Meat Substitute Market
Meat Substitute Market Analysis by Source (Plant-based Protein, Mycoprotein, Soy-based Meat Substitutes), by Distribution Channel (Foodservice, Retail), by Region - Global Forecast 2022 to 2032
Analysis of Meat Substitute market covering 30+ countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Meat Substitute Market Outlook (2022 to 2032)
Demand for meat substitutes was valued at US$ 10 Billion in 2021, and is projected to reach US$ 13 Billion by the end of 2022, reflecting an annual increase worth 30%.
Throughout the 2022 to 2032 assessment period, meat substitute sales are expected to surge astoundingly at a CAGR of 33.6% to reach US$ 235 Billion.
By source, demand for plant-based protein meat substitutes is poised emerge the strongest, accumulating over 1/3rd revenue share in 2022 and beyond. However, mycoprotein meat substitutes are expected to reflect highest growth, surging at almost 44% CAGR until 2032.
| Report Attributes | Details |
|---|---|
| Market Size in 2021 | US$ 10 Billion |
| Market Size in 2022 | US$ 13 Billion |
| Expected Forecast Value (2032) | US$ 235 Billion |
| Global Growth Rate (2022 to 2032) | 33.6% CAGR |
| Market Share of Europe (2022) | 40% |
| Growth Rate of APAC (2022 to 2032) | 45% CAGR |
| Key Companies Profiled | Amy’s Kitchen; Beyond Meat; Impossible Foods Inc.; Quorn Foods; The Kellogg Company; Unilever; Meatless B.V; VBites Foods Ltd.; Sunfed; Tyson Foods Inc |
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Meat Substitute Demand Analysis 2017 to 2021 vs. Future Outlook 2022 to 2032
According to market research and competitive intelligence provider Fact.MR, sales of meat substitute food products experienced significant growth, registering a CAGR of 38% from 2017 to 2021. Growth is primarily attributed to a widening vegan customer base, in the light of rising awareness about the adverse impact resulting from meat consumption on the environment.
Intensive animal husbandry has been criticized by some sections of society because of its negative effects on the environment and animal welfare. This has led to a shift towards diets which exclude or limit the use of animal products. Moreover, growing apprehension about contracting zoonotic diseases has further led to a reduction in consuming meat products.
Consumer awareness of plant-based meat substitutes is rapidly growing, with more people demanding these because of their stated health benefits, such as the prevention of non-communicable disorders, digestive issues, and obesity.
As a result, consumers are changing their eating habits and incorporating a healthy diet, which is expected to boost the demand for meat substitutes. Based on all these trends, the global meat substitutes market is forecast to expand 18x from 2022 to 2032.
What are the Prominent Market Drivers Influencing Meat Substitute Demand?
A Flourishing Vegan Population Base to Provide Immense Traction to Market Growth
Globally, the shift towards veganism is becoming a reality. What began as a fringe movement has increasingly become mainstream. According to the Vegan Society, if the world went vegan, it could save 8 million human lives by 2050, reduce greenhouse gas emissions from agriculture by 2/3rd, and avoid climate damages worth US$ 1.5 trillion. Hence, more people are moving away from meat consumption.
Whether for health reasons, climate change or animal welfare, vegan statistics show the plant-based population continues to spike. Businesses have taken notice, too. The vegan market has boomed, resulting in thousands of new vegan products. And restaurants and fast-food chains are starting to accommodate with plant-based options.
While it is a bit difficult to ascertain the exact proportion of vegans, several individual polls and surveys reveal a significant proportion of vegan population, particularly across the U.S, U.K and other major countries. For instance, the number of vegans in the U.S constitute 2-6% of the overall population, while there were about 600,000 vegans in Great Britain in 2018, or over 1% of the total population.
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Region-wise Analysis
How Opportunistic will Meat Substitute Sales likely be in Europe?
An Expanding Vegan & Flexitarian Consumer Base to Fuel Sales
Europe is anticipated to emerge as the largest consumer of meat substitute products, accounting for nearly 2/5th of global market demand in 2022, as per Fact.MR. This is primarily due to an increase in vegan and flexitarian consumer base and a rise in awareness among consumers regarding animal welfare.
For instance, meat alternatives were essentially non-existent 10 years ago in typically Germany. However, due to the entry of well-known processed companies, the region is fast emerging as an opportunistic hub for key manufacturers.
Therefore, it's no accident that McDonald's has partnered with Nestlé, a new significant participant in the meatless industry, to offer a vegan burger in Germany. In April 2019, McDonald's launched its Big Vegan TS with Nestlé’s vegan patty. The European market is at the forefront when it comes to innovating meat free food products.
In December 2021, British plant-based food giant Quorn Foods announced five new product releases which include Southern Fried Wings, Garlic and Herb Bites, Jerk Mini Fillets, Creamy Korma Bites and Sweet Chilli Mini Fillets. The addition of five new products is indicative of Quorn’s global expansion plans. The wings are part of the new Takeaway range, where so-called fakeaways?proved popular. This involved home-cooked, healthier versions of popular takeaway dishes.
How will Meat Substitute Product Sales Fare across the Asia Pacific?
Rising Health Consciousness, Deepening Social Media Penetration Widening Prospects
According to Fact.MR, the market for meat substitutes is expected to experience a CAGR of 45% from 2022 to 2032. Majority of this demand is likely to be stimulated by China and Australia, given the increasing number of flexitarians across both countries. Demand is largely being driven as a result of rising health consciousness and deepening social media influence.
With a shift away from animal protein consumption and toward a more plant-based diet, the demand for high-quality plant-based substitutes has soared. Previously, there were few possibilities for high-quality vegetarian and vegan substitutes, and they were generally made with unhealthy highly processed ingredients.
As a result of the COVID-19 pandemic, Asian consumers are more concerned about food safety, health, and the environment, and many are actively changing their diets to live healthier and more sustainable lifestyles. There is no doubt that Asia gives a good potential for new, tasty foods that customers would desire as their first choice, and not as an alternative.
Category-wise Insights
Why are Plant-based Protein Meat Alternatives Most Preferred?
Rising Environmental Concerns associated with High Meat Consumption to Fuel Growth
By source, plant-based protein meat alternatives are expected to be the most preferred, accumulating 34% revenue in 2022 and beyond. Meat shortages in different regions of the world, environmental concerns, and a desire to eat a healthier diet are some of the reasons driving the growth of this segment.
Plant-based patties, as well as common snacks like tofu and hummus, are great options for getting daily protein. Young customers, particularly well-heeled ones, are driving the plant protein trend around the globe, with wellness seekers also adding to the category's development.
Will Mycoprotein Meat Substitutes Consumption Outpace Plant-Based Proteins?
High Percentage of Fibrous Content to Heighten Popularity in Coming Years
Demand for mycoprotein meat substitutes is expected to show a massive incline, registering a meteoric 44% value CAGR from 2022 to 2032. ?Owing to higher nutrient content such as fiber that helps in controlling blood cholesterol and blood sugar, consumers prefer mycoprotein food. Also, mycoprotein makes feel fuller than some animal proteins such as chicken.
Therefore, it helps prevent overeating and undesired weight gain. In addition, mycoproteins provide all the essential amino acids which are rarely found in other protein sources.
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
Competitive Landscape
The global meat alternative market landscape is highly competitive, characterized by the presence of established players as well as new entrants. Given the rising consumption of non-meat based food products due to multiple reasons, food manufacturers are introducing multiple product lines while simultaneously maintaining the taste associated with consuming meat-based foods. Moreover, collaborations, mergers & acquisitions and partnerships are relied upon. Some prominent development are:
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In January 2022, Beyond Meat Inc. and Pizza Hut announced the launch of plant-based Beyond Italian Sausage Crumbles as a permanent offering at Pizza Hut Canada locations nationwide. These crumbles are designed to offer the meaty texture and savory taste associated with Pizza Hut’s traditional Italian pork sausage, but sourced from plant-based ingredients
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In March 2022, Impossible Foods Inc. introduced its flagship Impossible Beef Made from Plants in supermarkets throughout Australia and Aotearoa New Zealand. This marks the first time Impossible Beef can be purchased in supermarkets in both regions- a mere four months since the company initially landed in restaurants across ANZ
Key Segments Covered in the Meat Substitute Industry Survey
-
By Source :
- Plant-based Protein
- Mycoprotein
- Soy-based
- Other Meat Substitutes
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By Distribution Channel :
- Foodservice Channels
- Retail Channels
Table of Content
- 1. Executive Summary
- 2. Market Overview
- 3. Market Background
- 4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
- 5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Source
- 5.1. Plant-based Protein
- 5.2. Mycoprotein
- 5.3. Soy-based
- 5.4. Others
- 6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Distribution Channel
- 6.1. Foodservice
- 6.2. Retail
- 7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
- 7.1. North America
- 7.2. Latin America
- 7.3. Europe
- 7.4. Asia Pacific
- 7.5. MEA
- 8. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
- 9. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
- 10. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
- 11. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
- 12. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
- 13. Key Countries Market Analysis
- 14. Market Structure Analysis
- 15. Competition Analysis
- 15.1. Amy’s Kitchen
- 15.2. Beyond Meat
- 15.3. Impossible Foods Inc.
- 15.4. Quorn Foods
- 15.5. The Kellogg Company
- 15.6. Unilever
- 15.7. Meatless B.V.
- 15.8. VBites Foods Ltd.
- 15.9. Sunfed
- 15.10. Tyson Foods, Inc.
- 16. Assumptions & Acronyms Used
- 17. Research Methodology
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List Of Table
Table 1: Global Market Value (US$ Mn) Forecast by Region, 2017 to 2032
Table 2: Global Market Volume (Tons) Forecast by Region, 2017 to 2032
Table 3: Global Market Value (US$ Mn) Forecast by Source, 2017 to 2032
Table 4: Global Market Volume (Tons) Forecast by Source, 2017 to 2032
Table 5: Global Market Value (US$ Mn) Forecast by Distribution Channel, 2017 to 2032
Table 6: Global Market Volume (Tons) Forecast by Distribution Channel, 2017 to 2032
Table 7: North America Market Value (US$ Mn) Forecast by Country, 2017 to 2032
Table 8: North America Market Volume (Tons) Forecast by Country, 2017 to 2032
Table 9: North America Market Value (US$ Mn) Forecast by Source, 2017 to 2032
Table 10: North America Market Volume (Tons) Forecast by Source, 2017 to 2032
Table 11: North America Market Value (US$ Mn) Forecast by Distribution Channel, 2017 to 2032
Table 12: North America Market Volume (Tons) Forecast by Distribution Channel, 2017 to 2032
Table 13: Latin America Market Value (US$ Mn) Forecast by Country, 2017 to 2032
Table 14: Latin America Market Volume (Tons) Forecast by Country, 2017 to 2032
Table 15: Latin America Market Value (US$ Mn) Forecast by Source, 2017 to 2032
Table 16: Latin America Market Volume (Tons) Forecast by Source, 2017 to 2032
Table 17: Latin America Market Value (US$ Mn) Forecast by Distribution Channel, 2017 to 2032
Table 18: Latin America Market Volume (Tons) Forecast by Distribution Channel, 2017 to 2032
Table 19: Europe Market Value (US$ Mn) Forecast by Country, 2017 to 2032
Table 20: Europe Market Volume (Tons) Forecast by Country, 2017 to 2032
Table 21: Europe Market Value (US$ Mn) Forecast by Source, 2017 to 2032
Table 22: Europe Market Volume (Tons) Forecast by Source, 2017 to 2032
Table 23: Europe Market Value (US$ Mn) Forecast by Distribution Channel, 2017 to 2032
Table 24: Europe Market Volume (Tons) Forecast by Distribution Channel, 2017 to 2032
Table 25: Asia Pacific Market Value (US$ Mn) Forecast by Country, 2017 to 2032
Table 26: Asia Pacific Market Volume (Tons) Forecast by Country, 2017 to 2032
Table 27: Asia Pacific Market Value (US$ Mn) Forecast by Source, 2017 to 2032
Table 28: Asia Pacific Market Volume (Tons) Forecast by Source, 2017 to 2032
Table 29: Asia Pacific Market Value (US$ Mn) Forecast by Distribution Channel, 2017 to 2032
Table 30: Asia Pacific Market Volume (Tons) Forecast by Distribution Channel, 2017 to 2032
Table 31: MEA Market Value (US$ Mn) Forecast by Country, 2017 to 2032
Table 32: MEA Market Volume (Tons) Forecast by Country, 2017 to 2032
Table 33: MEA Market Value (US$ Mn) Forecast by Source, 2017 to 2032
Table 34: MEA Market Volume (Tons) Forecast by Source, 2017 to 2032
Table 35: MEA Market Value (US$ Mn) Forecast by Distribution Channel, 2017 to 2032
Table 36: MEA Market Volume (Tons) Forecast by Distribution Channel, 2017 to 2032
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List Of Figures
Figure 1: Global Market Value (US$ Mn) by Source, 2022 to 2032
Figure 2: Global Market Value (US$ Mn) by Distribution Channel, 2022 to 2032
Figure 3: Global Market Value (US$ Mn) by Region, 2022 to 2032
Figure 4: Global Market Value (US$ Mn) Analysis by Region, 2017 to 2032
Figure 5: Global Market Volume (Tons) Analysis by Region, 2017 to 2032
Figure 6: Global Market Value Share (%) and BPS Analysis by Region, 2022 to 2032
Figure 7: Global Market Y-o-Y Growth (%) Projections by Region, 2022 to 2032
Figure 8: Global Market Value (US$ Mn) Analysis by Source, 2017 to 2032
Figure 9: Global Market Volume (Tons) Analysis by Source, 2017 to 2032
Figure 10: Global Market Value Share (%) and BPS Analysis by Source, 2022 to 2032
Figure 11: Global Market Y-o-Y Growth (%) Projections by Source, 2022 to 2032
Figure 12: Global Market Value (US$ Mn) Analysis by Distribution Channel, 2017 to 2032
Figure 13: Global Market Volume (Tons) Analysis by Distribution Channel, 2017 to 2032
Figure 14: Global Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 15: Global Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 16: Global Market Attractiveness by Source, 2022 to 2032
Figure 17: Global Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 18: Global Market Attractiveness by Region, 2022 to 2032
Figure 19: North America Market Value (US$ Mn) by Source, 2022 to 2032
Figure 20: North America Market Value (US$ Mn) by Distribution Channel, 2022 to 2032
Figure 21: North America Market Value (US$ Mn) by Country, 2022 to 2032
Figure 22: North America Market Value (US$ Mn) Analysis by Country, 2017 to 2032
Figure 23: North America Market Volume (Tons) Analysis by Country, 2017 to 2032
Figure 24: North America Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 25: North America Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 26: North America Market Value (US$ Mn) Analysis by Source, 2017 to 2032
Figure 27: North America Market Volume (Tons) Analysis by Source, 2017 to 2032
Figure 28: North America Market Value Share (%) and BPS Analysis by Source, 2022 to 2032
Figure 29: North America Market Y-o-Y Growth (%) Projections by Source, 2022 to 2032
Figure 30: North America Market Value (US$ Mn) Analysis by Distribution Channel, 2017 to 2032
Figure 31: North America Market Volume (Tons) Analysis by Distribution Channel, 2017 to 2032
Figure 32: North America Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 33: North America Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 34: North America Market Attractiveness by Source, 2022 to 2032
Figure 35: North America Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 36: North America Market Attractiveness by Country, 2022 to 2032
Figure 37: Latin America Market Value (US$ Mn) by Source, 2022 to 2032
Figure 38: Latin America Market Value (US$ Mn) by Distribution Channel, 2022 to 2032
Figure 39: Latin America Market Value (US$ Mn) by Country, 2022 to 2032
Figure 40: Latin America Market Value (US$ Mn) Analysis by Country, 2017 to 2032
Figure 41: Latin America Market Volume (Tons) Analysis by Country, 2017 to 2032
Figure 42: Latin America Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 43: Latin America Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 44: Latin America Market Value (US$ Mn) Analysis by Source, 2017 to 2032
Figure 45: Latin America Market Volume (Tons) Analysis by Source, 2017 to 2032
Figure 46: Latin America Market Value Share (%) and BPS Analysis by Source, 2022 to 2032
Figure 47: Latin America Market Y-o-Y Growth (%) Projections by Source, 2022 to 2032
Figure 48: Latin America Market Value (US$ Mn) Analysis by Distribution Channel, 2017 to 2032
Figure 49: Latin America Market Volume (Tons) Analysis by Distribution Channel, 2017 to 2032
Figure 50: Latin America Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 51: Latin America Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 52: Latin America Market Attractiveness by Source, 2022 to 2032
Figure 53: Latin America Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 54: Latin America Market Attractiveness by Country, 2022 to 2032
Figure 55: Europe Market Value (US$ Mn) by Source, 2022 to 2032
Figure 56: Europe Market Value (US$ Mn) by Distribution Channel, 2022 to 2032
Figure 57: Europe Market Value (US$ Mn) by Country, 2022 to 2032
Figure 58: Europe Market Value (US$ Mn) Analysis by Country, 2017 to 2032
Figure 59: Europe Market Volume (Tons) Analysis by Country, 2017 to 2032
Figure 60: Europe Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 61: Europe Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 62: Europe Market Value (US$ Mn) Analysis by Source, 2017 to 2032
Figure 63: Europe Market Volume (Tons) Analysis by Source, 2017 to 2032
Figure 64: Europe Market Value Share (%) and BPS Analysis by Source, 2022 to 2032
Figure 65: Europe Market Y-o-Y Growth (%) Projections by Source, 2022 to 2032
Figure 66: Europe Market Value (US$ Mn) Analysis by Distribution Channel, 2017 to 2032
Figure 67: Europe Market Volume (Tons) Analysis by Distribution Channel, 2017 to 2032
Figure 68: Europe Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 69: Europe Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 70: Europe Market Attractiveness by Source, 2022 to 2032
Figure 71: Europe Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 72: Europe Market Attractiveness by Country, 2022 to 2032
Figure 73: Asia Pacific Market Value (US$ Mn) by Source, 2022 to 2032
Figure 74: Asia Pacific Market Value (US$ Mn) by Distribution Channel, 2022 to 2032
Figure 75: Asia Pacific Market Value (US$ Mn) by Country, 2022 to 2032
Figure 76: Asia Pacific Market Value (US$ Mn) Analysis by Country, 2017 to 2032
Figure 77: Asia Pacific Market Volume (Tons) Analysis by Country, 2017 to 2032
Figure 78: Asia Pacific Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 79: Asia Pacific Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 80: Asia Pacific Market Value (US$ Mn) Analysis by Source, 2017 to 2032
Figure 81: Asia Pacific Market Volume (Tons) Analysis by Source, 2017 to 2032
Figure 82: Asia Pacific Market Value Share (%) and BPS Analysis by Source, 2022 to 2032
Figure 83: Asia Pacific Market Y-o-Y Growth (%) Projections by Source, 2022 to 2032
Figure 84: Asia Pacific Market Value (US$ Mn) Analysis by Distribution Channel, 2017 to 2032
Figure 85: Asia Pacific Market Volume (Tons) Analysis by Distribution Channel, 2017 to 2032
Figure 86: Asia Pacific Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 87: Asia Pacific Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 88: Asia Pacific Market Attractiveness by Source, 2022 to 2032
Figure 89: Asia Pacific Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 90: Asia Pacific Market Attractiveness by Country, 2022 to 2032
Figure 91: MEA Market Value (US$ Mn) by Source, 2022 to 2032
Figure 92: MEA Market Value (US$ Mn) by Distribution Channel, 2022 to 2032
Figure 93: MEA Market Value (US$ Mn) by Country, 2022 to 2032
Figure 94: MEA Market Value (US$ Mn) Analysis by Country, 2017 to 2032
Figure 95: MEA Market Volume (Tons) Analysis by Country, 2017 to 2032
Figure 96: MEA Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 97: MEA Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 98: MEA Market Value (US$ Mn) Analysis by Source, 2017 to 2032
Figure 99: MEA Market Volume (Tons) Analysis by Source, 2017 to 2032
Figure 100: MEA Market Value Share (%) and BPS Analysis by Source, 2022 to 2032
Figure 101: MEA Market Y-o-Y Growth (%) Projections by Source, 2022 to 2032
Figure 102: MEA Market Value (US$ Mn) Analysis by Distribution Channel, 2017 to 2032
Figure 103: MEA Market Volume (Tons) Analysis by Distribution Channel, 2017 to 2032
Figure 104: MEA Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 105: MEA Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 106: MEA Market Attractiveness by Source, 2022 to 2032
Figure 107: MEA Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 108: MEA Market Attractiveness by Country, 2022 to 2032
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
- FAQs -
What is the expected meat substitute market value for 2022?
The meat substitute market is expected to be valued at US$ 13 Bn by the end of 2022
What was the last 5 year CAGR for the market for meat substitutes?
From 2017 to 2021, meat substitute sales expanded at a CAGR of 38%, according to Fact.MR
What is the anticipated forecast CAGR for meat substitute demand?
From 2022-2032, meat substitute demand is projected to flourish at a 33.6% CAGR
At what value will the market for meat substitutes close in 2032?
By 2032, meat substitute sales are expected to close at a value of US$ 235 Bn
How opportunistic will meat substitute sales be across Europe?
As per Fact.MR, the European meat substitute market will account for almost 2/5th of global sales
What is the growth outlook for meat substitutes across APAC?
Across APAC, meat substitute sales are expected to flourish at a CAGR of 45% until 2032
At what percentage will plant-based protein meat substitutes be valued?
Demand for plant-based protein meat substitutes will account for 34% of global market value
How lucrative is the demand for mycoprotein meat substitutes until 2032?
According to Fact.MR, mycoprotein meat substitutes are expected to flourish at a CAGR of 44% until 2032
Meat Substitute Market