Mass Notification Systems Market

Market Outlook of Mass Notification Systems

The global mass notification systems market is poised to increase at a steady CAGR of 21.7%, reaching US$ 85.7 Bn by 2032 from US$ 12 Bn in 2022.

The demand for mass notification systems is being driven by rising demand for public safety and security, increased installation of Internet Protocol (IP)-based notification devices, and widespread acceptance and adoption of mass notification systems in hospitals and medical institutions.

Report Attributes	Details
Market Size (2022)	US$ 12 Bn
Estimated Value (2026)	US$ 27.3 Bn
Projected Value (2032)	US$ 85.7 Bn
Growth Rate (2022 to 2032)	21.7% CAGR
Market Share of Top 5 Countries	54.14%
Key Players Analysis	MOTOROLA SOLUTIONS; IBM; BLACKBERRY; EATON; HONEYWELL

“Emergency mass communication management and cloud-based solutions for scalability can help firms in numerous mass notification markets.”

The increasing demand for mass notification systems during emergencies, as well as the growing demand for cloud-based systems for increased scalability, are likely to provide possibilities for organisations operating in various verticals in the sales of mass notification systems market.

However, there are certain restraints on the sales of mass notification systems market growth, such as insufficient norms and regulations across sectors and severe privacy regulations governing access to individual data.

Apart from these constraints, providers are projected to encounter a variety of issues in the near future, including handling an increase in the number of cyberattacks via mass notification messages and single-point hardware infrastructure.

Sales Analysis of the Mass Notification Systems Market Growth

“Increased need for public safety and security is expected to accelerate the sales of mass notification systems.”

Governments have developed a higher understanding of the importance of promoting safety and security for their officials and residents in light of the obvious threat of terrorist activity and public shootings. To provide seamless services to the public in the event of an emergency, public safety departments coordinate their activities with the bureau of investigations, crime labs, first responders, narcotics department, law enforcement agencies, and other similar divisions.

It is critical for these agencies to have appropriate emergency communication technology in place in order to communicate information quickly and prevent loss of life or damage. Demand for mass notification systems is rapidly increasing due to its huge application in notifying security officials and the general public of catastrophes, whether they occur naturally or are caused by humans, such as a gas leak from a reactor placed in an industrial plant prior to, during, or after they occur.

Additionally, these systems are successful in communicating the appropriate course of action to panicked individuals by providing clear voice messages to follow the directions to be safe and prevent panic during such vital times. Mass notification systems technology is also critical for communication, as it allows first responders and rescue and relief organisations, such as local police departments, fire brigades, and sniffer units, to be briefed on the right course of action during relief operations.

What are the Emerging Trends in Mass Notification Systems Market?

“The increased need among energy and utility companies for better management of mass communications during emergencies.”

Natural catastrophes may wreak havoc on businesses, particularly those in the energy and utility sector. Natural disasters, such as earthquakes, tsunamis, tornadoes, and industrial mishaps, such as rig fires, may cause tremendous losses in terms of life and money.

Thus, demand for mass notification systems is substantially higher in the energy and utility sector, owing to considerations such as the requirement for physical installation and human security, as well as the simplicity of backup management and disaster recovery. Adoption of mass notification systems is critical for protecting power plants, dams, reservoirs, refineries, and other physical assets from vandalism, terrorism, or sabotage, their safety and security are critical due to the significant investment required.

The demand for mass notification systems in the energy and utilities vertical is expanding because of the growing requirement for alerting customers and workers to emergency occurrences, power outages, or other business processes such as payment reminders or customer complaints.

The sales of mass notification systems are predicted to rise for power outage alerts due to an increase in recent years, including storm warnings, scheduled outages, rolling blackouts, and restoration reports.

How are Some Challenges Stifling Mass Notification Systems Market Growth?

“Addressing an increase in cyberattacks via mass notification messaging.”

Cyberattacks have gotten more sophisticated, and their frequency is anticipated to increase further in the future years. The financial cost of cybercrime has climbed by roughly 78% in recent years, while the time required to repair these intrusions and demand for mass notification systems has more than doubled.

The fast spread of the COVID-19 virus around the world has increased the frequency of cyberattacks, posing a larger danger to companies' mission-critical data and financial assets. Scams using Business Email Compromise (BEC) are becoming increasingly prevalent. These scams involve threat actors hacking the mass notification systems portal and sending bogus emails to the public, tricking people into transferring sensitive data or payments.

With the onset of a global pandemic, various threats such as phishing and BEC emails disguised as official government emails or emails bearing the Centers for Disease Control (CDC) and World Health Organization (WHO) logos with links to malicious websites designed to steal email credentials have increased.

Some malicious attackers also send text messages to end-users requesting them to click on bogus links. By doing so, the actors can steal credentials and breach an organization's network, gaining access to crucial data, cloning devices, and compromising payment systems.

While sales of mass notification systems play a vital role in it and it is an important tool for resolving communication issues during emergencies, they may quickly become a conduit for misleading advice and treatments for life-threatening diseases such as the COVID-19 pandemic.

Growing digitalization, decentralisation of security systems, linked networks, and networked gadgets have provided hackers with new attack vectors for stealing real-time data. Addressing the increasing number of cyberattacks, the demand for mass notification systems is rapidly growing due to other methods that are predicted to continue to be a difficulty in future years.

Comparative View of Adjacent Mass Notification Systems Market

Attributes	Mass Notification Systems Market	SMS Marketing Software Market	Incident and Emergency Management Market
CAGR (2022 to 2032)	21.7%	20%	6.5%
Market Value (2026)	US$ 27.3 Bn	US$ 16.7 Bn	US$ 170 Bn
Growth Factor	Safety concerns have escalated over the last decade as people face several natural and man-made threats.	Growing need for marketing automation tools, internet shopping trends, and low-cost cloud-based solutions.	Web-based emergency management includes security, perimeter incursion detection, fire, and HAZMAT systems.
Opportunity	Beyond normal alerts like inventory counts, mass notification systems technology may notify staff and consumers about emergencies.	Marketing teams can swiftly send standardised and customised communications to mobile devices using the software.	Businesses would likely use the mass notification system as a crucial tool for business continuity and disaster recovery.
Key Trends	A strong regional player and intense demand for emergency message delivery are driving the market.	Cloud-based tools are SaaS programmes that allow users to access data or applications remotely.	During the projected period, economic growth and government regulations will drive the incident and emergency management market.

Each institution has unique requirements, but without the appropriate tools, organisational leaders may endanger their employees and facilities. This is why numerous facilities are turning to mass notification systems technology during this epidemic to assist in communicating with all stakeholders and providing timely information.

As facilities reopen, it is critical to be able to deliver health and safety warnings and reminders in order to minimise the danger of illness spreading. Mass notification systems technology may integrate with current technology in place at diverse companies in order to maximise the value of existing investments.

Among the devices that may be used to connect with people within a facility are IP phones, IP speakers, desktop PCs, and digital signage. Mass notification systems technology may be used to connect to and activate various devices concurrently in order to communicate notifications through text and audio alerts.

The more channels an organisation use, the more likely it is that the message will be received by everyone in the facility. The sales of mass notification systems are anticipated to expand throughout the COVID-19 pandemic phase. As numerous organisations grapple with the COVID-19 pandemic's issues, the requirement for rapid and widespread communication with updates and recommendations has gained pace.

Governments the world over recognise the critical nature of broadcasting health and safety information to individuals on-premises or via mobile devices. Numerous businesses are implementing mass notification systems technology to ensure that essential information is shared with resources in a timely way.

As some firms continue to operate remotely, sales of mass notification systems help in to communicate with remote workers via SMS, push alerts, emails, and recorded voice messages, allowing organisations to monitor their employees' health, saving time and money.

In Ontario, Canada, sales of mass notification systems have been mandated to assist employers in gathering information on COVID-19 symptoms prior to returning to work. Employers in the state of California, United States of America, are employing sales of mass notification systems to notify possibly COVID-19 exposed workers and others who worked the same shift.

These are some of the significant reasons that are predicted to fuel the sales of mass notification systems market growth in the post-COVID-19 future. Subway was able to test its digital channels with millions of consumers, uncovering the potential to boost their remote ordering income at a rate that exceeded a half-million dollars in the first year.

Businesses are increasingly aware of the value of having a solid emergency and disaster management strategy. The majority of enterprises choose to demand for mass notification systems technology because they are not susceptible to hardware failures and are dependable, resilient, and scalable.

According to type, the in-building segment is expected to dominate the market in 2022. The emergency communications system installed in the building may be used for verbal evacuation, mass notice, paging, and background music. The in-building mass notification systems give you complete control over your building's notification equipment, such as loudspeakers and strobes.

During the projected period, the scattered recipient sector is predicted to increase at the fastest rate. The increase is related to the growing requirement to provide alert messages to end-users (recipients) via a variety of delivery modalities.

The business continuity and disaster recovery application sector are expected to develop at the fastest rate during the forecast period, owing to the increased sales of mass notification systems technology by business continuity and management teams in SMEs and big companies to assist in conducting business as normal. When an issue happens, mass notification systems technology enables business continuity management procedures that automatically deliver targeted messages and involve the appropriate teams.

What is the Segmentation Outlook for the Mass Notification Systems Market?

Equipment such as fire alarm systems, speakers, sirens, and signs are considered hardware devices. The end-user verticals employ the solutions to support in-building, outdoor wide-area, and distributed recipient applications in the mass notification systems market.

Which Segment has the Maximum Growth Potential in the Mass Notification Systems Market by Component?

According to component, the solution segment is expected to dominate the market with its rapidly increasing CAGR of 20% by 2032. The emergency communications system installed in the building may be used for verbal evacuation, mass notice, paging, and background music. The solution mass notification systems give you complete control over your building's notification equipment, such as loudspeakers and strobes.

During the projected period, the scattered recipient sector is predicted to increase at the fastest rate. The increase is related to the growing requirement to provide alert messages to end-users (recipients) via a variety of delivery modalities.

Which is the Preferred Segment in the Mass Notification Systems Market by Deployment Type?

According to on deployment mode, the on-premises segment is predicted to dominate the market in 2021, while the cloud segment is likely to rise at a faster CAGR of 19.2% over the forecast period. The benefits of cloud technology, such as ease of deployment and low capital requirements, contribute to the cloud deployment mode's adoption.

The growing need for scalable, simple-to-use, and cost-effective mass notification systems technology is likely to drive the cloud sector and sales of mass notification systems market forward. Additionally, cloud-based mass notification solutions enable businesses to increase employee productivity while reducing OPEX. As a result, cloud-based deployment is gaining traction.

What is the Regional Demand Analysis in the Mass Notification Systems Market?

Region wise Analysis	Growth Rate
United States	20.3%
United Kingdom	19.4%
China	19.5%
Japan	19.4%
South Korea	18.5%

North America is predicted to dominate the market in 2021, while APAC is expected to grow at the fastest rate throughout the forecast period. The heightened awareness and sales of mass notification systems following the 9/11 terrorist attack, as well as the frequency of campus shootouts, are the primary drivers pushing demand for mass notification systems implementation throughout North America.

The increase in APAC is linked to the region's end users' embrace of mass notification technologies as a result of dynamic environmental conditions. Business companies' desire for cloud-based and sales of mass notification systems is likely to expand their product offerings in APAC.

How Intense is the Competition in the Mass Notification Systems Market?

The mass notification systems market is extremely concentrated, owing to the fact that the majority of the market is dominated by a few strong competitors. New entrants into the market face stiff competition from established industry stalwarts.

Recent Developments in the Mass Notification Systems Market:

• Honeywell unveiled a new low-global-warming-potential (GWP) refrigerant for commercial and industrial refrigeration in January 2022 that is tailored for supermarkets. The product is designed to fulfil the demands of grocers and merchants looking for low-global-warming solutions in advance of anticipated regulatory changes.
• Everbridge introduced its next-generation Travel Risk Management (TRM) solution for new and current clients in December 2021. It enables businesses and organisations to instantly detect and interact with travelling employees, remote workers, and employees returning to the office who may be in danger of being attacked.
• Honeywell unveiled a new, user-friendly Transmission risk air monitor in December 2021. The monitor informs users when indoor air conditions may enhance the danger of transmitting airborne diseases in schools, restaurants, and other public areas. It is a compact, easy-to-deploy gadget that monitors carbon dioxide and includes a patented danger alerting system based on user-selected activity levels in a space.
• Motorola unveiled their newest radio for firefighters, the APX NEXT XN, in November 2021. The APX NEXT XN is designed to exceed the most demanding fire industry standards for operation in hazardous zones and situations. The APX NEXT XN is a member of the company's APX NEXT family of next-generation Project 25 (P25) mission-critical radios that combine data applications for increased situational awareness.

Key Segments

• By Component :

  • Solutions
    • In-building Solutions
    • Wide Area Solutions
    • Distributed Recipient Solutions
  • Services
    • Professional Services
    • Managed Services

• By Application :

  • Emergency Response
  • Business Continuity and Management
  • Public Warnings and Alerting

• By Organization Size :

  • Large Enterprises
  • Small and Medium-Sized Enterprises

• By Deployment Mode :

  • Cloud
  • On-premises

• By Vertical :

  • Education
  • Energy and Utilities
  • Government
  • Healthcare and Life Sciences
  • IT And Telecom
  • Media and Entertainment
  • Transportation and Logistics
  • Others

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America