Fortified Sugar Market

Fortified Sugar Market Outlook (2024 to 2034)

The global fortified sugar market is estimated at US$ 8.73 billion in 2024 and is forecast to expand at a CAGR of 5.3% to reach US$ 14.63 billion by the end of 2034.

Fortified sugars are sweeteners that contain essential nutrients and vitamins. These sugars are designed to offer more health advantages than just being sweeteners. The sugar crystals are fortified by adding vital minerals such as iron, calcium, and zinc, as well as vitamin D, vitamin C, and vitamin B complex. Customers can enjoy their favorite sweet products and still meet their daily nutrient requirements due to this fortification.

Key Market Growth Drivers

• Growing demand for fortified sugar is driven by increasing health consciousness among consumers. Key drivers of market growth include the rising prevalence of nutrient deficiencies and the growing adoption of fortified foods and beverages. In addition, the widespread availability and affordability of fortified sugars attract a large consumer base.
• Manufacturers are focusing on product innovation to meet diverse customer needs, introducing fortified sugars in various forms, such as granulated, powdered, and liquid, to enhance convenience and application flexibility. Furthermore, there is an increasing demand for organic and natural fortified sugars, driven by a growing preference for clean-label products.
• Several factors are driving the fortified sugar market growth, including rising demand for functional foods and dietary supplements, the prevalence of micronutrient deficiencies, the growing popularity of fortified sugars in emerging markets, and the increased adoption of fortified sugar by food and beverage manufacturers.
• Micronutrient deficiencies, such as iron deficiency anemia, vitamin D deficiency, and iodine deficiency, are common worldwide, particularly in developing countries. Fortified sugars can help address these deficiencies by providing essential nutrients.
• There is growing demand for vitamin-fortified foods and beverages, including sugar. Vitamins are relatively simple to incorporate into sugar products, and a diverse range of vitamins, such as vitamin A, vitamin C, and vitamin D, are available for fortification.

Report Attribute	Detail
Fortified Sugar Market Size (2024E)	US$ 8.73 Billion
Forecasted Market Value (2034F)	US$ 14.63 Billion
Global Market Growth Rate (2024 to 2034)	5.3% CAGR
East Asia Market Share (2024E)	22.4%
North America Market Share (2024E)	23.9%
Revenue from Minerals Segment (2024E)	US$ 3.69 Billion
Revenue from Drying Segment	US$ 2.94 Billion
Key Companies Profiled	Cargill; Bunge; Buhler; BASF SE; General Mills; Willmar International; Mitr Phol Sugar; Nordzucker; DSM; Seducer; Tereos; Cosan; Associated British Foods.

How is Rising Demand for Functional Foods Influencing Sales of Fortified Sugars?

“Addition of Fortified Sugar Meeting Demand for Health Benefits Beyond Basic Nutrition”

Fortified sugars, which are enriched with vitamins, minerals, and other nutrients, are becoming popular among health-conscious consumers. Rising demand for functional foods and increasing incorporation of essential nutrients into everyday food products are key fortified sugar market trends. Furthermore, the increasing prevalence of micronutrient deficiencies and the resulting demand for fortified food products are driving sales of fortified sugar.

Overall, the outlook for the fortified sugars market appears to be positive, with plenty of opportunities for manufacturers to diversify their product portfolios and meet changing consumer demands. Discretionary fortification is a method of incorporating essential nutrients such as minerals and vitamins into various food products. Despite the Food Development Authority’s enrichment regulations, some manufacturers are using discretionary fortification of unenriched foods.

Manufacturers are using discretionary fortification methods to modify the nutritional and dietary qualities of high-energy products, resulting in customers consuming less healthy food. Discretionary sugar fortification also results in the addition of more vitamins and minerals than the recommended safety limits, rendering the product unsafe to consume.

What Do Producers of Fortified Sugar Need to Focus On?

“Challenges with Ensuring Nutrient Stability Throughout Shelf Life of Fortified Sugar”

Exposure to light, heat, or moisture causes fortified nutrients, such as vitamins and minerals, to deteriorate. It is critical to ensure that these nutrients remain stable throughout the fortified sugar's shelf life. Fortifying sugar increases production costs by requiring additional nutrients, quality control measures, and equipment adjustments.

It is difficult to strike a balance between fortification costs and consumer affordability of the final product, which is impeding the expansion of the fortified sugar market size. Fortifying sugar increases production costs by requiring additional nutrients, quality control measures, and equipment adjustments.

Country-wise Insights

North America is expected to hold 23.9% of the global fortified sugar market share in 2024. Europe is also a major market for fortified sugar producers, as consumers prioritize health and wellness and seek out products with added nutritional value. The Asia Pacific region is attracting fortified sugar producers as a large proportion of the population suffers from micronutrient deficiencies.

How is Rising Health Consciousness Driving Market Growth in the United States?

“Consumers Increasingly Seeking Natural and Artificial Ingredient-Free Products”

Attribute	United States
Market Value (2024E)	US$ 928.1 Million
Growth Rate (2024 to 2034)	5.7% CAGR
Projected Value (2034F)	US$ 1.62 Billion

More consumers in the United States are placing a high value on health and wellness. Demand for fortified sugar products has been increasing in recent years as people become more aware of the negative effects of consuming large amounts of added sugar.

Manufacturers are developing products with added nutritional value, such as fortified sugars enriched with vitamins and minerals. Furthermore, consumers are increasingly seeking natural and artificial ingredient-free products, leading to an increase in the production of fortified sugars derived from organic and non-GMO ingredients.

What is the Sales Outlook for Fortified Sugar in Japan?

“Increasing Awareness of Value-based Nutrition and Preventive Healthcare”

Attribute	Japan
Market Value (2024E)	US$ 564.9 Million
Growth Rate (2024 to 2034)	5.3% CAGR
Projected Value (2034F)	US$ 993.2 Million

Japan's population is becoming more health-conscious, with an increased understanding of the value of balanced nutrition and preventive healthcare. This trend may increase demand for fortified foods, including fortified sugar, as consumers seek products with additional health benefits.

Japan has strict regulations regarding food fortification and health claims. Any fortified sugar products marketed in Japan must adhere to these regulations, which include nutrient limits, fortification levels, and labeling.

Category-wise Insights

Based on micronutrients infused in sugar, the market is segmented into vitamins, minerals, and fortifying nutrients, which are expected to hold market shares of 39.6%, 42.4%, and 18%, respectively, in 2024. In terms of technology, drying, extrusion, coating, & encapsulation together hold around 85% of the market share.

Which Micronutrient in Fortified Sugar is Contributing to Significant Revenue Generation?

“Increasing Prevalence of Vitamin Deficiencies Driving Demand for Vitamin-infused Sugar”

Attribute	Vitamins
Segment Value (2024E)	US$ 3.45 Billion
Growth Rate (2024 to 2034)	5.1% CAGR
Projected Value (2034F)	US$ 5.67 Billion

The vitamin-infused segment is expected to hold a significant market share of around 40% in 2024, owing to the widespread prevalence of vitamin deficiencies worldwide, particularly in developing countries. Vitamins are essential nutrients required for many bodily functions, and deficiencies can cause a variety of health problems, including weakened immune systems, anemia, and vision problems.

There has been an increase in the demand for vitamin-fortified foods and beverages, including sugar. Furthermore, vitamins are relatively simple to incorporate into sugar products, and there is a diverse range of vitamins available for fortification, including vitamin A, vitamin C, and vitamin D. The mineral-infused segment is also projected to expand at a steady pace due to the rising prevalence of mineral deficiencies.

What are the Advantages of the Drying Method?

“Drying Method Reducing Nutritional Losses and Improve Product Quality”

Attribute	Drying
Segment Value (2024E)	US$ 2.94 Billion
Growth Rate (2024 to 2034)	5% CAGR
Projected Value (2034F)	US$ 4.81 Billion

The drying fortification technique is commonly used to produce fortified sugar to avoid thermal degradation losses. The drying method uses various combinations of time and temperature to reduce nutritional losses and improve product quality. To improve the quality of their products, key players are using a variety of fortification methods for drying, such as oven, drum, and spray drying.

Advanced manufacturing technologies are integrated with traditional drying techniques to enhance the effectiveness of nutrient fortification and ensure product quality. Using diverse drying techniques allows manufacturers to tailor the fortification process to specific needs, improving product quality and stability, which benefits both producers and consumers.

Competition Analysis

Key players in the fortified sugar industry are developing fortified sugars in various forms, such as granulated, powdered, and liquid, to meet different consumer needs and application requirements and using advanced manufacturing to improve product quality. Companies are entering untapped markets where there is an increased prevalence of nutrient deficiencies to expand the availability of fortified sugar products. Raising awareness about the benefits of fortified sugars through marketing campaigns and educational initiatives is also a key tactic.

• UA Foods in Nigeria, a division of BUA Group, includes BUA Sugar Refinery Limited, BUA Oil Mills Limited, IRS Flour, IRS Pasta, and BUA Rice Limited. It also includes flour milling, rice processing, and pasta manufacturing. Its sales of fortified sugar is said to be increasing 4X that of non-fortified sugar this year.

Fact.MR provides detailed information about the price points of leading manufacturers of fortified sugar positioned across the world, sales growth, production capacity, and speculative technological expansion, in this new market report.

Segmentation of Fortified Sugar Market Research

• By Micronutrient :

  • Vitamins
  • Minerals
  • Other Fortifying Nutrients

• By Technology :

  • Drying
  • Extrusion
  • Coating & Encapsulation
  • Others

• By End User :

  • Commercial
  • Residential

• By Sales Channel :

  • Modern Trades
  • Convenience Stores
  • Departmental Stores
  • Drug Stores
  • Online Stores

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa