Demand and Trend Analysis of Surimi in Europe

Surimi Sales Outlook for Europe (2024 to 2034)

According to the latest market study by Fact.MR, revenue from the sales of surimi in Europe is pegged at US$ 2.75 billion for 2024. The European market is projected to expand at a CAGR of 6.4% and reach a size of US$ 5.12 billion by the end of 2034.

Rising health consciousness among a lot of consumers in Europe is leading to increased consumption of surimi as a healthier alternative to several processed meals. In addition, the high protein level of surimi is also attracting more people.

There is a growing preference for seafood because of its perceived health benefits. In several imitation products and seafood dishes, surimi is used as a key ingredient. Surimi-based food products offer versatility and are convenient to use. They are consumed as a substitute for several expensive seafood.

In some European cuisines, surimi-based products are used, especially in dishes inspired by fusion and Asian cuisines. Demand for surimi is increasing with these evolving culinary trends as a lot of consumers are looking to enjoy diverse food experiences. Further, the easy availability of a lot of surimi-based products in specialty stores, online platforms, and supermarkets contributes to revenue streams.

Report Attributes	Details
Surimi Sales in East Asia (2024E)	US$ 2.75 Billion
Projected Sales (2034F)	US$ 5.12 Billion
Demand Growth (2024 to 2034)	6.4% CAGR
Demand Growth in Italy (2024 to 2034)	6.2% CAGR
Sales in France (2024 to 2034)	4.8% CAGR
Sales in Spain (2024)	US$ 460.1 Million
Market Share of Itoyori (2024E)	72%
Key Companies Profiled	Thai Union Group Nomad Foods Labeyrie Fine Foods Aqua Star Marealis AS Espersen

Why is Consumption of Surimi Increasing Rapidly in Europe?

“Growing Adoption of Surimi as Healthier Alternative to Processed Meat”

Some consumers perceive surimi as a healthier alternative to some processed meat owing to its high protein levels and low fat content. More individuals have become health conscious in recent years, which is predicted to stimulate the demand for healthier sources of protein.

Increased consumption of surimi is attributed to its lean protein profile. In recent years, a majority of people have become more attentive to their dietary intake, particularly about fat intake and its effects on overall health. Following low-fat diets can help reduce the chances of obesity and cardiovascular diseases.

Surimi is consumed as a rich source of protein and is essential for several bodily functions, including muscle growth, repair, and overall health. Surimi contains some essential nutrients, including minerals, vitamins, etc. that contribute to its nutritional value. The nutritional profile of surimi aligns with the set preferences of health-conscious consumers.

People with specific dietary restrictions or preferences, such as those who are seeking gluten-free options, following low-fat diets, and looking for seafood alternatives, adopt surimi as a suitable option. The versatility of surimi-based products catering to the requirements of the larger consumer base, including people with diverse dietary habits, etc. makes it an ideal food option.

Country-wise Insights

Why is Germany a High Potential Market for Suppliers of Surimi?

“Increasing Demand from Food Service Chains for Low-fat Meat”

Attribute	Germany
Market Value (2024E)	US$ 242.7 Million
Growth Rate (2024 to 2034)	7.5% CAGR
Projected Value (2034F)	US$ 500 Million

Increased demand for surimi-based products in Germany is attributed to the rising awareness about the benefits of consumption of nutritious food products. Growing consumption of protein-based products implies an increase in the requirement for fresh surimi products as they are rich sources of animal proteins. In addition, the presence of some prominent manufacturers of surimi-based food ingredients along with the growing popularity of low-fat meat products are driving lucrative growth opportunities in Germany.

Which Factors are Contributing to Increased Consumption of Surimi in the United Kingdom?

“Convenience and Versatility of Surimi Contributing to Higher Demand”

Attribute	United Kingdom
Market Value (2024E)	US$ 324.8 Million
Growth Rate (2024 to 2034)	7.6% CAGR
Projected Value (2034F)	US$ 676 Million

Surimi products, including seafood analogs and imitation crab sticks, provide convenience not only in cooking but also in consumption. Generally, they are available in ready-to-eat and pre-cooked form, making them a convenient option for consumers with hectic lifestyles and looking for convenient food options in the United Kingdom.

As a versatile ingredient, surimi is used in several cuisines. Its capability to mimic the taste and texture of crab and some other seafood makes it a popular option for use in a wide variety of dishes, including sandwiches, pasta, sushi, salads, etc. thereby appealing to consumer preferences. Compared to several fresh seafood, surimi products are more pocket-friendly for consumers looking for options that can be consumed to enjoy seafood-like flavors.

Category-wise Insights

Which Application of Surimi is Popular in the European Region?

“Rising Adoption of Surimi in HoReCa to Prepare Meat and Seafood Products”

Attribute	HoReCa (Hotels, Restaurants, & Catering)
Segment Value (2024E)	US$ 1.38 Billion
Growth Rate (2024 to 2034)	7.3% CAGR
Projected Value (2034F)	US$ 2.80 Billion

HoReCa (hotels, restaurants, & catering) prefers to use surimi as a popular food ingredient in several seafood and meat products owing to its superior water-binding, gelling, and fat-emulsifying properties. The consumption and popularity of crab-flavored food products have been increasing in recent years. Surimi is used as a pivotal ingredient in the preparation of imitation crab that is gaining popularity across the region.

As per a report by Fact.MR, a market research and competitive intelligence provider, cafes and restaurants are taking an interest in offering ethically produced ingredients, particularly imitation crab meals. A lot of restaurants are working as a driving force to present surimi as a natural product prepared from fish.

Competition Landscape

Surimi is used commonly in food manufacturing and food service industries to prepare seafood, including fish sticks, crab flakes, and crab sticks. Prominent surimi producers are concentrating on quality control of products manufactured from surimi by adhering to safety regulations to minimize environmental impacts.

Suppliers of surimi in Europe are investing in quality control of products, strengthening their supply chain management system, new development, etc. Key suppliers of surimi in Europe are Thai Union Group, Nomad Foods, Labeyrie Fine Foods, Aqua Star, Marealis AS, and Espersen.

Segmentation of Surimi Study in Europe

• By Species :

  • Alaska Pollock
  • Itoyori
  • Pacific Whiting
  • Silver Carp

• By Form :

  • Fresh
  • Chilled
  • Frozen

• By End Use :

  • HoReCa (Hotels, Restaurants, & Catering)
  • Food Processing
  • Households

• By Distribution Channel :

  • Direct Sales
    • Online Retail
    • Supermarkets & Hypermarkets
    • Wetmarket and Others
  • Retail Sales

• By Country :

  • Germany
  • France
  • Italy
  • United Kingdom
  • Spain
  • Rest of Europe