Frozen Pastry Market

Frozen Pastry Market Outlook (2024 to 2034)

Worldwide revenue from the sales of frozen pastries is estimated at US$ 2.42 billion in 2024. The global frozen pastry market size has been projected to increase at a CAGR of 5.9% and reach a size of US$ 4.28 billion by 2034.

Frozen baked products such as pastries have become popular in recent years due to their several benefits such as increased affordability, accessibility, and convenience of preparation. Since frozen baked items have a longer shelf life than conventional items, their consumption has been increasing steadily, given the hectic lifestyles in today’s world. Simplicity in baking and defrosting is a key factor driving their sales in several parts of the world, also backed by no compromise in taste or freshness.

Among the businesses that purchase these goods from manufacturers are quick-service restaurants, gas stations, in-store bakeries, and coffee shops. Because frozen bakery items are available all year round, demand for them is expected to rise even more, driving global frozen pastry market growth.

As food processing methods have vastly improved, the fast food industry has grown in size. With more fast food restaurants and eateries opening to serve those who don't have enough time to make meals at home, it has benefited the market for frozen baked products as well.

Report Attribute	Detail
Frozen Pastry Market Size (2024E)	US$ 2.42 Billion
Forecasted Market Value (2034F)	US$ 4.28 Billion
Global Market Growth Rate (2024 to 2034)	5.9% CAGR
Mexico Market Growth Rate (2024 to 2034)	9.4% CAGR
South Korea Market Value (2034F)	US$ 29.9 Million
North America Market Share (2024E)	25.6%
East Asia Market Share (2034F)	23.4%
Key Companies Profiled	Aryzta AG; Associated British Foods plc; Bridgford Foods Corporation; Conagra Brands Inc.; Dawn Food Products Inc.; Europastry S.A.; Flowers Foods; General Mills Inc.; Kellogg Company; Lantmännen; TreeHouse Foods Inc.; Vandemoortele.

What is Helping Frozen Pastry Suppliers Double Their Revenues?

“Rise of Individual Quick Frozen Technology to Maintain Freshness of Frozen Pastries”

The creation of a technique known as the individual quick-frozen (IQF) method is primarily responsible for high-quality frozen pastry items. Using an IQF method of freezing, food products are prevented from forming huge ice crystals. Large ice crystals from conventional freezing can harm cells and crystal fibers, causing the food products to become dry. However, IQF foods create tiny ice crystals that spare the food product's fibers from damage.

A new technique called microencapsulation is assisting producers in extending the shelf life and improving the texture of their line of frozen baked goods that are free of gluten. This technique is being used to extend the shelf life of frozen and refrigerated dough, frozen biscuit dough, scoop and bake frozen muffins, and biscuits.

Furthermore, demand for frozen bakery goods is set to be driven by the industry's rapid rise as a result of the fast-expanding urban household count, especially in developing countries. Demand for frozen bakery goods is also rising with increased per capita income and the growing tendency of between-meal snacking.

What is Limiting Growth Opportunities for Frozen Pastry Suppliers?

“Supply Chain Efficiency and Product Quality Issues”

Most customers think food that has been prepared a year or more ago cannot possibly be healthy. Because frozen food products are thought to be low in nutrients, most consumers continue to favor freshly baked goods. This is because it is believed that their nutritional content decreases when they are refrigerated, which significantly limits market expansion. Many developing countries have inefficient cold chains, which makes it challenging to maintain a steady temperature for frozen bakery items. This is set to be one of the main factors impeding frozen pastry market growth.

In this industry, having a refrigerated supply chain is essential for efficient shipping and storage. Developing markets, however, such as those in the Asia Pacific, Gulf, and Latin American regions, are poorly linked and lack effective transportation infrastructure. Route choice is still restricted by missing links in these networks, and transport becomes more expensive and time-consuming due to inadequate capacity and subpar infrastructure.

Country-wise Evaluation

Countries such as the United States, China, Japan, and South Korea are and strong in the market, with the United States holding a leading frozen pastry market share.

What is Amplifying the Sales of Frozen Pastry Producers in the United States?

“High Demand for Low-fat Bakery Products”

Attribute	United States
Market Value (2024E)	US$ 490.5 Million
Growth Rate (2024 to 2034)	6.1% CAGR
Projected Value (2034F)	US$ 889.5 Million

Convenience food consumption surged, first in the West, swiftly expanding to other regions of the world. Convenience meals are preferred by consumers due to their ease of consumption, nutritive value, adaptability, and commodity appeal. Due to changing lifestyle behaviors, consumers are spending less time preparing and cooking at home because they believe it takes a lot of time and energy.

American suppliers of frozen pastries have a great chance to increase their sales prospects with the high demand for low-fat bakery items. There is a national demand boom for these items as a result of the growing emphasis on eating healthy. For manufacturers of frozen pastries, this trend offers a potential market where they can profit from the changing tastes of customers.

What’s Attracting Companies to the Market in China?

“Health Boosting Varieties in Frozen Pastry Enticing More Customers”

Attribute	China
Market Value (2024E)	US$ 412.6 Million
Growth Rate (2024 to 2034)	6.5% CAGR
Projected Value (2034F)	US$ 776.5 Million

More customers are looking for frozen bakery goods that aren't typical food selections. Goods enhanced with dietary fiber, protein, vitamins, minerals, and probiotics have become more liked in China. These useful ingredients meet the needs of today's health-conscious customers by offering advantages such as better digestion, more energy, and general well-being, things that have increased in popularity in the country of late.

Category-wise Analysis

The market is categorized into various segments involving product type, which is further classified into an array of products launched by suppliers. A few of them include viennoiserie, plan and filled croissants, and savory items.

Which Product Type is Increasingly Getting Popular among Customers?

“More Consumers Preferring Viennoiserie for its Likeable Taste”

Attribute	Viennoiserie
Segment Value (2024E)	US$ 481.4 Million
Growth Rate (2024 to 2034)	5.7% CAGR
Projected Value (2034F)	US$ 834.3 Million

Renowned for its exquisite flavor, viennoiserie is a product category that is becoming more popular among customers. Due to its flaky, buttery texture and mouth-watering taste, viennoiserie has won over customers' palates and hearts all over the world. Viennoiserie's decadent and gratifying characteristics are the reason behind its increased demand among consumers. It is not surprising that more people are enjoying this lovely product given its scrumptious taste and captivating perfume. Viennoiserie has cemented its position as a preferred option among discriminating cuisine connoisseurs as the demand for it keeps growing, which is a key frozen pastry market trend to watch out for.

Business Rivalry

Key players in the frozen pastry market are focusing on launching new product lines, including pastry fillings and ready-to-fill pastries, to gain a stronger foothold in the market.

• Griddle released frozen vegan toaster waffles in February 2022 as a part of its easy-baking product range. These new waffles have 40% less sugar than regular waffles and are made using natural ingredients by HFSS. There are three kinds of the new frozen vegan waffles: chocolate chips, original, and blueberry.
• Wonder Baking, an industrial-grade baking company, invested US$ 14 million to construct a 62,000-square-foot manufacturing and distribution facility in Dubai Industrial City in March 2022. The plant can produce 50,000 tons of frozen and fresh bread goods, cold and hot kitchen items, and other goods, annually.
• In November 2023, family-run company OK Frozen Dough increased its footprint in Calgary. Spirals, a blast freezer, a mixer, and other equipment for quick-freezing goods are also being included in this new facility.
• The Artisan Multigrain Dough and the Artisan White Sourdough Dough are two of the artisan frozen dough varieties that Suprima Bakeries, an Australian bakery supplier, introduced in January 2023.
• In collaboration with well-known Indian baker Shivesh Bhatia of "Bake with Shivesh," Berrika, a specialized online grocery platform with its headquarters in India, in December 2022, released a holiday special frozen cookie dough.
• In December 2021, American firm Home Dough introduced a range of clean-label, non-GMO frozen cookie dough products. These products come in three flavors: chocolate chips, oatmeal toffee, and molasses ginger spice.

Fact.MR provides detailed information about the price points of key frozen pastry manufacturers positioned across the world, sales growth, production capacity, and speculative technological expansion, in this new market report.

Key Segments of Frozen Pastry Market Research

• By Product Type :

  • Viennoiserie
  • Plain & Filled Croissants
  • Pain Au Chocolat
  • Pains Aux Raisins
  • Savory Items
  • Danish Products
  • Maple Pecans
  • Danish Crowns
  • Cinnamon Swirls

• By Distribution Channel :

  • Artisan Bakers
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Online
  • Others

• By Region :

  • North America
  • Latin America
  • Eastern Europe
  • Western Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa