Hard Tea Market
Hard Tea Market Analysis By ABV% (Hard Tea containing 2.0-5.0% ABV and More than 5.1% ABV) By Flavor (Lemon Hard Tea, Raspberry Hard Tea, Peach Hard Tea, Orange Hard Tea & Other Flavor Hard Tea) By Distribution Channel (Supermarkets & Online) By Region – Global Insights 2022 to 2032
Analysis of Hard Tea market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Hard Tea Industry Outlook (2022-2032)
The global hard tea market is expected to register a CAGR of 25.25% and will surpass the market value of US$ 19 Billion by 2032 from US$ 2 Billion from 2022. Thus, the global hard tea market is expected to create an absolute dollar opportunity of US$ 17 Billion in the forecast years 2022-2032.
From 2021 to 2022, a Y-o-Y growth rate of 25% is expected, growing from its previous valuation of US$ 1.6 Billion.
| Report Attributes | Details |
|---|---|
|
Market Size Value in 2021 |
US$ 1.6 Billion |
|
Market Value in 2022 |
US$ 2 Billion |
|
Project Market Forecast Value in 2032 |
US$ 19 Billion |
|
Global Growth Rate (2022-2032) |
25.25% |
|
Market Share of Germany |
9% |
|
Key Companies Profiled |
|
Consumers are showing a growing preference towards investing in beverages that have lower alcohol-based content. This has led to the increasing sales of hard tea. Manufacturers of hard tea are experimenting with hard tea by adding vodka and wine with citrus fruits or berries. This, in turn, is attracting consumers to invest in hard teas.
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Demand Analysis of Hard Tea from 2017 to 2021 Vs Market Projections for 2022 to 2032
Historically from 2017 to 2021, the hard tea market observed a mild growth owing to the pandemic. The hard tea market generated a market value of US$ 1.6 Billion in 2021. Moreover, most consumers were trying and getting acquired to the tase of hard tea.
With experimentation of new flavors and penetration of regional and international players across different geographical locations, the demand for hard tea is expected to grow in the upcoming years. Moreover, hard tea companies are making their social media presence stronger to reach a wider consumer base. Thus, the hard tea market is expected to garner a market value of US$ 19 Billion in the assessment period 2022-2032, expanding 9.5x.
Key Factors Driving Hard Tea Market Growth
Flavourful Hard Teas Attracting Consumer Base
The overall fast-paced lifestyle has led to people consuming alcohol in lesser quantities. This is owing to the desire of becoming healthier and keeping track of alcohol intake. This has led to manufacturers offering alcohol-based tea or popularly known as hard tea. Consumers too have shown a growing inclination towards investing in hard tea as it is flavourful and consists lesser alcohol content.
Manufacturers of hard tea are experimenting with hard tea by adding a variety of fresh fruit flavors such as citrus fruits and berries that are organic. In addition, the combination of tea with vodka, wine or beer is attracting consumers to invest in hard tea. Furthermore, manufacturers are focusing to launch region specific hard teas to offer consumers a taste of locally sourced hard teas. All these factors are expected to propel the demand for hard teas in the future.
Health Benefits Escalating Sales of Hard Tea
Increase in health consciousness across all age groups, especially the younger generation has led to manufacturers producing sugar-free hard teas. The health benefits of hard teas are escalating the sales of the same.
Consumption of hard teas reduces the risk of heart diseases, stroke and diabetes. Hard tea companies are offering non-GMO and no preservatives hard teas which have 100 calories. Thus, the healthy nature of hard teas is positively influencing the demand for the same.
Key Challenges/Restraints to Hard Tea Industry Growth
Hard tea manufacturers are grappling with the production quantity and distribution of hard tea as it is still a comparatively newer concept in certain geographical locations. The quantity of alcohol in teas too is a major concern for consumers. Thus, despite of the wide range of ABV’s present in the market, hard tea manufacturers are planning to reduce the alcohol content and make the essence of tea stronger to suit the taste of a wider consumer base.
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Country-wise Analysis
Regional Players Attracting Consumer Base for Hard Teas in North America?
Lower Alcohol Content Increasing Inclination towards Hard Tea
During and post pandemic, several hard tea manufacturers have emerged in North America, especially in the U.S. This is owing to consumers’ conscious choice to consume less alcohol content. Moreover, the “Dry January” initiative too is leading to people indulging in lesser alcohol-based drink and more hard teas.
Thus, manufacturers in the region are offering a variety of flavors of hard teas. Organic nature of hard drinks is attracting U.S. consumers to indulge in hard teas. Due to the aforementioned factors, the U.S. is expected to register a CAGR of more than 7% for the dry tea market.
Flavourful Hard Teas Gaining Prominence in Germany?
Lesser Content Alcohol Attracting Consumer Base
The consumption of alcohol-based drinks is prominent in Europe. But, the younger generation has shown a growing preference towards not consuming alcohol or finding alternatives that consumer less alcohol content. Thus, people from Germany are consuming hard tea that have lower alcohol content. Moreover, local and international players present in the region are offering hard tea in a wide variety of flavors.
This has led to a variation of products such as hard tea products that consist of beer, wine or kombucha. Owing to the reasons mentioned above, Germany is expected to register a CAGR of 9% for the dry tea market in the forecast period 2022-2032.
Country-wise Hard Tea Market Value CAGR
| Country | CAGR |
|---|---|
|
U.S |
7% CAGR |
|
Germany |
9% CAGR |
Category-Wise Insights
Health Consciousness Increasing Inclination Towards 2% to 5% ABV’s?
Contents of Hard Tea Playing Key Role
The millennial generation holds the largest share of consuming alcohol-based beverages. This is due to the holistic significance of consuming alcohol. People consuming alcohol-based beverages are becoming more conscious about the contents of the same. Thus, this is applied to the consumption of hard tea too. This has led to consumers preferring 2% to 5% ABV’s.
Manufacturers too are paying special attention to displaying sugar levels and carbohydrate content on the hard tea cans. This, in turn, is gaining trust of consumers for investing in hard teas containing 2% to 5% ABV’s. Thus, 2% to 5% ABV’s are expected to hold more than 45% market share in the 2022-2032 forecast period.
Refreshing Peach Flavor Attracting Consumers?
Peach’s Versatile Nature Increasing Popularity
Based on flavor type, the global hard tea market is segmented into raspberry, lemon, orange, peach and other flavors. Manufacturers of hard teas are experimenting with a variety of flavors that would entice the taste buds of consumers. This had led to companies using organic flavors and combination of two flavors to make the hard tea stronger. Amongst the different tea flavors, peach is expected to gain prominence in upcoming years.
This is owing to its versatile nature. Peach can be fermented and squeezed and is works as a refreshing drink in the summer season. Thus, peach-flavored hard tea is expected to gain nearly 50% market share for the hard tea market in the assessment period 2022-2032.
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What is the Intensity of the Competition in the Hard Tea Market?
Key players in the global hard tea market are The Boston Beer Company , Pabst, Twisted Tea, Anheuser-Busch Companies LLC (Blue Point Brewing) , Old Brew’s Easy Tea, Cisco Brewers , White Claw Hard Seltzer and Nude Beverages. Some of the recent developments in hard tea market are :
- In November 2020, White Claw made a debut with launching hard iced tea. The company launched the hard tea in a mixed 12 pack that consists of four different flavors: lemon, mango, peach and raspberry. The hard teas consist 5% ABV making them suitable for a larger consumer base.
- In March 2021, 100 Thieves Organizations, a company based in North America has announced partnerships with Truly Hard Seltzer Twisted Tea Hard Iced Tea. The collaborations will help the companies to grow through social media campaigns, co-branded content livestreams and giveaways.
Key Segments Covered in the Hard Tea Market Report
-
Hard Tea Market by ABV % :
- Hard Tea containing 2.0-5.0% ABV
- Hard Tea containing More than 5.1% ABV
-
Hard Tea Market by Flavor :
- Lemon Hard Tea
- Raspberry Hard Tea
- Peach Hard Tea
- Orange Hard Tea
- Other Flavor Hard Tea
-
Hard Tea Market by Distribution Channel :
- Hard Tea Sales via Supermarkets/Hypermarkets
- Hard Tea Sales via Online Distribution Channels
- Hard Tea Sales via Other Distribution Channels
-
Hard Tea Market by Region :
- North America Hard Tea Market
- Latin America Hard Tea Market
- Europe Hard Tea Market
- Asia Pacific Hard Tea Market
- Middle East & Africa Hard Tea Market
Table of Content
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Hard Tea Market Analysis 2017-2021 and Forecast, 2022-2032 4.1. Historical Market Size Value (US$ Mn) & Volume (Litres) Analysis, 2017-2021 4.2. Current and Future Market Size Value (US$ Mn) & Volume (Litres) Projections, 2022-2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Hard Tea Market Analysis 2017-2021 and Forecast 2022-2032, By ABV % 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Mn) & Volume (Litres) Analysis By ABV %, 2017-2021 5.3. Current and Future Market Size Value (US$ Mn) & Volume (Litres) Analysis and Forecast By ABV %, 2022-2032 5.3.1. 2.0%-5.0% 5.3.2. More than 5.1% 5.4. Y-o-Y Growth Trend Analysis By ABV %, 2017-2021 5.5. Absolute $ Opportunity Analysis By ABV %, 2022-2032 6. Global Hard Tea Market Analysis 2017-2021 and Forecast 2022-2032, By Flavor 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Mn) & Volume (Litres) Analysis By Flavor, 2017-2021 6.3. Current and Future Market Size Value (US$ Mn) & Volume (Litres) Analysis and Forecast By Flavor, 2022-2032 6.3.1. Lemon 6.3.2. Raspberry 6.3.3. Peach 6.3.4. Orange 6.3.5. Other Flavors 6.4. Y-o-Y Growth Trend Analysis By Flavor, 2017-2021 6.5. Absolute $ Opportunity Analysis By Flavor, 2022-2032 7. Global Hard Tea Market Analysis 2017-2021 and Forecast 2022-2032, By Distribution Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Mn) & Volume (Litres) Analysis By Distribution Channel, 2017-2021 7.3. Current and Future Market Size Value (US$ Mn) & Volume (Litres) Analysis and Forecast By Distribution Channel, 2022-2032 7.3.1. Supermarket/Hypermarket 7.3.2. Online 7.3.3. Other Distribution Channels 7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2017-2021 7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2022-2032 8. Global Hard Tea Market Analysis 2017-2021 and Forecast 2022-2032, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Mn) & Volume (Litres) Analysis By Region, 2017-2021 8.3. Current Market Size Value (US$ Mn) & Volume (Litres) Analysis and Forecast By Region, 2022-2032 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. Asia Pacific 8.3.5. MEA 8.4. Market Attractiveness Analysis By Region 9. North America Hard Tea Market Analysis 2017-2021 and Forecast 2022-2032, By Country 9.1. Historical Market Size Value (US$ Mn) & Volume (Litres) Trend Analysis By Market Taxonomy, 2017-2021 9.2. Market Size Value (US$ Mn) & Volume (Litres) Forecast By Market Taxonomy, 2022-2032 9.2.1. By Country 9.2.1.1. U.S. 9.2.1.2. Canada 9.2.2. By ABV % 9.2.3. By Flavor 9.2.4. By Distribution Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By ABV % 9.3.3. By Flavor 9.3.4. By Distribution Channel 9.4. Key Takeaways 10. Latin America Hard Tea Market Analysis 2017-2021 and Forecast 2022-2032, By Country 10.1. Historical Market Size Value (US$ Mn) & Volume (Litres) Trend Analysis By Market Taxonomy, 2017-2021 10.2. Market Size Value (US$ Mn) & Volume (Litres) Forecast By Market Taxonomy, 2022-2032 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By ABV % 10.2.3. By Flavor 10.2.4. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By ABV % 10.3.3. By Flavor 10.3.4. By Distribution Channel 10.4. Key Takeaways 11. Europe Hard Tea Market Analysis 2017-2021 and Forecast 2022-2032, By Country 11.1. Historical Market Size Value (US$ Mn) & Volume (Litres) Trend Analysis By Market Taxonomy, 2017-2021 11.2. Market Size Value (US$ Mn) & Volume (Litres) Forecast By Market Taxonomy, 2022-2032 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. U.K. 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Russia 11.2.1.7. Rest of Europe 11.2.2. By ABV % 11.2.3. By Flavor 11.2.4. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By ABV % 11.3.3. By Flavor 11.3.4. By Distribution Channel 11.4. Key Takeaways 12. Asia Pacific Hard Tea Market Analysis 2017-2021 and Forecast 2022-2032, By Country 12.1. Historical Market Size Value (US$ Mn) & Volume (Litres) Trend Analysis By Market Taxonomy, 2017-2021 12.2. Market Size Value (US$ Mn) & Volume (Litres) Forecast By Market Taxonomy, 2022-2032 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. India 12.2.1.4. South Korea 12.2.1.5. Australia 12.2.1.6. Rest of APAC 12.2.2. By ABV % 12.2.3. By Flavor 12.2.4. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By ABV % 12.3.3. By Flavor 12.3.4. By Distribution Channel 12.4. Key Takeaways 13. MEA Hard Tea Market Analysis 2017-2021 and Forecast 2022-2032, By Country 13.1. Historical Market Size Value (US$ Mn) & Volume (Litres) Trend Analysis By Market Taxonomy, 2017-2021 13.2. Market Size Value (US$ Mn) & Volume (Litres) Forecast By Market Taxonomy, 2022-2032 13.2.1. By Country 13.2.1.1. South Africa 13.2.1.2. Saudi Arabia 13.2.1.3. UAE 13.2.1.4. Israel 13.2.1.5. Rest of MEA 13.2.2. By ABV % 13.2.3. By Flavor 13.2.4. By Distribution Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By ABV % 13.3.3. By Flavor 13.3.4. By Distribution Channel 13.4. Key Takeaways 14. Key Countries Hard Tea Market Analysis 14.1. Value (US$ Mn) & Volume (Litres)ed States 14.1.1. Pricing Analysis 14.1.2. Market Share Analysis, 2021 14.1.2.1. By ABV % 14.1.2.2. By Flavor 14.1.2.3. By Distribution Channel 14.2. Canada 14.2.1. Pricing Analysis 14.2.2. Market Share Analysis, 2021 14.2.2.1. By ABV % 14.2.2.2. By Flavor 14.2.2.3. By Distribution Channel 14.3. Brazil 14.3.1. Pricing Analysis 14.3.2. Market Share Analysis, 2021 14.3.2.1. By ABV % 14.3.2.2. By Flavor 14.3.2.3. By Distribution Channel 14.4. Mexico 14.4.1. Pricing Analysis 14.4.2. Market Share Analysis, 2021 14.4.2.1. By ABV % 14.4.2.2. By Flavor 14.4.2.3. By Distribution Channel 14.5. Germany 14.5.1. Pricing Analysis 14.5.2. Market Share Analysis, 2021 14.5.2.1. By ABV % 14.5.2.2. By Flavor 14.5.2.3. By Distribution Channel 14.6. U.K. 14.6.1. Pricing Analysis 14.6.2. Market Share Analysis, 2021 14.6.2.1. By ABV % 14.6.2.2. By Flavor 14.6.2.3. By Distribution Channel 14.7. France 14.7.1. Pricing Analysis 14.7.2. Market Share Analysis, 2021 14.7.2.1. By ABV % 14.7.2.2. By Flavor 14.7.2.3. By Distribution Channel 14.8. Spain 14.8.1. Pricing Analysis 14.8.2. Market Share Analysis, 2021 14.8.2.1. By ABV % 14.8.2.2. By Flavor 14.8.2.3. By Distribution Channel 14.9. Italy 14.9.1. Pricing Analysis 14.9.2. Market Share Analysis, 2021 14.9.2.1. By ABV % 14.9.2.2. By Flavor 14.9.2.3. By Distribution Channel 14.10. Russia 14.10.1. Pricing Analysis 14.10.2. Market Share Analysis, 2021 14.10.2.1. By ABV % 14.10.2.2. By Flavor 14.10.2.3. By Distribution Channel 14.11. China 14.11.1. Pricing Analysis 14.11.2. Market Share Analysis, 2021 14.11.2.1. By ABV % 14.11.2.2. By Flavor 14.11.2.3. By Distribution Channel 14.12. Japan 14.12.1. Pricing Analysis 14.12.2. Market Share Analysis, 2021 14.12.2.1. By ABV % 14.12.2.2. By Flavor 14.12.2.3. By Distribution Channel 14.13. India 14.13.1. Pricing Analysis 14.13.2. Market Share Analysis, 2021 14.13.2.1. By ABV % 14.13.2.2. By Flavor 14.13.2.3. By Distribution Channel 14.14. South Korea 14.14.1. Pricing Analysis 14.14.2. Market Share Analysis, 2021 14.14.2.1. By ABV % 14.14.2.2. By Flavor 14.14.2.3. By Distribution Channel 14.15. Australia 14.15.1. Pricing Analysis 14.15.2. Market Share Analysis, 2021 14.15.2.1. By ABV % 14.15.2.2. By Flavor 14.15.2.3. By Distribution Channel 14.16. South Africa 14.16.1. Pricing Analysis 14.16.2. Market Share Analysis, 2021 14.16.2.1. By ABV % 14.16.2.2. By Flavor 14.16.2.3. By Distribution Channel 14.17. Saudi Arabia 14.17.1. Pricing Analysis 14.17.2. Market Share Analysis, 2021 14.17.2.1. By ABV % 14.17.2.2. By Flavor 14.17.2.3. By Distribution Channel 14.18. UAE 14.18.1. Pricing Analysis 14.18.2. Market Share Analysis, 2021 14.18.2.1. By ABV % 14.18.2.2. By Flavor 14.18.2.3. By Distribution Channel 14.19. Israel 14.19.1. Pricing Analysis 14.19.2. Market Share Analysis, 2021 14.19.2.1. By ABV % 14.19.2.2. By Flavor 14.19.2.3. By Distribution Channel 15. Market Structure Analysis 15.1. Competition Dashboard 15.2. Competition Benchmarking 15.3. Market Share Analysis of Top Players 15.3.1. By Regional 15.3.2. By ABV % 15.3.3. By Flavor 15.3.4. By Distribution Channel 16. Competition Analysis 16.1. Competition Deep Dive 16.1.1. Boston Beer Company 16.1.1.1. Overview 16.1.1.2. Product Portfolio 16.1.1.3. Profitability by Market Segments 16.1.1.4. Sales Footprint 16.1.1.5. Strategy Overview 16.1.1.5.1. Marketing Strategy 16.1.1.5.2. Product Strategy 16.1.1.5.3. Channel Strategy 16.1.2. Pabst Brewing Company 16.1.2.1. Overview 16.1.2.2. Product Portfolio 16.1.2.3. Profitability by Market Segments 16.1.2.4. Sales Footprint 16.1.2.5. Strategy Overview 16.1.2.5.1. Marketing Strategy 16.1.2.5.2. Product Strategy 16.1.2.5.3. Channel Strategy 16.1.3. Two Chicks Drinks LLC. 16.1.3.1. Overview 16.1.3.2. Product Portfolio 16.1.3.3. Profitability by Market Segments 16.1.3.4. Sales Footprint 16.1.3.5. Strategy Overview 16.1.3.5.1. Marketing Strategy 16.1.3.5.2. Product Strategy 16.1.3.5.3. Channel Strategy 16.1.4. Cisco Brewers 16.1.4.1. Overview 16.1.4.2. Product Portfolio 16.1.4.3. Profitability by Market Segments 16.1.4.4. Sales Footprint 16.1.4.5. Strategy Overview 16.1.4.5.1. Marketing Strategy 16.1.4.5.2. Product Strategy 16.1.4.5.3. Channel Strategy 16.1.5. Blue Point Brewing 16.1.5.1. Overview 16.1.5.2. Product Portfolio 16.1.5.3. Profitability by Market Segments 16.1.5.4. Sales Footprint 16.1.5.5. Strategy Overview 16.1.5.5.1. Marketing Strategy 16.1.5.5.2. Product Strategy 16.1.5.5.3. Channel Strategy 16.1.6. Loverboy Inc. 16.1.6.1. Overview 16.1.6.2. Product Portfolio 16.1.6.3. Profitability by Market Segments 16.1.6.4. Sales Footprint 16.1.6.5. Strategy Overview 16.1.6.5.1. Marketing Strategy 16.1.6.5.2. Product Strategy 16.1.6.5.3. Channel Strategy 16.1.7. Crook & Marker LLC 16.1.7.1. Overview 16.1.7.2. Product Portfolio 16.1.7.3. Profitability by Market Segments 16.1.7.4. Sales Footprint 16.1.7.5. Strategy Overview 16.1.7.5.1. Marketing Strategy 16.1.7.5.2. Product Strategy 16.1.7.5.3. Channel Strategy 16.1.8. Nude Beverages 16.1.8.1. Overview 16.1.8.2. Product Portfolio 16.1.8.3. Profitability by Market Segments 16.1.8.4. Sales Footprint 16.1.8.5. Strategy Overview 16.1.8.5.1. Marketing Strategy 16.1.8.5.2. Product Strategy 16.1.8.5.3. Channel Strategy 16.1.9. Molson Coors Beverage Company 16.1.9.1. Overview 16.1.9.2. Product Portfolio 16.1.9.3. Profitability by Market Segments 16.1.9.4. Sales Footprint 16.1.9.5. Strategy Overview 16.1.9.5.1. Marketing Strategy 16.1.9.5.2. Product Strategy 16.1.9.5.3. Channel Strategy 16.1.10. Bold Rock Hard Cider 16.1.10.1. Overview 16.1.10.2. Product Portfolio 16.1.10.3. Profitability by Market Segments 16.1.10.4. Sales Footprint 16.1.10.5. Strategy Overview 16.1.10.5.1. Marketing Strategy 16.1.10.5.2. Product Strategy 16.1.10.5.3. Channel Strategy 17. Assumptions & Acronyms Used 18. Research Methodology
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List Of Table
Table 01: Global Hard Tea Market Value (US$ Mn) Forecast by Region, 2017-2032
Table 02: Global Hard Tea Market Volume (Litres) Forecast by Region, 2017-2032
Table 03: Global Hard Tea Market Value (US$ Mn) Forecast by ABV %, 2017-2032
Table 04: Global Hard Tea Market Volume (Litres) Forecast by ABV %, 2017-2032
Table 05: Global Hard Tea Market Value (US$ Mn) Forecast by Flavor, 2017-2032
Table 06: Global Hard Tea Market Volume (Litres) Forecast by Flavor, 2017-2032
Table 07: Global Hard Tea Market Value (US$ Mn) Forecast by Distribution Channe, 2017-2032
Table 08: Global Hard Tea Market Volume (Litres) Forecast by Distribution Channe, 2017-2032
Table 09: North America Hard Tea Market Value (US$ Mn) Forecast by Country, 2017-2032
Table 10: North America Hard Tea Market Volume (Litres) Forecast by Country, 2017-2032
Table 11: North America Hard Tea Market Value (US$ Mn) Forecast by ABV %, 2017-2032
Table 12: North America Hard Tea Market Volume (Litres) Forecast by ABV %, 2017-2032
Table 13: North America Hard Tea Market Value (US$ Mn) Forecast by Flavor, 2017-2032
Table 14: North America Hard Tea Market Volume (Litres) Forecast by Flavor, 2017-2032
Table 15: North America Hard Tea Market Value (US$ Mn) Forecast by Distribution Channe, 2017-2032
Table 16: North America Hard Tea Market Volume (Litres) Forecast by Distribution Channe, 2017-2032
Table 17: Latin America Hard Tea Market Value (US$ Mn) Forecast by Country, 2017-2032
Table 18: Latin America Hard Tea Market Volume (Litres) Forecast by Country, 2017-2032
Table 19: Latin America Hard Tea Market Value (US$ Mn) Forecast by ABV %, 2017-2032
Table 20: Latin America Hard Tea Market Volume (Litres) Forecast by ABV %, 2017-2032
Table 21: Latin America Hard Tea Market Value (US$ Mn) Forecast by Flavor, 2017-2032
Table 22: Latin America Hard Tea Market Volume (Litres) Forecast by Flavor, 2017-2032
Table 23: Latin America Hard Tea Market Value (US$ Mn) Forecast by Distribution Channe, 2017-2032
Table 24: Latin America Hard Tea Market Volume (Litres) Forecast by Distribution Channe, 2017-2032
Table 25: Europe Hard Tea Market Value (US$ Mn) Forecast by Country, 2017-2032
Table 26: Europe Hard Tea Market Volume (Litres) Forecast by Country, 2017-2032
Table 27: Europe Hard Tea Market Value (US$ Mn) Forecast by ABV %, 2017-2032
Table 28: Europe Hard Tea Market Volume (Litres) Forecast by ABV %, 2017-2032
Table 29: Europe Hard Tea Market Value (US$ Mn) Forecast by Flavor, 2017-2032
Table 30: Europe Hard Tea Market Volume (Litres) Forecast by Flavor, 2017-2032
Table 31: Europe Hard Tea Market Value (US$ Mn) Forecast by Distribution Channe, 2017-2032
Table 32: Europe Hard Tea Market Volume (Litres) Forecast by Distribution Channe, 2017-2032
Table 33: Asia Pacific Hard Tea Market Value (US$ Mn) Forecast by Country, 2017-2032
Table 34: Asia Pacific Hard Tea Market Volume (Litres) Forecast by Country, 2017-2032
Table 35: Asia Pacific Hard Tea Market Value (US$ Mn) Forecast by ABV %, 2017-2032
Table 36: Asia Pacific Hard Tea Market Volume (Litres) Forecast by ABV %, 2017-2032
Table 37: Asia Pacific Hard Tea Market Value (US$ Mn) Forecast by Flavor, 2017-2032
Table 38: Asia Pacific Hard Tea Market Volume (Litres) Forecast by Flavor, 2017-2032
Table 39: Asia Pacific Hard Tea Market Value (US$ Mn) Forecast by Distribution Channe, 2017-2032
Table 40: Asia Pacific Hard Tea Market Volume (Litres) Forecast by Distribution Channe, 2017-2032
Table 41: MEA Hard Tea Market Value (US$ Mn) Forecast by Country, 2017-2032
Table 42: MEA Hard Tea Market Volume (Litres) Forecast by Country, 2017-2032
Table 43: MEA Hard Tea Market Value (US$ Mn) Forecast by ABV %, 2017-2032
Table 44: MEA Hard Tea Market Volume (Litres) Forecast by ABV %, 2017-2032
Table 45: MEA Hard Tea Market Value (US$ Mn) Forecast by Flavor, 2017-2032
Table 46: MEA Hard Tea Market Volume (Litres) Forecast by Flavor, 2017-2032
Table 47: MEA Hard Tea Market Value (US$ Mn) Forecast by Distribution Channe, 2017-2032
Table 48: MEA Hard Tea Market Volume (Litres) Forecast by Distribution Channe, 2017-2032
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List Of Figures
Figure 01: Global Hard Tea Market Value (US$ Mn) by ABV %, 2022-2032
Figure 02: Global Hard Tea Market Value (US$ Mn) by Flavor, 2022-2032
Figure 03: Global Hard Tea Market Value (US$ Mn) by Distribution Channel, 2022-2032
Figure 04: Global Hard Tea Market Value (US$ Mn) by Region, 2022-2032
Figure 05: Global Hard Tea Market Value (US$ Mn) Analysis by Region, 2017-2032
Figure 06: Global Hard Tea Market Volume (Litres) Analysis by Region, 2017-2032
Figure 07: Global Hard Tea Market Value Share (%) and BPS Analysis by Region, 2022-2032
Figure 08: Global Hard Tea Market Y-o-Y Growth (%) Projections by Region, 2022-2032
Figure 09: Global Hard Tea Market Value (US$ Mn) Analysis by ABV %, 2017-2032
Figure 10: Global Hard Tea Market Volume (Litres) Analysis by ABV %, 2017-2032
Figure 11: Global Hard Tea Market Value Share (%) and BPS Analysis by ABV %, 2022-2032
Figure 12: Global Hard Tea Market Y-o-Y Growth (%) Projections by ABV %, 2022-2032
Figure 13: Global Hard Tea Market Value (US$ Mn) Analysis by Flavor, 2017-2032
Figure 14: Global Hard Tea Market Volume (Litres) Analysis by Flavor, 2017-2032
Figure 15: Global Hard Tea Market Value Share (%) and BPS Analysis by Flavor, 2022-2032
Figure 16: Global Hard Tea Market Y-o-Y Growth (%) Projections by Flavor, 2022-2032
Figure 17: Global Hard Tea Market Value (US$ Mn) Analysis by Distribution Channel, 2017-2032
Figure 18: Global Hard Tea Market Volume (Litres) Analysis by Distribution Channel, 2017-2032
Figure 19: Global Hard Tea Market Value Share (%) and BPS Analysis by Distribution Channel, 2022-2032
Figure 20: Global Hard Tea Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022-2032
Figure 21: Global Hard Tea Market Attractiveness by ABV %, 2022-2032
Figure 22: Global Hard Tea Market Attractiveness by Flavor, 2022-2032
Figure 23: Global Hard Tea Market Attractiveness by Distribution Channel, 2022-2032
Figure 24: Global Hard Tea Market Attractiveness by Region, 2022-2032
Figure 25: North America Hard Tea Market Value (US$ Mn) by ABV %, 2022-2032
Figure 26: North America Hard Tea Market Value (US$ Mn) by Flavor, 2022-2032
Figure 27: North America Hard Tea Market Value (US$ Mn) by Distribution Channel, 2022-2032
Figure 28: North America Hard Tea Market Value (US$ Mn) by Country, 2022-2032
Figure 29: North America Hard Tea Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 30: North America Hard Tea Market Volume (Litres) Analysis by Country, 2017-2032
Figure 31: North America Hard Tea Market Value Share (%) and BPS Analysis by Country, 2022-2032
Figure 32: North America Hard Tea Market Y-o-Y Growth (%) Projections by Country, 2022-2032
Figure 33: North America Hard Tea Market Value (US$ Mn) Analysis by ABV %, 2017-2032
Figure 34: North America Hard Tea Market Volume (Litres) Analysis by ABV %, 2017-2032
Figure 35: North America Hard Tea Market Value Share (%) and BPS Analysis by ABV %, 2022-2032
Figure 36: North America Hard Tea Market Y-o-Y Growth (%) Projections by ABV %, 2022-2032
Figure 37: North America Hard Tea Market Value (US$ Mn) Analysis by Flavor, 2017-2032
Figure 38: North America Hard Tea Market Volume (Litres) Analysis by Flavor, 2017-2032
Figure 39: North America Hard Tea Market Value Share (%) and BPS Analysis by Flavor, 2022-2032
Figure 40: North America Hard Tea Market Y-o-Y Growth (%) Projections by Flavor, 2022-2032
Figure 41: North America Hard Tea Market Value (US$ Mn) Analysis by Distribution Channel, 2017-2032
Figure 42: North America Hard Tea Market Volume (Litres) Analysis by Distribution Channel, 2017-2032
Figure 43: North America Hard Tea Market Value Share (%) and BPS Analysis by Distribution Channel, 2022-2032
Figure 44: North America Hard Tea Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022-2032
Figure 45: North America Hard Tea Market Attractiveness by ABV %, 2022-2032
Figure 46: North America Hard Tea Market Attractiveness by Flavor, 2022-2032
Figure 47: North America Hard Tea Market Attractiveness by Distribution Channel, 2022-2032
Figure 48: North America Hard Tea Market Attractiveness by Country, 2022-2032
Figure 49: Latin America Hard Tea Market Value (US$ Mn) by ABV %, 2022-2032
Figure 50: Latin America Hard Tea Market Value (US$ Mn) by Flavor, 2022-2032
Figure 51: Latin America Hard Tea Market Value (US$ Mn) by Distribution Channel, 2022-2032
Figure 52: Latin America Hard Tea Market Value (US$ Mn) by Country, 2022-2032
Figure 53: Latin America Hard Tea Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 54: Latin America Hard Tea Market Volume (Litres) Analysis by Country, 2017-2032
Figure 55: Latin America Hard Tea Market Value Share (%) and BPS Analysis by Country, 2022-2032
Figure 56: Latin America Hard Tea Market Y-o-Y Growth (%) Projections by Country, 2022-2032
Figure 57: Latin America Hard Tea Market Value (US$ Mn) Analysis by ABV %, 2017-2032
Figure 58: Latin America Hard Tea Market Volume (Litres) Analysis by ABV %, 2017-2032
Figure 59: Latin America Hard Tea Market Value Share (%) and BPS Analysis by ABV %, 2022-2032
Figure 60: Latin America Hard Tea Market Y-o-Y Growth (%) Projections by ABV %, 2022-2032
Figure 61: Latin America Hard Tea Market Value (US$ Mn) Analysis by Flavor, 2017-2032
Figure 62: Latin America Hard Tea Market Volume (Litres) Analysis by Flavor, 2017-2032
Figure 63: Latin America Hard Tea Market Value Share (%) and BPS Analysis by Flavor, 2022-2032
Figure 64: Latin America Hard Tea Market Y-o-Y Growth (%) Projections by Flavor, 2022-2032
Figure 65: Latin America Hard Tea Market Value (US$ Mn) Analysis by Distribution Channel, 2017-2032
Figure 66: Latin America Hard Tea Market Volume (Litres) Analysis by Distribution Channel, 2017-2032
Figure 67: Latin America Hard Tea Market Value Share (%) and BPS Analysis by Distribution Channel, 2022-2032
Figure 68: Latin America Hard Tea Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022-2032
Figure 69: Latin America Hard Tea Market Attractiveness by ABV %, 2022-2032
Figure 70: Latin America Hard Tea Market Attractiveness by Flavor, 2022-2032
Figure 71: Latin America Hard Tea Market Attractiveness by Distribution Channel, 2022-2032
Figure 72: Latin America Hard Tea Market Attractiveness by Country, 2022-2032
Figure 73: Europe Hard Tea Market Value (US$ Mn) by ABV %, 2022-2032
Figure 74: Europe Hard Tea Market Value (US$ Mn) by Flavor, 2022-2032
Figure 75: Europe Hard Tea Market Value (US$ Mn) by Distribution Channel, 2022-2032
Figure 76: Europe Hard Tea Market Value (US$ Mn) by Country, 2022-2032
Figure 77: Europe Hard Tea Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 78: Europe Hard Tea Market Volume (Litres) Analysis by Country, 2017-2032
Figure 79: Europe Hard Tea Market Value Share (%) and BPS Analysis by Country, 2022-2032
Figure 80: Europe Hard Tea Market Y-o-Y Growth (%) Projections by Country, 2022-2032
Figure 81: Europe Hard Tea Market Value (US$ Mn) Analysis by ABV %, 2017-2032
Figure 82: Europe Hard Tea Market Volume (Litres) Analysis by ABV %, 2017-2032
Figure 83: Europe Hard Tea Market Value Share (%) and BPS Analysis by ABV %, 2022-2032
Figure 84: Europe Hard Tea Market Y-o-Y Growth (%) Projections by ABV %, 2022-2032
Figure 85: Europe Hard Tea Market Value (US$ Mn) Analysis by Flavor, 2017-2032
Figure 86: Europe Hard Tea Market Volume (Litres) Analysis by Flavor, 2017-2032
Figure 87: Europe Hard Tea Market Value Share (%) and BPS Analysis by Flavor, 2022-2032
Figure 88: Europe Hard Tea Market Y-o-Y Growth (%) Projections by Flavor, 2022-2032
Figure 89: Europe Hard Tea Market Value (US$ Mn) Analysis by Distribution Channel, 2017-2032
Figure 90: Europe Hard Tea Market Volume (Litres) Analysis by Distribution Channel, 2017-2032
Figure 91: Europe Hard Tea Market Value Share (%) and BPS Analysis by Distribution Channel, 2022-2032
Figure 92: Europe Hard Tea Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022-2032
Figure 93: Europe Hard Tea Market Attractiveness by ABV %, 2022-2032
Figure 94: Europe Hard Tea Market Attractiveness by Flavor, 2022-2032
Figure 95: Europe Hard Tea Market Attractiveness by Distribution Channel, 2022-2032
Figure 96: Europe Hard Tea Market Attractiveness by Country, 2022-2032
Figure 97: Asia Pacific Hard Tea Market Value (US$ Mn) by ABV %, 2022-2032
Figure 98: Asia Pacific Hard Tea Market Value (US$ Mn) by Flavor, 2022-2032
Figure 99: Asia Pacific Hard Tea Market Value (US$ Mn) by Distribution Channel, 2022-2032
Figure 100: Asia Pacific Hard Tea Market Value (US$ Mn) by Country, 2022-2032
Figure 101: Asia Pacific Hard Tea Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 102: Asia Pacific Hard Tea Market Volume (Litres) Analysis by Country, 2017-2032
Figure 103: Asia Pacific Hard Tea Market Value Share (%) and BPS Analysis by Country, 2022-2032
Figure 104: Asia Pacific Hard Tea Market Y-o-Y Growth (%) Projections by Country, 2022-2032
Figure 105: Asia Pacific Hard Tea Market Value (US$ Mn) Analysis by ABV %, 2017-2032
Figure 106: Asia Pacific Hard Tea Market Volume (Litres) Analysis by ABV %, 2017-2032
Figure 107: Asia Pacific Hard Tea Market Value Share (%) and BPS Analysis by ABV %, 2022-2032
Figure 108: Asia Pacific Hard Tea Market Y-o-Y Growth (%) Projections by ABV %, 2022-2032
Figure 109: Asia Pacific Hard Tea Market Value (US$ Mn) Analysis by Flavor, 2017-2032
Figure 110: Asia Pacific Hard Tea Market Volume (Litres) Analysis by Flavor, 2017-2032
Figure 111: Asia Pacific Hard Tea Market Value Share (%) and BPS Analysis by Flavor, 2022-2032
Figure 112: Asia Pacific Hard Tea Market Y-o-Y Growth (%) Projections by Flavor, 2022-2032
Figure 113: Asia Pacific Hard Tea Market Value (US$ Mn) Analysis by Distribution Channel, 2017-2032
Figure 114: Asia Pacific Hard Tea Market Volume (Litres) Analysis by Distribution Channel, 2017-2032
Figure 115: Asia Pacific Hard Tea Market Value Share (%) and BPS Analysis by Distribution Channel, 2022-2032
Figure 116: Asia Pacific Hard Tea Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022-2032
Figure 117: Asia Pacific Hard Tea Market Attractiveness by ABV %, 2022-2032
Figure 118: Asia Pacific Hard Tea Market Attractiveness by Flavor, 2022-2032
Figure 119: Asia Pacific Hard Tea Market Attractiveness by Distribution Channel, 2022-2032
Figure 120: Asia Pacific Hard Tea Market Attractiveness by Country, 2022-2032
Figure 121: MEA Hard Tea Market Value (US$ Mn) by ABV %, 2022-2032
Figure 122: MEA Hard Tea Market Value (US$ Mn) by Flavor, 2022-2032
Figure 123: MEA Hard Tea Market Value (US$ Mn) by Distribution Channel, 2022-2032
Figure 124: MEA Hard Tea Market Value (US$ Mn) by Country, 2022-2032
Figure 125: MEA Hard Tea Market Value (US$ Mn) Analysis by Country, 2017-2032
Figure 126: MEA Hard Tea Market Volume (Litres) Analysis by Country, 2017-2032
Figure 127: MEA Hard Tea Market Value Share (%) and BPS Analysis by Country, 2022-2032
Figure 128: MEA Hard Tea Market Y-o-Y Growth (%) Projections by Country, 2022-2032
Figure 129: MEA Hard Tea Market Value (US$ Mn) Analysis by ABV %, 2017-2032
Figure 130: MEA Hard Tea Market Volume (Litres) Analysis by ABV %, 2017-2032
Figure 131: MEA Hard Tea Market Value Share (%) and BPS Analysis by ABV %, 2022-2032
Figure 132: MEA Hard Tea Market Y-o-Y Growth (%) Projections by ABV %, 2022-2032
Figure 133: MEA Hard Tea Market Value (US$ Mn) Analysis by Flavor, 2017-2032
Figure 134: MEA Hard Tea Market Volume (Litres) Analysis by Flavor, 2017-2032
Figure 135: MEA Hard Tea Market Value Share (%) and BPS Analysis by Flavor, 2022-2032
Figure 136: MEA Hard Tea Market Y-o-Y Growth (%) Projections by Flavor, 2022-2032
Figure 137: MEA Hard Tea Market Value (US$ Mn) Analysis by Distribution Channel, 2017-2032
Figure 138: MEA Hard Tea Market Volume (Litres) Analysis by Distribution Channel, 2017-2032
Figure 139: MEA Hard Tea Market Value Share (%) and BPS Analysis by Distribution Channel, 2022-2032
Figure 140: MEA Hard Tea Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022-2032
Figure 141: MEA Hard Tea Market Attractiveness by ABV %, 2022-2032
Figure 142: MEA Hard Tea Market Attractiveness by Flavor, 2022-2032
Figure 143: MEA Hard Tea Market Attractiveness by Distribution Channel, 2022-2032
Figure 144: MEA Hard Tea Market Attractiveness by Country, 2022-2032
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- FAQs -
How much is the hard tea industry likely to be worth as of 2022?
As of 2022, the market for hard tea is expected to reach nearly US$ 2 Billion, according to Fact.MR.
At what rate will the hard tea industry grow from 2022-2032?
The hard tea industry is expected to surpass a CAGR of 25.25% from 2022-2032.
How much is the hard tea market like to be valued by 2032?
The hard tea market is expected to reach nearly US$ 19 Bn by 2032.
What are the key trends driving hard tea sales?
Demand for lower alcohol-based beverages along with a plethora of flavors are the key trends driving hard tea sales.
Who are the prominent hard tea market players?
The Boston Beer Company, Pabst, Twisted Tea, Anheuser-Busch Companies LLC (Blue Point Brewing), Old Brew’s Easy Tea, Cisco Brewers, White Claw Hard Seltzer and Nude Beverages are prominent hard tea market players.
Which countries are driving demand for hard tea?
U.S, and Germany are the top two countries driving demand for hard tea.
Which type of hard tea flavor is expected to hold the highest share for sales?
Peach flavored hard tea is expected to hold nearly 50% market share for hard tea.
Which type of ABV is expected to hold the highest share for sales?
2% to 5% ABV is expected to hold more than 45% market share for hard tea.
At what rate will the U.S. hard tea market grow?
The hard tea industry is expected to register a CAGR of 7% throughout the U.S.
At what rate will the Germany hard tea industry grow?
The hard tea industry is expected to register a CAGR of 9% market share throughout Germany.
Hard Tea Market