Enterprise Video Market

Enterprise Video Market Outlook (2024 to 2034)

According to the latest study by Fact.MR, the global enterprise video market has been analyzed to increase from US$ 21 billion in 2024 to US$ 55.5 billion by the end of 2034. The market is projected to expand at a CAGR of 10.2% from 2024 to 2034.

Enterprise video is becoming increasingly popular among various businesses, particularly in the IT, education, and financial service industries. Several companies are focusing on developing content distribution networks (CDNs) to enhance their video streaming capabilities and facilitate online multimedia content distribution. Numerous venture capital firms are funding startups to create innovative enterprise video solutions.

• In March 2022, 100ms, Inc., an Indian start-up, embarked on developing live video conferencing infrastructure and secured US$ 20 million in a Series A funding round.

A rising number of online video viewers is significantly fueling enterprise video market growth. Organizations are increasingly incorporating video into their content marketing strategies.

Key Market Growth Drivers

• In the digital era, online content and internet presence are essential marketing tactics. Businesses across various industries are adopting content marketing to engage consumers.
• In the age of globalization, remote and hybrid work settings are becoming more common, making video conferencing crucial.
• Members of the Forbes Communication Council suggest that enterprise video content is among the best digital content strategies for businesses.
• Video thought leadership effectively keeps consumers informed about trends, topics, and ideas. Companies are collaborating with video leaders for online discussions, benefiting from video content marketing.
• The expansion of the enterprise video market size is driven by the increasing availability of on-demand video streaming for learning and development in enterprises.
• On-demand videos allow staff members to access comprehensive training previously recorded by executives, trainers, and coworkers.
• Corporate video platforms are widely used by businesses for external functions, including marketing, sales, training partners and clients, and live broadcasting of events.
• An increasing number of educational institutions use multimedia presentations and films to enhance learning through visual recordings of lectures and webinars.
• The growing use of smartphones and high-speed internet is driving the production of video content for instructional purposes.
• Continuous technological advancements in video streaming, such as the implementation of application programming interfaces (APIs), are key enterprise video market trends.

Report Attribute	Detail
Enterprise Video Market Size (2024E)	US$ 21 Billion
Forecasted Market Value (2034F)	US$ 55.5 Billion
Global Market Growth Rate (2024 to 2034)	10.2% CAGR
North America Market Share (2024E)	25.5%
East Asia Market Value (2024E)	US$ 4.8 Billion
On-Premise Enterprise Video Deployment Segment Value(2034F)	US$ 30.5 Billion
Banking, Financial Services, and Insurance (BFSI) Segment Value (2034F)	US$ 12.2 Billion
Key Companies Profiled	Adobe, Inc.; Google; Avaya Inc.; Microsoft; Brightcove Inc.; Zoom Enterprise; Cisco Systems Inc.; IBM Corporation; Kaltura, Inc.; Polycom, Inc. (Plantronics, Inc.); VBrick; Vidyo, Inc.

Which Factors are Driving Up Profits of Enterprise Video Solution Providers?

“Rising Need to Improve Employee Productivity and Adoption of BYOD Policies”

One of the key factors driving the growth of the market is the increasing demand for on-demand video streaming for learning and development across various sectors. Educational institutions are leveraging videos and multimedia presentations to enhance the learning experience through visual recordings of webinars and courses.

• For example, Google LLC’s video conferencing service, Google Meet, is available to educational institutions and enterprises.

Another factor bolstering market growth is the rising need to improve operational efficiency and employee productivity. Solution providers are offering advanced noise cancellation technologies to meet these demands. The global market for enterprise video solutions is expanding at a significant pace as organizations seek to boost operational efficiency and productivity.

Growing adoption of BYOD (bring your own device) presents a significant opportunity for the global market. These solutions provide employees with greater flexibility to access corporate data from remote locations. Organizations implementing BYOD policies are increasingly expected to adopt enterprise video solutions to facilitate communication among employees and clients.

What’s Primarily Hindering Extensive Adoption of Enterprise Video Solutions?

“Lack of Advanced Communication Infrastructure in Many Developing Countries”

Many developed countries boast robust communication infrastructures, while some developing and underdeveloped nations still lack the necessary infrastructure to support high-quality video communication. As a result, people in these areas rely more on audio-based communication to avoid low-quality video and frequent disconnections. This lack of strong communication resources and infrastructure poses a significant barrier to the expansion of the enterprise video market.

High costs and extensive infrastructure requirements of enterprise video solutions limit their usage primarily to conference rooms. Additionally, some enterprise video solutions do not offer interoperability across devices and platforms, leading to complications for users.

Country-wise Insights

North America is poised to account for 26.2% of the global enterprise video market share in 2024.

Why is Need for Enterprise Video Solutions High in the United States?

“High Use of Video Solutions for Employee Training & Cooperative Meetings”

Attribute	United States
Market Value (2024E)	US$ 2.4 Billion
Growth Rate (2024 to 2034)	10.1% CAGR
Projected Value (2034F)	US$ 6.2 Billion

In the United States, there is an increasing demand for enterprise video solutions as companies recognize the effectiveness of video as a communication tool. Video enhances communication and productivity, particularly for remote work. Reliable video solutions are essential for training, meetings, and collaboration, especially with the rise of remote and dispersed teams. The availability of high-speed internet and advancements in video technology in the country are making video solutions more viable and affordable for businesses of all sizes.

How is the Market for Enterprise Video Solutions Shaping Up in Japan?

“Market Benefiting from Transition to Smaller Huddle Rooms to Enhance Employee Engagement”

Attribute	Japan
Market Value (2024E)	US$ 1.4 Billion
Growth Rate (2024 to 2034)	11.7% CAGR
Projected Value (2034F)	US$ 4.2 Billion

Various organizations in Japan are transitioning from large conferencing rooms to smaller huddle rooms with a motive to utilize maximum office space for employee engagement. This transition is influenced by the advent of audiovisual (AV) technologies, which allow employees to virtually interact with individuals remotely. Medium- and large-sized corporations are focusing on their competencies where they are outsourcing IT solutions, which are projected to significantly influence market growth in the country during the forecast period. Rising costs of IT infrastructure setup and mobility are driving the greater adoption of managed mobility services, thereby expanding the market.

Category-wise Insights

Based on solution, the market is segmented into enterprise video conferencing, enterprise video content management, and enterprise video webcasting. The enterprise video webcasting segment holds a significant market share because it facilitates virtual events, training sessions, corporate communications, and many other benefits.

Which Deployment Type Holds a Substantial Market Share?

“On-Premise Deployment Facilitating Customization and Ensuring Data Security”

Attribute	On-premise Enterprise Video Deployment
Segment Value (2024E)	US$ 12.2 Billion
Growth Rate (2024 to 2034)	9.6% CAGR
Projected Value (2034F)	US$ 30.5 Billion

With its capacity to provide improved security, control, and customization, the on-premise enterprise video deployment segment accounts for a significant market share. On-premise solutions are widely preferred by businesses with strict data privacy standards and regulatory compliance concerns because they offer more control over data storage and access.

On-premise installations are customizable to meet the unique requirements of the enterprise and linked with the current IT infrastructure, guaranteeing reliable operation. Large businesses and sectors such as BFSI, healthcare, and government, where data security and compliance are crucial, are especially fond of this deployment.

Why is the BFSI Sector Increasingly Adopting Business Video Solutions?

“Need for Reliable Business Video Solutions to Ensure Safe and Efficient Communication”

Attribute	Banking, Financial Services, & Insurance (BFSI)
Segment Value (2024E)	US$ 5.3 Billion
Growth Rate (2024 to 2034)	8.8% CAGR
Projected Value (2034F)	US$ 12.2 Billion

The banking, financial services, and insurance (BFSI) sector needs business video solutions since safe, effective communication and teamwork are essential. BFSI institutions have virtual meetings, training sessions, and customer consultations using video technologies while maintaining regulatory compliance. They also provide strong corporate communication, enable remote work, and improve client involvement through virtual banking services. Enterprise video solutions are especially beneficial in the BFSI sector because they can provide real-time, face-to-face engagement while upholding strict security and privacy standards.

Competitive Landscape

Key players in the enterprise video industry are introducing innovative live-streaming applications to gain a competitive edge. Companies are incorporating AI and machine learning to enhance video quality, provide real-time analytics, and automate video production and editing.

• For instance, IBM Corporation offers an IBM Video Streaming platform that assists users in broadcasting various live-streamed content. The platform gives absolute control to the organizations over the content.
• In February 2024, Butler Community College, situated in El Dorado, Kansas, announced its plans to offer a comprehensive solution for creating, hosting, storing, and distributing videos and media with the YuJa Enterprise Video Platform.
• In January 2024, Visla, a platform for team and individual video production and editing driven by AI, announced that it had officially launched out of beta. During the beta phase, the platform attracted hundreds of thousands of users, and the business opened up all of its version 1 feature sets to all users.
• In January 2024, the top supplier of end-to-end business video solutions, Vbrick, announced the general release of several new artificial intelligence (AI) features for its video platform. Vbrick's new artificial intelligence (AI) enhanced its line of products by automating tasks, transforming content management at scale, enhancing accessibility, and streamlining organizational operations.
• In April 2022, Google Cloud announced its new Multimedia CDN platform called Media CDN, which allowed organizations to leverage Google’s YouTube network. Other features offered included custom ad insertion, platform extensibility, and ecosystem integrations.

Fact.MR provides detailed information about the price points of key providers of enterprise video solutions positioned across the world, sales growth, production capacity, and speculative technological expansion, in this updated market report.

Segmentation of Enterprise Video Market Research

• By Solution :

  • Enterprise Video Conferencing
  • Enterprise Video Content Management
  • Enterprise Video Webcasting

• By Service :

  • Integration & Deployment
  • Managed Services
  • Professional Services

• By Deployment :

  • Cloud-based Enterprise Video Deployment
  • On-premise Enterprise Video Deployment

• By Application :

  • Enterprise Video Downloading/ Traditional Streaming
  • Enterprise Video Adaptive Streaming
  • Enterprise Video Progressive Downloading

• By Organization Size :

  • Enterprise Video in Large Enterprises
  • Enterprise Video in Small & Medium Enterprises

• By End Use :

  • IT & Telecom
  • Healthcare & Life Sciences
  • Media & Entertainment
  • Education
  • Retail & Consumer Goods
  • Banking, Financial Services, & Insurance

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa