Konjac Root Fiber Market

Growing Adoption of Konjac Root Fibre in Gluten-Free and Vegan Products to Boost Market Demand

The global konjac root fiber market is set to enjoy a valuation of US$ 390 million in 2023 and further expected to expand at a CAGR of 7.6% to reach US$ 810 million by the end of 2033.

Konjac root fiber, also known as glucomannan, is a dietary fiber derived from the root of the konjac plant. It has gained popularity as a dietary supplement due to its potential health benefits and its ability to promote weight loss. Konjac root fiber is very low in calories and carbohydrates, making it suitable for various dietary plans, including low-calorie or low-carb diets.

Report Attributes	Details
Konjac Root Fiber Market Size (2022A)	US$ 357 Million
Estimated Market Value (2023E)	US$ 390 Million
Forecasted Market Value (2033F)	US$ 810 Million
Global Market Growth Rate (2023 to 2033)	7.6% CAGR
North America Market Share (2023)	~ 23.6%
Europe Market Growth Rate (2023 to 2033)	~7.4% CAGR
United States Market Growth Rate (2023 to 2033)	~ 7.6% CAGR
Market Share of Top 3 Countries	~ 36.1%
Key Companies Profiled	AuNutra Industries; Best Naturals; BulkSupplements; FMC Biopolymer; Greenutra Resource Inc; Herbadiet; Konjac Foods; Kowa India Pvt Ltd; Nature's Why; Nova Nutritions; NOW Foods; Nutricost; Nutrigold; Precision Nutrition; Puritan's Pride; Shimizu Chemical Corporation; Solaray Inc; TIC Gums; Xian Yuensun; Other Prominent Market Players

Sales Analysis of Konjac Root Fiber (2018 to 2022) Vs. Market Forecast Outlook (2023 to 2033)

The market for konjac root fiber has experienced significant growth in recent years, driven by increasing consumer demand for natural and healthy food ingredients. As consumers become more health-conscious and seek out natural and functional ingredients, the demand for konjac root fiber has risen.

It is considered a natural alternative to synthetic dietary fibers and has gained popularity as a gluten-free, low-calorie, and low-carbohydrate ingredient. The versatility of konjac root fiber makes it appealing to food manufacturers who are looking to develop innovative, healthier, and more satisfying food options.

During the forecast period (2023 to 2033), the demand for konjac root fiber is projected to increase substantially due to increasing incidences of obesity, diabetes, and high blood pressure. For instance, as per International Diabetes Federation, in 2021, approximately 537 million adults (20-79 years) are living with diabetes which is projected to rise to 643 million by 2030 and 783 million by 2045.

• Short Term (2023 to 2026): There is a growing trend towards clean label products, which are free from artificial ingredients and additives. Konjac root fiber is a natural ingredient that fits well within the clean label framework. Food manufacturers are incorporating konjac root fiber into their products to meet consumer preferences for clean and transparent labeling.
• Medium Term (2026 to 2029): Konjac root fiber has received regulatory approval as a dietary fiber in many countries, including the United States and European Union. Owing to this factor the safety profile of konjac root fiber is expected to be established during mid-term which will further escalate the adoption and consumption of konjac root fibers worldwide.
• Long Term (2029 to 2033): With the increasing adoption of vegan and plant-based diets, there is a rising demand for alternative ingredients. It is also important for businesses to stay abreast of market trends and adapt their strategies accordingly to capitalize on the growth opportunities in the konjac root fiber market.

Over the 2018 to 2022 historical period, the global konjac root fiber market registered a CAGR of 10.1%, and according to Fact.MR, a market research and competitive intelligence provider, the market is projected to exhibit growth at 7.6% CAGR and it will create absolute dollar opportunity of US$ 420 million during the period of 2023 to 2033.

What Factors are Escalating the Demand for Konjac Root Fiber?

Rising Health Awareness Among People

Consumers are increasingly seeking natural and healthy food products. Konjac root fiber is a natural ingredient that provides various health benefits, including improved digestion, weight management, and blood sugar control. Its functional properties, such as water absorption and gel formation, make it a desirable ingredient for food manufacturers.

The rising awareness about the importance of maintaining a healthy lifestyle has led to an increased demand for dietary fibers. Konjac root fiber is recognized for its ability to reduce cholesterol levels, and regulate bowel movements. As consumers become more health-conscious, the demand for konjac root fiber as a dietary supplement is expected to rise.

Growing Demand for Gluten-Free and Low Carbohydrate Products Worldwide

Konjac root fiber is naturally gluten-free and can be used as a substitute for gluten-containing ingredients in gluten-free products. It is also suitable for vegan and vegetarian diets, making it a versatile ingredient for various food products catering to specific dietary preferences. Obesity and weight management have become global health concerns. Konjac root fiber has gained popularity as a weight loss aid due to its low-calorie content, high fiber content, and ability to create a feeling of fullness. It can be used as an ingredient in weight loss products, meal replacements, and low-calorie foods.

What Factors are Restraining the Market Growth?

The production of konjac root fiber heavily relies on the cultivation of the konjac plant, which primarily grows in East Asia, particularly in China, Japan, and Korea. Limited availability of konjac root can create supply chain challenges and affect the overall market growth. The price of konjac root can be subject to fluctuations due to factors such as weather conditions, crop yields, and market demand. These variations in raw material costs can impact the profitability and pricing of konjac root fiber products.

To overcome these restraints and barriers, the konjac root fiber market can focus on expanding cultivation and production capabilities, investing in research and development to explore new applications, and conducting targeted marketing campaigns to raise consumer awareness.

Country-wise Insights

What are the Factors Contributing to the High Demand for Konjac Root Fiber in the United States?

The growing konjac root fiber market in North America and the United States can be attributed to the increasing focus on health and wellness, weight management concerns, the need for gluten-free and allergen-free options, the clean label movement, and the versatility of the ingredient in product development.

Also, there has been an increasing emphasis on health and wellness among consumers in North America and the United States. Konjac root fiber, also known as glucomannan, is a natural dietary fiber that is low in calories and carbohydrates. Obesity rates have been steadily rising in North America and the United States, leading to a greater focus on weight management. Konjac root fiber has gained attention for its ability to promote feelings of fullness and reduce appetite. Moreover, konjac root fiber is naturally gluten-free, making it an attractive option for individuals with gluten intolerance or celiac disease. With the increasing prevalence of gluten-related disorders and food allergies, the demand for gluten-free and allergen-free products has grown significantly, driving the market for konjac root fiber.

What Are the Trends That Have Impelled the Use of Konjac Root Fiber in United Kingdom?

Consumers in Europe and the United Kingdom are becoming more health-conscious and are actively seeking out food products that promote well-being. There is a significant trend towards plant-based and vegan diets in Europe and the United Kingdom, driven by concerns for environmental sustainability, and personal health. Konjac root fiber is a plant-based ingredient that can be used in a variety of vegan and vegetarian food products. It offers a natural and versatile option for manufacturers looking to cater to this expanding market segment.

Growing media coverage, health blogs, and social media influence have contributed to increased consumer awareness of the benefits of konjac root fiber. Konjac root fiber has received regulatory approvals and endorsements from various food safety authorities, such as the European Food Safety Authority (EFSA) and the UK Food Standards Agency (FSA). These approvals have helped to build consumer confidence in the safety and efficacy of konjac root fiber as a food ingredient, further driving its market growth.

Category-wise Insights

How B2b Procurement Enhanced The Market Potential by Leading Sales In The Market?

Market participants are exploring different product formulations that incorporate konjac root fiber. They are developing unique selling propositions and highlighting the health benefits of konjac root fiber to attract customers. This could include selling directly to food manufacturers, partnering with distributors, or even establishing an online presence to reach consumers directly.

Market players has developed a comprehensive marketing strategy to raise awareness about konjac root fiber and its benefits. They are collaborating with influencers or experts in the health and wellness field to endorse their products. The market for konjac root fiber is growing as long as companies continue to put a significant emphasis on forming close bonds with their clients, offering them first-rate customer service, free samples of products, and other incentives.

How Does Konjac Root Fiber Contribute to Weight Management and Appetite Control?

Glucomannan has a high water-absorbing capacity, and when consumed, it expands in the stomach, creating a feeling of fullness. This can help reduce appetite and prevent overeating, leading to a decrease in calorie intake. It can also bind to dietary fat and cholesterol in the digestive system, inhibiting their absorption. By reducing the absorption of calories from fat, it may contribute to weight loss or weight management.

Glucomannan has the potential to improve blood sugar control. It forms a gel-like substance in the digestive tract, which can slow down the absorption of glucose into the bloodstream. This help stabilize blood sugar levels and reduce cravings for sugary foods. The demand for konjac root fiber has been growing due to the increased interest in natural and functional food ingredients. The market for konjac root fiber is expected to continue expanding as consumers seek healthier alternatives and weight management solutions.

Competitive Landscape

Prominent konjac root fiber manufacturers are AuNutra Industries, Best Naturals, BulkSupplements, FMC Biopolymer, Greenutra Resource Inc, Herbadiet, Konjac Foods, Kowa India Pvt Ltd, Nature's Why, Nova Nutritions, NOW Foods, Nutricost, Nutrigold, Precision Nutrition, Puritan's Pride, Shimizu Chemical Corporation, Solaray Inc, TIC Gums, Xian Yuensun and other prominent market players.

Organizations give a critical piece of their income in research and development to determine issues and proposition effective fixes to attract new clients. In order to compete with other players, businesses are developing individualized solutions to issues that cater to industry-specific requirements.

Fact.MR has provided detailed information about the price points of key manufacturers of konjac root fiber positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Konjac Root Fiber Industry Research

• By Sales Channel :

  • B2B Procurement
  • B2C Sales

• By Application :

  • Weight Management
  • Cholesterol Reduction
  • Blood Sugar Reduction
  • Constipation Relieving

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & ASEAN
  • Oceania
  • Middle East & Africa