Mascarpone Cheese Market

Mascarpone Cheese Market Outlook (2024 to 2034)

The global mascarpone cheese market is estimated to be valued at US$ 3,104.2 million in 2024. Projections indicate a remarkable expansion with a CAGR of 7.30% through 2034. Anticipated growth is set to propel the market to an impressive size of US$ 6,295.8 million by 2034. Increasing applications in the food and beverage industry, particularly in desserts, pastries, and savory dishes, as well as in the production of specialty coffee beverages, drive the market expansion of mascarpone cheese.

The mascarpone cheese market generated an estimated revenue of US$ 2,193.7 million in 2019. In five years, the market grew at a pace of 7.19% CAGR and added a staggering revenue of US$ 910.5 million.

• Growing consumer interest in premium and indulgent dairy products, including high-quality cheeses like mascarpone
• Mascarpone's versatile nature and creamy texture make it a popular choice in a wide range of culinary applications, from desserts (like tiramisu) to savory dishes
• The bakery and confectionery industry's expansion, coupled with the use of mascarpone in the production of cakes, pastries, and other sweet treats
• The food service sector's growing demand for premium ingredients to cater to evolving consumer tastes and preferences
• The globalization of culinary trends and the fusion of diverse cuisines led to the incorporation of mascarpone in a variety of traditional and modern dishes
• Effective marketing and promotion strategies by manufacturers and retailers highlighting the unique qualities and uses of mascarpone
• The ongoing trend of gourmet and artisanal food items, especially those with specialty ingredients that provide unique flavor profiles and luxurious texture

Apart from these factors, several others have contributed to the remarkable growth of the mascarpone cheese market. Mascarpone’s lower acidity than other cheeses and rich, creamy texture appeal to health-conscious consumers who seek healthy alternatives without compromising the taste. Celebrity chef endorsements and culinary shows can also be considered some of the main reasons for the rising popularity of mascarpone cheese in the general population.

Report Attributes	Details
Estimated Market Value (2024E)	US$ 3,104.2 million
Forecasted Market Value (2034F)	US$ 6,295.8 million
Global Market Growth Rate (2024 to 2034)	7.30%CAGR
Food Service Segment Growth Rate (2024 to 2034)	8.1%
Flavored Segment Growth Rate (2024 to 2034)	7.70%
North America Market Share (2024)	24.50%
East Asia Market Share (2024)	23.6%
Key Companies Profiled	Granarolo S.p.A. Quality Cheese Inc. Ferraro Dairy Foods Fista Group Newlat Food S.p.A EMILIO MAURI S.p.A. La Casa Del Formaggio Meadow Foods Ltd. Arla Foods Fonterra Co-operative Group Limited Goloka Dairy Products Pvt. Ltd. Piatnica Mila Woolworths Group Ltd BV Dairy

Which Factors Have Driven the Global Surge in Mascarpone Cheese Demand?

“Consumer Preferences for Premium Dairy Products and The Rise of Gourmet and Artisanal Food Trends”

There has been a considerable transition in the food and beverage industry all over the world. Consumers are increasingly becoming more aware of the quality of their food choices. This has led to a noticeable inclination toward indulgent and premium dairy options. Mascarpone, with its rich and creamy texture, is a perfect choice for this demand.

Apart from this, the rise of gourmet and artisanal food trends has also contributed positively to the market growth for mascarpone cheese. As the disposable income of the middle-class population in developing and underdeveloped countries continues to grow, the demand for artisanal dairy products, such as specialty coffee or protein-rich smoothies, of which mascarpone is an essential component, is very likely to follow an upward trajectory.

“Celebrity Chef Endorsements the Advent of E-commerce to Play an Important Part”

Celebrity endorsements, primarily through social media and short video platforms, have driven the food and beverage industry trends worldwide. Cooking enthusiasts follow these chefs and their cooking shows that promote luxury items in cooking, such as mascarpone cheese. These chefs not only bring attention to the unique qualities of mascarpone but also inspire consumers to experiment with this premium cheese in their kitchens.

Besides this, the booming e-commerce sector in emerging economies can also be considered one of the main reasons for the popularity of mascarpone cheese. These platforms have made mascarpone available even in the remotest part of the world. Consumers can easily browse through a multitude of options before buying the desired mascarpone cheese product. This increased convenience has broadened its market reach and thus contributed positively to the market growth.

Which Factors Present Challenges to the Expansion of the Mascarpone Cheese Market?

“Perishability, High Costs, and Cheaper Alternatives to Slow down Market Growth”

Mascarpone has a relatively short shelf life compared to some other cheeses. This makes storing and distributing mascarpone cheese products challenging for manufacturers and retailers. Besides this, premium mascarpone cheese is also expensive compared to other indulgent cheeses available in the market. This might divert consumers to choose cheaper alternatives, adversely impacting the market. Mascarpone is also considered to have a high-fat content. This deters health-conscious consumers from consuming mascarpone on a regular basis. All these factors have collectively led to slowing market growth for mascarpone cheese.

Country-wise Insights

The North American mascarpone cheese market is poised for exceptional growth, projecting a remarkable CAGR of 24.5% through 2034. The surge is primarily attributed to increasing demand for mascarpone cheese in key countries, notably the United States and Mexico. In 2024, the United States will dominate the mascarpone cheese industry with an estimated 79.6% market share. Meanwhile, the East Asian mascarpone cheese market is anticipated to exhibit substantial progress, aiming for a 23.6% CAGR in 2024. In this region, China emerges as the key player in the industry, commanding a significant share of 73.7% in 2024.

Why is the United States Leading the Mascarpone Cheese Market?

“Increasing Consumer Demand for High Quality Premium Dairy Products to Drive Market Growth in the United States”

The North American market stood at US$ 760.5 million in 2024, acquiring a revenue share of 24.5%, and is further projected to expand at a CAGR of 6.7% through 2034. The United States’ mascarpone cheese industry is estimated to be worth US$ 605.1 million in 2024. The demand for mascarpone cheese in the United States is projected to rise at a CAGR of 6.3% through 2034.

The United States is a leading force in the mascarpone cheese market, primarily due to growing culinary appreciation for diverse and premium dairy products. The country's dynamic food culture, influenced by culinary trends and celebrity chefs, has also played a role in elevating mascarpone to a sought-after ingredient. The robust presence of the food service industry, coupled with a burgeoning interest in gourmet and artisanal foods, has fueled the use of mascarpone in a wide array of culinary applications, contributing positively to the overall demand for mascarpone cheese.

Why is China Commanding the Global Mascarpone Cheese Market?

“China’s Sheer Population, Expanding Middle Class and Diverse Cuisines to Help Market Expansion”

China’s mascarpone cheese industry is estimated to be worth US$ 538.8 million in 2024, garnering a share of 73.7% in the East Asia region. The sales of mascarpone cheese are likely to record a CAGR of 7.9% through 2034.

China is home to one of the largest populations in the world. Its sheer enormity is enough to make it a leading market for mascarpone cheese not just in the East Asian region but also in the entire world. The country's expanding middle class, with a growing disposable income, has developed a taste for high-quality and indulgent dairy products. These delicacies often contain mascarpone cheese, which complements the rich and evolving culinary trend in China. All these factors have collectively helped China retain its dominance in the mascarpone cheese market.

Category-wise Insights

The regular-flavored segment is estimated to hold a 60.33% market share in 2024 based on flavor. Simultaneously, the flavored segment is anticipated to secure a noteworthy 39.67% share, contributing significantly to the market's resource diversity and stability. Based on end-use, the retail/household segment marks its dominance in the mascarpone cheese industry, with a share of 39.32% in 2024.

Why is Mascarpone Cheese Gaining Popularity in the Residential Sector?

“Evolving Consumer Preferences and Culinary Trends to Amplify Mascarpone Sales”

Mascarpone cheese has gradually made its way into most houses, thanks to its rich and creamy texture, along with a mild and versatile flavor profile, making it an attractive ingredient for home cooks seeking to elevate their culinary creations. Their demand in the household sector is also rising due to the growing interest in gourmet and indulgent foods and mascarpone’s adaptability in sweet and savory dishes.

Mascarpone cheese is perfect for home chefs and intermediate cooks experimenting with high-quality, premium dairy products. Its significance in the household sector is also a result of the rising influence of celebrity chefs and culinary influencers, with millions of fan followings, who inspire home cooks to incorporate this cheese into a variety of recipes.

Competitive Landscape

The mascarpone cheese market globally is filled with a multitude of companies, such as Granarolo S.p.A, Quality Cheese Inc., Ferraro Dairy Foods, Fista Group, etc. These companies have a strong foothold in the international marketplace due to their prolonged presence in the industry. Well-established companies often collaborate with food influencers and culinary celebrities to gain a broader consumer base. Smaller companies, too, exist in the market. These companies bring an innovative spirit to the market with sustainable packaging, animal cruelty-free sourcing, and clean labelling.

• In October 2023, Luckin, following their Moutai collaboration success, partners with Tom and Jerry for a limited edition mascarpone latte to celebrate the first anniversary of their popular cheese latte, creating a buzz in the culinary world. Top of Form
• In 2022, Schuman Cheese introduced "Delve," a line of refrigerated chocolate mascarpone truffle bites featuring Italian-style mascarpone cheese enveloped in sustainably sourced chocolate. The truffles come in flavors like Sea-Salted Caramel Crème, Raspberry, Lemon, Chocolate Ganache, and Tiramisu.
• Nestle's Kit Kat introduces an unconventional flavor with its melon and mascarpone cheese chocolate bars, offering a unique blend of sweet and savory in a surprising culinary twist.

Mascarpone Cheese Industry Research by Category

• By Flavor:

  • Flavored
  • Regular

• By End Use:

  • Food and Beverage
  • Food Service
  • Retail/Household

• By Distribution Channel:

  • Business To Business
  • Business To Consumers
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Online Retail
    • Others

• By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa