Influencer Marketing Market
Influencer Marketing Market Forecast, Trend Analysis & Competition Tracking - Global Review 2021 to 2031
Analysis of Influencer Marketing Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Influencer Marketing to Grow Significantly by More than 20% CAGR
The influencer marketing market is estimated to grow US$ 6.0 Bn by 2021, at a CAGR of more than 20% during the assessment period 2021-2031. Influencer marketing is a discipline of digital marketing which involves endorsements and product mentions from the social media influencers, to build high trust in the brand’s potential customers. Demand for influencer marketing will witness steady growth in short-term, with optimistic growth outlook in the long-run. Unable to measure effectiveness of the campaign will mean limited opportunities in near future, however, increase in number of users of social media platform will provide momentum, in the influencer marketing approach.
What is Driving Demand for Influencer marketing?
Rise in OTT platform and social media consumptions will increase the demand of influencer marketing. Since last 4-5 years the consumption of smartphones, tablets, and laptops has increased drastically. Also the evolution of technology like 3G, 4G, and 5G will assist the growth of influencer marketing.
Decrease in television viewership is noted in recent years because of evolution of social media platform like Facebook, Twitter, You Tube etc. Also the use of OTT platforms like Netflix, Amazon Prime, Disney Hotstar and many more has increased day by day. Thus increase in use of social media platform becomes a major driving factors of influencer marketing.
Rise of Influencer Marketers to Promote Branding
Influencer marketing around the globe have been impacted by COVID-19 positively. Consumers are, therefore, looking to find credible people, thereby making micro influencers more relevant than ever. This has created new opportunities for the brands to engage with their audience with the help of new ways of digital marketing, such as influencer marketing. According to a recent survey by influencer marketing platform Zefmo, nearly 92% marketers turned to influencer marketing campaigns in the year 2020.
As a result of COVID-19, most of the countries have undergone lockdown as precautionary step towards COVID-19 pandemic. So people spending more time at home has resulted into increase in the use of social media platforms. The traffic on the social media channels has increased tremendously, which ultimately has driven the demand of social media influencers.
US and Canada Influencer marketing Outlook
US is one of the largest markets for Influencer marketing, globally. The demand for Influencer marketing in US and Canada will be led by continuous adoption of influencer marketing platform solution and services across all the major industries such as media and entertainment, retail, healthcare, travel and hospitality and others.
During 2020, US monthly active social media user went up by 2% for Facebook, LinkedIn and Instagram, as compared to 2019. Moreover, as per the latest statistics, almost 80% of US population have social media accounts. Also, the social media user growth in North America was nearly 7% during the period 2019-2020. Hence, with the growth of social media users in the US region, the opportunity for social media influencer marketing would growth to new heights.
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Europe Demand Outlook for Influencer marketing
The influencer marketing in Europe is largely driven by the Western European counties, which contributes to the major share in the overall European digital marketing spend. The digital marketing spending in Western Europe in 2021 is projected to be nearly $72 Bn, with major driver being the COVID-19 pandemic resulting in rise in digital media usage and audience.
Moreover, as on January 2021, Russia accounted for nearly 99 million monthly active mobile social media users, the highest in any European countries, followed by Germany- 66 million, and the UK-53 million mobile social media users. Hence, there is immense opportunities in Europe for influencer marketing, in the coming years.
Who are the Key Influencer marketing vendors?
Some of the leading vendors of Influencer marketing include IZEA Worldwide, Quotient Technology Inc., Launchmetrics, JuliusWorks, Inc., Traackr, Inc., Upfluence Inc., Klear, AspireIQ, CreatorIQ, Mavrck, Impact Tech, Inc., Brandwatch, Linqia, Inc., Onalytica, Social Beat Digital Marketing LLP, ExpertVoice Inc., Lefty, Lumanu Inc., InfluencerDB, Taggermedia, Heepsy, Fourstarzz Media LLC, Juulr B.V., Intellifluence, Insense Ads, Inc., Talent Village Ltd., and others.
These vendors are adopting various key strategies, to increase their customer base locally and globally. They are also spending millions of dollars into building digital marketing strategies, to fulfill the unmet needs of their customers for influencer marketing
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Influencer Marketing Market Report Highlights:
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
Key Segments
By Component
- Influencer Marketing Platform
- Services
- Digital Marketing Consulting
- Deployment and Integration
- Support and maintenance
By Application
- Campaign management
- Influencer relationship management
- Analytics and reporting
- Compliance management
- Others
By Enterprise Size
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
By Vertical
- Fashion and lifestyle
- Retail and consumer goods
- Health and wellness
- Banking and finance
- Travel and tourism
- Other
By Region
- North America
- US
- Canada
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Europe
- UK
- France
- Germany
- Italy
- Spain
- BENELUX
- Russia
- Rest of Europe
- East Asia
- China
- Japan
- South Korea
- South Asia & Pacific
- India
- Thailand
- Indonesia
- Malaysia
- Australia & New Zealand
- Rest of South Asia & Pacific
- Middle East & Africa
- GCC Countries
- Turkey
- South Africa
- Rest of Middle East and Africa
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Table of Content
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis and Forecast 6.1. Component 6.2. Application 6.3. Enterprise Size 6.4. Vertical 7. Global Market Analysis and Forecast, By Component 7.1. Platform 7.2. Services 8. Global Market Analysis and Forecast, By Application 8.1. Campaign management 8.2. Influencer relationship management 8.3. Analytics and reporting 8.4. Compliance management 8.5. Others 9. Global Market Analysis and Forecast, By Enterprise Size 9.1. Large Enterprises 9.2. Small and Medium-sized Enterprises (SMEs) 10. Global Market Analysis and Forecast, By Vertical 10.1. Fashion and lifestyle 10.2. Retail and consumer goods 10.3. Health and wellness 10.4. Banking and finance 10.5. Travel and tourism 10.6. Other 11. Global Market Analysis and Forecast, By Region 11.1. North America 11.2. Latin America 11.3. Western Europe 11.4. Eastern Europe 11.5. East Asia 11.6. South Asia & Pacific 11.7. MEA 12. North America Sales Analysis and Forecast, by Key Segments and Countries 13. Latin America Sales Analysis and Forecast, by Key Segments and Countries 14. Western Europe Sales Analysis and Forecast, by Key Segments and Countries 15. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries 16. East Asia Sales Analysis and Forecast, by Key Segments and Countries 17. South Asia & Pacific Sales Analysis and Forecast, by Key Segments and Countries 18. MEA Sales Analysis and Forecast, by Key Segments and Countries 19. Sales Forecast by Component, Application, Enterprise Size, and Vertical for 30 Countries 20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 21. Company Profile 21.1. IZEA Worldwide 21.2. Quotient Technology Inc. 21.3. Launchmetrics 21.4. JuliusWorks, Inc. 21.5. Traackr, Inc. 21.6. Upfluence Inc. 21.7. Klear 21.8. AspireIQ 21.9. CreatorIQ 21.10. Mavrck 21.11. Impact Tech, Inc. 21.12. Brandwatch 21.13. Linqia, Inc. 21.14. Onalytica 21.15. Social Beat Digital Marketing LLP 21.16. ExpertVoice Inc. 21.17. Lefty 21.18. Lumanu Inc. 21.19. InfluencerDB 21.20. Taggermedia
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List Of Table
Table 01: Global Market US$ Bn Forecast by Region
Table 02: Global Market US$ Bn Forecast by Component
Table 03: Global Market US$ Bn Forecast by Application
Table 04: Global Market US$ Bn Forecast by Enterprise Size
Table 05: Global Market US$ Bn Forecast by Vertical
Table 06: North America Market US$ Bn Forecast by Country
Table 07: North America Market US$ Bn Forecast by Component
Table 08: North America Market US$ Bn Forecast by Application
Table 09: North America Market US$ Bn Forecast by Enterprise Size
Table 10: North America Market US$ Bn Forecast by Vertical
Table 11: Latin America Market US$ Bn Forecast by Country
Table 12: Latin America Market US$ Bn Forecast by Component
Table 13: Latin America Market US$ Bn Forecast by Application
Table 14: Latin America Market US$ Bn Forecast by Enterprise Size
Table 15: Latin America Market US$ Bn Forecast by Vertical
Table 16: Western Europe Market US$ Bn Forecast by Country
Table 17: Western Europe Market US$ Bn Forecast by Component
Table 18: Western Europe Market US$ Bn Forecast by Application
Table 19: Western Europe Market US$ Bn Forecast by Enterprise Size
Table 20: Western Europe Market US$ Bn Forecast by Vertical
Table 21: Eastern Europe Market US$ Bn Forecast by Country
Table 22: Eastern Europe Market US$ Bn Forecast by Component
Table 23: Eastern Europe Market US$ Bn Forecast by Application
Table 24: Eastern Europe Market US$ Bn Forecast by Enterprise Size
Table 25: Eastern Europe Market US$ Bn Forecast by Vertical
Table 26: East Asia Market US$ Bn Forecast by Country
Table 27: East Asia Market US$ Bn Forecast by Component
Table 28: East Asia Market US$ Bn Forecast by Application
Table 29: East Asia Market US$ Bn Forecast by Enterprise Size
Table 30: East Asia Market US$ Bn Forecast by Vertical
Table 31: South Asia & Pacific Market US$ Bn Forecast by Country
Table 32: South Asia & Pacific Market US$ Bn Forecast by Component
Table 33: South Asia & Pacific Market US$ Bn Forecast by Application
Table 34: South Asia & Pacific Market US$ Bn Forecast by Enterprise Size
Table 35: South Asia & Pacific Market US$ Bn Forecast by Vertical
Table 36: MEA Market US$ Bn Forecast by Country
Table 37: MEA Market US$ Bn Forecast by Component
Table 38: MEA Market US$ Bn Forecast by Application
Table 39: MEA Market US$ Bn Forecast by Enterprise Size
Table 40: MEA Market US$ Bn Forecast by Vertical
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List Of Figures
Figure 01: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Component
Figure 02: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Application
Figure 03: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Enterprise Size
Figure 04: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Vertical
Figure 05: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Region
Figure 06: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Component
Figure 07: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Application
Figure 08: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Enterprise Size
Figure 09: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Vertical
Figure 10: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 11: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Component
Figure 12: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Application
Figure 13: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Enterprise Size
Figure 14: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Vertical
Figure 15: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 16: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Component
Figure 17: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Application
Figure 18: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Enterprise Size
Figure 19: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Vertical
Figure 20: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 21: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Component
Figure 22: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Application
Figure 23: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Enterprise Size
Figure 24: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Vertical
Figure 25: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 26: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Component
Figure 27: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Application
Figure 28: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Enterprise Size
Figure 29: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Vertical
Figure 30: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 31: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Component
Figure 32: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Application
Figure 33: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Enterprise Size
Figure 34: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Vertical
Figure 35: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Figure 36: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Component
Figure 37: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Application
Figure 38: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Enterprise Size
Figure 39: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Vertical
Figure 40: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Bn Projection by Country
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
- FAQs -
How Much Growth Potential the Influencer Marketing Market Holds?
Influencer marketing market is estimated to grow at a CAGR of 30% during the forecast period.
Why is Influencer Marketing Market Witnessing High Performance?
The rising use of the internet for advertising has drastically changed the business strategies of several organizations.
Where will Manufacturers find Most Opportunities in the Influencer Marketing Industry?
The U.S. is likely to be a region with lucrative opportunities for the influencer marketing players.
Influencer Marketing Market