Laundry Detergent Sheets Market

Laundry Detergent Sheets Market Outlook (2023 to 2033)

Laundry detergent sheets are expected to grow at a CAGR of 6.1% and create an absolute $ opportunity of US$ 575.9 million during the forecast period.

Laundry detergent sheets, also known as laundry detergent pods or laundry detergent strips, come in the form of pre-measured, compact sheets that dissolve in water during the washing cycle. The main purpose of laundry detergent sheets is to provide a convenient and mess-free alternative to liquid or powdered detergents.

Report Attributes	Details
Laundry Detergent Sheets Market Size (2022A)	US$ 627.3 Million
Estimated Market Value (2023E)	US$ 665.5 Million
Forecast Market Value (2033F)	US$ 1,203.1 Million
Global Market Growth Rate (2023-2033)	6.1% CAGR
US Market Growth Rate (2023-2033)	6.8% CAGR
China Market Value (2023E)	US$ 99.2 Million
Key Companies Profiled	Cleanfinity Brands Dizolve Group Earth Breeze ECOS Eco-Sal Fresh FiJi (LG H&H) Homevative Kind laundry LLC (Dash) MaddieBrit Products Purecise Clean TruEarth WashEZE

Historic and Future Pathway Analysis for the Laundry Detergent Sheets Market

Laundry detergent sheets are individually packaged and pre-measured, making them convenient for use, especially when traveling or doing laundry outside of the home. The compact and lightweight nature of detergent sheets makes them easy to carry, making them popular for camping trips, road trips, and other situations where traditional detergent packaging might be impractical.

• Short Term (2023-2026): The growing tours and travel industry boosts the demand for laundry detergent sheets. As travelers seek convenience and space-saving solutions, compact and lightweight laundry products become increasingly popular. Laundry detergent sheets offer a convenient alternative to liquid or powder detergents, making them ideal for travel. This surge in demand from travelers contributes to the expansion of the laundry detergent sheets market.
• Medium Term (2026-2029): The growing demand for eco-friendly detergents and sustainable practices is fueling the laundry detergent sheets market. Consumers are increasingly aware of the environmental impact of traditional detergent packaging and chemicals. Laundry detergent sheets offer a convenient and eco-friendly alternative, as they are often made from biodegradable materials, require less water and energy for production, and generate minimal waste. This shift towards sustainability is driving the market's growth.
• Long Term (2029-2033): Brand awareness and marketing are crucial for the sales growth of laundry detergent sheets. Effective marketing campaigns build recognition and familiarity with the brand, increasing consumer trust and preference. This leads to higher sales as customers are more likely to choose and purchase the brand's laundry detergent sheets over competitors.

On the back of the aforementioned facts, the laundry detergent sheets market is anticipated to grow at a CAGR of 6.1% during the forecast period from 2023-2033, According to the Fact.MR, a market research and competitive intelligence provider.

Market share analysis of laundry detergent sheets based on sales channel and region is provided in a nutshell in the above image. Under the sales channel segment, the online sub-segment is expected to dominate with a 68.1% market share in 2023.

Market Dynamics Outlook

“Thriving Tours & Travel Industry Fuels the Laundry Detergent Sheets Demand”

The growing tours and travel industry presents significant growth opportunities for the laundry detergent sheets market. The industry is growing with a year-on-year growth of 24.7% in 2021 and an additional 22% growth in the following year, resulting in a GDP contribution of US$ 7.7 trillion.

Furthermore, the forecast for 2023 suggests that the sector will reach US$ 9.5 trillion, just 5% below the pre-pandemic levels of 2019, when travel was at its peak. Additionally, 34 countries have already surpassed their 2019 levels, indicating a rapid recovery and expansion of the industry.

As the tours and travel industry experience this robust growth, it generates higher demand for various travel-related products and services. One such product that benefits from this growth is laundry detergent sheets. Travelers require convenient and portable laundry solutions to maintain clean and fresh clothing during their trips. Laundry detergent sheets offer a compact and lightweight alternative to traditional liquid or powder detergents, making them ideal for travel.

The increasing number of travelers, both domestically and internationally, creates a larger customer base for laundry detergent sheet manufacturers. These products can be easily marketed and sold to hotels, hostels, vacation rentals, and even individual travellers. Moreover, the convenience and eco-friendly nature of laundry detergent sheets align well with the sustainability preferences of modern travellers.

“Factors Restraining the Growth of the Laundry Detergent Sheets Market”

Regular detergent powder and soaps are widely used for laundry for many years, and consumers have developed habits and preferences around these traditional forms of detergent. Switching to a new format like laundry detergent sheets requires a change in consumer behavior and a sufficient amount of investment, which is a barrier to adoption.

Many consumers have established brand loyalty when it comes to regular detergent powder and soaps. They trust certain well-established brands for their laundry needs and be reluctant to switch to new products or brands, such as laundry detergent sheets. Strong brand loyalty is also a challenge for new products trying to enter the market.

Country-wise Insights

What are the Factors Driving Laundry Detergent Sheets Demand Across the US?

The growth of the travel industry plays a significant role in driving the expansion of the US laundry detergent sheets market. As total travel spending continues to improve, surpassing May 2022 levels by 1.4% and experiencing a year-to-date increase of 5.5% through May 2023, it indicates a rising number of individuals engaging in travel activities.

With air travel demand stabilizing and showing a 10% increase in May compared to the previous year, it further demonstrates the recovery and growing interest in travel experiences. As more people embark on domestic and international trips, the demand for convenient and travel-friendly products such as laundry detergent sheets rises.

Laundry detergent sheets offer a compact and lightweight alternative to traditional liquid or powder detergents. They are easy to pack and use while on the go, making them ideal for travelers who want to maintain cleanliness and hygiene during their journeys. The growth of the travel industry directly translates into an expanded customer base for laundry detergent sheets, driving their market growth.

As the travel industry continues to rebound and people embrace travel opportunities, the demand for innovative and portable laundry solutions like detergent sheets is expected to rise, thereby contributing to the overall growth of the US laundry detergent sheets market.

Why China’s Laundry Detergent Sheets Market is Flourishing?

The growing hotel and restaurant industry in China have a positive impact on the laundry detergent sheets market. As the number of hotels and restaurants grows, there is a corresponding increase in the demand for laundry services to maintain clean linens, towels, and tablecloths. Laundry detergent sheets offer a convenient and efficient solution for these establishments as they are compact, easy to use, and provide the necessary cleaning power.

Further, hotels and restaurants often have large volumes of laundry that need to be processed daily. Traditional liquid or powder detergents are costly and require significant storage space. Laundry detergent sheets are lightweight and take up less storage space, making them a more cost-effective and efficient choice for these businesses.

Category-wise Insights

Why Biodegradable Laundry Detergent Sheets Are Gaining Traction?

Many consumers are becoming more conscious of the environmental impact of traditional laundry detergents, which often contain chemicals that is detrimental to ecosystems. Biodegradable detergent sheets are designed to break down naturally and quickly, minimizing their impact on the environment.

Additionally, traditional liquid or powder laundry detergents often come in large plastic containers that contribute to plastic waste. In contrast, detergent sheets are typically packaged in compostable or recyclable materials, reducing packaging waste.

Laundry detergent sheets offer a convenient and mess-free alternative to traditional detergents. They are pre-measured and easy to use, eliminating the need to measure and pour liquid or powder detergents, which can be messy and require extra time.

The compact and lightweight nature of detergent sheets makes them ideal for travel. They take up less space in luggage and are easier to transport compared to bulky liquid or powder detergents, making them a convenient choice for people on the go.

How do Growing Hotels & Resorts drive Laundry Detergent Sheets Market?

As the number of hotels and resorts grows, the demand for laundry detergent sheets also increases. These establishments require large quantities of laundry detergents to clean their linens, towels, and other fabric items. This surge in demand drives the market for laundry detergent sheets as hotels and resorts seek efficient and convenient solutions for their laundry needs.

Laundry detergent sheets offer a convenient and efficient alternative to traditional liquid or powder detergents. They are pre-measured and easy to use, reducing the time and effort required for laundry operations in hotels and resorts. This convenience factor makes them an attractive option for these establishments, leading to a rise in their adoption.

Eminent Player’s Key Stratagems

Prominent players operating in the given market are Cleanfinity Brands, Dizolve Group, Earth Breeze, ECOS, Eco-Sal, Fresh FiJi (LG H&H), Homevative, Kind laundry, LLC (Dash), MaddieBrit Products, Purecise Clean, TruEarth, and WashEZE.

Companies aim to increase their market share by targeting existing markets with their existing products or services. This is achieved through aggressive marketing, pricing strategies, or improving customer loyalty.

Further, companies focus on developing new or improved products or services to meet evolving customer needs and preferences. This strategy involves investing in research and development (R&D), innovation, and product differentiation.

For instance :

• LastObject launched new laundry sheets in December 2022. The sheets offer safer ingredients, sustainable packaging, and a lower carbon footprint. They are free of ethoxylates, perfumes, and dyes.
• In August 2021, Ease launched its multi-purpose laundry detergent Sheets shipping in North America. The sheets prevent color bleeds, are non-toxic, catch harmful chemicals, and are eco-friendly. Each sheet is ultra-concentrated, washing up to 20 shirts per load. They can also be used as dryer sheets for static protection.

Fact.MR has provided detailed information about the price points of key manufacturers of laundry detergent sheets positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Laundry Detergent Sheets Industry Research

• By Type :

  • Biodegradable
  • Non-Biodegradable

• By End User :

  • Households / Individuals
  • Hotel & Resorts
  • Laundromats / Drycleaners
  • Others

• By Sales Channel :

  • Offline
    • B2B
    • B2C
      • Modern Trade Channels
      • Convenience/Neighborhood Stores
      • Supermarkets /Departmental Stores
  • Online
    • Third-Party / E-Commerce Websites
    • Company / Brand Websites

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa