Himalayan Salt Market

Himalayan Salt Market Outlook (2023-2033)

The global Himalayan salt market is set to post a valuation of US$ 13.4 billion in 2023 and it is anticipated to grow at a CAGR of 4.1% to reach US$ 20.1 billion by the end of 2033.

Himalayan salt is used in a variety of products, such as bath salts, salt lamps, and processed foods, with the growing sales of such products the demand for Himalayan salt is anticipated to escalate over the forecast period.

Report Attributes	Details
Himalayan Salt Market Size (2022A)	US$ 12.9 Billion
Estimated Market Value (2023E)	US$ 13.4 Billion
Forecasted Market Value (2033F)	US$ 20.1 Billion
Global Market Growth Rate (2023-2033)	~4.1% CAGR
North America Market Share (2023)	~21.4%
East Asia Market Growth Rate (2023-2033)	~4.5%  CAGR
United States Market Growth Rate (2023-2033)	~3.9% CAGR
East Asia Market Share (2023)	~26.3%
Key Companies Profiled	San Francisco Salt Company Kutch Brine Chem Industries Evolution Salt Co. GMG Naturo healthplus Saltan Ltd. Morton Salt Inc. Viva Doria The Spice Lab HimalayanChef

Sales Analysis of Himalayan Salt (2018-2022) Vs. Market Forecast Outlook (2023-2033)

Himalayan salt demand is increasing due to its extensive use in food processing as well as beauty products. Asian mountain ranges known as the Himalayas are the source from where the salt is mined on large scale, owing to its mineral composition, it has a beet-red color tint. This salt is hand-extracted and goes through minimum processing; as a result, it is thought to be healthier than table salt. As per consumer demand, Himalayan salt is offered in both iodized and non-iodized forms.

In recent years the demand for natural and organic products is increasing, which influences the overall demand for naturally occurring salt that does not process by any chemical mechanism and is expected to gain traction in the market.

• Short Term (2023-2026): Rising food and beverage industry will boost the demand for Himalayan salt.
• Medium Term (2026-2029): Increasing consumption of Himalayan salt to prevent respiratory diseases and huge application in Ayurveda medicine is anticipated to drive the market in the upcoming period.
• Long Term (2029-2033): Adopting a healthy lifestyle and increasing intake of nutritious organic products worldwide to boost Himalayan salt demand.

Over the 2018-2022 historical period, the global Himalayan salt market registered a CAGR of 3.3%, according to the Fact.MR, a market research and competitive intelligence provider, the market is projected to exhibit growth at 4.1% CAGR between 2023 and 2033.

Market share analysis of Himalayan salt based on product type and region is provided in a nutshell in the above image. Under the product type segment, the iodized sub-segment dominates with a 74.5% market share in 2023.

“Growing Demand to Prevent Digestive Disorders”

With the changing lifestyle and growing indigestion due to the rising consumption of processed or packed food. The demand for Himalayan salt multiplies, as Himalayan salt act as a digestive aid, enabling food to move more easily through the intestines.

The consumption of Himalayan salt is essential in daily life to ensure proper food digestion. Himalayan salt is crucial to all phases of digestion as it stimulates the glands to produce digestive juices, which helps with digestion. Owing to the aforementioned facts, the consumption of Himalayan salt is increasing globally.

Further, Himalayan salt is a perfect supplement for regular intake because it always has a balancing impact and doesn't raise blood pressure as regular table salt does. Due to such characteristics of Himalayan salt, its demand for a regular diet for gut health is increasing, which drives the market during the forecast period.

“Himalayan Salt Cost to Effect Its Sales Growth”

The Himalayan salt is extracted from the Himalayan region where workers witness various difficulties and machinery also requires extra maintenance to work efficiently in negative temperature situations. Such factors involve cost, owing to this the cost of Himalayan salt is comparatively high than regular salts. This, in turn, restrains the market's growth and prevents potential customers from its regular consumption due to its high cost.

Additionally, to meet the demand and supply gap, various counterfeit Himalayan salts are available on the online website, which has adverse effects on human health and hampers Himalayan salt sales growth.

Country-wise Insights

Which Country has Highest Market Share in North America Region?

The US market for Himalayan salt is expected to account for a significant revenue share due to increased government investment in food and drinks. The demand for Himalayan salt is anticipated to increase as chronic obstructive pulmonary diseases (COPD) become more common among the US population. Consuming Himalayan salt has helped in reducing the severity of the disorder (COPD), which is currently a serious health concern in the United States.

There are increasing cases of mineral deficiency-related diseases and hypertension in the US which can be expected to be reduced by the daily consumption of Himalayan salt in a significant amount. Additionally, the US Himalayan salt business is expanding as awareness of the advantages of using Himalayan salt regularly rises.

Due to such benefits, the United States holds significant potential for Himalayan salt sales over the coming years and it is expected to expand at a CAGR of 3.9%.

Why Chinese Himalayan Salt Market is Expected to Be Highly Lucrative?

In China, due to the rising population, and cultural history of using Himalayan salt across China to augment sales growth. Himalayan salt is being used by a rising number of luxury restaurants, cafes, and hotels to serve consumers food that is sourced organically.

Further, the growing use of Himalayan salt in bath bombs and other end-use verticals bolsters its sales across China. The demand for Himalayan salt in China is anticipated to increase due to the potential health benefits from the presence of vital minerals. The sales of China’s Himalayan salt market are anticipated to grow at a CAGR of 4.7%.

Category-wise Insights

Why is the use of Himalayan Salt in Food & Beverage Dominating the Market?

Himalayan salt is majorly used in the food and beverage industry as it provides various flavors and textures to food. The sector is anticipated to generate 41.3% of the worldwide market's revenue from Himalayan salt. It is used to prepare various delicious foods, enhance their flavor, and preserve food items for a longer period. The unique color of Himalayan salt is caused by deposits of minerals with therapeutic benefits. These minerals help in hydration, better electrolytic equilibrium, and the prevention of iodine deficiency.

According to Food and Drug Regulations (FDR), the use of salt should not be more than 0.01% of potassium iodine. As Himalayan salt is saltier as compared to table salt, it can be added in minimum quantities. Due to all of these factors, the food & beverage sub-segment is anticipated to grow at a CAGR of 3.8% over the forecast period.

Will Market Growth Be Led by the Online Sales Channel?

The online sales channel segment holds 27.2% of the market share in terms of the sales channel. Key players collaborate with various online sales channels such as Flipkart, Amazon, and others to offer delivery to consumers at their homes.

These websites serve as one-stop shopping for consumers by providing a variety of Himalayan salt brands. Customers can select from a selection of discount offers, pack sizes, and pricing points. Brands gain from engaging with customers and providing them with different products and services. Due to this online sales channel is anticipated to generate more revenue for the Himalayan salt market during the projected period.

Owing to the above-mentioned factors, the online sales channel sub-segment is expected to expand at a CAGR of 4.5% in the upcoming period.

Eminent Market Players’ Strategies

Prominent Himalayan salt manufacturers are San Francisco Salt Company, Kutch Brine Chem Industries, Evolution Salt Co., GMG, Naturo healthplus, Saltan Ltd., Morton Salt Inc., Viva Doria, The Spice Lab, HimalayanChef

Eminent players operating in the market are investing in R&D and different studies regarding the benefits and use of Himalayan salt, which in turn increases their market cap. Digital platform plays a crucial role in improving brand image and also spreading awareness regarding the multiple uses of Himalayan salts owing to this the demand is growing and in order to meet the growing demand market players are expanding their capacity to extract and supply more Himalayan salt. Also, long-term trade relations with the end-use industries bolster sales growth.

• In September 2022, GMG unveiled the world’s second-largest wholly automatic Himalayan pink salt-producing plant in the UAE, which has the capacity to manufacture about 200 tons of high-quality Himalayan pink salt per day.

Fact.MR has provided detailed information about the price points of key manufacturers of Himalayan salt positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Himalayan Salt Industry Research

• By Product Type:

  • Iodized
  • Non-Iodized

• By Application:

  • Food and Beverage
  • Salt Lamps
  • Bath Salts
  • Others

• By Sales Channel:

  • Offline Sales Channel
    • Supermarkets/Hypermarkets
    • Departmental Stores
    • Convenience Store
  • Online Sales Channel
    • Company Website
    • E-commerce Platform

• By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA