Growth Rate By Channels, 2022 to 2032
Figure 09. Global Market Value (US$ Bn) By End-Use Industry, 2022 & 2032
Figure 10. Global Market Y-o-Y Growth Rate By End-Use Industry, 2022 to 2032
Figure 11. North America Market Value (US$ Bn) Forecast, 2022 to 2032
Figure 12. North America Market Absolute $ Opportunity (US$ Bn), 2022 to 2032
Figure 13. North America Market Value (US$ Bn) By Country, 2022 & 2032
Figure 14. North America Market Y-o-Y Growth Rate By Country, 2022 to 2032
Figure 15. North America Buying Services Market Value (US$ Bn) By Type, 2022 & 2032
Figure 16. North America Buying Services Market Y-o-Y Growth Rate By Type, 2022 to 2032
Figure 17. North America Market Value (US$ Bn) By Channels, 2022 & 2032
Figure 18. North America Market Y-o-Y Growth Rate By Channels, 2022 to 2032
Figure 19. North America Market Value (US$ Bn) By End-Use Industry, 2022 & 2032
Figure 20. North America Market Y-o-Y Growth Rate By End-Use Industry, 2022 to 2032
Figure 21. North America Market Attractiveness Analysis By Country, 2022 to 2032
Figure 22. North America Market Attractiveness Analysis By Type, 2022 to 2032
Figure 23. North America Market Attractiveness Analysis By Channels, 2022 to 2032
Figure 24. North America Market Attractiveness Analysis By End-Use Industry, 2022 to 2032
Figure 25. Latin America Market Value (US$ Bn) Forecast, 2022 to 2032
Figure 26. Latin America Market Absolute $ Opportunity (US$ Bn), 2022 to 2032
Figure 27. Latin America Market Value (US$ Bn) By Country, 2022 & 2032
Figure 28. Latin America Market Y-o-Y Growth Rate By Country, 2022 to 2032
Figure 29. Latin America Buying Services Market Value (US$ Bn) By Type, 2022 & 2032
Figure 30. Latin America Buying Services Market Y-o-Y Growth Rate By Type, 2022 to 2032
Figure 31. Latin America Market Value (US$ Bn) By Channels, 2022 & 2032
Figure 32. Latin America Market Y-o-Y Growth Rate By Channels, 2022 to 2032
Figure 33. Latin America Market Value (US$ Bn) By End-Use Industry, 2022 & 2032
Figure 34. Latin America Market Y-o-Y Growth Rate By End-Use Industry, 2022 to 2032
Figure 35. Latin America Market Attractiveness Analysis By Country, 2022 to 2032
Figure 36. Latin America Market Attractiveness Analysis By Type, 2022 to 2032
Figure 37. Latin America Market Attractiveness Analysis By Channels, 2022 to 2032
Figure 38. Latin America Market Attractiveness Analysis By End-Use Industry, 2022 to 2032
Figure 39. Europe Market Value (US$ Bn) Forecast, 2022 to 2032
Figure 40. Europe Market Absolute $ Opportunity (US$ Bn), 2022 to 2032
Figure 41. Europe Market Value (US$ Bn) By Country, 2022 & 2032
Figure 42. Europe Market Y-o-Y Growth Rate By Country, 2022 to 2032
Figure 43. Europe Buying Services Market Value (US$ Bn) By Type, 2022 & 2032
Figure 44. Europe Buying Services Market Y-o-Y Growth Rate By Type, 2022 to 2032
Figure 45. Europe Market Value (US$ Bn) By Channels, 2022 & 2032
Figure 46. Europe Market Y-o-Y Growth Rate By Channels, 2022 to 2032
Figure 47. Europe Market Value (US$ Bn) By End-Use Industry, 2022 & 2032
Figure 48. Europe Market Y-o-Y Growth Rate By End-Use Industry, 2022 to 2032
Figure 49. Europe Market Attractiveness Analysis By Country, 2022 to 2032
Figure 50. Europe Market Attractiveness Analysis By Type, 2022 to 2032
Figure 51. Europe Market Attractiveness Analysis By Channels, 2022 to 2032
Figure 52. Europe Market Attractiveness Analysis By End-Use Industry, 2022 to 2032
Figure 53. East Asia Market Value (US$ Bn) Forecast, 2022 to 2032
Figure 54. East Asia Market Absolute $ Opportunity (US$ Bn), 2022 to 2032
Figure 55. East Asia Market Value (US$ Bn) By Country, 2022 & 2032
Figure 56. East Asia Market Y-o-Y Growth Rate By Country, 2022 to 2032
Figure 57. East Asia Buying Services Market Value (US$ Bn) By Type, 2022 & 2032
Figure 58. East Asia Buying Services Market Y-o-Y Growth Rate By Type, 2022 to 2032
Figure 59. East Asia Market Value (US$ Bn) By Channels, 2022 & 2032
Figure 60. East Asia Market Y-o-Y Growth Rate By Channels, 2022 to 2032
Figure 61. East Asia Market Value (US$ Bn) By End-Use Industry, 2022 & 2032
Figure 62. East Asia Market Y-o-Y Growth Rate By End-Use Industry, 2022 to 2032
Figure 63. East Asia Market Attractiveness Analysis By Country, 2022 to 2032
Figure 64. East Asia Market Attractiveness Analysis By Type, 2022 to 2032
Figure 65. East Asia Market Attractiveness Analysis By Channels, 2022 to 2032
Figure 66. East Asia Market Attractiveness Analysis By End-Use Industry, 2022 to 2032
Figure 67. South Asia & Oceania Market Value (US$ Bn) Forecast, 2022 to 2032
Figure 68. South Asia & Oceania Market Absolute $ Opportunity (US$ Bn), 2022 to 2032
Figure 69. South Asia & Oceania Market Value (US$ Bn) By Country, 2022 & 2032
Figure 70. South Asia & Oceania Market Y-o-Y Growth Rate By Country, 2022 to 2032
Figure 71. South Asia & Oceania Buying Services Market Value (US$ Bn) By Type, 2022 & 2032
Figure 72. South Asia & Oceania Buying Services Market Y-o-Y Growth Rate By Type, 2022 to 2032
Figure 73. South Asia & Oceania Market Value (US$ Bn) By Channels, 2022 & 2032
Figure 74. South Asia & Oceania Market Y-o-Y Growth Rate By Channels, 2022 to 2032
Figure 75. South Asia & Oceania Market Value (US$ Bn) By End-Use Industry, 2022 & 2032
Figure 76. South Asia & Oceania Market Y-o-Y Growth Rate By End-Use Industry, 2022 to 2032
Figure 77. South Asia & Oceania Market Attractiveness Analysis By Country, 2022 to 2032
Figure 78. South Asia & Oceania Market Attractiveness Analysis By Type, 2022 to 2032
Figure 79. South Asia & Oceania Market Attractiveness Analysis By Channels, 2022 to 2032
Figure 80. South Asia & Oceania Market Attractiveness Analysis By End-Use Industry, 2022 to 2032
Figure 81. Middle East & Africa Market Value (US$ Bn) Forecast, 2022 to 2032
Figure 82. Middle East & Africa Market Absolute $ Opportunity (US$ Bn), 2022 to 2032
Figure 83. Middle East & Africa Market Value (US$ Bn) By Country, 2022 & 2032
Figure 84. Middle East & Africa Market Y-o-Y Growth Rate By Country, 2022 to 2032
Figure 85. Middle East & Africa Buying Services Market Value (US$ Bn) By Type, 2022 & 2032
Figure 86. Middle East & Africa Buying Services Market Y-o-Y Growth Rate By Type, 2022 to 2032
Figure 87. Middle East & Africa Market Value (US$ Bn) By Channels, 2022 & 2032
Figure 88. MIDDLE EAST & AFRICA Market Y-o-Y Growth Rate By Channels, 2022 to 2032
Figure 89. Middle East & Africa Market Value (US$ Bn) By End-Use Industry, 2022 & 2032
Figure 90. Middle East & Africa Market Y-o-Y Growth Rate By End-Use Industry, 2022 to 2032
Figure 91. Middle East & Africa Market Attractiveness Analysis By Country, 2022 to 2032
Figure 92. Middle East & Africa Market Attractiveness Analysis By Type, 2022 to 2032
Figure 93. Middle East & Africa Market Attractiveness Analysis By Channels, 2022 to 2032
Figure 94. Middle East & Africa Market Attractiveness Analysis By End-Use Industry, 2022 to 2032
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Competitive landscape highlights only certain players
Complete list available upon request
- FAQs -
What valuation is the market expected to reach by 2032?
Worldwide revenue from media buying services is anticipated to reach US$ 125.9 billion by 2032.
Which regional market accounts for a leading industry share?
North America tops the global media buying market with 42% market share.
Which type of media buying is most preferred across the world?
Programmatic buys account for 83% of the global market share.
What is the global media buying services market size at present?
The global media buying service market is valued at US$ 69 billion in 2022.
How did the market perform over the past few years?
Sales of media buying companies increased at 5.5% CAGR between 2017 and 2021.
Media Buying Services Market