Demand and Trend Analysis of Air Purifiers in Middle East & Africa

Air Purifier Sales Outlook for Middle East & Africa (2023 to 2033)

Sales of air purifiers in the Middle East & Africa are forecasted to rise at a healthy 6% CAGR from 2023 to 2033. As a result, this regional market is expected to increase from a value of US$ 610 million in 2023 to US$ 1.09 billion by the end of 2033.

Increasing levels of air pollution in the Middle East & Africa region owing to rapid urbanization and industrialization are forecasted to primarily boost demand for air purifiers over the coming years. The surging prevalence of airborne diseases and rising consumer awareness regarding the importance of air quality are also predicted to benefit air purifier sales outlook through 2033. Saudi Arabia, South Africa, Türkiye, and the United Arab Emirates, are projected to emerge as highly bankable spaces in the MEA region going forward.

• Air purifier demand in Türkiye is set to bring in revenue worth US$ 198.2 million by the end of 2033.

Report Attributes	Details
Air Purifier Sales in Middle East & Africa (2023)	US$ 610 Million
Projected Sales (2033F)	US$ 1.09 Billion
Demand Growth (2023 to 2033)	6% CAGR
Sales in Israel (2023)	US$ 78.9 Million
Online Sales Growth (2023 to 2033)	7.9% CAGR
In-duct Air Purifier Sales (2023)	US$ 111.2 Million
Key Companies Profiled	Carrier Haier LG Al-Khobar Air Conditioning Company (KACCO) Samsung Electrolux

What’s Impeding Air Purifier Sales Growth in MEA?

“Frequent Outbreak of Wars, Political Instability, Lack of Product Awareness”

Political instability in Middle Eastern & African countries has long affected their economic growth and made it difficult for businesses to survive as well. People in the Middle East & Africa region are not fully aware of the benefits of air purifiers and this is also a factor that is impeding air purifier sales in this region.

Increasing frequency of war outbreaks in this region is also a key challenge for any air purifier supplier operating in the MEA going forward. Cultural, ideological, and religion-related differences have been at the core of political instability in this region and are slated to maintain a similar stance across the study period.

• In October 2023, a war between Israel and Gaza broke out resulting in increased political tensions not just in the Middle Eastern region but around the world. The war has resulted in the massacre of thousands of people including a majority of children in Gaza and Israel has shown no signs of slowing down thereby creating a very volatile environment for businesses in the MEA region.

Learn more about growth-augmenting aspects such as local supply, pricing trends, product standards, safety regulations, and new developments in this research study for air purifiers by skilled analysts at Fact.MR, a market research and competitive intelligence provider.

Country-wise Insights

GCC countries are projected to provide the most profitable opportunities for any kind of air purifier manufacturer or distributor over the coming years. Meanwhile, investing in the rest of MEA could also yield good returns for air purifier companies if they play their cards right and opt for dedicated strategies.

Will GCC Countries Offer Good Returns on Investment for Companies?

“Rapid Urbanization to Propel Sales of Air Purifiers”

Market	GCC Countries
Market Value (2023E)	US$ 151.2 Million
Growth Rate (2023 to 2033)	6.7% CAGR
Projected Value (2033F)	US$ 290 Million

The standard of living of people in GCC countries has been improving at a good pace in recent years and this trend is projected to favor shipments of air purifiers over the coming years. Increasing urbanization and rising disposable income are key prospects promoting the standard of living of people in GCC countries. Deterioration of air quality in these countries owing to rising construction activities is also projected to favor shipments of air purifiers across the study period and beyond.

How Will Companies Manufacturing Air Purifiers Fare in South Africa?

“Surging Prevalence of Airborne Diseases Driving Demand Growth”

Attribute	South Africa
Market Value (2023E)	US$ 100.3 Million
Growth Rate (2023 to 2033)	5.7% CAGR
Projected Value (2033F)	US$ 176 Million

Rapidly rising air pollution levels and high incidence of airborne diseases in South Africa are prime prospects governing shipments of air purifiers. Changes in the lifestyle of people and rising awareness regarding air purifier benefits are also factors that are projected to create new opportunities for air purifier distributors in the country over the next ten years and beyond.

Category-wise Insights

Air purifier suppliers in the Middle East & Africa are focusing on selling standalone air purifiers through offline channels to amplify their business potential and overtake their competition in terms of sales revenue going forward.

Which Type of Air Purifier is Highly Sought After?

“Standalone Air Purifiers to Account for Most Sales Revenue”

Attribute	Self-contained/Standalone Air Purifiers
Segment Value (2023E)	US$ 498.9 Million
Growth Rate (2023 to 2033)	6.6% CAGR
Projected Value (2033F)	US$ 953.9 Million

Standalone air purifiers occupy less space and are highly versatile to use, which makes them suitable for use by any type of user. They also come in a portable form that allows people to take their portable air purifiers wherever they want to get clean air. Standalone air purifiers come in a wide range of prices that also make them suitable for people with limited budgets as well as the ones with deep pockets.

What is the Revenue Source for Majority of Air Purifier Manufacturers?

“Offline Sales Channels Projected to Remain Preferred Choice”

Attribute	Offline
Segment Value (2023E)	US$ 422.1 Million
Growth Rate (2023 to 2033)	5.1% CAGR
Projected Value (2033F)	US$ 696.9 Million

Sales of air purifiers via offline channels are forecasted to maintain a prominent share throughout the forecast period and beyond. This can be ascribed to the high availability of different air purifiers and discounts on purchases in offline sales establishments.

Competitive Landscape

The Middle East & Africa region has a lot of untapped potential when it comes to air purification and air purifier brands are focusing on taking advantage of this potential by launching novel products in this region.

• In May 2021, Daikin, a Japanese multinational company, announced the launch of new air purifiers for the Middle East & Africa region. The MC55 series air purifier is equipped with a HEPA filter and comes in a stylish yet compact design to suit the aesthetics of the user.

Segmentation of Air Purifier Study in Middle East & Africa

• By Type :

  • Self-contained/Standalone Air purifiers
    • Fixed / Wall Mounted
    • Portable
  • In-duct Air Purifiers

• By Technology :

  • HEPA Filters
  • Activated Carbon Filters
  • Ionic Filters
  • Ultra-violet (UV) Technologies
  • Others

• By Coverage Area :

  • Up to 200 sq. ft.
  • 201 - 300 sq. ft.
  • 301 - 500 sq. ft.
  • 501 - 800 sq. ft.
  • 801 - 1200 sq. ft.
  • Above 1200 sq. ft.

• By Use Case :

  • Residential Use
  • Commercial Use
  • Industrial Use

• By Sales Channel :

  • Online
    • Company/Brand Websites
    • e-Commerce Websites
  • Offline
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Others

• By Country :

  • GCC Countries
  • Israel
  • Türkiye
  • South Africa
  • Rest of MEA