Low Calorie Rice Cake Market

Low Calorie Rice Cake Market: Market Outlook

Rice cakes are often eaten as a low calorie substitute for bread and crackers as low calorie rice cake contains less fat as compared to breads.  

Another major factor driving the growth of low calorie rice cakes is that it is gluten-free and thus an appropriate snacks for gluten intolerant consumers. Therefore consumption of low calorie rice cakes helps in weight management.

Increasing health consciousness and demand for healthier food items are also significant aspects anticipated to augment the market growth of low calorie rice cake in the coming years.

As low calorie rice cakes are mostly made using whole-grain brown rice. Whole grain is considered to be very healthy for combating several chronic diseases such as arthritis and inflammatory bowel syndrome.  

A diet which is high in whole grains has shown positive results in human body that includes to lower the risk of type 2 diabetes and obesity. Due to these several health benefits there is a lucrative demand for low calorie rice cake market. 

Low calorie rice cakes are widely available in various store based retail due to which it is convenient free option for snacking. As consumers have become extremely health conscious they want snacking items that are tasty and yet loaded with all beneficial nutrients.

To enhance low calorie rice cakes attractiveness and grab consumers attention manufacturers are launching a variety of flavors such as apple, cinnamon, banana and caramel. 

• For instance: A very well-known brand called Quaker Oats Company in 2019, launched novel flavors in low calorie rice cake such as butter popcorn, caramel corn, lightly salted, tomato and basil, chocolate crunch and white cheddar.

Low calorie rice cake, has been an important food in Japan, it is considered as a part of their staple diet thus people across other regions are trying to adopt Japanese culture and changing their eating habits accordingly.

Foremost factor responsible for the growth of low calorie rice cake market is the recent pandemic called as Covid-19 from which the world is still suffering, as the pandemic crisis still persist at larger across the globe.

Work from home culture has been adopted that has made people very inactive, as longer duration of working hours contribute to health issues like cholesterol and weight gain thus to avoid it people working from home prefer healthy snacking options in between breaks and thus opt for low calorie rice cake products as it not only provides dietary advantage but also gives a fulfilling feeling by satisfying hunger pangs.

Low calorie rice cake have high glycemic index thus it provides the adequate amount of energy required. As bodybuilders need a quick source of energy, which rice cakes provide instantly.

Low calorie rice cake is also a good option of a healthy snack for bodybuilders post-workout to replenish muscle glycogen. Thus this segment is increasing the demand for low calorie rice cake market in the forecast period.

Low calorie rice cake has a main component which is starch thus that makes low calorie rice cake easy for digestion. Consumers suffering from digestive disorders or stomach problems can consume low calorie rice cake on regular basis to ensure easy digestion.

Irritable bowel syndrome is a disease that is rising at an alarming rate, consumption of low calorie rice cakes helps in minimizing its effects as rice cakes are low in fat content and easy to digest for people suffering from this disease.                                                                                                  

Consumers are more concerned about the preparation process and the ingredients used in making the product. Therefore manufacturers are ensuring the use of organic raw material which includes whole grain which is not produced using chemical fertilizers and pesticides or some sort of injection.

 Also in many restaurants, they are launching various combinations of low calorie rice cakes using different sauces, dips, herbs, veggies, and spices to give a twist to the low calorie rice cake to attract consumers at the outlets.

Rising Trend of ‘on the go Snacking’ is Expected to Increase the Demand for Low Calorie Rice Cake Globally

On the go snacking is a key trend that has been constantly gaining traction in the current food and beverages industry.

Lifestyle in recent times have become extremely hectic due to lack of time and hectic schedule consumers are demanding snacking items those are healthy as well as satisfy hunger, therefore on the go snacking trend is constantly increasing to maintain a good health even with snacking items.

 Consumers need food items that complete their body requirements and also give the feeling of a tasty snack which can be eaten anytime and anywhere.

A vegan diet demands all plant based ingredients and rice cake being the healthiest source of plant driven as it is made of whole grain increases its demand in the vegan population as well.

Low calorie rice cake are a perfect on the go snacking for consumers following vegan diet in terms of weight control. Thus this trend is giving a boost to low calorie rice cake market growth.

Consumers are looking for on the go snacks that are like mini-meals instead, as in offices and colleges consumers spend their entire day thus to feel energetic it very important to consume healthy snacks and low calorie rice cakes are one of the most delicious on the go snack available.

During travelling people are looking for snacks that are low fat sugar and oil content thus choosing low calorie rice cakes makes it the most nutritional choice.

It is also witnessing significant demand from various end-use industries such as the food industry and hotel industry. Therefore the rising preference for on-the-go snacking is eventually increasing the demand for low calorie rice cake market.

Low calorie Rice Cake Market: Key Players

Some of the key players operating in the global Low calorie rice cake market include

• Das Foodtech Pvt. Ltd.
• Quaker Oats Company
• Urban Platter
• Calyxa Nutrition LLP
• Haim Organic
• Element Snacks Inc.
• Racio s.r.o., Lundberg
• Edward and Sons Trading Co.
• Tastemorr Snacks
• Sanorice
• Mars Incorporated
• Tesco plc .

Low calorie rice cake Market: Regional Analysis

Asia Pacific region holds a significant share in the global low calorie rice cake market as compared to the other regions as in Asia pacific countries like India and China are the primary producers and suppliers of white rice and brown rice which are used to prepare the low calorie rice cake.

 As well as the population of the region believes in consumption of rice and rice products as a part of a healthy diet. Thus the demand for low calorie rice cake is increasing drastically in Asia pacific region.

The rising awareness regarding the health benefits of low calorie rice cake has significantly increased its demand in the retail and food sector in the region. As well as the product is traditionally accepted in that region propelling the growth of the low calorie rice cake market.

The market of North America is also witnessing lucrative growth of low calorie rice cake market because of the wide range of products and easy accessibility of products through various channels of distribution.

There is a growing interest by consumers in vegan diet. Nearly 40% of the Americans have adopted vegan diet thus increasing the vegan population as led in growth of vegan snacking options and low calorie rice cake being the most appropriate option for them.

The low calorie rice cake market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions.

By doing so, the research report serves as a repository of analysis and information for every facet of the low calorie rice cake market, including but not limited to regional markets, source, and product type, nature, flavors, and packaging, end-use and distribution channel.

The Study is a Source of Reliable Data on:

• Low calorie rice cake market segments and sub-segments
• Market trends and dynamics
• Supply and demand
• Market size
• Current trends/opportunities/challenges
• Competitive landscape
• Technological breakthroughs
• Value chain and stakeholder analysis

The regional analysis covers:

• North America (U.S. and Canada)
• Latin America (Mexico, Brazil, Peru, Chile, and others)
• Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
• Eastern Europe (Poland and Russia)
• Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
• The Middle East and Africa (GCC, Southern Africa, and North Africa)

The Low calorie rice cake market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).

The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro-and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the Low calorie rice cake market report projects the attractiveness of each major segment over the forecast period.

Highlights of the Low calorie rice cake market report:

• A complete backdrop analysis, which includes an assessment of the parent market
• Important changes in market dynamics
• Market segmentation up to the second or third level
• Historical, current, and projected size of the market from the standpoint of both value and volume
• Reporting and evaluation of recent industry developments
• Market shares and strategies of key players
• Emerging niche segments and regional markets
• An objective assessment of the trajectory of the Low calorie rice cake market
• Recommendations to companies for strengthening their foothold in the Low calorie rice cake market   

Low calorie rice cake market: Market Segmentation

• Based on the source the global Low calorie rice cake market is segmented into:

  • White Rice
  • Brown Rice

• Based on the product type, the global Low calorie rice cake market is segmented into:

  • Mochi ( Japanese rice cake)
  • Puffed ( North American rice cake)

• Based on the nature, the global Low calorie rice cake market is segmented into:

  • Organic
  • Vegan
  • Conventional

• Based on the flavours, the global Low calorie rice cake market is segmented into:

  • Apple cinnamon
  • Caramel corn
  • Tomato and basil
  • White cheddar
  • Lightly salted
  • Butter popcorn
  • Chocolate crunch
  • Others

• Based on the packaging type, the global Low calorie rice cake market is segmented into:

  • Pouches
  • Bags
  • Tins
  • Others

• Based on the end user, the global Low calorie rice cake market is segmented into:

  • Food Industry
    • Bakery and Snacks
    • Confectionery
    • Others
  • Household
  • Food Service Industry

• Based on the distribution channel, the global Low calorie rice cake market is segmented into:

  • B2B (Direct Sales)
  • B2C (Indirect Sales)
    • Supermarket/Hypermarket
    • Groceries
    • Modern trade
    • Convenience Stores
    • Speciality stores
    • Online Retail
    • Others

NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company.