Dietary Supplement Market

Dietary Supplement Market Outlook (2024 to 2034)

According to a revised industry report released by Fact.MR, revenue from the global dietary supplement market is projected at US$ 190.12 billion in 2024 and has been evaluated to expand at 8% CAGR to reach a value of US$ 410.46 billion by 2034-end.

The increasing popularity of plant-based, organic, and natural dietary supplements is contributing to the expansion of dietary supplements as many people are buying these types of products for their clean label and sustainability. A wish for greater transparency in ingredient sourcing along with a concern for lessening environmental impact is what is driving this change. Consumers view plant-based and natural supplements as healthier and better options in contrast to synthetics, following the larger shift towards lifestyle choices that are both sustainable and beneficial for health.

The rising number of people suffering from chronic diseases such as diabetes and cardiovascular is causing a movement towards preventive healthcare. Several consumers are widely choosing dietary supplements because of the rising prevalence of these conditions. These supplements help with managing or preventing the conditions. Omega-3 fatty acid supplements, as well as fiber and vitamins, are commonly available to support heart health, help regulate blood sugar levels, and facilitate weight management. This pattern indicates a strengthening focus on preemptive health strategies, in which people aim to enhance their total wellness and lower the incidence of chronic disease with supplementation.

Key Market Growth Drivers

• The dietary supplement market size is expanding at a notable growth rate due to the constant promotion through social media or search engines.
• A high percentage of individuals are adopting dietary supplements such as vitamins, minerals, and others to fulfill nutritional shortages.
• The aged population is playing a crucial role in the dietary supplement market growth as they are increasingly purchasing these products to maintain overall health, immunity, and bones.
• Dietary supplements gaining traction all over the world due to increasing cases of diseases such as diabetes, obesity, cardiovascular, and others. The use of dietary supplements to treat or avoid certain illnesses is growing.
• Sales of dietary supplements are increasing because they are now becoming more easily available through online retail channels. Demand is rising as buying supplements online is convenient and there is comprehensive product information available.
• A key dietary supplement market trend is rising fitness athletes and enthusiasts' interest in sports nutrition. Dietary supplements, including protein powders, amino acids, and others that improve performance are gaining traction among these enthusiasts.
• Growing popularity of clean-label, plant-based, and sustainable products driving the demand for plant-based, organic, and natural dietary supplements.
• Continuous innovation such as functional supplements suited to individual health demands and personalized nutrition is further contributing to market expansion.

Report Attribute	Detail
Dietary Supplement Market Size (2024E)	US$ 190.12 Billion
Forecasted Market Value (2034F)	US$ 410.46 Billion
Global Market Growth Rate (2024 to 2034)	8% CAGR
North America Market Share (2024E)	23.9%
East Asia Market Value (2024E)	US$ 42.59 Billion
Tablets Segment Value (2034F)	US$ 102.21 Billion
Prescribed Segment Value (2034F)	US$ 226.57 Billion
Key Companies Profiled	Amway Corp.; Glanbia Plc.; Abbott Nutrition; Bayer AG; Pfizer Inc.; ADM; Nu Skin Enterprises Inc.; GlaxoSmithKline Plc.; Bionova; Ayanda; Arkopharma; Herbalife International of America Inc.; Nature’s Sunshine Products Inc.; Steadfast Nutrition; Herbalife Nutrition Ltd.,; Zoe Limited.

What is Pushing Up Demand for Dietary Supplements Globally?

“Growing Adoption among Fitness Enthusiasts and Athletes”

The developing fitness cultures and an increasing number of fitness athletes and enthusiasts are contributing to the demand growth for dietary supplements because of their high focus on maintaining physical health. Individuals are using supplements such as amino acids, protein powders, and other performance enhancers to help muscle growth and recuperation as they are widely focused on reaching their fitness goals.

Athletes are widely adopting these supplements to maintain health, quicker recovery times, and enhance athletic performance. Due to this reason, several market players are providing a customized sports nutrition solution, which is also contributing to market expansion.

Which Factors are Limiting Sales Growth of Dietary Supplements?

“Consumers Concerns Related to Quality and Safety”

The market for dietary supplements is hampered by individuals' mindsets related to product quality and safety. Contamination, adulteration, and deceptive health claims have heightened consumer concerns and prompted increasing regulatory scrutiny. As complaints about harmful or inefficient products arise, consumer trust in dietary supplements decreases, limiting market growth, particularly for newer or lesser-known companies. Maintaining customer confidence and encouraging long-term market stability requires strict quality control and transparent labeling.

Country-wise Insights

The North American region is projected to account for 23.9% of the worldwide dietary supplement market share in 2024 due to increasing popularity among consumers who live busy lifestyles. In addition, presence of the several key supplement brands as well as well-established retail infrastructure, including online platforms is further pushing up market expansion in the region.

Why are Dietary Supplements Gaining Traction in the United States?

“Growing Popularity among Fitness Enthusiasts and Athletes”

Attribute	United States
Market Value (2024E)	US$ 20.22 Billion
Growth Rate (2024 to 2034)	8.4% CAGR
Projected Value (2034F)	US$ 45.48 Billion

The growing adoption as well as popularity of fitness culture and increasing emphasis on sports nutrition are two primary factors behind the market expansion of dietary supplements in the United States. Demand for protein powders, amino acids, and other performance-enhancing dietary supplement products is increasing at a high pace in the country.

Athletes and fitness enthusiasts are widely adding these supplements into their daily routines to improve physical performance, develop muscle, aid in speedier recovery after exercise, and other reasons. Particularly, protein supplements are gaining the attention of these consumers as they promote muscle repair as well as growth.

What is the Demand Outlook for Dietary Supplements in South Korea?

“Rising Adoption of Products with Several Benefits for Skin Health and Hair Growth”

Attribute	South Korea
Market Value (2024E)	US$ 9.45 Billion
Growth Rate (2024 to 2034)	8.8% CAGR
Projected Value (2034F)	US$ 21.9 Billion

Beauty products from South Korea are reaching globally and, about internal beauty treatments, the focus is shifting towards foods and nutrients that are beneficial to beauty, skin health, hair growth, and anti-aging. Several customers are demanding collagen, hyaluronic acid, as well as antioxidants to benefit their beauty regime from within. These supplements are viewed as a technique to sustain youthful, healthy skin, and sturdy hair, which goes well with South Korea’s extraordinary magnificence standard.

This inclination is only intensified by KBeauty and the trends towards the significant conception of wellness, leading to the emergence of a new segment in South Korea, which is the consumption of supplements for beauty.

Category-wise Insights

Based on end user, the market is segmented into adults and geriatric. The adult segment holds a significant portion of the market due to the growing hectic working schedules and changing lifestyles. In addition, the increasing prevalence of diabetes, obesity, cardiovascular diseases, and other health issues among adults is further driving up the adoption rate of dietary supplements.

Why is the Purchasing Volume of Tablet Dietary Supplements Increasing Continuously?

“Growing Popularity Due to Ease of Production and Cost-Effectiveness”

Attribute	Tablets
Segment Value (2024E)	US$ 47.15 Billion
Growth Rate (2024 to 2034)	8% CAGR
Projected Value (2034F)	US$ 102.21 Billion

Nutritional supplements in tablet forms are in high demand in comparison with others due to their convenience, cost-effectiveness, and ease of production. Tablets are popular because a high portion of people as well as producers consider them convenient to consume, store, and transfer from one destination to another. They have a longer shelf life than other forms, such as liquids or candies, and are easily customized to offer several components in a single dose.

Tablets are also more affordable because they are less expensive to manufacture and package. All these factors are contributing to the increasing popularity of tablet-form dietary supplements.

Why is the Preference for Prescribed Dietary Supplements Higher than OTC?

“Widely Recommended by Doctors and Physicians”

Attribute	Prescribed Dietary Supplements
Segment Value (2024E)	US$ 103.81 Billion
Growth Rate (2024 to 2034)	8.1% CAGR
Projected Value (2034F)	US$ 226.57 Billion

Prescribed dietary supplements are more popular than over-the-counter (OTC) supplements because they are customized to individual health needs and are recommended by physicians. These supplements are often prescribed by healthcare specialists to treat specific deficiencies or medical issues, providing consumers with greater confidence in their effectiveness.

Prescribed supplements are generally made with higher dosages or specific chemicals that are not commonly found in over-the-counter products. As a result, customers seeking specific health solutions or managing chronic ailments are widely choosing prescription supplements compared to over-the-counter alternatives.

Competitive Landscape

Key players in the dietary supplement market are extending their product offerings to meet several health demands such as immunity, sports nutrition, cosmetic supplements, and others. These companies are focusing on this to reach a larger audience and hold onto their market presence. Several dietary supplement brands are focusing on differentiating themselves from the competition and attracting more consumers by launching innovative and science-backed formulations such as customized supplements and new forms such as gummies, powders, and liquids.

• In June 2024, Steadfast Nutrition introduced three new supplements to its product lineup to meet the unmet demands of Indians for protein and nutrients. The new additions include Whey Protein, LIV Raw, and a vegetarian multivitamin mega pack containing 180 tablets. These products cater to serious athletes and health-conscious individuals.
• In February 2024, the world's best protein shake, Herbalife, a leading health and wellness company and community, revealed the launch of the Herbalife GLP-1 Nutrition Companion, a new line of food and supplement product combos designed to support the nutritional needs of people taking GLP-1 and other weight-loss drugs. There are currently several varieties of Herbalife's Classic and Vegan alternatives available in the United States and Puerto Rico.
• In July 2024, to improve gut health and nutrition, the personalized nutrition operations Zoe released a whole food “supplement” that is sprinkled over any meal. It is comprised of nuts, seeds, and functional mushrooms.

Fact.MR provides detailed information about the price points of key manufacturers of dietary supplements positioned across the world, sales growth, production capacity, and speculative technological expansion, in this updated market report.

Segmentation of Dietary Supplement Market Research

• By Type :

  • OTC
  • Prescribed

• By Ingredient :

  • Vitamins
  • Botanicals
  • Minerals
  • Proteins & Amino Acids
  • Fibers & Specialty Carbohydrates
  • Omega Fatty Acids

• By Form :

  • Tablets
  • Capsules
  • Supplements
  • Powders
  • Gummies
  • Liquids

• By Application :

  • Energy & Weight Management
  • General Health
  • Bone & Joint
  • Gastrointestinal
  • Immunity
  • Cardiac
  • Diabetes
  • Anti-Cancer
  • Lungs Detox/Cleanse
  • Skin/Hair/Nails
  • Sexual Health
  • Brain/Mental
  • Insomnia
  • Menopause
  • Anti-Aging
  • Prenatal

• By End User :

  • Adults
  • Geriatric
  • Pregnant Women
  • Children
  • Infants

• By Distribution Channel :

  • Offline
    • Hypermarkets/Supermarkets
    • Pharmacies
    • Specialty Stores
    • Practitioners
  • Online

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa