Home DNA Testing Market
Home DNA Testing Market Study by Saliva, Cheek Swab, and Others for Oncology, Virology, Fitness, Diet & Nutrition, COVID-19 Kits, and Ancestry Testings From 2024 to 2034
Analysis of Home DNA Testing Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Home DNA Testing Market Outlook (2024 to 2034)
Expanding at a CAGR of 16.3%, the global home DNA testing market is projected to increase from a valuation of US$ 4.62 billion in 2024 to US$ 20.96 billion by 2034.
People's desire to find out more about their family history, ethnic makeup, and place of origin is growing because of the rising accessibility and popularity of DNA testing kits. By examining particular regions of the genome, DNA testing offers a practical means of determining a person's genetic heritage. In addition to sharing genealogy and ethnicity estimates, it compares the customer's DNA with those of others who have undergone commercial DNA testing.
This satisfies people's natural interest in the places where their ancestors lived centuries ago, helps them find unidentified relatives, and offers fresh insights into their inherited genetic features. To fill the gaps in their family history and find long-lost family ties, DNA testing is becoming a crucial tool, particularly for adopted people or those with unknown paternity.
Customers are often surprised when the results show surprising genealogical ties to areas they have not previously linked with. Commercial DNA testing is seeing a significant increase in interest due to the compelling need to discover fresh and intriguing information about the geographic trip of one's DNA and to investigate hereditary history.
Over the course of the forecast period, the market for DNA test kits is projected to increase due to the growing adoption of organic growth strategies by prominent market players, such as product launches. For example, in April 2023, Mapmygenome, a genomics company that offers DNA testing-based products for gut health, skincare, ancestry, fitness, wellness, and health, announced the launch of BeautyMap, a ground-breaking DNA-based test that offers customized skin and hair care product recommendations based on each person's unique genetic composition.
| Report Attribute | Detail |
|---|---|
| Home DNA Testing Market Size (2024E) | US$ 4.62 Billion |
| Forecasted Market Value (2034F) | US$ 20.96 Billion |
| Global Market Growth Rate (2024 to 2034) | 16.3% CAGR |
| North America Market Value (2024E) | US$ 1.66 Billion |
| Mexico Market Value (2034F) | US$ 764.3 Million |
| Cheek Swab Segment Growth Rate (2024 to 2034) | 16.3% CAGR |
| United States Market Value (2034F) | US$ 7.72 Billion |
| Key Companies Profiled | Ancestry DNA; Living DNA; Gene by Gene; Invitae; Easy DNA; Pathway Genomics; Mapmygenome; Veritas; Helix OpCo LLC. |
According to the latest home DNA testing industry analysis by Fact.MR, demand for home DNA testing is witnessing steady growth from 2024 to 2034, with an optimistic growth outlook in the long run.
The increase in demand to identify genes for several infections provides momentum to the industry; however, stringent regulatory requirements for product approvals are estimated to hinder market growth.
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What is Driving Demand for Home DNA Testing?
Home DNA testing is more popular, as it is carried out within the comfort of the home. Such products are translating into incremental opportunities for companies in the DNA test kits market. Home-based DNA testing provides affordable predictive analysis of the disease, significantly benefitting the rise in health concerns for cancer patients, as stated in the home DNA testing industry outlook.
Several manufacturers are developing genetic testing for the wellness and fitness of patients around the globe, which is driving market growth. DNA testing kits help to take saliva samples too, which gives a stance to collect and extract DNA samples from it for further analysis of the disease.
Advancements in Sequencing Techniques Driving Home DNA Testing Market Growth
Next-generation sequencing is becoming an essential tool for the diagnosis of patients with breast and ovarian cancer, according to the home DNA testing industry analysis.
NGS testing provides advantage of simultaneously detecting multiple genetic variations in public and personal entities has supplemented the expansion of high-output technology, later on enhancing demand for their several reagents.
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United States and Canada Home DNA Testing Market Outlook
The healthcare system of the United States is well-known for its advanced structure and spending. The United States is getting the benefit of catering to leading biotechnology sector market players over other countries. This helps the country lead in the region, as mentioned in the home DNA testing industry outlook.
The United States market is set to trend on the historical pattern of bust and boom during the assessment period from 2024 to 2034. The country is home to several top pharma and biotechnology companies worldwide and is set to expand its business with high returns.
The United States and Canada are one of the top markets for home DNA testing globally. The countries have the maximum rate of research and development among all the other countries, resulting in a key region for the market.
Furthermore, well-established infrastructure, increasing adoption of novel sequencing technologies, and increasing healthcare expenditure are projected to contribute to expanding the market in this region.
Europe Demand Outlook for Home DNA Testing
Germany and the United Kingdom are the top leading countries of the Europe region where spending on healthcare infrastructure is analyzed as high. This creates an opportunity for steady demand in the market to expand in the long run.
Furthermore, its manufacturers and suppliers are to expand their business through mergers and acquisitions and, develop advanced technology applications for genomics, and capture Asia-Pacific regions.
For instance, in April 2018, United Kingdom-based DNAFit collaborated with Prenetics, a Hong Kong-based genetic corporation, to create a dent in the highly competitive global market for DNA test kits.
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
Who are the Key Manufacturers and Suppliers of Home DNA Testing?
Some of the leading manufacturers and suppliers of Home DNA Testing include :
- Ancestry DNA
- Living DNA
- Gene by Gene
- Invitae
- Easy DNA
- Pathway Genomics
- Mapmygenome
- Veritas
- Helix OpCo LLC
Key manufacturers are escalating their business through developments, collaborations, and geographic expansions in emerging regions.
Home DNA Testing Market Report Highlights :
- Detailed overview of the parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current, and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
Segmentation of Home DNA Testing Market Research
-
By Sample Type :
- Saliva
- Cheek Swab
- Others
-
By Application :
- Oncology
- Virology
- Fitness
- Diet & Nutrition
- COVID-19 Kits
- Ancestry Testing
-
By Distribution Channel :
- Online Stores
- Retail Stores
-
By Region :
- North America
- Western Europe
- Eastern Europe
- Latin America
- East Asia
- South Asia & Pacific
- Middle East & Africa
Table of Content
- 1. Executive Summary
- 2. Industry Introduction, including Taxonomy and Market Definition
- 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
- 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections
- 5. Pricing Analysis
- 6. Global Market Analysis and Forecast
- 7. Global Market Analysis and Forecast, By Sample Type
- 7.1. Saliva
- 7.2. Cheek Swab
- 7.3. Others
- 8. Global Market Analysis and Forecast, By Application
- 8.1. Oncology
- 8.2. Virology
- 8.3. Fitness
- 8.4. Diet & Nutrition
- 8.5. COVID 19 Kits
- 8.6. Ancestry Testing
- 9. Global Market Analysis and Forecast, By Distribution Channel
- 9.1. Online stores
- 9.2. Retail Stores
- 10. Global Market Analysis and Forecast, By Region
- 10.1. North America
- 10.2. Latin America
- 10.3. Western Europe
- 10.4. Eastern Europe
- 10.5. East Asia
- 10.6. South Asia & Pacific
- 10.7. MEA
- 11. North America Sales Analysis and Forecast, by Key Segments and Countries
- 12. Latin America Sales Analysis and Forecast, by Key Segments and Countries
- 13. Western Europe Sales Analysis and Forecast, by Key Segments and Countries
- 14. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries
- 15. East Asia Sales Analysis and Forecast, by Key Segments and Countries
- 16. South Asia & Pacific Sales Analysis and Forecast, by Key Segments and Countries
- 17. MEA Sales Analysis and Forecast, by Key Segments and Countries
- 18. Sales Forecast by Sample Type, Application, and Distribution Channel for 30 Countries
- 19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
- 20. Company Profile
- 20.1. Maj Ancestry
- 20.2. 23andMe Inc.
- 20.3. MyHeritage Ltd
- 20.4. Gene by Gene Ltd
- 20.5. Living DNA Ltd
- 20.6. National Geographic Partners LLC
- 20.7. Helix OpCo LLC
- 20.8. Veritas
- 20.9. FitnessGenes
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List Of Table
Table 01: Global Market US$ Mn Forecast by Region
Table 02: Global Market US$ Mn Forecast by Sample Type
Table 03: Global Market US$ Mn Forecast by Application
Table 04: Global Market US$ Mn Forecast by Distribution Channel
Table 05: North America Market US$ Mn Forecast by Country
Table 06: North America Market US$ Mn Forecast by Sample Type
Table 07: North America Market US$ Mn Forecast by Application
Table 08: North America Market US$ Mn Forecast by Distribution Channel
Table 09: Latin America Market US$ Mn Forecast by Country
Table 10: Latin America Market US$ Mn Forecast by Sample Type
Table 11: Latin America Market US$ Mn Forecast by Application
Table 12: Latin America Market US$ Mn Forecast by Distribution Channel
Table 13: Western Europe Market US$ Mn Forecast by Country
Table 14: Western Europe Market US$ Mn Forecast by Sample Type
Table 15: Western Europe Market US$ Mn Forecast by Application
Table 16: Western Europe Market US$ Mn Forecast by Distribution Channel
Table 17: Eastern Europe Market US$ Mn Forecast by Country
Table 18: Eastern Europe Market US$ Mn Forecast by Sample Type
Table 19: Eastern Europe Market US$ Mn Forecast by Application
Table 20: Eastern Europe Market US$ Mn Forecast by Distribution Channel
Table 21: East Asia Market US$ Mn Forecast by Country
Table 22: East Asia Market US$ Mn Forecast by Sample Type
Table 23: East Asia Market US$ Mn Forecast by Application
Table 24: East Asia Market US$ Mn Forecast by Distribution Channel
Table 25: South Asia & Pacific Market US$ Mn Forecast by Country
Table 26: South Asia & Pacific Market US$ Mn Forecast by Sample Type
Table 27: South Asia & Pacific Market US$ Mn Forecast by Application
Table 28: South Asia & Pacific Market US$ Mn Forecast by Distribution Channel
Table 29: MEA Market US$ Mn Forecast by Country
Table 30: MEA Market US$ Mn Forecast by Sample Type
Table 31: MEA Market US$ Mn Forecast by Application
Table 32: MEA Market US$ Mn Forecast by Distribution Channel
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Insights on import/export production,
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List Of Figures
Figure 01: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sample Type
Figure 02: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application
Figure 03: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel
Figure 04: Global Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Region
Figure 05: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sample Type
Figure 06: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application
Figure 07: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel
Figure 08: North America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 09: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sample Type
Figure 10: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application
Figure 11: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel
Figure 12: Latin America Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 13: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sample Type
Figure 14: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application
Figure 15: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel
Figure 16: Western Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 17: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sample Type
Figure 18: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application
Figure 19: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel
Figure 20: Eastern Europe Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 21: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sample Type
Figure 22: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application
Figure 23: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel
Figure 24: East Asia Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 25: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sample Type
Figure 26: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application
Figure 27: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel
Figure 28: South Asia & Pacific Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Figure 29: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Sample Type
Figure 30: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Application
Figure 31: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Distribution Channel
Figure 32: MEA Market Value Share (%), Growth Rate (Y-o-Y), and US$ Mn Projection by Country
Know thy Competitors
Competitive landscape highlights only certain players
Complete list available upon request
- FAQs -
Who are the top players in the Home DNA Testing market?
Ancestry DNA, Living DNA, Gene by Gene, and Invitae are some of the leading market players.
Which region is projected to lead in the market?
North America is projected to lead in 2024 with 35.8% of the global market share.
How big is the home DNA testing market in 2024?
The market is estimated to generate revenue worth US$ 4.62 billion in 2024.
What is the growth potential of the home DNA testing market?
The market is evaluated to expand at a remarkable CAGR of 16.3% through 2034.
Where are manufacturers finding the most opportunities in the industry?
The manufacturers in the market are finding the most opportunities in North America.
Home DNA Testing Market