Fruit Puree Market

Fruit Puree Market Outlook (2024 to 2034)

The global fruit puree market is projected to reach US$ 24.11 billion in 2024 and is forecast to reach a value of US$ 46.33 billion by 2034, with a projected CAGR of 6.7% from 2024 to 2034.

The global fruit puree market size is growing rapidly due to more people preferring packaged and convenient food products. Fruit purees are used in different food processing areas such as bakery products, beverages, smoothies, confectionery items, baby foods, dairy, and frozen products, leading to an increased demand.

The food and beverages industry is expanding because of favorable trade policies and a growing population across the world, making fruit puree a popular choice as a healthier alternative to sweeteners and artificial ingredients in food processing. Rising number of working-class parents is fueling the demand for processed baby food. Consequently, fruit purees are emerging as a highly sought-after component in infant and toddler diets due to their significant nutritional value.

Increasing incorporation of packaged juice in daily breakfast in developed countries, such as the United States and Germany, has boosted the demand for fruit purees among consumers of all ages. Demand for fruit concentrate puree is projected to grow in both volume and value, given its diverse applications.

Exotic fruit purees stand out as a particularly popular segment in terms of sales. The rising usage of exotic fruit concentrate puree in baby foods, snacks, and sweet products is forecasted to contribute significantly to the growth of the exotic fruit segment and, consequently, the overall market for fruit purees.

Report Attributes	Details
Fruit Puree Market Size (2024E)	US$ 24.11 Billion
Projected Market Value (2034F)	US$ 46.33 Billion
Global Market Growth Rate (2024 to 2034)	6.7% CAGR
China Market Value (2034F)	US$ 8.17 Billion
Canada Market Growth Rate (2024 to 2034)	6.4% CAGR
North America Market Share (2024E)	22.6%
East Asia Market Value (2034F)	US$ 11.67 Billion
Key Companies Profiled	Kanegrade Kiril Mischeff Tree Top Mine Fruit Products Dohler Uren Food Group Limited Dennick Fruitsource Milne Food Products

Which Market Trends are Influencing Global Fruit Puree Sales?

“Busy Lifestyles Pushing Adoption of Convenient Packaged Foods”

Improvements in food processing technologies are boosting food producers’ production capacities, affecting fruit puree demand globally. The global preference for sweet foods and beverages, including juices, nectars, smoothies, alcoholic beverages, drinkable dairy products, desserts, baked goods, confectionery items, and jams, is driving the demand for fruit purees.

The shift toward convenience is influenced by increasing urbanization, busy daily routines, and higher per capita income, leading consumers away from homemade meals towards the convenience of packaged food options.

• In 2019, Monin Incorporated, based in the United States, introduced guava and ginger puree owing to the increasing demand for exotic fruit flavors.

• In 2022, mixed fruit purees accounted for a 27% share of the United States market.

How Can Startups Transform the Market Landscape for Fruit Purees?

“Focus on Sustainable Sourcing and Eco-Friendly Packaging”

Startups have the potential to revolutionize the market across the world by introducing innovation, sustainability, and agility. One key aspect is the exploration of unique fruit varieties and combinations, offering consumers novel flavors and nutritional profiles. By leveraging technology and modern production methods, start-ups can enhance the efficiency of the fruit puree production process, ensuring high-quality products.

A focus on sustainable sourcing and eco-friendly packaging can attract environmentally conscious consumers. Start-ups are also well-positioned to cater to evolving dietary trends, such as plant-based and healthier lifestyle choices, by developing fruit puree products that align with these preferences. Start-ups have the potential to disrupt the traditional market landscape, providing fresh perspectives.

Country Wise Insights

Fact.MR, a market research and competitive intelligence provider, asserts through its newly published analysis that East Asia is projected to hold 25.2% of the global market by 2034. Fruit purees are manufactured in several regions globally, including Southeast Asia, Central and South America, and Australia. This has enabled market players to meet the growing demand and reduce dependence on specific sourcing locations.

What Makes the United States a Key Market for Fruit Puree Producers?

“Emphasis on Natural and Clean-Label Products and Robust Food & Beverage Sector”

Attribute	United States
Market Value (2024E)	US$ 4.04 Billion
Growth Rate (2024 to 2034)	5.9% CAGR
Projected Value (2034F)	US$ 7.18 Billion

The United States holds significant importance for producers of fruit purees due to its large and diverse consumer base, robust food and beverages industry, and evolving consumer preferences. With a population that embraces a wide variety of cuisines and dietary trends, fruit purees are in high demand across various applications, including beverages, desserts, snacks, and baby foods.

Producers can tap into the American penchant for convenient and healthy food options, positioning fruit purees as a key ingredient. Furthermore, the emphasis on natural and clean-label products aligns with the qualities often associated with fruit purees, making it an attractive choice for consumers seeking food products that align with their wellness goals.

Fruit puree market trends in the United States present ample opportunities for producers to innovate, expand their product offerings, and establish a strong foothold in the competitive landscape.

Which Factors are Contributing to Rising Demand for Fruit Purees in China?

“Rising Awareness of Benefits of Incorporating Fruit-Based Products in Daily Diets”

Attribute	China
Market Value (2024E)	US$ 4.11 Billion
Growth Rate (2024 to 2034)	7.1% CAGR
Projected Value (2034F)	US$ 8.17 Billion

China is estimated to account for 71.3% of the fruit puree market share in East Asia in 2024. Several factors contribute to the rising demand for fruit purees in China. The country's growing middle class and increasing disposable income have led to a shift in consumer preferences towards healthier and more convenient food options. Fruit purees, with their natural and versatile qualities, align with the evolving dietary patterns of Chinese consumers.

The expanding food and beverages industry, coupled with a rising awareness of the benefits of incorporating fruit-based products into daily diets, further propels this demand. Additionally, the versatility of fruit purees in various applications, including beverages, desserts, and baby foods, makes them appealing to a wide range of consumers. As China continues to urbanize and modernize, the demand for convenient, high-quality food products is projected to rise during the forecast period.

Category-wise Insights

Will Consumption of Organic Fruit Puree Rise as Expected?

“Increasing Focus on Transparent Ingredient Sourcing”

Attribute	Organic
Segment Value (2024E)	US$ 7.74 Billion
Growth Rate (2024 to 2034)	7.1% CAGR
Projected Value (2034F)	US$ 15.33 Billion

Surge in the sales of organic fruit purees can be aligned to specific drivers. First, the increasing preference for natural and organic products among consumers has expanded the demand for fruit purees free from additives. Consumers are actively seeking healthier alternatives, and fruit purees, rich in essential nutrients, align with this trend.

Rising emphasis on clean labeling and transparent ingredient sourcing in the food industry has further propelled the demand for organic fruit puree. In essence, the fruit puree market growth can be attributed to a combination of healthier choices, diverse applications, and a preference for transparent, natural ingredients in food products.

Why is Fruit Puree Extensively Used in Bakery Items?

“Fruit Purees Enhancing Flavor Profile and Texture of Bakery Items”

Attribute	Bakery
Segment Value (2024E)	US$ 6.02 Billion
Growth Rate (2024 to 2034)	6.8% CAGR
Projected Value (2034F)	US$ 11.58 Billion

Fruit purees are in high demand from the bakery industry, where they play a crucial role in enhancing the flavor profile and texture of a diverse range of baked goods. Bakeries, both large-scale and artisanal establishments, have increasingly embraced fruit puree as a versatile ingredient that contributes natural sweetness and vibrant fruit notes to an array of products. Fruit purees are utilized in the creation of fruit-filled pastries, cakes, muffins, and other confectioneries, offering a convenient and consistent way to incorporate real fruit flavors into baked treats.

Bakeries appreciate the convenience and time-saving aspects of using fruit purees, as they eliminate the need for manual fruit preparation while ensuring a consistent taste profile. Moreover, with the growing consumer preference for natural and clean-label products, fruit purees provide a wholesome alternative to artificial flavorings, contributing to the overall appeal of bakery items in the market.

Competitive Landscape

Market growth is being driven by several factors, including evolving consumer preferences, technological advancements, and global economic conditions. Several key players in the fruit puree market such as Kanegrade, Kiril Mischeff, Tree Top, Mine Fruit Products, Dohler, Uren Food Group Limited, and Dennick Fruitsource engage in this market, offering a diverse range of fruit puree sourced from various fruits such as mangoes, berries, apples, and tropical fruits.

These companies often compete with regional players, creating a competitive environment characterized by innovation and product differentiation. Additionally, partnerships and collaborations between fruit puree manufacturers and food and beverage companies are common strategies to expand market reach. Factors such as product quality, pricing, distribution networks, and sustainability practices play crucial roles in shaping competitive dynamics.

• In this market, Newberry International Produce Limited consistently strives to introduce new products aligned with evolving customer needs.
• In 2020, SVZ Industrial Fruit & Vegetable Ingredients launched gold kiwi puree, suitable for various applications in dairy, ice cream, and smoothies.

Increasing demand for natural and organic fruit puree, coupled with the emphasis on clean-label products, further intensifies competition, prompting companies to invest in research and development to stay ahead in this rapidly evolving market.

Key Segments of Fruit Puree Market Research

• By Type :

  • Apple
  • Banana
  • Strawberry
  • Mango
  • Guava
  • Passion Fruit
  • Cranberry
  • Blueberry
  • Cherry
  • Blackcurrant

• By Nature :

  • Organic
  • Conventional

• By End Use :

  • Bakery Items
  • Infant Food
  • Dairy & Desserts
  • Dressings & Sauces
  • Beverages

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa