Fruit and Vegetable Powder Market

Fruit and Vegetable Powder Market Outlook (2024 to 2034)

As revealed in a newly published industry analysis by Fact.MR, revenue from the sales of fruit and vegetable powder is projected to reach US$ 47.94 billion in 2024. The global fruit and vegetable powder market has been forecasted to advance at a CAGR of 5.6% and reach a size of US$ 82.67 billion by the end of 2034.

Rising demand for fruit and vegetable powders is attributed to the growing preference for vegan products and the rising consumption of conventional snacks around the world. At the initial level, demand for fruit and vegetable powders was comparatively low. However, there has been a gradual increase in the consumption of these powders in several applications such as supplements and food flavorings to increase the vitamin and mineral content in these food products.

Steady expansion of the food industry is creating lucrative prospects for manufacturers of fruit and vegetable powders. Food waste is one of the key issues as it contributes to increased risk to the environment. Fruit and vegetable by-products are valuable bioactive components, which are reused and reintroduced in the agricultural food chain. Growing use of these by-products in functional powdered ingredients is helping in the improved nutritional profile of food products. Thereby, increased preference for powdered fruits and vegetables is leading to the high nutrient content of food products.

Constant fluctuations in the cost of fruits and vegetables are causing a direct adverse impact on their demand. Higher costs of raw ingredients ultimately increase the prices of end products, which can dent the sales growth of powdered fruits and vegetables.

• North America is approximated to capture a share of 24.3% of the global market by 2034.
• Demand for fruit and vegetable powders in South Korea is projected to increase at a CAGR of 6.3% from 2024 to 2034.
• Sales of fruit and vegetable powder in Canada are forecasted to rise at 6.1% CAGR through 2034.
• Worldwide demand for vegetable powder is forecasted to increase at a CAGR of 5.7% and reach a market value of US$ 45.63 billion by the end of 2034.

Report Attribute	Detail
Fruit and Vegetable Powder Market Size (2024E)	US$ 47.94 Billion
Forecasted Market Value (2034F)	US$ 82.67 Billion
Global Market Growth Rate (2024 to 2034)	5.6% CAGR
Market Share of Foodservice Industry (2034F)	22.4%
Japan Market Growth Rate (2024 to 2034)	6.1% CAGR
East Asia Market Share (2034F)	23.1%
Key Companies Profiled	Alpspure Lifesciences Private Limited; Saipro Biotech Private Limited; FutureCeuticals; La Herbal; Dohler GmbH; International Flavors & Fragrances Inc.; Foods & Inns; Xinghua Lianfu Food Co., Ltd.; Nikken Foods Co., Ltd.; Van Drunen Farms; NutraDry; Aarkay Food Products Ltd.; Batory Foods; Paradise Fruits; Kanegrade.

What is Complementing Fruit and Vegetable Powder Market Growth?

“Uncertainties in Demand-Supply Associated with Seasonality of Fruits and Vegetables”

There are uncertainties related to the availability, pricing, and manufacturing of raw materials owing to seasonal variations, which is further encouraging individuals to utilize fruit and vegetable powders in several eatables. In addition, the growing year-round demand for food manufactured with seasonal food ingredients is also aiding the expanding fruit and vegetable powder market size.

The fresh food business is undergoing significant transformation with the growing demand for seasonal food flavors and tastes irrespective of the time of the year. Thereby, food processors and makers are introducing powdered seasonal fruits and vegetables. Transportation of these powdered eatables also becomes easier after their production. Several manufacturers are also working actively to ensure the production of powdered fruit and vegetables without any compromise with flavor and nutrients.

“Expanding Foodservice Industry Creating Great Prospects for Food and Vegetable Powder Producers”

The foodservice industry is undergoing a noteworthy transformation, which is contributing to increased consumption of powdered fruit and vegetables, such as dehydrated products in hotels, restaurants, and cafeterias (HoReCa). This growing demand for these products is because of easy handling, off-season availability, and longer storage. Rising preference for these powdered products is attributed to their comparatively less preparation time as quick service is a prominent factor for consumer satisfaction in the foodservice industry.

Growing use of powdered fruits and vegetables in quick-service restaurants (QSR) for preparing several products, such as sauces, salads, and soups is contributing to increased revenue share for market players.

Which Obstacles are Being Encountered by Market Players?

“Adulteration in Powdered Fruit and Vegetable Key Concern”

For the manufacturing of fruit and vegetable powder, certain adulteration techniques are used, which even sometimes make products potentially harmful and unhealthy for consumers. The use of starch and chromate is common in processed products, thereby causing certain health issues, such as liver complications. Further, calcium carbide is used in fruit and vegetable ripening procedures, thereby affecting the end product; powdered fruit and vegetable. Hypoxia, neurological disorders, memory loss, and ulcers are some issues caused due to the adulterants used in these products.

What Strategies are New Companies Replying on to Improve Their Market Stance?

“Startups Leveraging Opportunities Created with Accelerating Demand for Natural Food Ingredients”

Several natural ingredients, such as concentrates of fruits and vegetables are becoming more popular in potentially high-growth countries. In addition, increased use of these ingredients in baby food products is also stimulating new market players to offer healthy food ingredients, such as powdered fruits and vegetables with minimal possible preservatives.

Country-wise Insights

Fact.MR, a market research and competitive intelligence provider, through its newly published analysis, stated that North America is approximated to capture a share of 24.3% of the global fruit and vegetable powder market share by the end of 2034. The rising use of powdered fruits and vegetables is attributed to its ease of use and high nutritional profile compared to artificial food ingredients.

What’s Leading to Consistent Increase in Demand for Fruit and Vegetable Powder in the United States?

“Rising Consumer Preference for Naturally Derived Food Components”

Attribute	United States
Market Value (2024E)	US$ 5.1 Billion
Growth Rate (2024 to 2034)	6% CAGR
Projected Value (2034F)	US$ 9.16 Billion

The United States is analyzed to hold 45.6% share of the North American market by the end of 2034. More consumers in the country are giving preference to naturally derived components in food options, which is increasing demand for fruit and veggie powders. Increased use of this powder in the manufacturing of packaged foods is stimulating more market players to offer bioactive compound extraction with health-promoting properties.

Why is There High Consumption of Fruit and Vegetable Powder in China?

“Noteworthy Expansion of End-use Industries in the Country”

Attribute	China
Market Value (2024E)	US$ 5.25 Billion
Growth Rate (2024 to 2034)	5.6% CAGR
Projected Value (2034F)	US$ 9.07 Billion

China is evaluated to contribute a share of 47.5% of East Asian market revenue by the end of the assessment period in 2034. A significant growth in several end-use industries, such as pharmaceuticals, food & beverages, and others is generating demand for fruit and vegetable powders as vital ingredients. Moreover, an increasing consumption of powdered fruit and vegetables in the meat industry is also helping in market expansion in the country.

Is Japan an Investment Worthy Market for Companies?

“Surging Preference for Clean-label Food Products Instead of Artificial Ingredients”

Attribute	Japan
Market Value (2024E)	US$ 3.1 Billion
Growth Rate (2024 to 2034)	6.1% CAGR
Projected Value (2034F)	US$ 5.61 Billion

Japan is expected to account for 29.4% share of East Asia by 2034. More individuals in Japan are consuming clean-label products compared to artificial ingredients, which is further having a positive impact on fruit and vegetable powder market trends. Furthermore, an increased preference for RTE food products is also stimulating demand for powdered fruits and veggies for their natural origin and convenience in use.

Category-wise Insights

Rising demand for vegetable powders is attributed to their easy digestibility and high nutritional profile, which is contributing to the increased use of herbal supplements. They are incorporated in several baby food items for their natural taste and high nutrition compared to artificial options.

Why is Consumption of Vegetable Powder Increasing at a Fast Pace?

“Easy Availability and Widespread Application of Vegetable Powders”

Attribute	Vegetable Powder
Segment Value (2024E)	US$ 26.18 Billion
Growth Rate (2024 to 2034)	5.7% CAGR
Projected Value (2034F)	US$ 45.63 Billion

Vegetable powders are forecasted to hold 55.2% share of global market revenue by the end of 2034. This powder is used in several RTE (ready-to-eat) soups, food, and sauces. Thereby, there is an increased demand for these products in foodservice and household applications. In addition, the easy availability of this powder through several distribution channels, such as specialty stores, hypermarkets, and supermarkets is contributing to increased profit for market players.

Which End Use of Fruit and Vegetable Powder Primarily Drives Market Expansion?

“Increasing Consumption of Fruit and Vegetable Powder in Foodservice Industry for Convenience Factor”

Attribute	Foodservice
Market Value (2024E)	US$ 11.6 Billion
Growth Rate (2024 to 2034)	4.8% CAGR
Projected Value (2034F)	US$ 18.52 Billion

The foodservice industry is projected to occupy a share of 22.4% of the global market by 2034. Increased consumption of fruit and vegetable powders in the foodservice industry is because of its easy handling, off-season availability, and longer storage. Moreover, the minimal preparation time of these products is contributing to increased consumption while helping foodservice providers with quick services and improved consumer satisfaction without using any artificial ingredients.

Competitive Landscape

Key players in the fruit and vegetable powder market are focusing on the development of new and innovative products to gain a competitive edge. They are emphasizing supply chain improvements and collaborations to increase their product offerings and consumer base.

For instance :

• Alpspure Lifesciences Private Limited was established by Sandeep Dahiya in 2015 and has become a venerable name in the industry for offering natural herbal extracts, phytochemicals, fruit extracts, and other options. The company is presently catering to the enviable clientele across F&B, cosmetics, and pharma.

Fact.MR provides detailed information about the price points of leading manufacturers of fruit and vegetable powder positioned across the world, sales growth, production capacity, and speculative technological expansion, in this newly published market report.

Segmentation of Fruit and Vegetable Powder Market Research

• By Type :

  • Fruit Powder
    • Banana
    • Mango
    • Orange
    • Grapes
    • Peach
    • Others
  • Vegetable Powder
    • Potatoes
    • Tomatoes
    • Beans
    • Onions
    • Others

• By Nature :

  • Organic
  • Conventional

• By End Use :

  • Food & Beverages
  • Foodservice
  • Nutraceuticals
  • Cosmetics & Personal Care
  • Retail/Household

• By Distribution Channel :

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Online Retail
    • Convenience Stores

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • MEA