Fruit Pulp Market

Fruit Pulp Market Study by Mango, Berry, Apple, Citrus, Guava, Kiwi, Papaya, Peach, and Banana for Use in Food & Beverages, Foodservice, and Retail/Household from 2024 to 2034

Analysis of Fruit Pulp Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Fruit Pulp Market Outlook (2024 to 2034)

The global fruit pulp market size is projected to expand at a CAGR of 5.4% over the next ten years, as such, increasing from a value of US$ 1.92 billion in 2024 to US$ 3.25 billion by the end of 2034.

An increasing number of consumers experimenting with novel smoothie flavors is driving the demand for fruit pulp as a natural ingredient. The rising use of fruit pulp in smoothies offers a time-saving and convenient natural sweetening solution due to its ready-to-use nature. Growing demand for fruit pulp for coloring, flavoring, and enhancing the sensory appeal of foods and beverages is boosting its popularity.

Fruit pulp ensures convenience, as it is readily available for use in various food and beverage applications without the need for cutting, peeling, or processing fruits. With constantly changing consumer lifestyles and busy schedules, there is an increased preference for convenient food products, further driving demand for fruit pulp.

The rich nutritional profile of fruit pulp, including minerals, fiber, and vitamins, makes it a popular choice among health-conscious consumers. The rising popularity of nutrient-rich and natural food options is increasing the demand for fruit pulp in products such as juices, smoothies, yogurts, and desserts. However, the production and availability of fruits depend on the season, leading to price fluctuations that can adversely impact the global market growth prospects.

  • Worldwide sales of fruit pulp through business-to-consumer channels are projected to rise at a CAGR of 5.5% and reach US$ 1.79 billion by 2034.
  • East Asia is analyzed to hold a market share of 23.1% by the end of 2034.
  • Demand for fruit pulp products in South Korea is forecasted to increase at a 6.1% CAGR from 2024 to 2034.
  • The market in Canada is projected to expand at a CAGR of 5.9% through 2034.
Report Attribute Detail
Fruit Pulp Market Size (2024E) US$ 1.92 Billion
Forecasted Market Value (2034F) US$ 3.25 Billion
Global Market Growth Rate (2024 to 2034) 5.4% CAGR
Market Share of Conventional Fruit Pulp (2034F) 54.9%
North America Market Share (2034F) 24.3%
Canada Market Growth Rate (2024 to 2034) 5.9% CAGR
Key Companies Profiled Keventer Group; ABC Fruits; PepsiCo; Shimla Hills Offerings Pvt. Ltd.; Agrana Group; Dohler GmbH; Conagra Brands Inc.; Allanasons Pvt. Ltd.; Sunimpex; Mor Mukat Marketing Pvt. Ltd.; Raje Agro Foods Private Limited; Goya Foods, Inc.; Rio Grande Foods; Alimentos S.A.S.; Iprona AG; Capricorn Food Products India Ltd.

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Why is Worldwide Consumption of Fruit Pulp Increasing Steadily?

“Rising Preference for Healthy and Natural Food Options”

More consumers around the world are seeking healthy and natural food options, driving the growing preference for fruit pulp, which is rich in antioxidants, minerals, and vitamins. This trend has led to the increased consumption of fruit pulp as a desirable ingredient in various food and beverage products. The convenience of fruit pulp eliminates the need for slicing, peeling, and processing fruits.

Ready-to-use fruit pulps are directly added to desserts, yogurts, smoothies, and other food products, saving consumers time and effort. The expansion of the food processing industry is contributing to the fruit pulp market growth.

What are the Challenges Staring at Fruit Pulp Manufacturers?

“Seasonality of Fruits and Fluctuating Prices”

Seasonal production of fruits is having an adverse impact on the availability and price of their pulp as well, thereby sometimes it becomes challenging to maintain consistency and reliability in the supply process. Moreover, international trade dynamics, import/export regulations, and currency fluctuations are some other pivotal factors restricting the expansion of the fruit pulp market size.

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How are Start-ups Strategizing to Establish Their Market Presence?

“Focus on Minimal Use of Preservatives in Producing Fruit Pulp”

New market players need to invest more in offering fruit pulp with minimal preservatives to increase trust among more consumers. The growing use of preservatives in the production of fruit pulp leads to adverse impacts on consumer health, such as nausea, rashes, and others.

Country-wise Insights

As revealed in the newly published analysis by Fact.MR, North America is projected to hold 24.3% of the global fruit pulp market share by the end of 2034. Increasing number of consumers in the region are opting for healthier food options, such as minimally processed and natural ingredients. Fruit pulp for its high nutritional value aligns well with consumer preferences. An increasing preference for vegan and plant-based diets is also creating lucrative opportunities for market players.

What is Contributing to Increased Consumption of Fruit Pulp in the United States?

“Popularity of Low-sugar and Sugar-free Products Driving Fruit Pulp Use as Natural Sweetener”

Attribute United States
Market Value (2024E) US$ 204.4 Million
Growth Rate (2024 to 2034) 5.8% CAGR
Projected Value (2034F) US$ 360.3 Million

The United States is analyzed to possess 45.6% share of the North American market by 2034-end. Growing popularity of low-sugar and sugar-free products in the country is a key fruit pulp market trend. Therefore, more manufacturers in the United States are coming up with natural sweeteners derived from fruits. Confectionery, snacking, and beverage manufacturers are offering food products with fruit sweeteners to attract a larger base of health-conscious consumers.

Why is China Reigning Supreme in the East Asia Market?

“Presence of Favorable Tropical Climate Required for Fruit Production”

Attribute China
Market Value (2024E) US$ 210.5 Million
Growth Rate (2024 to 2034) 5.4% CAGR
Projected Value (2034F) US$ 356.8 Million

China is forecasted to hold 47.5% share of the market in East Asia by 2034. The country has a favorable tropical climate which is pivotal for the cultivation of a wide variety of fruits, such as citrus fruits and apples, being more prominent in terms of volume. The availability of advanced agricultural techniques, such as greenhouse cultivation is contributing to increased quality and yield of fruits.

What is the Sales Outlook for Fruit Pulp in Japan?

“High Population of Health-Conscious Consumers Looking for Rich Nutritional Profile”

Attribute Japan
Market Value (2024E) US$ 124.4 Million
Growth Rate (2024 to 2034) 5.9% CAGR
Projected Value (2034F) US$ 220.8 Million

Japan is analyzed to capture 29.4% share of the East Asia market by the end of 2034. More health-conscious individuals in the country are opting for fruit pulp for its high nutritional profile, such as the presence of antioxidants, vitamins, and fiber. In addition, it also assists in digestion, thereby promoting a healthy immune system and decreasing risks associated with chronic illnesses, such as cancer.

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Category-wise Insights

As stated in a study by Fact.MR, a market research and competitive intelligence provider, the food & beverages segment is projected to hold a noteworthy share of the global market by 2034-end. The growing use of fruit pulp in several juices, such as mango, guava, and others, is attributed to their powerful flavor and smooth texture. The homemade appearance of fruit puree or pulp with little visible fruit chunks makes them a preferred choice.

Why Do More Consumers Still Prefer Conventional Fruit Pulp Over Organic Variants?

“Pocket-friendly Prices Make Conventional Fruit Pulp More Attractive”

Attribute Conventional
Segment Value (2024E) US$ 1.08 Billion
Growth Rate (2024 to 2034) 5.1% CAGR
Projected Value (2034F) US$ 1.78 Billion

Fruit pulp products of conventional nature are evaluated to account for a 54.9% share of the global market by 2034. The price of conventional fruit pulp is comparatively lower than organic. In addition, busy schedules and changing lifestyles are stimulating more consumers to choose convenient food options, such as fruit pulp as a natural sweetener.

Which Medium Accounts for Higher Sales of Fruit Pulp?

“Business to Consumer Sales Channels Preferred for One-stop Shopping Experience”

Attribute Business to Consumer
Market Value (2024E) US$ 1.05 Billion
Growth Rate (2024 to 2034) 5.5% CAGR
Projected Value (2034F) US$ 1.79 Billion

Business-to-consumer sales channels are evaluated to hold a 55.2% share of the global market by the end of 2034. Convenience stores, hypermarkets/supermarkets, online retail, and specialty stores are sub-segments of these channels. Among these platforms, there is an increased preference for supermarkets/hypermarkets driven by the availability of a wide variety of foods & beverages, a one-stop shopping experience, and convenience.

Competitive Landscape

Key players in the fruit pulp market are investing heavily in new product launches, collaborations, partnerships, acquisitions, and other strategies for generating leads and enriching their existing portfolios.

For instance:

  • PepsiCo, on March 21, 2023, announced an investment for long-term strategic partnership with three well-known organizations, which are farmer-facing – SWOF (Soil and Water Outcomes Fund), ICGA (Illinois Corn Growers Association), and PFI (Practical Farmers of Lowa)- for adopting regenerative agriculture practices in the United States.

Fact.MR provides detailed information about the price points of leading manufacturers of fruit pulp positioned across the world, sales growth, production capacity, and speculative technological expansion, in this newly published market report.

Segmentation of Fruit Pulp Market Research

  • By Type :

    • Mango
    • Berry
    • Apple
    • Citrus Fruit
    • Guava
    • Kiwi
    • Papaya
    • Peach
    • Banana
    • Others
  • By Nature :

    • Organic
    • Conventional
  • By End Use :

    • Food & Beverages
      • Bakeries & Confectioneries
      • Dairy & Frozen Desserts
      • Beverages
      • Others
    • Puree & Concentrate
      • Foodservice
      • Retail/Household
  • By Distribution Channel :

    • Business to Business
    • Business to Consumer
      • Hypermarkets/Supermarkets
      • Convenience Stores
      • Specialty Stores
      • Online Retail
  • By Region :

    • North America
    • Latin America
    • Western Europe
    • Eastern Europe
    • East Asia
    • South Asia & Pacific
    • MEA

- FAQs -

How big is the global fruit pulp market in 2024?

The global fruit pulp market is projected to be valued at US$ 1.92 billion in 2024.

What are the sales projections for fruit pulp by 2034?

Worldwide sales of fruit pulp are forecasted to climb to US$ 3.25 billion by 2034.

At what CAGR is the demand for fruit pulp products evaluated to increase?

The global market is forecasted to advance at 5.4% CAGR from 2024 to 2034.

What is the contribution of North America to the global market revenue?

North America is expected to account for 24.3% share of global market revenue by 2034.

How is the market for fruit pulp faring in South Korea?

Sales of fruit pulp in South Korea are analyzed to rise at 6.1% CAGR through 2034.

How much share of the market will conventional fruit pulp hold?

Conventional fruit pulp is projected to hold 54.9% share of the global market by 2034.

Who are the leading producers of fruit pulp?

Some of the key market players are Medtronic Plc, Abbott Laboratories, LivaNova PLC, CryoLife, Inc., and Braile Biomédica.

- Also of Interest -

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Fruit Pulp Market

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