Gimbal Integrated Camera Market

Gimbal Integrated Camera Market Outlook (2023 to 2033)

The global gimbal integrated camera market is set to surpass a valuation of US$ 23.6 million in 2023 and further expand at a CAGR of 14.2% to reach US$ 89.1 million by the end of 2033.

Sales of gimbal integrated camera accounted for nearly 1.5% of the overall gimbal market in 2022. As number of influencers and social media users are increasing across the globe, gimbal with an integrated camera is the preferred devices for clicking images, creating videos, vlogs and multiple functions such as slow motion videos, time slap videos and others

Report Attributes	Details
Gimbal Integrated Camera Market Size (2022A)	US$ 21.4 Million
Estimated Market Value (2023E)	US$ 23.6 Million
Forecasted Market Value (2033F)	US$ 89.1 Million
Global Market Growth Rate (2023 to 2033)	14.2% CAGR
North America Market Share (2023)	~ 43.6%
North America Market Value (US$ Mn), 2023	US$ 10.3 Million
Europe Market Share (%), 2023	~20.8%
Europe Market Value (US$ Mn), 2023	US$ 4.9 Million
China Market Share (%), 2023	~15.7%
China Market Value (US$ Mn)	US$ 3.7 Million
Top 3 country Market Share (%)	~61%
Key Companies Profiled	DJI; Gudsen Technology Co., Ltd.; FIMI; FeiyuTech; Snoppa Technology Co., Ltd; THINKWARE

Unit Ship Analysis of Gimbal Integrated Camera (2018 to 2022) Vs. Market Forecast Outlook (2023 to 2033)

According to the recent analysis by Fact.MR, a market research and competitive intelligence provider, use of gimbal integrated camera witnessed a growth rate of 38% over the past half-decade. This was mainly due to the rise in popularity of social media platforms and consequent adoption of gimbal integrated camera by content creators.

Gimbal integrated camera is a handheld gimbal which has in-built camera used for several purposes such as recording video and photography. A gimbal integrated camera often equips a 4K camera and a 3-axis gimbal. The all-in-one unit smooths out wild and erratic camera movements to give the video shot a more professional look. Most of them have an integrated screen and microphone to shoot with precision and skill, bringing a superior level of image stabilization to video.

Technological advances are the primary trend for the global gimbal integrated camera market growth. Market players in gimbal integrated camera are focusing on R&D of advanced technology such as AI for automatic editing and tracking. Moreover, focus on developing wide screen gimbal cameras with improved microphones and competitive pricing is enabling significant growth for the market.

DJI, the market leader of drones and camera accounted for 59% share of global gimbal integrated camera shipments in 2022. Leading imaging solution providers like THINKWARE entering the market is expected to facilitate growth for the market in years to come.

The extensive use of gimbal camera by vloggers and content creators is set to present a substantial opportunity over the forecast period. With advanced filmmaking features included in gimbal integrated camera capable of producing cinematic footage, the promising outlook of the entertainment industry would also drive the market growth. It can be predicted that gimbal integrated camera market may have a market value of US$ 23.6 Mn in 2023.

The global gimbal integrated camera market is expected to witness prominent growth, accounting to an absolute dollar opportunity of US$ 67.8 Mn over the forecast period. Fact.MR estimates that the growth of the global gimbal integrated camera market will be 3.8 times by 2033.

• Short Term (2023 Q1 to 2026): The rise of social media platforms to improve the sales of gimbal integrated camera.
• Medium Term (2026 to 2029): Surge in growth of entertainment industry to drive the sales of gimbal integrated camera.
• Long Term (2029 to 2033): Growing number of new entrants in the market with advanced features in their products will improve long-term growth in the market.

Over the 2018 to 2022 historical period, the global gimbal integrated camera market registered a CAGR of 38%, and according to the Fact.MR, a market research and competitive intelligence provider, the market is anticipated to exhibit growth at 14.2% CAGR between 2023 and 2033.

Market share analysis of gimbal integrated camera based on sales channel and region is illustrated briefly in the above image. Under the sales channel, the online sales will dominate with 58.4% market share in 2023.

What’s Driving Demand for Gimbal Integrated Camera?

“Increasing Adoption of Photography as a Profession to Provide an Upper Hand”

As the popularity of photography grows, the demand for gimbal cameras is also increasing. With the industry recovering post-pandemic, there is a rising number of newborn photographers, maternity photographers, and real estate photographers entering the profession. Gimbal integrated cameras are ideal for newborn photographers and hobbyist photographers due to their incredible video features, compact size, and stabilized gimbal.

Furthermore, introducing gimbal integrated cameras has established a mainstream profession, resulting in a demand for high-quality cameras with reasonable prices and user-friendly interfaces. With more people adopting photography as a profession and society recovering slowly, the market is expected to witness significant growth in the coming years.

“Travel Boom to Accelerate the Market Growth and Increase Product Penetration”

After the effects of the pandemic, global tourism rebounds strongly and people look to reconnect and explore new destinations. The travel and tourism industry is growing at an annual rate of 8.46%. Photography is one of the most important elements that can make travel better. In the travel industry, video content viewing plays a major role. People view travel videos for awareness and purchase, and also to make travel decisions.

Around 63% of leisure and business travelers view travel videos while looking for activities to do in a particular destination. Gimbal integrated cameras are a perfect fit for travel and adventure owing to their compact size and weight, portability, and image stabilization. These benefits of gimbal cameras will drive market growth in the tourism industry.

What Concerns Should Gimbal Integrated Camera Manufacturers Watch Out for?

“Availability of Alternate Products to Hinder the Market Growth”

The low-cost and effective substitutes available in the market are expected to restrain the market growth during the forecast period. The rise of smartphone photography has had devastating effects on the camera and photo equipment industry. As per CIPA, between 2010 and 2021, worldwide camera shipments dropped by 93 percent, wiping out decades of growth.

Developments in sensor and lens technology is turning customers to adopt smartphones for capturing high-quality videos. The average user is finding it increasingly challenging to justify spending a large amount on professional cameras. Also, other alternate products like GoPro have been preferred by users due to their rugged and sturdy features. However, better image stabilization, portability, and lightweight features give gimbal cameras a different kind of advantage.

Country-wise Insights

Why U.S. Accounts Higher Demand of Gimbal Integrated Cameras?

The United States gimbal integrated camera market is estimated at US$ 9.2 million in 2023 and is expected to grow at a CAGR of 14.1% during forecast period. The growth can be attributed to mounting number of vloggers, content creators, and social media users within the country. In addition, the penetration of high-speed internet in the US is expected to aid market growth.

The growth of high-speed internet in the US is driving the growth of social media platforms, fueling the demand for high-quality videos. Subsequently, this necessitates the use of gimbal integrated cameras while capturing videos for better image stabilization. With all key players operating in the US, the country accounts to 39% share at the global level of gimbal integrated camera market in 2023.

How does China Fare in the Gimbal Integrated Camera Market?

China leads the globe in the gimbal integrated camera market with key players headquartered in the country. China is estimated to hold 15.7% market share in global gimbal integrated cameras market in 2023 and is projected to grow at a CAGR of 15.2% during the forecast years of 2023 to 2033. The rapid growth of livestreaming in China has led to the market growth. Today, China has the presence of leading manufacturers of gimbal integrated camera including DJI, FeiyuTech, FIMI and Snoppa.

The explosion of domestic sales via local online and offline stores has led to increased demand for gimbal integrated cameras. Chinese companies, including the market leader DJI, delivered 97% of global gimbal camera shipments in 2022. China is expected to reach a valuation of US$ 3.7 Mn owing to aforementioned factors in 2023.

Category-wise Insights

How Offline Sales are Likely to Witness an Accelerated Growth?

The revenue generated from gimbal integrated camera through offline sales is expected to reach US$ 13.8 Mn in 2023. Purchasing gimbal integrated cameras from offline stores has significant benefits for the customers. Shoppers prefer seeing camera lens and stability features in person before purchasing.

According to a recent Retail Drive survey, "the need to see, touch, and feel things scores highest among customers' reasons for preferring in-store shopping to online shopping." Due to these reasons, in 2023 offline sales of gimbal integrated camera is predicted to have the highest market share of 58.4% growing with a CAGR of 11% over forecast period.

Competitive Landscape

Prominent manufacturers of the gimbal integrated camera industry globally are DJI, Gudsen Technology Co., Ltd., FIMI, FeiyuTech, Snoppa Technology Co., Ltd and THINKWARE. Manufacturers of gimbal cameras are incorporating advanced technologies like AI for editing and automatically combining clips. Along with these, players are focusing on improved audio recording systems for more precise recording.

Leading players are also focusing on offering gimbal cameras with an extended battery life. For instance, FIMI PALM 2 gimbal camera is equipped with a 2600 mAh battery and claims to last 308 minutes, best in the market.

Some of the recent developments in gimbal integrated camera market are :

• THINKWARE a leading dash cam manufacturing company launched SNAP-G on April 2022 with five gimbal modes and a replaceable battery. Through cutting-edge technology and design, SNAP-G broadens THINKWARE's product portfolio while enhancing the user experience.
• In January 2022, FIMI, a member of Xiaomi Ecosystem, launched the third generation 4K gimbal camera, FIMI PALM 2 Pro after the success of two variants. The upgraded version has a larger sensor and distortion free lens along with high performance audio processor.

Fact.MR has provided detailed information about the price points of key manufacturers of gimbal integrated camera positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Gimbal Integrated Camera Industry Research

• By Sales Channel :

  • Online Sales
    • Company Owned Platform
    • e-Commerce Website
  • Offline Sales
    • Electronic Stores
      • Franchised
      • Independent
    • Modern Trade Channel
    • Specialty Stores

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA