Juice Concentrate Market

Juice Concentrate Market Outlook (2024 to 2034)

The global juice concentrate market is calculated to have a value of US$ 81.72 billion in 2024The market is projected to increase at a CAGR of 5.3% and reach US$ 136.96 billion by 2034.

Juice concentrate is an affordable and quick alternative to fresh fruit or vegetables in various applications. Juice concentrates are widely used in cooking and food-related products as they provide the same flavor as compared to fresh ones.

Growing demand for convenient and on-the-go foods is increasing the consumption of concentrated juice products. Juice concentrates are increasingly being used in baby food formulations as a flavoring agent. Concentrated juices find extensive applications in bakery, confectionery, and beverages. As the concentrated juice can be stored for longer periods, its use in sauces, soups, sodas, and cocktails is high. Apple juice concentrates and citrus juice concentrates are widely used in bakery and beverage products such as syrups, cakes, and ice creams.

One of the notable juice concentrate market trends is the growing demand for sugar-free and preservative-free concentrates in several parts of the world. Manufacturers are focused on producing sugar-free concentrates to align with this trend and earn more. Technological advancements directed toward maintaining the nutritional and texture properties of juice concentrates are set to offer high-growth opportunities for key market players.

• The North American juice concentrate market size is projected to reach US$ 33.97 billion by 2034.
• East Asia is expected to capture 22.9% of the global juice concentrate market share in 2024.

Report Attribute	Detail
Juice Concentrate Market Size (2024E)	US$ 81.72 Billion
Forecasted Market Value (2034F)	US$ 136.96 Billion
Global Market Growth Rate (2024 to 2034)	5.3% CAGR
South Korea Market Value (2034F)	US$ 7.14 Billion
Vegetable Juice Concentrate Demand Growth (2024 to 2034)	5.6% CAGR
Key Companies Profiled	AGRANA Beteiligungs-AG; Baor Products; Fructum GmbH; H&H Products Company; Hermann Pfanner Getränke GmbH; Alpenfrucht GmbH; Lemonconcentrate S.L.U.; Grünewald Fruchtsaft GmbH; Ingredion; Lizaz Food Processing; Old Orchard Brands, LLC.; W. KÜNDIG & CIE AG; SVZ Industrial Fruit & Vegetable Ingredients; Prodalim; CitroGlobe S.r.l.; Döhler GmbH; Encore Fruit Marketing, Inc.; Wedge India.

What is Giving a Push to Juice Concentrate Consumption Globally?

“Substantial Use of Fruit Juice Concentrates in Alcoholic Beverages”

Juice concentrates are mostly used as flavoring agents in food and beverages. Concentrates made from tea, cherry, citrus, and apple are finding extensive applications in beverage products. Alcohol makers make extensive use of cherry, citrus, and apple juice concentrates to experiment with the taste and flavor of their products. Citrus concentrate is mainly used in alcoholic beverages such as beer and vodka.

Citrus concentrates made from fruits such as grapefruits, oranges, and lemons are the main ingredients in the production of alcoholic drinks such as tequila and cocktails.

Why is Market Growth Taking a Hit to Some Extent?

“Juice Concentrates Are Unhealthy Compared to Fresh Juices”

Demand for concentrate-free and natural juice products is gaining traction. The 'No to Concentrated Juice' trend may hamper the overall market growth to some extent. The shift in consumer eating habits and growing preference for nutritional products are some of the reasons for lowering the consumption of juice concentrates.

Fresh juice solutions are more convenient and easy to consume. These products follow a simple 3 rule process open, pour, and drink. Fresh juice solutions are also considered premium juices compared to their concentrated counterpart. They also contain less sugar and are the best alternative to carbonated beverages.

Juice concentrates go through many procedures, such as dehydration, crushing, and blending, to get the end product. Juice concentrates are available in two forms powder and liquid. As they go through several steps juice concentrates lose their nutritional qualities. Some manufacturers also add extra sugar, preservatives, and stabilizers in their juice concentrates to maintain shelf life. Low in fibers, juice concentrates triggers spike in blood sugar levels. Thus, all these factors are hindering overall juice concentrate market growth.

How Can New Companies Differentiate Themselves from Competitors?

“Production Innovations and Niche Marketing to Reach a Wider Consumer Base”

Start-ups should focus on the production of high-quality juice concentrates. This includes stringent quality control measures in sourcing fruits and vegetables, extraction processes, and concentration techniques, ensuring a superior product compared to competitor ones. Some new companies are differentiating themselves by offering unique characteristics in their concentrates, such as unique flavor profiles or a proprietary production method. This niche market strategy is helping them to reach a wider consumer base and stand apart from competitors.

Country-wise Analysis

The United States is projected to capture 46.1% of the North American share by 2034. The hectic lifestyles of American individuals and the high demand for on-the-go food products are promoting the consumption of juice concentrates in the country.

How is Busy Lifestyle Set to Augment Demand for Juice Concentrate in the United States?

“High Consumption of Ready-to-Eat Products and Functional Beverages”

Attribute	United States
Market Value (2024E)	US$ 8.97 Billion
Growth Rate (2024 to 2034)	5.7% CAGR
Projected Value (2034F)	US$ 15.66 Billion

The busy lifestyles of individuals are driving high demand for ready-to-drink and ready-to-eat products in the United States. Many Americans perceive juice concentrates as a healthier alternative to sugar sodas or artificially flavored drinks. Also, concentrated juices are more affordable than fresh juices. Thus, this factor is attracting price-sensitive consumers in the United States. The growing popularity of functional beverages in which juice concentrates are served as base ingredients is contributing to the growth of the United States market.

Which Aspects are Positively Influencing Demand for Juice Concentrate in Japan?

“Healthy Lifestyle Trend Promoting Sales of Juice Concentrates with Minimum Additives”

Attribute	Japan
Market Value (2024E)	US$ 5.5 Billion
Growth Rate (2024 to 2034)	5.8% CAGR
Projected Value (2034F)	US$ 9.66 Billion

Japanese cuisines include fruit flavors in various dishes, desserts, and traditional beverages. Juice concentrates are easy to integrate with both traditional and modern culinary applications. Most Japanese people prefer eating natural and fresh food and beverage products. Juice concentrates with organic ingredients and minimal additives are anticipated to exhibit healthy demand in Japan.

Category-wise Analysis

As per the analysis by Fact.MR, a market research and competitive intelligence provider, the demand for fruit juice concentrates is increasing due to their cost-effectiveness, year-round availability, and major use in large-scale production. Fruit juice concentrates are anticipated to hold 85.4% of the global market share in 2024.

Which Type of Juice Concentrate is Most Widely Consumed?

“Longer Shelf Life and Affordability of Fruit Juice Concentrates”

Attribute	Fruit Juice Concentrates
Segment Value (2024E)	US$ 69.79 Billion
Growth Rate (2024 to 2034)	5.3% CAGR
Projected Value (2034F)	US$ 116.42 Billion

Fruit juice concentrates have a longer shelf life compared to fresh fruits. This characteristic is driving their high demand from both consumers and food & beverage manufacturers. Fruit juice concentrates can be stored at room temperature for longer periods without degradation in flavor or nutrient content.

Concentrated fruit juices are generally more economical than fresh juices. Thus, their cost-effectiveness makes them more accessible to a broader consumer base. The demand for fruit juice concentrates is high in price-sensitive markets. Fruit juice concentrates being versatile and easy to integrate are finding extensive applications in the food and beverage industry. Fruit juice concentrates are widely used in the production of soft drinks, jams, jellies, sauces, and bakery & confectionary products.

Why is Use of Juice Concentrates High in Beverage Manufacturing?

“Consistency in Flavor and Year-round Availability of Exotic Flavors”

Attribute	Beverages
Segment Value (2024E)	US$ 53.44 Billion
Growth Rate (2024 to 2034)	5.2% CAGR
Projected Value (2034F)	US$ 89.03 Billion

Juice concentrates are easy to store and transport due to their reduced weight and volume compared to fresh juice. This makes them more cost-effective for manufacturers producing large quantities of beverages. Concentrates allow manufacturers to maintain and achieve a consistent flavor across all batches. The uniformity of flavor is crucial for maintaining brand integrity and meeting consumers’ expectations. Concentrated juices offer consistent flavor when compared to fresh juices.

Juice concentrates facilities year-round production of beverages with seasonal or exotic fruit flavors. This expands the range of beverage options available to consumers without being constrained by seasonal fruit availability.

Competitive Landscape

Key players in the juice concentrate industry are diversifying their product offerings through innovations. The integration of advanced manufacturing technologies and juice concentrate formulations is contributing to the revenue growth of leading companies. Prominent producers of juice concentrates are also employing merger, collaboration, and partnership strategies to increase their market reach.

• In January 2024, foodtech start-up Better Juice, Ltd. announced its collaboration with Ingredion, Inc. to offer sugar reduction solutions to the United States juice market. Better Juice's innovative sugar reduction technology removes simple sugars from juice concentrates, beverages, and other natural sugar-containing liquids.
• In 2023, McDonald's Canada introduced all-new Fruit Splash™ beverages across the country. Fruit Splash beverages come in three flavors lemon, strawberry passionfruit, and peach mango. Lemon juice concentrate is a common ingredient in all 3 beverages.

Fact.MR provides detailed information about the price points of key producers of juice concentrates positioned across the world, sales growth, production capacity, and speculative technological expansion, in this new market report.

Key Segments of Juice Concentrate Market Research

• By Product Type :

  • Fruit Juice Concentrates
  • Vegetable Juice Concentrates

• By Application :

  • Beverages
  • Soups & Sauces
  • Dairy
  • Bakery & Confectionery
  • Others

• By Distribution Channel :

  • Online
  • Offline

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa