Interdental Cleaning Product Market

Interdental Cleaning Product Market Outlook (2024 to 2034)

The global interdental cleaning product market size is calculated to reach US$ 3.6 billion in 2024. As per this recent industry analysis by Fact.MR, worldwide sales of interdental cleaning products are forecasted to increase at a CAGR of 4.5% and reach US$ 5.5 billion by the end of 2034.

Increasing dental problems such as plaque, dental cavities, bad breath, and inflammation of the gums among individuals across the world due to altering lifestyles and poor eating habits are leading to increasing sales of interdental cleaning products. Increasing spending power of people on personal hygiene is driving demand for improved interdental cleaning products.

Many innovative products such as dental floss, electric interdental toothbrushes, dental tapes, and tongue cleaners are being widely adopted by high and middle-income people worldwide. Many organizations across the globe are taking initiatives to spread awareness about dental and oral health care.

• According to the American Dental Association (ADA), interdental cleaners such as interdental brushes and floss are an essential part of taking care of gums and teeth.
• North America is forecasted to hold 24.3% of the global interdental cleaning product market share by 2034.

North America is a profitable market for interdental cleaning product suppliers. Followed by North America, Europe is another key market for interdental cleaning products. This can be attributed to the growing prevalence of oral problems and dental issues, mainly in the eastern parts of Europe. Surge in the geriatric population is also set to drive regional market growth. Senior citizens are highly adopting interdental cleaning products to minimize the risk of dental problems and the need for dentures.

More consumers are adopting specialist interdental cleaning tools such as flosses and interdental brushes driven by the growing importance of oral hygiene in Europe. Consumers in the United Kingdom and Germany are major contributors to oral hygiene product demand.

Report Attribute	Detail
Interdental Cleaning Product Market Size (2024E)	US$ 3.6 Billion
Forecasted Market Value (2034F)	US$ 5.5 Billion
Global Market Growth Rate (2024 to 2034)	4.5% CAGR
South Korea Market Share (2034F)	23.1%
Offline Sales Growth Rate (2024 to 2034)	4.2% CAGR
Key Companies Profiled	Johnson & Johnson; Trisa AG; Procter & Gamble Company; TePe Plackers; Curaprox; Lion Corp; The Humble Co; Colgate-Palmolive Co; 3M Company; DenTek Oral Care Inc.; M+C Schiffer GmbH; DentalPro; Naisen Caring.

Is Interdental Cleaning Products a Profitable Business to Invest In?

“Supportive Government Initiatives on Oral Health in Several Countries”

Steady interdental cleaning tool demand growth can be attributable to increasing oral health consciousness among consumers, efforts towards preventive dental care, government initiatives towards advanced oral health awareness, and investments in product research and development by key players in the interdental cleaning product market.

Government initiatives are playing a critical role in not only increasing access to interdental cleaning but also in boosting user awareness.

• Legislative efforts such as the Older Americans Reauthorization Act of 2016 and the Action for Dental Health Act of 2023 in the United States are contributing to the increasing adoption, sales, and prescriptive use of interdental cleaning products.

Collaborations between governments and professional dental organizations are critical in reaching a large number of potential users.

• In 2019, the Health Ministry of India joined hands with the All-India Institute of Medical Sciences and launched a digital oral health awareness platform called eDantSeva.

“Integration of Smart Technologies Brightening Future of Interdental Cleaning Product Manufacturers”

Integration of smart sensor technology is one of the notable interdental cleaning product market trends. Smart technologies are enhancing the functionality of dental care products. These technologies include electric toothbrushes, dental care software applications, and pressure sensors and timers. These systems help users in achieving optimal oral health.

Manufacturers are investing heavily in research and development activities to improve the features and performance of interdental cleaning products. Electric or smart toothbrushes are manufactured using the on vibration and oscillation technology. The oscillating-rotating technology is improving the performance of toothbrushes and the experience of users. The UV-light technology is aiding in killing germs.

Growing trend of sustainability is further driving the demand for eco-friendly oral care products including interdental cleaning tools. To align with this trend manufacturers are developing interdental cleaning products using biodegradable components, sustainable packaging, and plant-based materials.

What Deters Some People from Opting for Advanced Interdental Cleaning Products?

“High Influence of Traditional Products Mitigating Adoption of Advanced Interdental Cleaning Options”

Problems arise as dental care is often viewed distinctly from general healthcare. This leads to the elderly struggling with managing oral healthcare expenses. Some individuals consider interdental cleaning a time-consuming task, which discourages them from investing in such products.

Populations in developing countries are less aware of the availability of advanced interdental cleaning products. Further, the complexity of using interdental cleaning products such as flosses effectively in comparison to conventional oral care devices such as toothbrushes is expensive. Furthermore, strict regulations and slow approval of new products are hindering the overall interdental cleaning product market growth.

What Tactics Should New Companies Employ to Make a Mark in This Space?

“Digital and Targeted Marketing Will Attract Wider Consumer Base”

New companies entering the interdental cleaning product industry should focus on strategies such as online presence, targeted marketing, and product differentiation. Differentiating products through innovative designs, materials, and features attracts a wider consumer base. Establishing a strong online presence also helps to increase market reach and compete with large brands.

Country-wise Analysis

Why is Interdental Cleaning Product Use Increasing in the United States?

“Presence of Advanced Dental Facilities Driving Awareness Regarding Oral Care and Products”

Attribute	United States
Market Value (2024E)	US$ 400 Million
Growth Rate (2024 to 2034)	4.9% CAGR
Projected Value (2034F)	US$ 645.38 Million

Advanced product offerings such as electric interdental brushes and flosses are widely used by Americans. The presence of advanced dental clinics with access to better oral care infrastructure is driving the awareness of oral health care subsequently increasing the adoption of smart oral care products.

• The 2023 State of America’s Oral Health and Wellness Report commissioned by Delta Dental Plans Association estimates that boomers are at the forefront in understanding the importance and connection of oral health and overall health.

What’s Driving Sales of Interdental Cleaning Tools in Japan?

“Huge Senior Population in the Country”

Attribute	Japan
Market Value (2024E)	US$ 200 Million
Growth Rate (2024 to 2034)	5% CAGR
Projected Value (2034F)	US$ 325.78 Million

The older population in Japan is making use of advanced oral care products such as electric toothbrushes due to their effective and easy use. Dental floss and smart toothbrushes are helping senior citizen to effectively maintain their oral health. The increasing cases of periodontal disease in Japan are further boosting the sales of interdental cleaning tools.

Category-wise Analysis

Why Do More Consumers Prefer Interdental Brushes?

“Smart Sensor and O-R Technology Enhancing User Experience”

Attribute	Interdental Brushes
Segment Value (2024E)	US$ 1.2 Billion
Growth Rate (2024 to 2034)	4.2% CAGR
Projected Value (2034F)	US$ 1.8 Billion

Integration of advanced technologies such as smart sensors and oscillating-rotating (O-R) technology is leading to the development of advanced interdental brushes. Battery-powered and electric interdental toothbrushes are some of the innovative products that are gaining popularity among the middle and high-income groups. The geriatric population is also a leading user of smart toothbrushes. Old-age people suffer from more dental problems and prefer easy-to-use interdental brushes. Owing to its user-friendly property interdental brushes are set to exhibit increasing usage across the globe.

Will Interdental Cleaning Product Suppliers Earn More Through Online Sales?

“Wide Range of Options and Discounts Increasing Online Sales of Interdental Cleaning Products”

Attribute	Online Sales
Segment Value (2024E)	US$ 1.8 Billion
Growth Rate (2024 to 2034)	4.8% CAGR
Projected Value (2034F)	US$ 2.9 Billion

Online shopping is the most convenient way of purchasing goods. Ability to browse a range of options with a single touch is primarily driving online sales of interdental cleaning products. Consumers can buy products according to their preferences and needs easily through online platforms. Availability of detailed information about products and consumer reviews makes it more convenient for buyers to make effective decisions. Furthermore, the availability of multiple offers makes online shopping affordable.

Competitive Landscape

The interdental cleaning product market is largely fragmented, and established companies are observed investing in innovative product launch strategies. Industry giants are also focusing on strategic partnerships and acquisitions to consolidate their market position. Furthermore, the implementation of corporate social responsibility (CSR) initiatives such as oral hygiene awareness campaigns and dental care programs by companies are set to drive consumer attention.

• In January 2024, Laifen announced the launch of its new electric toothbrush ‘Laifen Wave Electric Toothbrush’. The brush runs on dual-action (oscillation and vibration) technology.
• Oclean launched its latest innovation ‘Oclean X Ultra WiFi Smart Sonic Electric Toothbrush’ at the Consumer Electronics Show (CES) 2024.

Fact.MR provides detailed information about the price points of key producers of interdental cleaning products positioned across the world, sales growth, production capacity, and speculative technological expansion, in the recently updated market report.

Key Segments of Interdental Cleaning Product Market Research

• By Product :

  • Interdental Brushes
  • Toothpicks
  • Dental Tapes
  • Dental Floss
  • Others

• By Sales Channel :

  • Online
  • Offline

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa