High-Strength RTD Malt Beverage Market

High-Strength RTD Malt Beverage Market Outlook (2024 to 2034)

Fact.MR in its new report stated that the global high-strength RTD malt beverage market is estimated to reach a size of US$ 5.1 billion in 2024 and is further forecasted to reach a valuation of US$ 9.76 billion by the end of 2034. The demand is projected to rise at a CAGR of 6.7% between 2024 and 2034.

A key high-strength RTD malt beverage market trend is increasing demand for convenience and on-the-go consumption from several consumers which is driving sales growth. With high-strength RTD (Ready-to-drink) malt drink options, people have a quick and simple way to enjoy strong beverages without the need to mix or prepare them, which is required in other alcoholic drinks. High-strength RTD malt beverages are becoming popular choices for social gatherings, outdoor events, or casual meetings for their portability and single-serve packaging.

Several companies are taking branding initiatives and doing aggressive marketing to increase the popularity of high-strength RTD malt beverages. They are widely using social media platforms to connect with consumers. Brands are effectively grabbing the attention of their target audience by collaborating with influencers to increase their profit margins.

Leading Market Growth Drivers

• Increasing interest of more consumers in alcoholic beverages that are easily consumable and do not require additional efforts in preparation is a key factor behind the high-strength RTD malt beverage market growth.
• High-strength RTD malt beverages are gaining popularity, particularly among individuals with busy lifestyles as they look for drink options that are quick and simple to consume without sacrificing alcohol strength.
• Several key players in the high-strength RTD malt beverage market are offering strong beverages with several flavors for attracting a larger consumer base looking for a unique experience. Thereby, companies are offering exotic and new flavors, including cocktail-inspired alternative beverages.
• High-strength RTD malt beverages are becoming more popular among young, especially millennials and Gen Z, as they prefer to go with the current trends.
• Youngsters are consuming high-strength RTD malt beverages at a larger scale for their lower alcohol content compared to spirits and attractive packaging.
• Manufacturers and suppliers are focusing on aggressive marketing campaigns and effective branding initiatives such as influence marketing, social media campaigns, and event sponsorships to increase the appeal of the high-strength RTD malt beverages.

Report Attribute	Detail
High-Strength RTD Malt Beverage Market Size (2024E)	US$ 5.1 Billion
Forecasted Market Value (2034F)	US$ 9.76 Billion
Global Market Growth Rate (2024 to 2034)	6.7% CAGR
North America Market Share (2024E)	23.9%
East Asia Market Value (2024E)	US$ 1.14 Billion
Cans Segment Value (2034F)	US$ 6.63 Billion
Hypermarkets/Supermarkets Segment Value (2034F)	US$ 3.81 Billion
Key Companies Profiled	Stout Brewing Company, LLC; Coney Island Brewing Company; Founders Brewing Company; Lightning Brewery; Minhas Craft Brewery; Prestige Beverage Group; Voodoo Brewery; Phusion Projects, LLC; Geloso Beverage Group LLC; United Brands; Evans Brewing; Cheers Group.

What is Driving Up the Sales of High-Strength RTD Malt Beverages?

“Growing Popularity among Millennials and Gen Z”

High-strength RTD malt beverages are becoming popular among millennials and Gen Z as they mostly look for drinks that look more stylish and contemporary substitutes to regular spirits and beers. Younger consumers are preferring beverages with mild alcohol content and due to this; they are consuming high-strength RTD malt beverages as they offer a perfect balance between the higher alcohol level of spirits and the lower strength of beer.

• Their creative packaging and wide range of flavor options are also contributing to the high-strength RTD malt beverage market size expansion as they are helping to attract more consumers, particularly those who prefer convenience and variety.

What is Limiting the Demand for High-Strength RTD Malt Beverages?

“Availability of Popular Traditional Alcoholic Alternatives”

The market for high-strength RTD malt is being hampered by the availability of several alternative products such as spirits, traditional beers, and low-alcohol drinks. Several consumers who are looking for lighter and lower-alcohol beverages that they believe to be less harmful or better suited for moderation are getting attracted to alternative drinks. These factors are resulting in decreasing demand for high-strength RTD malt beverages as several consumers are choosing less strong options that fit better with their lifestyles.

It is getting difficult for players to attract a large percentage of consumers and hold onto market share due to the high popularity and preference for alternative traditional alcoholic beverages.

Country-wise Insights

North America is projected to account for 23.9% of the worldwide high-strength RTD malt beverage market share in 2024 due to the increased popularity of convenience-based alcoholic beverages, particularly in the United States. Demand in East Asia is forecasted to increase at 7% CAGR through 2034 due to the growing adoption of high-strength RTD malt beverages by youths.

Why is Consumption of High-Strength RTD Malt Beverages Increasing in the United States?

“Continuous Innovation in Flavors Grabbing Attention of More People”

Attribute	United States
Market Value (2024E)	US$ 542.6 Million
Growth Rate (2024 to 2034)	7.1% CAGR
Projected Value (2034F)	US$ 1.08 Billion

The United States is evaluated to hold 44.5% of the revenue share of the North American region in 2024. Demand for high-strength RTD malt beverages is increasing in the United States due to continuous innovations in flavors. Several companies in the country are continuously coming up with new and inventive flavors that set these drinks apart from beers and spirits.

This creativity in flavors ranging from unusual fruit mixes to cocktail-inspired creations is attracting several consumers who love to try new and thrilling drinking experiences. Because of these ongoing innovations in high-strength RTD malt beverages, individuals in the United States are widely consuming them.

Why are High-Strength RTD Malt Beverages Gaining Popularity in South Korea?

“Surging Popularity Due to Unique Flavors and Innovative Packaging”

Attribute	South Korea
Market Value (2024E)	US$ 253.7 Million
Growth Rate (2024 to 2034)	7.5% CAGR
Projected Value (2034F)	US$ 520.7 Million

The availability of several flavors with creative packaging styles of high-strength RTD malt beverages is grabbing the attention of more people in South Korea. Sales are increasing in the country due to the rising interest of consumers in different and innovative drinks such as exotic fruit mixes or cocktail-inspired products.

Originality and distinctiveness are making high-strength RTD malt beverages stand out in the market and are attracting customers who want different drinking experiences.

Category-wise Insights

Natural and conventional are two key types of the global market based on nature. The increasing demand for natural high-strength RTD malt beverages compared to traditional drinks is because of the growing preference for organic or natural flavors. Moreover, there is an increased preference for cocktail-inspired natural flavors.

Why are High-Strength RTD Malt Beverages Highly Preferred in Can Packaging?

“Best Suited for On-the-Go Consumption and Outdoor Activities”

Attribute	Cans
Segment Value (2024E)	US$ 3.53 Billion
Growth Rate (2024 to 2034)	6.5% CAGR
Projected Value (2034F)	US$ 6.63 Billion

Demand for high-strength RTD malt beverages with can packaging is high in comparison with bottles due to their portability, durability, and convenience. Several consumers consider can packaging ideal for on-the-go consumption and outdoor activities. Other than this, compared to bottles, cans are lighter and easier to handle, and because of this high percentage of people choose them. Cans also provide better defense against oxygen and light, which helps in extending the shelf life of high-strength RTD malt beverages and maintaining their quality as well as freshness.

Why are Sales of High-Strength RTD Malt Beverages High at Supermarkets and Hypermarkets?

“Special Discount Offers and Availability of Wide Range of Products”

Attribute	Hypermarket/Supermarkets
Segment Value (2024E)	US$ 1.98 Billion
Growth Rate (2024 to 2034)	6.7% CAGR
Projected Value (2034F)	US$ 3.81 Billion

Sales of high-strength RTD malt beverages are high at supermarkets and hypermarkets because of their convenience and wide reach. Consumers easily find and buy their favorite products such as high-strength RTD malt beverages with other things in one place from supermarkets and hypermarkets. These distribution channels offer RTD malt beverages from several brands, flavors, and prices, which is resulting in increased sales. These stores offer affordable prices and excellent discounts, which is contributing to increased sales.

Competitive Landscape

Some of the leading manufacturers of high-strength RTD malt beverages are continuously launching products with unique flavors, creative packaging, and premium ingredients to attract a larger consumer base. Also, several companies are offering limited edition or seasonal high-strength RTD malt beverages on several occasions and seasons to gain attention from consumers.

• In June 2024, the Goa-based Cheers Group introduced ready-to-drink cocktails made with cashew spirit, a popular beverage among Goans. The ingredients of the specially-infused vanilla cocktail create a lovely scent that balances the strong notes of feni in the Cashew Feni notes. This beverage is zesty, fruity, and smooth.

Fact.MR provides detailed information about the price points of key manufacturers of high-strength RTD malt beverages positioned across the world, sales growth, production capacity, and speculative technological expansion, in this new market report.

Segmentation of High-Strength RTD Malt Beverage Market Research

• By Nature :

  • Natural
  • Conventional

• By Flavor :

  • Grapefruit
  • Lime
  • Orange
  • Cherry
  • Cola
  • Strawberry
  • Apple
  • Peach
  • Mixed Flavors

• By Packaging :

  • Cans
  • Bottles

• By Distribution Channel :

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Discount Stores
  • Independent Drink Stores
  • Specialty Retail Stores

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa